Calin Veghes

Calin Veghes
Academy of Economic Studies in Bucharest · Marketing

About

48
Publications
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203
Citations

Publications

Publications (48)
Article
Full-text available
The European Union countries are working to reach the truly ambitious objective of achieving a climate-neutral continent by 2050. Increasing the employment of renewable energy is one of the strategic directions promoted to fulfill this purpose. Although the socioeconomic and political context has accelerated the use of renewable energy sources, shi...
Chapter
At the beginning of 2020, the consumption of the cultural goods and services in Romania, as well as in the European Union countries, was already at a rather surprisingly low level due mainly to the lack of time and lack of interest of the consumers. When the coronavirus outbreak hit, the cultural sector has received another tough punch: with practi...
Article
Full-text available
The increase of the concentration of greenhouse gases and global warming are the main problems that the European Commission is trying to solve by proposing the Green Deal, but the well-being of agri-food businesses is influenced, next to the ecologic factors, by the social and economic factors such as maintaining competitive pricing, especially whe...
Article
Full-text available
Until recently, brands and branding were used almost exclusively in a commercial context as tools employed in the promotion and sales of different goods and services. The extension of the scope of marketing to the societal level has expanded the area of branding applicability from economic to social, from profit to non-profit, and from individuals...
Article
Full-text available
At a first sight, the consumption of cultural goods, services, events, and activities is expected to improve significantly the individual's wellbeing and quality of life and, reciprocally, overall good quality of life should stimulate the cultural access, participation, and consumption. First evidence that things could stay differently comes from t...
Conference Paper
Full-text available
Digital marketing and cultural heritage: what may have in common two areas that seem so different? What may connect a dynamic, evolving and even catchy field to a rather static, outdated and quite boring one? Maybe a funnel. Actually, a marketing funnel. More precisely a digital marketing funnel aiming to support the capitalization of the cultural...
Article
Under the slogan “Our heritage: where the past meets the future”, European Union has declared 2018 as the European Year of Cultural Heritage in an unprecedented attempt to enable people to become more interested in and involved with the cultural heritage, and to recognize its universal value and importance in the future development of the individua...
Chapter
Established in the perimeter of the Seven Cities (Brașov, Sibiu, Sebeș, Cluj, Bistrița, Mediaș and Sighișoara) of the Siebenbürgen, in the first decades of the 13th century, the Transylvanian Saxons have built more than 150 fortified churches with the main scope to defend their small rural communities in front of the various perils of those times....
Article
Social media in general and social networking websites in special have become ubiquitous for modern Internet. With over 2.5 billion active users, they are only surpassed by search engines for users’ presence but, unlike search engines, they are capable of gathering much more detailed data about their visitors. Furthermore, they have been heavily co...
Article
Full-text available
The world is in a continuous changing, products change, people change but what matters is what makes us click? Many tried to answer this question, but there are a lot of factors that determine and have a real influence over the consumer behavior. This paper aims to analyze the influence perceived by consumers, whenever they bought or intent to buy...
Article
Taking into account that sustainable development of organization's business depends largely on the quality of the relationships it builds on long-term and marketing communication plays a key role in this process, the purpose of this article is to give a perception of SMEs customers regarding their way to communicate. The results of the research con...
Article
This paper aims to present the main events that left their mark on the history and evolution of the Marketing Faculty of Bucharest Economic Studies University, an academic body that this will mark its 10th anniversary this fall. As the only school dedicated exclusively to the study of marketing in Romania, as well as one of the few exclusively mark...
Article
The performances of the marketing communication with consumers depend on the appropriate selection of "traditional" (press, radio, television, outdoor) and/or direct media (mail, telephony, mobile telephony, and the internet), capable to draw the attention of the consumer, generate his/her interest, stimulate the desire for, and determine the buyin...
Article
This paper aims to highlight some of the aspects regarding the marketing communications of SMEs in Romania, from the perspective of their clients. The research conducted on this purpose was intended to reflect the perceived utility of the communication techniques and tools for the companies that have relationships with SMEs on the Romanian market....
Article
Full-text available
The sustainable development of the local communities represents a rathersensitive topic, that incorporates and integrates elements related to the both concepts:‘sustainable development‘, respectively ‘local communities‘. If an amount of marketing isadded, things tend to become more complex, and, definitely, more complicated. The paperintends to ans...
Article
Full-text available
The concept of privacy, seen in connection with the consumer\'s private space, and defined in terms of the rights the consumer have to disclose or not, respectively to have protected their personal data has gained an increasing importance, as a result of the organizations' extended and more and more aggressive attempts, within their marketing effor...
Article
Full-text available
E-government represents one of the most palpable results of the dynamic development of the information and communication technology. Defined mostly as an intensive use of information technologies to provide public services, e-government has been approached in the literature rather from a technological perspective, with a significant importance give...
Article
Full-text available
Protection of personal data represents a relatively recent concern for all the entities consumers, organizations and public institutions involved in the development of the direct marketing industry and the overall Romanian market. Noteworthy growth of the direct marketing campaigns, increase in the consumer demands and expectations and the backgrou...
Article
Full-text available
Competitiveness has become one of the common concepts employed in the recent yearsto approach and describe the sustainable development of the travel and tourism industry. Culturalheritage and natural resources represent two significant pillars of the tourism’s sustainabledevelopment: that is why the development of the tourism based on the cultural...
Article
Full-text available
The concept of privacy, seen in connection with the consumer's private space, and defined in terms of the specific personal data has gained an increasing importance, as a result of the organizations’ extended attempts, within their marketing efforts, to capture, process and use the consumers’ personal data. Paper explores the attitudes of the consu...
Article
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The increasing marketing efforts of the organizations based on the acquiring,processing, storage and employment of the consumers’ personal data have imposed thereconsideration, both from the theoretical and practical perspectives, of the concepts describing theprivacy, consumer’s private space and personalization. Paper intends to assess, based on...
Article
Full-text available
In the recent years, competitiveness has become one of the common conceptsemployed to approach and describe the sustainable development of the travel and tourism industry.Competitiveness of the travel and tourism industry, like of the tourist destinations, is defined takinginto consideration a set of reference elements related to the major dimensio...
Article
Full-text available
Călin Academia de Studii Economice din Bucureşti, Facultatea de Marketing, Bd. Dacia nr. 41, sector 1, cod 010404, Bucureşti, c_veghes@yahoo.com, 0744673862 Pantea Carmen Academia de Studii Economice din Bucureşti, Facultatea de Administrarea Afacerilor (cu predare în limbi străine), Str. Mihail Moxa 5-7, sector 1, cod 010961, Bucureşti, pantea.car...
Article
Literature approaching the field of marketing deals with issues specific to the human resources competencies especially in the chapters regarding the organization of the marketing activity. The number of studies and the articles published in this area so far is, however, a rather low one. This article attempts to produce, from the perspective of an...
Article
Literature approaching the field of marketing deals with issues specific to the human resources competencies especially in the chapters regarding the organization of the marketing activity. The number of studies and the articles published in this area so far is, however, a rather low one. This article attempts to produce, from the perspective of an...
Article
The modem environmental movement has begun in the late 1960s in the United States, which have become rapidly the world leader of the environmental reform, while the European interest for the ecological aspects and actions started to grow two decades later. This study shows where Romania stands now from this point of view. The objective of the resea...
Article
Full-text available
Creation, development and employment of brands have recently become activities thattend to expand beyond the sphere of marketing communication of the organization and generatingsignificant effects over the results of marketing activities and overall performances of theorganizations.Paper intends to approach in an exploratory manner the way brands c...
Article
Full-text available
Development of higher education is in this period under the changes proposed by theBologna Process (in the area of education) and the Lisbon strategy (in the area of research),changes already applied to a large extent and Romania. This paper presents a viewpoint drawingattention to a concept proposed since 1993 of whose implementation creates the p...
Article
Full-text available
In recent decades, online marketing has been quickly overtaking the traditional means of marketing due to several reasons, such as: low costs, the growing number of internet users and the long lasting relationship developed with them, the effortless usage of the web and of the online marketing tools. Online marketing is done by those individuals or...

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