C. B. Claiborne

• Ph.D. Marketing, Virginia Polytechnic Institute and State University
• Professor at Texas Southern University

In today’s business world no skills have been more touted and explored than critical thinking and ethical judgment. Here we compare the capabilities of students to think critically and make ethical decisions. These skills are interdisciplinary requiring: relevant information, quantitative understanding and emotional intelligence to process, interpr...

This study investigated the hypothesized relationships of the three socio-psychological variables; political concern, knowledge and perceived benefits with recycling behaviors. This study used canonical correlation as the analytical tool to investigate the proposed relationships. The results indicated that knowledge was the best indicator of charac...

Over thirty consumer research studies have assessed the impact of a consumer’s image of a product relative to his or her own self-image. Self-congruence models of attitude formation and subsequent behavior are still sparsely used, however. This is somewhat surprising given the prevalence of the self-concept in psychological and behavioral research....

Four self-image congruence models are popular in the consumer behavior literature. These are: actual self-congruity (the match between the product user image and consumer’s actual self-image), ideal self-congruity (involving the consumer's ideal self-image), social self-congruity (involving the consumer's social self-image), and ideal social self-c...

This paper reports the results of an analysis of the hypothesized relationship between a person’s self concept as an ecological advocate, the propensity to recycle household items, and a person’s attitudes toward recycling and recycling behaviors. The findings of this research suggest that consumers perceive themselves more than ecological advocate...

This paper reports a study designed to further validate a measure of quality of college life (QCL) of university students (Sirgy, Grzeskowiak, Rahtz, Soc Indic Res 80(2), 343–360, 2007). Two studies were conducted: a replication study and an extension study. The replication study involved surveys of 10 different college campuses in different countr...

In “The Quality of Life in Seventeenth-Century Ireland,” Thomas Jordan brings a historian’s perspective to quality-of-life studies. The book raises questions about the determinants of quality-of-life, tangible outcomes and appropriate measures to assess societal well-being.

Housing well-being refers to the home resident’s cumulative positive and negative affect associated with the purchase, preparation, ownership, use, and maintenance of the current home, and the selling of the previous home. Housing well-being is assumed to occur when the home is bought with the least amount of effort (purchase), the home is prepared...

In this paper, we address the question of whether prior experience with a product moderates the extent to which the use of user-image based cues and utilitarian cues are predictive of brand attitude. Specifically, high experience consumers were expected to focus more on utilitarian cues and low experience consumers to focus on user-image based cues...

The predictive validity of two measurement methods of self-image congruence—traditional versus new—were compared in six studies involving different consumer populations, products, consumption settings, and dependent variables (brand preference, preference for product form, consumer satisfaction/dissatisfaction, brand attitude, and program choice)....

Using the perspective of self-congruity theory as an organizing nomological framework, this paper develops an integrated model of the effects of product symbolism on consumer self-concept. The model specifies predictors of recognition or learning of product symbolism. It identifies the mediating process in which consumers use product symbolism to d...

It was hypothesized that personal alienation has a negative impact on organizational identification. The negative relationship between alienation and organizational identification was explained through a set of mediating variables involving need deprivation, job satisfaction, and job involvement. More specifically, it was hypothesized that alienati...

Four studies were conducted to test the hypothesis that (1) consumer behavior is more strongly predicted by functional congruity than by self-congruity, and (2) functional congruity is influenced by self-congruity. The pattern of the results provides support for hypotheses.