Brian Bergman

Brian Bergman
Tulane University | TU · A.B. Freeman School of Business

PhD

About

12
Publications
6,706
Reads
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316
Citations
Citations since 2016
10 Research Items
313 Citations
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2016201720182019202020212022020406080
2016201720182019202020212022020406080

Publications

Publications (12)
Article
Full-text available
Extant research explains how entrepreneurial ventures can serve as a beacon in emerging market categories, blazing a trail for other ventures and contributing to their successful legitimation. However, what happens when a beacon is unsuccessful? Using a qualitative case study of particularly sensitive interviews and secondary data from the social v...
Article
Full-text available
Entrepreneurial support organizations (ESOs), such as incubators and accelerators, are now ubiquitous. Despite this proliferation, their impact on entrepreneurs, ventures, and communities remains unclear, while academic research remains disjointed and largely descriptive, limiting understanding of the entrepreneurial support process and the influen...
Article
While research highlights the importance of an entrepreneurial identity in acquiring resources, our exploratory study advances research on identity, entrepreneurship, and resource exchange by highlighting the other side of the coin: the role of an investor identity. Based on our qualitative study, we find that investors engage in sensegiving throug...
Article
Full-text available
Maker spaces - shared production facilities offering access to basic and advanced manufacturing technologies - have quickly become the latest "must have" for universities, large corporations, and communities looking to foster entrepreneurship and innovation. While the entrepreneurial and educational prospects of maker spaces are certainly intriguin...
Article
Full-text available
Social entrepreneurship research has often focused on the benefits and challenges of designing hybrid organizations that integrate competing institutional logics to tackle social problems using market-based methods, especially in developing economies. Drawing on case evidence from the Safe Water for Africa program, we show how and why pricing new p...
Article
We extend current knowledge on prosocial organizing by explaining how membership in organizational categories lead entrepreneurs to reevaluate their firms' activities and opportunities. Through a qualitative study of 46 firms that pursued B Corp certification, we developed an identity control model of prosocial opportunity. Our findings suggest tha...
Chapter
Full-text available
Hybrid ventures are on the rise, both in practice and in scholarly circles. Despite this momentum, there is a paucity of inter-organizational research on hybrid ventures. Such research is necessary to substantiate a prevailing belief about hybrid entrepreneurs: namely, that they are actively changing the world. Highlighting three "innovations" that...
Article
Full-text available
We provide an ethnographic account of how social entrepreneurs in the Safe Water for Africa program made sense of hybrid goods, as well as how and why those understandings affected both the social enterprise's marketing mix and stakeholders' expectations of the enterprise's rights and responsibilities. We find that output maximizing-behavior enable...
Article
There is a growing consensus that cooperative goal structures are more effective at motivating groups than competitive goal structures. However, such results are based largely on studies conducted in highly-controlled settings where participants were provided with the necessary resources to accomplish their assigned task. In an attempt to extend th...
Article
Base-of-the-Pyramid (BOP) markets present significant governance challenges when undertaking large-scale investments. In the absence of strong legal institutions, organizations must design creative solutions for ensuring that local partners adhere to their agreements. Drawing upon social interdependence theory, we propose that the use of alternativ...

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