Bruce Cronin

Bruce Cronin
University of Greenwich · Centre for Business Network Analysis

MA MSc PhD SFHEA MCIM

About

40
Publications
5,109
Reads
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378
Citations
Additional affiliations
January 2015 - present
University of Greenwich
Position
  • Managing Director
January 2002 - present
University of Greenwich
Position
  • Head of Department
January 2002 - present
University of Greenwich
Education
November 1996 - December 2001
University of Auckland
Field of study
  • Political Studies

Publications

Publications (40)
Article
A trend of increased specialisation in public relations has been widely asserted but little substantiated. Specif- ically, there is no longitudinal study of the development of specialist coverage in the principal trade journal of the industry, PR Week. Neither has there been an exploration of the perspectives of PR Week UK’s senior man- agers on sp...
Article
Full-text available
Culture, attitudes and perceptions have an underappreciated effect on industrial cluster policies particularly in transition economies, where long-established local social norms are confronted with hard-pressed external imperatives. This paper examines the impact of cultural and governmental peculiarities in the Russian context on the development o...
Article
Reflecting on the compilation and analysis of a range of network datasets drawn from our own work and some prominent examples, we consider the ethical challenges in dealing with network data in business and management settings. We argue that the managerial processes that characterize such settings introduce particular ethical sensitivities in the s...
Article
We propose a multilevel network approach as an alternative framework to analyse the international organisation of an industrial sector. We present a novel application of a multilevel Exponential Random Graph Model to a multilevel network of firms linked by ownership at the micro level, countries linked by trade at the macro level, and a firm-county...
Article
Network data on connections between corporate actors and entities – for instance through co-ownership ties or elite social networks – are increasingly available to researchers interested in probing the many important questions related to the study of modern capitalism. Given the analytical challenges associated with the nature of the subject matter...
Chapter
This chapter reviews the rise of the Business Roundtable, examines the organizational methods underpinning its success, and considers whether it is now, as some have argued, in a state of decline. An historical method is employed, drawing on a variety of accounts of the major policy battlegrounds over the last 50 years in some detail. This method i...
Conference Paper
Customization and Personalization becomes a common theme in collaborating with customers in New Product Development (NPD), where product designers' responsibility and capability shifts from designing a product to designing components which are then customized by the customer, the ultimate designer. Competition is based on a new approach to value cr...
Article
We introduce a recent development in the statistical analysis of relational data that offers rigorous discrimination of a variety of structural and behavioural effects of interest to management research. Exponential random graph models account for the highly interdependent nature of network data that are problematic for the predominant inferential...
Article
Network data on connections among corporate actors and entities – whether through investment flows, co-ownership ties, or elite social networks – is increasingly available to researchers interested in probing many important questions related to the study of modern capitalism. We discuss the promise and perils of using Big Corporate Network Data (BC...
Conference Paper
There is a long history of research into the relationship between US directorate interlocks and campaign contributions drawing PAC funding data, generally demonstrating the importance of such contributions to sectors reliant on government concessions in some form often associated with bipartisan hedging strategies, alongside some clusters of interl...
Chapter
The enhancement of shareholder value is a focal point in contemporary financial economics because of its perceptible relationship with the company value management. From this perspective, executive managers, in particular, are deemed to be company value-adders and their performance is evaluated against this benchmark. This raises the question of ho...
Article
Full-text available
This paper introduces the collection of papers in this issue, providing context in the recent development of social network analysis in Europe and the catalytic contributions of the Essex University Summer School and latterly the UK Social Networks Association. While these organisations have provided important focuses for social network analysis in...
Article
Full-text available
This paper examines developments through the quarter century since the publication of Stokman, Ziegler and Scott's (1985) iconic ten-nation study of the structure of interlocking directorships. The surprising decline of research in the area following the publication of Networks of Corporate Power is in part testimony to the rigour of the comparativ...
Article
This paper examines some of the fundamental assumptions and usual pitfalls of the mainstream linear and deterministic logic of planned change that appear when dealing with complex problems or in cases of higher-order transformation. Adopting the complex adaptive character of human systems, the paper considers that non-linear change methodologies ar...
Article
In transition times leaders should be aware of the hidden and intangible assets of their organizations or communities. While linear-analytical assessment tools face major difficulties in meeting this challenge, we suggest that the use of archetypal models as knowledge systems can be of help. A new tool, based on the use of geometrical patterns and...
Article
A bstract This article argues that the discipline of economics consists of two subdisciplines: heterodox and mainstream economics. Being distinct bodies of knowledge, it is possible that the processes of building scientific knowledge are different enough so to generate distinctly different referencing and citation practices. Therefore, a specific i...
Article
A bstract Heterodox economics is in part defined by exclusion from orthodox circles and there is an understandable tendency for heterodox economists to engage primarily with each other outside these circles. Yet the critique offered by heterodoxy speaks more widely. This study examines the diffusion of heterodox economic ideas beyond the immediate...
Article
This study examines the roll-out of an electronic knowledge base in a medium-sized professional services firm over a six year period. The efficiency of such implementation is a key business problem in IT systems of this type. Data from usage logs provides the basis for analysis of the dynamic evolution of social networks around the depository durin...
Article
This paper aims to discuss possible ways of making sense of the tacit issues of a system, and aspects of the organisational or community life that usually remain hidden; yet, are considered of crucial importance. Different methodological tools, following linearity and complexity will be discussed, while special attention will be given on the limita...
Article
Purpose This study aims to investigate the pattern among 17 heterodox economic journals over a prolonged period to provide evidence about the social dynamics among the group of researchers who publish in them and the extent to which they hold or develop a collective identity as heterodox economists. Design/methodology/approach Traditional approach...
Article
New Zealand's recent experiment with radical neoliberalism is well rehearsed in international policy circles. Yet, given the economic restructuring premise for the reforms, there has been little assessment of their structural impact.In this paper I take up this challenge, utilising [Shaikh, A., Tonak, E. Measuring the wealth of nations: the politic...
Article
New Zealand has gained considerable international attention for the neo-liberal economic reform programme it enacted from the mid-1980s; this programme has served as a model for similar reform elsewhere. Within the neoclassical framework of the reformers, the programme has produced many improvements to the economy. Such fundamental indicators as lo...
Article
Restricted Item. Print thesis available in the University of Auckland Library or may be available through Inter-Library Loan. Restricted Item. Print thesis available in the University of Auckland Library or may be available through Inter-Library Loan. This is a study of the reorientation of New Zealand's international business relations following B...

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