Camille Lacan

• Professor (Assistant) at University of Perpignan

Cette recherche examine et étend la compréhension du name-letter effect – ou préférence implicite de l’individu envers les lettres de son nom (PLN) – lors du choix d’un pair au sein de l’économie P2P. En s’appuyant sur la cognition implicite du consommateur, une étude est conduite sur un échantillon de grande taille pour améliorer la validité inter...

This research aims to examine and extend the current understanding of the name-letter effect (NLE) – people’s implicit preference for the letters of their own name – on consumer peer choices in the P2P economy. Drawing on implicit consumer cognition, a new study is conducted to enhance the internal and external validity, which has been identified a...

• Objectifs de la recherche Cette recherche étudie les déterminants de l’engagement des internautes envers une destination touristique sur les réseaux sociaux. • Méthodologie Une étude quantitative est conduite sur un échantillon de 27 destinations touristiques. Un modèle de topic modeling (LDA) identifie les attractions mises en avant dans le cont...

To quickly develop awareness of time-limited offers, marketers use an increasing number of eWOM solicitations, whereby they ask their customers to spread statements to their friends and acquaintances about products or a company. Despite growing interest in this communication tool, very little is known about what makes an efficient solicitation stra...

RESUME : Cet article examine comment une plateforme de financement participatif sélectionne ses projets pour les présenter sur son site Internet. L'intérêt croissant des porteurs de projets pour le financement participatif a conduit à une explosion de l'offre contraignant les plateformes à sélectionner les projets. Une étude qualitative conduite au...

In the crowdfunding model, a campaign succeeds by collecting the funds required over a predefined duration. This study examines the motivations that encourage supporter participation. The results of an empirical study validate the effect of economic, philanthropic, networking, and social utility motivations on the campaign?s success. However, econo...

Purpose Crowdfunding offers a popular means to raise donations online from many contributors. Open calls for contributions involve another actor too, namely, the Internet platform that maintains the two-sided market. This article examines the effect of this intermediary on contributors’ willingness to participate in crowdfunding projects. Design/...

In the crowdfunding model, a campaign succeeds by collecting the funds required over a predefined duration. This study examines the motivations that encourage supporter participation. The results of an empirical study validate the effect of economic, philanthropic, networking, and social utility motivations on the campaign’s success. However, econo...