Bongkosh Ngamsom Rittichainuwat

Bongkosh Ngamsom Rittichainuwat
Siam University · International College Hotel & Tourism Management

Ph.D., Oklahoma State University, MHM, University of Houston, BA Chulalongkorn University

About

39
Publications
18,236
Reads
How we measure 'reads'
A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the full-text. Learn more
1,875
Citations
Introduction
Bongkosh Rittichainuwat, Ph.D., CEM, EMD, CIS, is associate professor, dean of the International College, and director of Hotel & Tourism Management at Siam University. She is the Director of Research of the Asia Pacific CHRIE, and board member of the Asia Pacific Travel Association. Dr. Bongkosh serves as editorial board of Journal of Travel & Tourism Marketing, Tourism Management Perspectives, Asia Pacific Journal of Travel Research, and Journal of Hospitality &Tourism Research. She receive
Additional affiliations
March 1994 - March 2018
Siam University
Position
  • Managing Director
March 1994 - March 2018
Siam University
Position
  • Project Manager

Publications

Publications (39)
Chapter
This book draws attention to the need for a comprehensive and rigorous focus on local solutions to improve the welfare of captive elephants, their mahouts and local residents, and to enhance tourists' experiences of elephant tourism. It achieves this by critically reviewing recent research into elephant tourism, and providing contemporary analytica...
Chapter
This book draws attention to the need for a comprehensive and rigorous focus on local solutions to improve the welfare of captive elephants, their mahouts and local residents, and to enhance tourists' experiences of elephant tourism. It achieves this by critically reviewing recent research into elephant tourism, and providing contemporary analytica...
Article
Full-text available
The COVID-19 outbreak has changed rapidly the business operation and travel behavior of global communities and calls for research on resilience. This study aims to identify the changing destination image of Thailand as a MICE destination during crises and examine the resilience of Thai MICE stakeholders. A mixed method of qualitative and quantitati...
Article
Full-text available
This study aimed to 1) describe the motivation of travelers to visit Thailand as a film shooting destination by applying the concept of tourists’ motivation on repeat visits to Thailand proposed by Rittichainuwat, Qu, and Mongkhonvanit (2008), 2) identify the travel motivations of tourists in visiting film shooting location in Thailand, and 3) asse...
Book
This research-based textbook covers 15 chapters on food, film, shopping, medical, ghost, and suicide tourism, based on research conducted over 15 years on tourists from East Asia and Southeast Asia, the UK, the USA, Australia, Germany, and New Zealand. It introduces students, researchers, educators, tourist bureaus, and tour operators to the demand...
Article
Unperceived risk leads to lack of preparedness. This study aims to examine tourists' risk perception and travel decisions using as variables demographics, knowledge about safety, and country of residence. Samples were gathered in Thailand, Japan, Australia, and Indonesia. A total of 916 completed questionnaires of five replicated surveys were used...
Book
The objective of this book is to provide readers with a research-based textbook on special interest tourism. The book covers the definitions, the principles, and the management of special interest groups, and provides theoretical and managerial contributions to enhance the understanding of soft and emerging issues in special interest tourism. This...
Article
This article examines the meaning and significance of screen tourism location authenticity. The article analyses the interrelationship among places (real vs. substituted historical sites associated with tourists’ favorite films and TV programs) and activities (reenactment of photo shootings and costume rentals). The study finds a number of visitor...
Article
Full-text available
This study aims to: 1) describe the travel motivations of the types of film tourists proposed by Macionis (2004), specifically, serendipitous tourists, specific film tourists, and general film tourists, in visiting a film-induced tourist destination; and 2) empirically test the assumption that film tourism is incidental and neither the main nor the...
Article
This study aims to describe the motivations of tourists to travel during financial crises and to identify the impact of those travel motivations on the likelihood that tourists would travel during financial crises. The findings suggest short-distance destinations, novelty, and culture would motivate tourists during financial crises; but tourist rec...
Article
This study describes tourists' perceptions toward the importance of safety measures across tourists who stay at different types of accommodation; compares the pre and post analysis of such safety measures during normal time and six months after the disaster and identify safety measures that contribute the most to the sense of beach safety. This stu...
Article
Full-text available
This study identifies the major motivations of visitors for attending consumer travel exhibitions and segments visitors based on their motivations. The findings suggest that visitors to consumer travel exhibitions have multiple motivations: acquiring purchase information, being attracted by the theme, or being encouraged to visit by media coverage....
Article
This research explores perceived importance of safety and security measures from the perspectives of tourists and service providers. Use of face-to-face-semi structured interviews with supply side providers in Thailand results in recognizing safety measures to ask tourists about, other than those found in the literature. Researchers collected quest...
Article
This study identifies the major motivations of visitors for attending consumer travel exhibitions and segments visitors based on their motivations. The findings suggest that visitors to consumer travel exhibitions have multiple motivations: acquiring purchase information, being attracted by the theme, or being encouraged to visit by media coverage....
Article
This study aims to assess whether or not beliefs in ghosts really deter tourists from traveling to disaster-hit destinations. To many it may appear that cultural differences do play a role in travel decision making between Asian and Western tourists. However, it is vital to provide empirical evidence of the impact of cultural differences in beliefs...
Article
This study aims to assess tourists' perceptions toward overt safety measures. The study segments tourists into four different groups depending on their perceptions toward overt safety measures, type of accommodation, and purpose of visit. A total of 476 respondents were segmented into special occasion tourists, leisure mid-priced tourists, frequent...
Conference Paper
Full-text available
This study aims to identify differences in the image of Thailand as perceived by convention attendees to determine what, if any, repercussions they have had on the image of Thailand as an international convention and exhibition destination before and after political instability. The finding suggests that the image of Thailand as a safe destination...
Article
This study aims to (1) identify tourists' concerns about perceived travel risks while traveling abroad, (2) explore whether such perceived risks affect tourists' decisions during crises, (3) investigate whether such risks are in any way mitigated by a traveler's prior experience with the foreign country, and (4) determine the impact of terrorism an...
Article
This study aims to 1) examine travel motivation of travelers to revisit Thailand, 2) determine whether there is a significant difference in travel motivation between first time and repeat travelers and among travelers with different demographic profiles, and 3) identify the impact of travel motivation on the likelihood of travelers to revisit Thail...
Article
This study examined the impact of travel inhibitors on the likelihood of travelers in revisiting Thailand. A questionnaire survey was given to more than 510 randomly selected international travelers at Bangkok International Airport. A logistic regression was used to identify the impact of travel inhibitors on the likelihood of revisiting. It was fo...
Article
Full-text available
This study explores travel motivation on thanatourism of tourists visiting the disaster-hit beach resort of Phuket and identifies differences in tourist motivation between Thais and Scandinavians and between tourists of different age and gender. The findings reveal that curiosity about the outcome of the tsunami, desire to help local people, and sa...
Article
A survey of travelers to Thailand’s Andaman Coast, now recovering from the December 2004 tsunami, reveals three overall travel motivators, relating to nature (the area’s beauty), people (the residents’ welcoming attitude), and value for money. Curiosity to see tsunami debris ranked a poor last, and despite Thailand’s cut-rate “fun package” promotio...
Article
This study aims to assess collective impacts of a bundle of travel determinants, which include destination image, travel satisfaction, travel motivation, and travel inhibitors, on repeat visitation to a travel destination such as a country, a city, and/or a tourist attraction. The target population of the study was the international tourists who we...
Article
This study aims to: (1) examine the satisfaction of international travelers during their visit to Thailand; (2) determine whether there is a significant difference in travel satisfaction between first time and repeat travelers; (3) assess whether there is a significant difference in travel satisfaction among travelers with different demographic pro...
Article
This paper describes the marketing strategies of the Tourism Authority of Thailand in boosting tourism through segmentation of the special interest groups represented by tourists to Thailand after the implementation of the 'Amazing Thailand Years' campaigns. This study also evaluates the marketing promotion strategies of the 'Amazing Thailand Years...
Article
Full-text available
This study examined the motivations, inhibitors, and facilitators that influence association members in attending international conferences. Mailed questionnaires were sent to conference participants of the 2000 International Council of Hotel, Restaurant Industry Educators (CHRIE) conference. It was found that “Sightseeing,” “Self-enhancement,” and...
Article
A June 2000 study of 510 tourists examined their image of Thailand as an international travel destination and assessed the effects of the destination's image on the likelihood of the travelers' returning there. Using several statistical analyses, the study indicates that Thailand has a positive image as a rich cultural, natural, and historical trav...
Article
Typescript (lithograph copy). Thesis (Ph. D.)--Oklahoma State University, 2001. Vita. Includes bibliographical references (leaves 225-245).
Article
This study examined motivation, inhibitors, and facilitators of association members in attending international conferences. A survey questionnaire was used to measure the importance of those factors in influencing the subjects during the conference attendance decision process. The study revealed that opportunities for travel to overseas destination...

Network

Cited By

Projects

Projects (2)