Bruno Miguel Barbosa de Sousa

Bruno Miguel Barbosa de Sousa
Polytechnic Institute of Cavado and Ave | IPCA · Marketing and Tourism

PhD Marketing and Strategy
Professor Adjunto no Instituto Politécnico do Cávado e Ave (IPCA), Barcelos-Portugal. CiTUR e UNIAG-Centro Investigação

About

315
Publications
72,266
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
1,169
Citations
Introduction
Bruno Miguel Barbosa de Sousa Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal) Head of Master Program - Tourism Management (ESHT - IPCA) - PhD Marketing and Strategy (Researcher in Tourism Marketing) at University of Minho - Market Analist at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) - Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation, University of Minho Award - Best performance (2006) - Merit Scholarship for Students in Public Higher Education Awards of Merit Scholarship by University of Minho in 2001/02 - 2002/03 - 2003/04
Additional affiliations
March 2009 - January 2016
Polytechnic Institute of Cavado and Ave
Position
  • Professor (Assistant)
March 2009 - October 2018
Polytechnic Institute of Cavado and Ave
Position
  • Professor (Associate)

Publications

Publications (315)
Chapter
Nowadays, a new reality is witnessed worldwide, caused by the new coronavirus SARS-CoV-2 (COVID-19), declared a pandemic in March 2020, having a social and economic impact that affected several sectors, mainly, tourism and hospitality. As a highly contagious virus, COVID-19 quickly spread to countries all over the world. Limitations and restriction...
Chapter
Currently, globalization and significant competition between territories (i.e., cities, regions or countries) lead to new challenges in terms of territorial manage- ment and local development. Territories and tourism destinations have always felt the need to differentiate themselves from others and to affirm their uniqueness (distinctive in their own...
Chapter
Events and music festivals have evolved over the last few decades because of the competitiveness between music-producing destinations. Therefore, musical events and festivals are a strong tourist attraction in the international context. The recent pandemic has naturally changed the strategic positioning of some of these musical events. However, in...
Chapter
This study aims to understand some of the main trends in tourist segmentation in the context of medical tourism, with an emphasis on reproductive tourism (or, also called fertility tourism). The research study brings together a proposed conceptual model to test empirically to understand some of the main determinants of tourist demand in fertility t...
Chapter
Full-text available
Wine tourism has long since ceased to be just a visit to wine producing regions and wineries, just to taste or buy wine. In fact, wine tourism has become more complex as a tourist product, due to the requirement of visitors to obtain a differentiated experience, composed of multiple elements Wine tourism activities consist of, above all, wine tasti...
Conference Paper
Several authors consider that the current outbreak of COVID-19 presented serious economic consequences worldwide, leading to dramatic changes in companies and consumers behavior, improving changes in communication, entertainment, and online shopping. Also, the World Tourism Organization (UNWTO) has produced global research on the impact of COVID-19...
Chapter
Film-induced tourism is a kind of business that profits from attracting visitors inspired by beautiful sceneries of locations exposed in movie or drama and stories linked to the locations, through merchandising of filming sets or locations as a tour program. This chapter presents the case study “A Lenda do Galo de Barcelos” as an example of a film...
Chapter
Tourism is an activity heavily dependent on the movement of people and travel (with different motivations). As a result, tourism has been heavily affected by the COVID-19 pandemic since the beginning of 2020. The number of trips has dropped considerably across the world and particularly in Portugal. Considering the widespread concern in the resumpt...
Chapter
O presente capítulo visa compreender algumas das principais tendências da segmentação turística em contextos de turismo náutico. O estudo reúne um modelo conceptual proposto a testar empiricamente algumas das principais determinantes da procura turística em ambientes de turismo náutico no contexto (pré) pandémico e respetivas intenções comportament...
Article
Full-text available
The present study aims at establishing a relationship between communication strategies and consumer behavior in social and nonprofit specific contexts of marketing (e.g. Public Security Police (PSP) in Portugal). The actions of raising awareness among the schools about the themes of “animal mistreatment” and "preventing dating violence" among the y...
Chapter
The role played by technologies of information and communication, ICT, has become increasingly important in the way of life of societies. As well as technologies to revolutionize or everyone's way of life, it also brings a sense of alertness to match. This chapter aims to present a reflection on the importance of virtual tourism in the pandemic sce...
Chapter
The chapter aims to demonstrate the growing importance of the concept of 'digital detox' as a segment of the tourism market to indicate the reasons and factors that encourage its demand, the diversity of establishments, the strategies employed by them, the limits, facilitating the adaptation to market conditions , and assisting in the development o...
Article
Full-text available
The aim of this paper is to evaluate the role of wine storytelling as an antecedent in the wine tourism experience, namely on other constructs such as winescape attributes, sensorial attraction, wine excitement and cultural experience. This study analyses the combined use of five wine tourism experience dimensions as well the influence of storytell...
Article
Objetivos: O presente estudo tem como propósito compreender algumas das implicações da pandemia causada pelo vírus Sars-CoV-2 no setor do turismo e de que modo a utilização do marketing digital pode contribuir para ultrapassar as dificuldades impostas pela pandemia. Metodologia: Numa primeira fase é apresentada uma análise documental com o objetivo...
Chapter
Dark tourism is a segment of tourism that has been growing in recent decades and is strongly associated with tragedy and mystery. There are several academic researchers who present literature on this specific group of tourist consumers. As a result, 2020 was strongly marked by the pandemic of the new coronavirus (COVID-19). This chapter presents a...
Chapter
The sensory attractiveness of destinations has recently been one of the most important focal points when considering the impact of senses on positive and memorable travel experiences. Specifically, urban areas reflect different multisensory dimensions that can be analyzed and included in marketing efforts to stimulate positive tourists' experience...
Chapter
Racism is a global hierarchy of superiority and inferiority that has been politically, culturally, and economically produced and reproduced for centuries by the institutions, in different countries, depending on their colonial history. In that sense, racism cannot be seen as a concept that is equal in every region of the world. Racism in sport is a...
Article
Full-text available
This study integrates the relationship of business ethics in marketing campaigns and the importance of the repercussion on organizational performance with the aim of creating a guide of business ethics in marketing campaigns for small and medium enterprises (SMEs). This guide allows SMEs to analyse their ethical dimension as well as to raise awaren...
Chapter
SMM (social media marketing) aims to produce content that users share in their various social media applications in order to increase brand exposure and broaden customer reach. There are numerous marketing techniques to apply in social media in order to involve the customer, some of which have costs and others that do not. Digitization was a real c...
Article
Purpose The aim of this paper is to apply the SERVQUAL model to evaluate the quality perceived by customers in the context of family hotel management in Portugal. More specifically, to assess the influence of interpersonal relationships (service providers and customers) in family business services in the wine tourism segment (i.e. wine hotel and sp...
Article
This study aims to examine and estimate the relationships between wine involvement, cultural experience, winescape attributes, wine excitement and sensorial attraction in two different wine tourism destinations and the antecedent role of wine involvement as the starting point that enhances the other dimensions. Survey data was analysed using struct...
Article
The purpose of this paper is to present a methodology to systematize the determinants of customer satisfaction and loyalty and the relationship with the perceived quality of service in traditional retail stores in the South and Island regions of Portugal. The proposed conceptual model aims to analyse if perceived service quality (five dimensions of...
Article
Full-text available
Purpose The aim of this paper is to understand the importance of consumer loyalty in the specific context of Hotel Family Business. This study proposes a conceptual model to examine how perceived service quality and corporate social responsibility (SCR) influence guest satisfaction and loyalty, and also how they relate to corporate image, perceived...
Article
Full-text available
Purpose The purpose of this paper is to analyse the potential of literary tourism in Portugal and explore the advantages of creating a digital literary map about the places associated with the widely renowned Portuguese author Fernando Pessoa (hereafter Pessoa), as well as the places that he suggests in one of his works, a tourist guide of Lisbon:...
Chapter
In 2020 the Covid-19 pandemic caused tourism to fall into its worst crisis ever and travel to be put on hold, the year 2021 brings a new lease of life to tourism and a new hope of social and financial reconstruction for many tourist destinations. In the tourism reconstruction process, destinations try to show that they are able to receive tourists...
Article
Full-text available
Grande parte das experiências e das perceções humanas são, inicialmente, adquiridas através dos sentidos e de estímulos sensoriais (os quais in uenciam o processo de tomada de decisão do consumidor). Por conseguinte, o marketing sensorial surge como uma nova ferramenta estratégica, através da estimulação dos cinco sentidos humanos (tato, paladar, v...
Article
Стаття присвячена сегменту туризму, особливо оздоровчому, велнес та термальному, які стають все більш популярними варіантами для відвідувачів, охочих отримати доступ до процедур, що виявляються недоступними для них у їхніх рідних країнах через відсутність коштів, відсутність доступності або тривалого очікування у списках бажаючих. Удосконалено розу...
Article
Sustainability is a topic that is currently being discussed and constantly adapting, since it is related not only to an ecologically correct posture and strategy but also economically viable and socially equitable. Therefore, the importance given by the media to the theme of ecology, sustainability has led to a growing concern among the population....
Article
Full-text available
Firms aim at achieving their economic interests without neglecting the needs of local and regional communities and the environment itself. The process involves defining and implementing Social Responsibility strategies that leverage organizational competitiveness and sustainability. In this context, the current study purposes to demonstrate how Cor...
Article
The transport companies assume themselves as determinants in the success and quality of the tourist service provided. Transport companies play a special role in tourism-related activities. Transport companies play an important role in the economy and in the quality of life of the population and visitors. Consequently, the present manuscript will pr...
Article
Full-text available
Resumo | O presente trabalho pretende contribuir para uma reexão entre o crescimento do turismo em espaços urbanos, especicamente centros históricos e o fenómeno da gentricação que tem tomado de assalto as ruas das cidades. Desta forma, este trabalho discute qual a melhor abordagem para compreender o antagonismo face ao desenvolvimento do turismo,...
Article
Full-text available
As redes sociais constituem um canal de comunicação privilegiado que as marcas utilizam na sua relação com o consumidor. As publi-cações no Facebook procuram envolver os seguidores, utilizando conteúdos que possam ser mais atrativos e recorrendo a formatos como a imagem e o vídeo. Neste contexto, o presente estudo pre-tende apurar se as publicações...
Article
Purpose: The present study aims to understand the impact and the role of technologies in a hospital context, and in relationships management from an internal perspective (internal marketing). Based on a case study, the investigation also aims to analyze how internal communication is carried out between employees as well as employees and managers. M...
Article
In the context of modern management, we referred to the re-creation of tourism products, modification of segments, and directions of marketing tourism enterprises and destinations development. The COVID-19 crisis should thus be seen as an opportunity to critically reconsider tourism’s growth trajectory, and to question the logic of more arrivals im...
Article
In the context of modern management, we referred to the re-creation of tourism products, modification of segments, and directions of marketing tourism enterprises and destinations development. The COVID-19 crisis should thus be seen as an opportunity to critically reconsider tourism's growth trajectory, and to question the logic of more arrivals im...
Article
Full-text available
Purpose This study applies an Employee Satisfaction Index (ESI) model to quantify the level of job satisfaction and explores the factors that influence employee satisfaction, performance and loyalty to an information technology recruitment and outsourcing organization in Portugal. Design/methodology/approach As an instrument of data collection, qu...
Article
Full-text available
This paper aims to present an extensive content analysis of two major constructs directly related to tourist behaviours (i.e. involvement and emotions), because there are still some critical gaps in the knowledge about tourists' emotions and involvement. An in-depth content analysis of involvement and emotions was adopted as a methodological approa...
Conference Paper
Full-text available
Objetivo: Compreender algumas das principais tendências da segmentação turística em contextos de turismo médico e de saúde e bem-estar, com ênfase no turismo reprodutivo (ou, também denominado, turismo de fertilidade). Metodologia: o estudo reúne um modelo conceptual proposto a testar empiricamente por forma a compreender algumas das principais de...
Presentation
Full-text available
Objectives: To understand the importance and use of digital marketing in tourism applied to the city of Barcelos. More precisely, the use of digital tools to promote the city, the characteristics of the tourist and its loyalty and the use of digital marketing to overcome the difficulties that tourism currently faces due to the SARS-CoV-2 pandemic (...
Presentation
Full-text available
Objetivo: O principal objetivo do presente estudo é compreender de que forma as emoções e o brand love afetam a tomada de decisão do consumidor em contextos específicos de turismo (i.e., turismo desportivo), mais concretamente o caso do futebol profissional em Portugal. Metodologia: Foi adotada uma metodologia qualitativa recolhendo dados junto de...
Conference Paper
Full-text available
Objectives: The global tourism industry may suffer some damage in the face of natural disasters or unexpected events, which have the potential to affect tourism flows considerably. New cases of contagion were reported daily, leading to economic stagnation, resulting in millions of unemployed. To lessen the economic impact of the pandemic and reduce...
Article
Full-text available
O turismo náutico tem, atualmente, como segmento mais evidente o turismo de cruzeiros. Com o aumento signi cativo deste segmento turístico nos últimos anos, há cada vez mais a necessidade de estudo do seu impacto social, económico e ambiental nos locais onde existe este tipo de atividade. Neste seguimento, o presente estudo tem como principal foco...
Article
The present research has as main objective to identify the impact of COVID-19 in the management of tourism and hospitality in Portugal. In this sense, the study presents itself as a documentary research, based on materials and consolidated studies. With the development of the study, the results pointed to a negative impact of the pandemic on the to...
Chapter
Cause-Related Marketing has become one of the main initiatives in Corporate Social Responsibility (CSR). The initiative “Pink October” was considered in 2019, specifically the actions carried out on social networks by the Portuguese brand Matinal (Group Lactogal). Matinal (a milk brand) and the Portuguese League Against Cancer (LPCC – Liga Portugue...
Article
Purpose This paper aims to present a content analysis of two major constructs among tourism settings, namely involvement and emotions, strictly related to tourist behaviour, due to the fact that there are still some critical gaps in the knowledge about tourists' emotions and involvement. Design/methodology/approach An in-depth content analysis of...
Chapter
Competitiveness is becoming a growing phenomenon. The quality and innovation in art of doing business is becoming increasingly evident, showing to the need for organizations to create mechanisms capable of adding value to consumers and occupying a better positioning in their minds. Therefore, fundraising policy planning becomes a priority for Non-P...
Article
Full-text available
É notória a importância do turismo como dinamizador e impulsionador das economias, tanto nacionais como regionais e/ou locais. Atendendo à relevância do turismo, nomeadamente o turismo gastronómico (na divulgação e promoção de tantas regiões) a presente investigação visa compreender de que forma o sentimento de lugar dos residentes (para com a gast...
Article
Nos últimos anos a gestão do território enquanto marca através da utilização de ferramentas de marketing até aqui usadas pelas empresas tem vindo a ganhar relevo. É notória a importância do turismo como dinamizador e impulsionador das economias, tanto nacionais como regionais e/ou locais. Atendendo à relevância do turismo, nomeadamente o turismo ga...
Conference Paper
Full-text available
This study aims to examine and estimate the relationships between wine involvement, cultural experience, winescape attributes, wine excitement and sensorial attraction in two different wine tourism destinations in order to map a wine tasting visit.
Article
Full-text available
Resumo Objetivo: O presente estudo visa compreender qual a importância da Responsabilidade Social Corporativa na decisão de compra do consumidor em contextos específicos de marketing. Por conseguinte, pretende-se analisar o principal motivo inerente à aquisição de bens sustentáveis em detrimento de outros produtos com o mesmo grau de compatibilidad...
Book
Full-text available
Leisure services encompass a variety of initiatives and related to the planning, development, and operation of parks, trails, zoos, and many other recreational and athletic facilities. Together, they are responsible for millions of jobs around the world. But in order to ensure their long-term viability, leisure services need to be sustainable. And...
Chapter
Full-text available
Is leisure still a ‘luxury’ in the globalizing world? On the one hand, the number of hours and days that can be allocated to non-compulsory sports, recreation, cultural or tourist activities increases. However, the issue of rationality and seriousness in managing leisure is still difficult to assess. On the other hand, due to socio-demographic and...
Chapter
Over the years there has been an increase in competition among tourism destinations, leading to the need for a deeper understanding about the tourism realm, impact, and management. Tourism has expanded its scope, reflecting an increasing recognition in the academic community paralleled by the application of interdisciplinary concepts and methods. I...
Article
Purpose – Wine tourism has stood out as a very recognized and valid tourism and marketing segment, growing worldwide and urging the complex needed advances on wine tourism practices performance. This paper aims to develop a new framework strictly applied to the global wine tourism system, taking into account emerging and future constructs and dimen...
Chapter
SMM (social media marketing) aims to produce content that users share in their various social media applications in order to increase brand exposure and broaden customer reach. There are numerous marketing techniques to apply in social media in order to involve the customer, some of which have costs and others do not. Digitization was a real challe...
Chapter
Luxury management can be considered the management of paradoxes between intangibility and function-ality, rationality and emotion, modern technology with traditional craftsmanship, showing that luxury comes from creation, timelessness, emotion, excellence, heritage, and authenticity. This chapter results from two methods, a qualitative analysis, wh...
Conference Paper
The concept of sport related tourism has become more prominent in the last decades both as an academic field of study and an increasingly popular tourism product and as a niche tourism example. The main objective of the present research is to understand how emotions and brand love affect consumer decision making in specific tourism contexts (i.e. s...