Carlo Alberto Pratesi

Carlo Alberto Pratesi
Università Degli Studi Roma Tre | UNIROMA3 · Department of Management and Law (SAEG)

Economics MSc

About

41
Publications
7,428
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Introduction
Skills and Expertise

Publications

Publications (41)
Chapter
The fourth chapter investigates the problem of greenwashing and the importance of sustainability reporting and carbon disclosure. In this sense, it explores different carbon disclosure initiatives underling the importance of good governance for triggering possible drivers of carbon neutrality investment and ‘making markets work’.
Chapter
The third chapter explores the carbon footprint methodology. Particularly, it presents both methodologies and standards to calculate the Organizational carbon footprint (OCF) and the Product Carbon Footprint (PCF). Moreover, the chapter presents the main methodological issues related to carbon accounting in the agri-food sector.
Chapter
The ninth chapter explores the role of carbon labels in guiding consumers towards more environmentally friendly and low carbon choices and to inform and educate them about the environmental impact of the food’s life cycle. Particularly, the chapter reviews the main carbon labels and consumers‘perceptions about carbon neutral labels on the shelf and...
Chapter
The chapter describes the carbon neutrality process and the different phases to achieve a carbon neutral status: measure, reduce, inset, offset, and validation and certification. Particularly, existing verification, certification, and labeling mechanisms for each of these phases have been presented. The chapter has been enriched with numerous compa...
Chapter
The chapter introduces the dual relationship between climate change and the agri-food sector. While agriculture is one of the main sources of GHG emissions, this sector is an inexhaustible source of solutions related to mitigation and adaptation to climate change.
Chapter
The first chapter offers an overview of the climate change and carbon neutrality policies of the various countries. A particular focus is dedicated to agri-food policies related to climate change and different mitigation projects developed in the sector.
Chapter
The chapter discuss carbon neutrality as a marketing tool for brand building, pricing, willingness to pay, and developing new market segments. Carbon neutrality is compared with other greening themes that can be marketed to consumers. Additionally, the chapter focus on final consumers but also on B2B and other possible targets such as access to gre...
Chapter
The sixth chapter presents the different actors of the agri-food chain involved in the adoption of carbon neutral/low carbon approaches. Then, the contribution of these actors to climate change and agri-food sector emission has been analysed. Additionally, the chapter covers analysis from the literature on different food chains and how much they em...
Book
This book deals with the in-depth study of sustainability issues in the agri-food sector. In particular, a critical analysis of the current situation was developed and the future prospects of the sector on the issue of managing the environmental variable and the impacts relating to food production and consumption have been analyzed. Furthermore, th...
Article
Design/methodology/approach Food waste among consumers remains a great scourge affecting our world today. Scientific data and numerous reports show that food waste is a growing trend that has an impact on all stages of the agri-food chain. Recent studies provide valuable insights into how the Covid-19 pandemic has influenced consumer food habits, r...
Article
In recent years, out-of-home food waste is growing exponentially and therefore represents an important focus of attention, albeit little research has been done on this instance. A few researchers have developed frameworks to better explain wasteful behaviors away from home, however a comprehensive interpretation of the phenomenon giving indications...
Article
Italy has one of the highest levels of childhood overweight and obesity in Europe. Therefore, preventing children from becoming overweight is a major public health challenge. Here, we used a mixed-method research approach – including a quasi-experimental design and three surveys – to create a formative evaluation of a social marketing campaign on h...
Article
Full-text available
Sustainable packaging design plays a strategic role across several industries. Using the Italian market as the perimeter of the analysis, this paper aims to broaden the knowledge of corporate attitudes, perceptions, and behaviors toward sustainable packaging along the entire supply chain. A mixed-method approach was used, integrating qualitative an...
Chapter
Food waste represents one of the main issues undermining the sustainability of our food systems, which is why its minimization has been comprised among the 17 Sustainable Development Goals (SDGs) of the UN’s 2030 Agenda. Some researchers have begun to link the concepts of food waste and food security with well-being, suggesting that if individuals...
Article
Every year one third of the food produced globally is either lost or wasted along the food supply chain (FSC) causing significant economic, environmental and social damages. In the developed countries household food waste is a major concern, which is manly triggered by poor food-related behaviour. Due to the importance and magnitude of the phenomen...
Article
Approximately one third of global food production is wasted along the food supply chain causing economic, environmental and social impacts. At EU level, restaurants occupy the second highest position in the classification of bodies responsible for food waste generation and a significant share of restaurant costs “goes” to waste. However, few studie...
Article
Full-text available
Since the early 90s, Italy has undergone radical changes in the regulations of the public pension system aimed at mending its main drawbacks and improving sustainability in the long run. The reforms were intended to recover the national economy through a significant reduction of benefits by increasing, particularly for younger people, individual re...
Article
Full-text available
The Barilla Center for Food and Nutrition (BCFN) has produced an updated version of the traditional Food Pyramid based on the Mediterranean Diet in order to assess the simultaneous impact that food has on human health and the environment. The Double Pyramid model demonstrates how the foods recommended to be consumed most frequently are also those e...
Article
Full-text available
The Barilla Center for Food and Nutrition has produced an updated version of the traditional food pyramid based on the Mediterranean diet in order to assess the simultaneous impact that food has on human health and the environment. The Double Pyramid Model demonstrates how the foods recommended to be consumed most frequently are also those exerting...
Article
We realize that water is a resource only when it becomes scarce. Until now, the issue seemed to interest only the least fortunate countries in the world, but this could all change: firstly because ‘high-quality‘ water—non-polluted freshwater—represents only a small part of the planet’s reserves and secondly because of the increasing demand for wate...
Article
Purpose The aim of this study is to assess the knowledge of youths concerning food waste as well as to identify factors that influence changes in behaviour concerning food wasted and planning shopping for preventing it. Design/methodology/approach The data used were collected from a sample of 233 students at Roma-Tre university in Italy. Probit mo...
Article
In Milan Protocol, 6th International Forum on Food and Nutrition: preparing a global food deal towards EXPO 2015, pp. 11-15, BCFN publication, November 2014, ISBN 9788875785208 https://www.barillacfn.com/m/publications/milan-protocol-6th-international-forum-on-food-and-nutrition.pdf
Article
The aim of this study was to investigate the longevity annuity buying intention on the part of Italian young adults aged 25–35 by adopting the Theory of Reasoned Action. Using a structural equation modeling approach based on the method of Partial Least Squares, a confirmatory test of the model construct validity was performed, including behavioral...
Article
The aims of this study are to provide a segmentation of Italian car users for full electric vehicles (FEVs) based on the perceived attractiveness of the benefits of a full electric city car offering, and to determine whether identified segments are denoted by different demographic characteristics, knowledge and attitudes toward FEVs. The analysis w...
Conference Paper
Full-text available
Barilla Center for Food and Nutrition decided to repropose an updated food pyramid, involving global warming and impacts of food on the environment. It has been made a reclassification of foods that together with their positive impacts on health also included their environmental impacts. These values were overlapped in descending order to obtain an...
Article
Gli Autori propongono una segmentazione della domanda italiana di auto elettriche basata sull'attrattivitÀ che alcune caratteristiche specifiche del prodotto esercitano sugli individui. Con la cluster analysis sono stati classificati 8.423 intervistati in quattro segmenti di mercato. I risultati dello studio offrono informazioni utili sia per gli o...
Article
Looks at the marketing of five Kraft Italia food products: Splendid, Sottilette, Milka, Hag and Philadelphia in Italy. Examines the changes in consumption rate and how marketing strategies for these products have developed. States that the lessons to be learned from these case studies could help encourage the development of effective marketing of o...
Article
After a number of years of advertising efforts aimed at sustaining the brand Invernizzi, in 2000 Kraft decided to focus its marketing efforts on sales growth. Its portfolio is composed of four different categories of fresh cheese; three of them are traditional Italian products (Mozzarella, Crescenza and Gorgonzola) and one (“Giravolte”) is a ready...
Article
A computer analysis of the Italian canned meat market and a synthesis to bring out the salient factors to develop a strategic approach and definition of operating activities. Qualitative studies reveal a strong resistance in consumer attitudes, mainly due to prejudice. However, the recent research helps in the interpretation of these attitudes towa...
Article
Describes the positioning of a major brand in a niche market in a relatively new retailing environment. Suggests that the use of trend examination, consumer behaviour and product benefits to develop heuristic devices and position the product in this market are essential, and that the analysis of the company and competition were of essence.
Article
Miller Brewing Company (USA) is the second biggest world beer producer. In autumn 1991 it signed an agreement with the Italian food broker, “Eurofood”, to distribute Miller High Life, leader in the American market of low-alcoholic beer. The Italian beer market has reached the maturity phase: in 1991 the sales decreased by 1.4 per cent. Imports seem...

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