Carissa Baker

Carissa Baker
University of Central Florida | UCF · Rosen College of Hospitality Management

Doctor of Philosophy

About

30
Publications
4,025
Reads
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63
Citations
Citations since 2016
28 Research Items
59 Citations
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Publications

Publications (30)
Article
Narrative has been emerging as a more prevalent concept in tourism contexts, but it has been less defined in literature on theme parks. This study, which investigates the leading 77 theme parks in three regions (North America, Asia, Europe), explores the presence of thematic and narrative features: themed lands, common themes, themed rides, narrati...
Article
Among the Chinese companies that run the great majority of theme parks in China, Fantawild is the quickest-expanding one, with more than two dozen full-fledged theme parks and many in development. The newest of their three primary theme park models, Oriental Heritage, employs traditional Chinese cultural material and specifically Chinese folklore a...
Article
Full-text available
Roller Coaster Dream, a Chinese roller coaster enthusiast club, is a good example of an emerging fanbase in a rapidly developing theme park market.
Article
Full-text available
0.1] Abstract The current study qualitatively investigated how fans of the Disney Theme Parks are introduced to the brand and their perceptions of Disney and Universal Parks. Findings indicate that family plays a very important role in both introducing and building loyalty toward Disney and the Disney Parks. Further, both family and positive memory...
Article
Full-text available
The current study investigated how group members react to favorite and rival brands among sport teams and theme parks. Specifically, sport team fans' perceptions of favorite and rival brands were compared to that of theme park fans. Results showed that fans of sport teams reported more positivity toward their favorite brands and more negativity tow...
Article
Artworks, from paintings and photographs to sculptures and architectural features, have received prominent placement in hospitality spaces. Art in the servicescape or in advertising for sites can induce positive or negative effects depending on everything from style to color. This paper aims to discuss the impact of art on guests’ attitudes and beh...
Article
Little is known about how visitors become immersed in theme park storytelling. As the first of its kind, this study investigated visitors’ immersion through storytelling experiences in Chinese domestic theme parks. This research pursued participants’ subjective interpretation of immersion and the elements that were essential in their experiences. T...
Chapter
Storytelling has been one of the defining attributes of the theme park industry. This chapter describes the strategic storytelling present in theme parks, one of the most popular visitor attraction sectors globally. It posits four types of story-connected layers present in theme parks: story-based experiences, story-adjacent experiences, story-driv...
Article
Purpose This study aims to explore the influence of different types of cleanliness information provided on the Airbnb platform (hosts’ sanitation labels, Airbnb cleaning protocol and previous guests’ reviews) on guests’ trust and behavioral intentions. Design/methodology/approach This study uses an online scenario-based experimental design. A two-...
Data
The main antecedents of virtual experience in tourism include quality factors, technology acceptance factors, information-related factors, and affective factors. The quality factors are associated with VR content quality, functional quality, and system quality. Among the previously described technology acceptance factors are perceived ease of use a...
Article
Full-text available
This essay discusses a qualitative investigation we conducted with fans of the Disney parks and resorts during the summer of 2020 regarding the company's handling of the COVID-19 pandemic. Specifically, 22 people responded to open-ended questions from an online survey to discuss their views of the closures and planned reopenings of the Disney parks...
Article
Theme parks are sites of popular imagination and cultural touchstones. What the COVID-19 pandemic taught is that they are also compelling when closed. This article focuses on fannish activities exemplified by imaginative posts and sweding videos from #HomemadeDisney and others during the period when global Disney theme parks were closed. This hasht...
Article
Full-text available
Virtual reality has become a more common phenomenon in both destination marketing and on-site experience. The recent challenges such as overtourism and the COVID-19 pandemic have created a pressing need to examine virtual tourism as an alternative to traditional travel. This conceptual article aims at clarifying virtual experience in tourism, discu...
Data
The figure represents daily data on news sentiment score in the US in 2020-2021. The daily data on news sentiment were obtained from the Daily News Sentiment Index (Buckman et al., 2020). The news sentiment scores are developed from economics-related news articles in major U.S. newspapers, including the New York Times and the Washington Post by us...
Data
The data on attitudes towards tourism were obtained by using a social media listening platform (using the search term “tourism”) that provides a social media library with more than a trillion historical and real-time posts across a variety of social media contexts. The total number of daily mentions of tourism in the US over time was considered as...
Data
The data on attitudes towards tourism were obtained by using a social media listening platform (using the search term “tourism”) that provides a social media library with more than a trillion historical and real-time posts across a variety of social media contexts. The share of voice for negative sentiment towards tourism during the selected time p...
Data
The data on attitudes towards tourism were obtained by using a social media listening platform (using the search term “tourism”) that provides a social media library with more than a trillion historical and real-time posts across a variety of social media contexts. The share of voice for positive sentiment towards tourism during the selected time p...
Article
Full-text available
COVID-19 has significantly influenced tourism, including tourists’ and residents’ attitudes toward tourism. At the same time, attitudes and consumer confidence are important for economic recovery in the tourism sector. This study explores the effects of the COVID-19 pandemic on people’s attitudes toward tourism by analyzing time-series data on the...
Article
Full-text available
Theme parks are fascinating texts built on spatial narratives and detailed storyworlds. Worldbuilding and subcreation are literal in these spaces, but they likewise contain symbolic experiences that represent cultural and historical imaginaries. China is one of the largest markets in the global theme park industry. The design ethos in many parks is...
Article
Full-text available
This analysis addresses the value of utilizing multiple knowledge domains when trying to grasp a subject. In this case, the discourses of academia, industry, and fandom can inform one another and prove beneficial to understanding a complex entity like a theme park. The analysis suggests breaking out of silos, embracing interdisciplinarity, and enga...
Article
This article describes and interprets fan activities within the theme park space related to a particular fan object. It examines an evolving paradigm wherein the role of theme park visitors is changed. Rather than being perceived as observers of spectacles, they can participate and interact with the environment in new ways. An example of this is So...

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Projects

Projects (2)
Project
To explore the positive and negative impacts of tourism development on residents' quality of life, health, and well-being.
Project
To conceptualize and analyze affective components of customer experience in tourism, hospitality, healthcare, and public service.