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Introduction
Current institution
Publications
Publications (8)
This study aims to examine the willingness to pay (WTP) of visitors to pay an entrance fee for conservation purposes in Serinsim Substation, Kinabalu Geopark. The Contingent Valuation Method (CVM) was put into the application as the elicitation method. A total of 161 respondents were distributed using convenience sampling; however, 11 questionnaire...
The business of online food delivery (OFD) services has grown rapidly over the years and more so during the COVID-19 pandemic. To date, a significant amount of research works relating to OFD services have been conducted, however, not many have focused on the intention of using OFD services especially from the youths’ perspective. Hence, the purpose...
Online shopping is popular nowadays because consumers feel comfortable purchasing products from their home or office. One of the major reasons for the consumers internet-shopping excitement is when the peak season arrives; they are not required to wait in long queues in a physical store to purchase product and services since the consumer can direct...
Tourism research identified that the risk element has a significant impact on tourist intention to travel and tourist destination choice criteria. The connection between domestic tourists perceived risk and revisit intention has not been widely explored mainly in Malaysia context, but the existing studies suggest a close connection among them.This...
The study looked at the role of cultural interpretation in sustainable tourism development. Using Mount Kinabalu as a case in point, it examined Kinabalu Park visitors’ (including Mount Kinabalu climbers) awareness of the indigenous cultural values of Mount Kinabalu. It also analyzed their level of satisfaction with the cultural interpretation of t...
Sabah is blessed with natural forest habitats and rich with floras and faunas. Amongst its’ attraction is wildlife endemism. Lok Kawi Wildlife Park was established to provide an alternative wildlife tourism destination with its inhabitants from the wildlife species of Borneo. Since its opening in 2007, multitudes of tourists have visited the park....
Questions
Question (1)
Good day, I need an assist here. Your idea, suggestion, and recommendation I really appreciated it.
What is the best underpinning theory that suitable to discuss on Perceived value (hedonic and utilitarian) and revisit intention to a destination?
Thank you in advance
