Bronwyn P Wood -aka- Aisha Wood BoulanouarUnited Arab Emirates University (UAEU)
Bronwyn P Wood -aka- Aisha Wood Boulanouar
PhD Marketing University of Otago
https://www.muslimmarketingmatters.com/research-papers/
About
56
Publications
43,276
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
472
Citations
Citations since 2017
Introduction
bwood@uaeu.ac.ae Bronwyn P Wood (also published as Aisha Wood Boulanouar) works in the areas of Islamic Marketing, Women Entrepreneurship and has publications in several related areas. She is the founding Director of a New Zealand based consultancy, www.MuslimMarketingMatters.com, and is an active researcher: https://www.muslimmarketingmatters.com/research-papers/
She is on Editorial Boards for: J of Islamic Mktg, Intl Jnl of Islamic Mktg & Branding, Intl Jnl of Gender & ENTR and others.
Additional affiliations
January 2018 - present
September 2014 - December 2017
May 2013 - August 2014
Education
August 2011 - August 2011
Publications
Publications (56)
The relationship between empowerment and entrepreneurship in collective societies is, in our view, insufficiently examined. Accepted definitions of empowerment and the assumptions underlying programs and research designs based on them result in outcomes that self-fulfil and, as a result, disappoint. Several issues are prevalent: the empowerment pot...
The area of women’s empowerment has attracted increasing attention among a wide range of interest groups, from authors to researchers to feminist scholars and non-governmental organizations (NGOs). This paper aims to identify the diverse understandings of women’s empowerment in the literature and to discuss empirical evidence from NGO projects in t...
Purpose
The purpose of this study is to develop an empirically informed framework to analyze women empowerment and entrepreneurship, contextualized within a collective society.
Design/methodology/approach
The authors conducted 15 in-depth semi-structured interviews with women entrepreneurs located in the United Arab Emirates to understand their en...
There is much the MENA/Gulf region can teach regarding the ever-narrowing hegemonic perspectives in the literature e from selfhood, agency, empowerment, women, collectivism, intersectionality to consumption and business practice. This paper focuses, briefly, on several very large areas of scholarship to consider the issues raised and the opportunit...
We ran two focus groups with well-educated Saudi women; there were ten participants
with established businesses and ten nascent entrepreneurs. Despite the Saudi Vision 2030’s centring of
environmental sustainability as a key tenet of the country’s development, the women entrepreneurs
we studied (both established and nascent) were not well informed...
Purpose
This study examines what social ties within collectivist settings mean for women's venturing and how these ties support women in gaining empowerment through their ventures.
Design/methodology/approach
Thirteen in-depth semi-structured interviews with women entrepreneurs located in the United Arab Emirates (UAE) were conducted to examine th...
Purpose
Drawing on insights from social influence theory, the MAIN model of digital media affordances and the literature on the attention economy, this study aims to investigate how social media influencers’ community and content strategy contribute to follower engagement behavior in the presence of competition.
Design/methodology/approach
This st...
Conceptualizaciones acerca del empoderamiento en el emprendedorismo (entrepreneurship) y su pertinencia en culturas colectivistas Resumen: Desde nuestro punto de vista, la relación entre el empoderamiento ("empowerment") y el emprendedorismo ("entrepreneurship") en las culturas colectivistas ha sido insuficientemente examinada. Las definiciones más...
Consecuencias no anticipadas? La comodificación de las ideas en la educación superior y sus consecuencias sobre los estudiantes musulmanes. Anke Iman Bouzenita i y Bronwyn Wood ii Resumen Considerada holísticamente, la educación islámica es más que la sola y directa transmisión de las ciencias islámicas puras. Tal educación abarca asimismo otras ár...
There a need to understand women’s experience of social and economic change beyond that of the Global North. What have women leaders in diverse roles and contexts achieved in supporting social advancement, and how are women organizing social movements to improve the livelihoods of their families and communities? How are organizations in the public/...
This mixed methods study focuses on one category of luxury female consumer products and investigates its relationship with Muslim consumer religiosity and other demographic variables to provide greater understanding of the consumer behaviour of this largely unknown consumer segment. Building on the recommendations of two related earlier studies, th...
Dear Colleagues,
The 1995 Beijing Platform for Women provided the stimulus for advancing women's role in the development process. It stimulated global transnational networking, and forged alliances that led to the formation of the MDGs (Millenium Development Goals) in 2000. However, for many Global South territories the MDG framework was a disappo...
https://www.mdpi.com/journal/sustainability/special_issues/WEUNS
The 1995 Beijing Platform for Women provided the stimulus for advancing women's role in the development process. It stimulated global transnational networking, and forged alliances that led to the formation of the MDGs (Millenium Development Goals) in 2000. However, for many Global S...
The present study develops a multilevel model that examines the effects of supervisory ethical leadership behavior at the team level on employees green behaviour mediated by CSR at the organisational level, employees well-being, and taking responsivity at the individual level. Data were collected from a sample of 936 supervisors and 2,284 employees...
La jerarquía de las necesidades humanas de Maslow: una crítica islámica Resumen: El modelo de la jerarquía de las necesidades se ha extendido a muchas disciplinas académicas. El presente artículo presenta una breve descripción del modelo, seguida de una síntesis de sus principales críticas. En la literatura se cuestiona con frecuencia la validez em...
La jerarquía de las necesidades humanas de Maslow: una crítica islámica Resumen: El modelo de la jerarquía de las necesidades se ha extendido a muchas disciplinas académicas. El presente artículo presenta una breve descripción del modelo, seguida de una síntesis de sus principales críticas. En la literatura se cuestiona con frecuencia la validez em...
Abstrak: Model hierarki keperluan Abraham Maslow sangat meluas capaiannya dalam pelbagai pengkhususan akademik. Selepas menerangkan model tersebut secara ringkas, makalah ini merumuskan kritikan terhadapnya yang telah sedia ada. Walaupun kritikan terhadap kesahihan empirik dan etnosentrisme sering dibincangkan dalam literatur, pengarang makalah ini...
ZET Abraham Maslow'un İhtiyaçlar Hiyerarşisi modeli, birçok akademik çevrede yaygındır. Bu makale, modelin kısa bir açıklamasını yaptıktan sonra, mevcut eleştirileri özetlemektedir. Modelin ampirik geçerliliği ve etnosentrikliğine yönelik eleştirilere literatürde sık rastlanmakla beraber, bu makalenin yazarları, Maslow'un modelinin insan varoluşunu...
Abraham Maslow’un İhtiyaçlar Hiyerarşisi modeli, birçok akademik çevrede yaygındır. Bu makale, modelin kısa bir açıklamasını yaptıktan sonra, mevcut eleştirileri özetlemektedir. Modelin ampirik geçerliliği ve etnosentrikliğine yönelik eleştirilere literatürde sık rastlanmakla beraber, bu makalenin yazarları, Maslow’un modelinin insan varoluşunun ru...
Model hierarki keperluan Abraham Maslow sangat meluas capaiannya dalam pelbagai pengkhususan akademik. Selepas menerangkan model tersebut secara ringkas, makalah ini merumuskan kritikan terhadapnya yang telah sedia ada. Walaupun kritikan terhadap kesahihan empirik dan etnosentrisme sering dibincangkan dalam literatur, pengarang makalah ini memberi...
The relationship between empowerment and entrepreneurship in collective societies is, in our view, insufficiently examined. Accepted definitions of empowerment and the assumptions underlying programs and research designs based on them result in outcomes that self-fulfil and, as a result, disappoint. Several issues are prevalent: the empowerment pot...
Influencer marketing has emerged as an effective approach for brands to connect with customers through social media influencers. Although influencer marketing has attracted increased interest from marketing researchers in recent years, relatively little is known about influencers' content and engagement strategy and its links to fol-lowers' engagem...
This paper introduces two successful e-commerce companies focusing on offering fashion choices worldwide for women seeking conservative and modest clothing styles. We discuss development options and challenges these companies faced in the course of their journey toward commercial success and market recognition. These insights offer points of consid...
Purpose
This paper aims to investigate the impact of political advertising on voter attitude and the processes of decision-making in the specific context of the inaugural democratic experience of post-revolutionary Tunisia.
Design/methodology/approach
The study was conducted in Tunisia, where the target respondents included Tunisian’s eligible to...
Marketing is a business discipline which came to prominence around 1960 (Belk, 1995).
Organically, marketing came out of economics, which itself came from the common pipeline
of western thought – Christianity -> philosophy -> economics. “In contrast, in the Islamic
tradition, all learning developed from the Quran” (Bouzenita and Wood, 2018:893). Or...
The global attention paid to wellbeing and happiness shows no signs of abating. From Bhutan, the first country to establish wellbeing indicators as a benchmark for social progress, to the announcement of a Minister of Happiness and Wellbeing in the United Arab Emirates in 2016, the move towards establishing policies, practices, and programs to supp...
The paper outlines halal certification reliability and consumer attitude towards it generally. It reveals some of the issues the halal industry faces in terms of its credibility. As difficulties to develop halal certification standards persist even with conventional food stuffs, the paper goes on to question the possible integration of genetically...
Abstract: Islamic education, from a holistic point of view, is more than just the direct transmission of the pure Islamic sciences. It encompasses other branches of specialisation and ideally accompanies Muslims, through reflections of the Islamic worldview, during their formal and informal formation. This paper reflects how, in the contemporary te...
The Crescent Ranking (CR) is a service benefiting both the supply‐side (“halal‐friendly” hotels) and the demand‐side (Muslims wanting to have a guest experience consistent with their way of living) within the tourism market. “Halal” is a technical term in the Arabic language usually translated as “permissible from the perspective of Islamic law (sh...
This paper seeks to advance marketing theory by introducing two consumption models, developed from the Islamic teaching, to contribute to the theory base of the new field of Islamic marketing. The paper uses the universally accepted Islamic book of guidance, The Qur'an, to construct and explain the role goods and services can occupy in the lives of...
This paper seeks to advance marketing theory by introducing two consumption models, developed from the Islamic teaching, to contribute to the theory base of the new field of Islamic Marketing. The paper uses the universally accepted Islamic book of guidance, The Qur’an, to construct and explain the role goods and services can occupy in the lives of...
Managing organizational talent, of both current employees and possible recruits alike, is a key factor of running a successful business. A company is only as good as the staff, and studying the most effective ways to cultivate these groups can allow business managers an easy way to boost efficiency within their ranks. Driving Multinational Enterpri...
Purpose
The purpose of this paper is to improve the quality and efficacy of data collected from Muslim respondents, particularly women, through an examination of Islamic teachings and illustrated using a “conservative” paradigm of practice. The paper is designed to be helpful to researchers in designing both their projects and their data collectio...
Authentic learning, or applied learning, has been at the forefront of higher education pedagogy for over a decade. Proponents argue that a realistic learning environment is conducive to a better grasp of the subject by students than the more traditional, instructor-centred approach, ubiquitous in higher education (Herrington et al. 2014).
The stud...
This paper aims to provide researchers with an original quantitative method to measure tacit knowledge. The authors have called this quantitative method: “The V.R.I.N model’s method” which is built upon Barney’s (1991) resource-based view. The methodology of “The V.R.I.N model’s method” is based on the operationalization of the four dimensions whic...
Abraham Maslow's model of the hierarchy of needs is pervasive in many academic specialisations. After a short description of the model, this article summarises the existing criticisms. While criticism on the empirical validity of the model and its ethno-centricity are frequently mentioned in the literature, the authors of this article give special...
Purpose
– The purpose of this paper is to bridge the gap between previous examinations of advertising standardisation and consideration of Islamic ethics to develop a better understanding of how Islamic values influence global advertising strategy.
Design/methodology/approach
– This paper is based on a critical review of the literature. The paper...
In this paper the authors attempt to present a list of theories from the developing discipline of Islamic Marketing. The list is neither exhaustive nor a detailed description of all the attempts toward a body of theory in Islamic marketing. Indeed, it is not the intention of this work to provide such detail. Rather, this commentary is designed to m...
In this paper the authors attempt to present a list of theories from the developing discipline of Islamic Marketing. The list is neither exhaustive nor a detailed description of all the attempts toward a body of theory in Islamic marketing. Indeed, it is not the intention of this work to provide such detail. Rather, this commentary is designed to m...
Purpose
– This paper aims to extend Wallström et al. ’s (2010) six-nation study on brand use and notions of self-expression to Arab women in the UAE. Additionally, it extends the scope of investigation to include an extensive qualitative data corpus to inform and explain the consumption practices of this large, very wealthy and under-researched sec...
This paper explores the implications for human resources development (HRD) and practice for firms operating in the Arab Middle East. The paper makes two key contributions. Firstly, we expand the current understanding of Islamic axiology and the implications of Islamic ethics in a business context. Second, we explore successful expatriation within m...
Islamic marketing is a field which represents an opportunity to expand and improve the marketing specialisation and to reformulate and restructure business paradigms overall. Taking another look at the organic formulation of views and viewpoints in business means that research areas and alternative frameworks can be explored for the benefit of all...
All research comes from a particular perspective, and therefore has inherent bias. In applying paradigms developed within, or for, one culture or group, the question must be raised as to how applicable the paradigm is when applied to other groups or cultures. This paper considers symbolic interaction theory when applied to Muslim women and what the...
This essay looks at the religious reasons for the wearing of clothing that conforms to the guidelines provided in the Islamic teachings. It discusses the inner character of Islam and explains how all permissible Muslim behaviour flows from the basic concept hay'a, or modesty. The explanation of these ideas in English-language writing is discussed;...
This study examines the Meaning of Moroccan Muslim Women’s Dress. It reviews the English language literature on symbolic consumption, sign, self, identity and clothing and informs it with an overview of an Islamic worldview relevant to the sample (Moroccan women). Clothing is a highly visible, publicly consumed cultural artefact and, as such, provi...
Projects
Projects (8)
This Special Issue calls for theoretical and empirical research and especially studies of women’s entrepreneurship as means of supporting sustainability development. This could also include the ways in which sustainability is conceptualized in different contexts. We encourage multi-method, qualitative and quantitative approaches. Please, note that the list of topics below represents propositions and is not exhaustive. We encourage authors to draw on works that are not published in English in order to provide space and give voice to research emerging in a variety of cultural contexts.
Creating venturing possibilities is considered an important tool to nurture human and economic development. In this context, empowerment of women through entrepreneurship has become a widely used approach by international development institutions, as well as national and local policy makers, to promote female development and gender equality. Yet, despite female empowerment being a widely used term nowadays, still little is known about whether entrepreneurship has the expected empowering effects. Difficulties in tracking changes in empowerment might relate to the limited conceptualization of the term as predominantly economic participation of women in society. It also relates to entrepreneurship that relies heavily on a traditional US- and Euro-centric and gendered understandings, which tend to ignore diverse female venturing experiences in different cultural contexts. Our research includes empirical analysis of venturing and empowerment of women in collectivist societies and we find that here empowerment is experienced and manifest in connection with community and as collective expressions of power.
