Brian Cugelman

Brian Cugelman
AlterSpark · N/A

PhD

About

15
Publications
11,057
Reads
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860
Citations

Publications

Publications (15)
Article
Full-text available
Researchers and practitioners have developed numerous online interventions that encourage people to reduce their drinking, increase their exercise, and better manage their weight. Motivations to develop eHealth interventions may be driven by the Internet's reach, interactivity, cost-effectiveness, and studies that show online interventions work. Ho...
Article
Full-text available
Contrary to popular belief, social influence encompasses a much more complex area of behavioral science than the explanation offered by those who call all forms of social influence a social norm, peer pressure, or simply social proof. To help scholars and practitioners develop a deeper understanding of social influence, this study presents a measur...
Article
Many organizations use social media to attract supporters, disseminate information and advocate change. Services like Twitter can theoretically deliver messages to a huge audience that would be difficult to reach by other means. This article introduces a method to monitor an organization's Twitter strategy and applies it to tweets from United Natio...
Conference Paper
Full-text available
Numerous scholars study how to design evidence-based interventions that can improve the lives of individuals, in a way that also brings social benefits. However, within the behavioral sciences in general, and the persuasive technology field specifically, scholars rarely focus-on, or report the negative outcomes of behavior change interventions, and...
Article
Numerous scholars study how to design evidence-based interventions that can improve the lives of individuals, in a way that also brings social benefits. However, within the behavioral sciences in general, and the persuasive technology field specifically, scholars rarely focus-on, or report the negative outcomes of behavior change interventions, and...
Article
Full-text available
This editorial provides a behavioral science view on gamification and health behavior change, describes its principles and mechanisms, and reviews some of the evidence for its efficacy. Furthermore, this editorial explores the relation between gamification and behavior change frameworks used in the health sciences and shows how gamification princip...
Article
Full-text available
This paper discusses two trends that threaten to undermine the effectiveness of online social marketing interventions: growing mistrust and competition. As a solution, this paper examines the relationships between Web site credibility, target audiences’ active trust and behaviour. Using structural equation modelling to evaluate two credibility mode...
Article
Full-text available
This paper discusses problems faced by planners of real-world online behavioural change interventions who must select behavioural change frameworks from a variety of competing theories and taxonomies. As a solution, this paper examines approaches that isolate the components of behavioural influence and shows how these components can be placed withi...
Conference Paper
This paper evaluates data from an international anti-poverty campaign to assess if common principles from e-marketing and persuasive technology apply to online social marketing. It focuses on the relationships between website credibility, users’ active trust attitudes and behavioural intent. Using structural equation modelling, the evaluation found...
Conference Paper
Full-text available
Having engaged one billion users by early 2006, the Internet is the world’s fastest-growing mass communications medium. As it permeates into countless lives across the planet, it offers social campaigners an opportunity to deploy interactive interventions that encourage populations to adopt healthy living, environmental protection and community dev...
Article
Full-text available
A thesis submitted in partial fulfilment of the requirements of the University of Wolverhampton for the degree of Doctor of Philosophy. A few scholars have argued that the Internet is a valuable channel for social marketing, and that practitioners need to rethink how they engage with target audiences online. However, there is little evidence that o...

Projects

Project (1)
Project
Transforming Cities research aims at advancing urban spaces to facilitate societal changes. According to social sciences, any well-designed environment can become a strong influencer of what people think and do. There is an endlessly dynamic interaction between a person, a particular behavior, and an environment in which that behavior is performed. This knowledge enables engineering of persuasive environments and interventions for altering human behavior at scale. This research primarily focuses on socially engaging environments for supporting entrepreneurship and innovation, reshaping routines and behavioral patterns in urban spaces, deploying intelligent outdoor sensing for shifting mobility modes, enhancing environmentally friendly behaviors through social norms, introducing interactive public feedback channels to alter attitudes at scale, engaging residents through socially influencing systems, exploring methods for designing persuasive neighborhoods, testing agent-based models and simulations of behavioral interventions, and fostering adoption of novel urban systems.