Britta Boyd

Britta Boyd
Universität Witten/Herdecke · Department of Management

Professor

About

8
Publications
177
Reads
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20
Citations
Introduction
Family Business Research, Entrepreneuship, International Marketing, CSR

Publications

Publications (8)
Article
Purpose The question of crisis resistance and resilience of long-lived family businesses became particularly volatile with the beginning of the Corona crisis. In this context the project “Narratives of Survival” was launched focusing on the prevailing narratives to find out how crisis situations have been dealt with and narrated by long-lived Germa...
Chapter
Based on long-term qualitative research with century-old business families in the German context, we emphasize the role of narratives. Understood as discursive social practices, they convey meaning, foster identification and establish particular images of the business family for themselves and outsiders. Examples discussed in the article include na...
Chapter
Literature concerning intra-family succession versus non-family succession is still limited. As a result, we know relatively little about the impact of an internal succession on keeping strategically relevant knowledge inside the business. Consequently, this chapter’s primary research interest is the interplay between market context and strategical...

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