Blanka Brzozowska

Blanka Brzozowska
University of Lodz · Department of New Media and Digital Culture

Ph.D.

About

21
Publications
2,681
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98
Citations
Introduction
Blanka Brzozowska currently works at the Department of New Media and Digital Culture, University of Lodz. She does research in Visual Arts, Communication, Social Media, and Urban Cultural Studies.

Publications

Publications (21)
Article
This article uses empirical research conducted on MegaTotal, a crowdfunding platform operating in Poland, in order to demonstrate the complexity of the relations between project initiators and contributors in equity/royalty-based crowdfunding. The presented research shows how differences among crowdfunding models have an impact on relations between...
Article
Full-text available
The aim of the article is to present the challenges posed to the visual documentation of city cultures by the new social phenomena of crowdsourcing and crowdfunding, which create new forms of participation in shaping urban culture and the urban community. In order to discuss the new phenomena some examples will be shown. A fake subway map, a crowdm...
Article
Full-text available
The author presents a new context of film production and promotion in the light of the emergence of the phenomenon of crowdfunding. It offers an answer to the needs of the audience who demand greater involvement in the planning, financing, and managing cultural goods. Their activities form part of the new paradigm of marketing, which assumes consum...
Chapter
Full-text available
Artykuł dotyczy roli, jaką pełni uniwersytet w przestrzeni miejskiej rozumianej jako przestrzeń konsumpcyjna oraz jako przestrzeń działania przemysłów kreatywnych. W nowych koncepcjach dotyczących promocji miasta uniwersytet pełni nie tylko funkcję magnesu dla tzw. klasy kreatywnej, ale również swego rodzaju marki miejsca, która ma wspomagać proces...
Article
The article analyzes the phenomenon of crowdfunding from the perspective of its democratizing influence on the music market. Crowdfunding enables artists to finance the release of their records, which theoretically allows them to enter the music market without the intermediation of traditional record labels. By using empirical data, the article sho...
Article
This article undertakes the analysis of crowdfunding as an activity combining aspects of the exchange of gifts and of commodity exchange. Based on empirical research – 30 interviews conducted with artists using the MegaTotal platform – we demonstrate that completing projects on that platform requires building relationships with a group of the most...
Article
Full-text available
Crowdfunding as a new form of financing of culture is a relatively new phenomenon, but becoming more and more popular. Financial spectacular success of projects such as Veronica Mars, however, opens the discussion about the situation of the investing audience - fans. Crowdfunding model is based on the active participation of fans not only at the le...
Article
The aim of the paper is to discuss the case of Polish city Łódź. Łódź flourished as the textile industry city since the second half of the 19th century. That changed after the Poland’s transition to a market economy. In the new situation, the city began to decline, both economically and socially. In 2012 the city authorities have adopted the Łódź B...
Conference Paper
One of the consequences of economic crises is to create opportunities for innovation. The consequences of this are visible in the culture, as exemplified by the film industry and its transformation over the years. The aim of this paper is to present the phenomenon of crowdfunding as an alternative to film financing in times of crisis. It will prese...
Article
Full-text available
W PODRÓŻY MIEJSKIMI ŚRODKAMI TRANSPORTU. ARTYSTYCZNE PROJEKTY PIERRE'A NADILONA I PATRICKA CORILLONA W KONTEKŚCIE ANTROPOLOGII METRA MARCA AUGÉ " Our memory of places is not based solely on personal experience or historical knowledge. Any place is forgettable, and it is precisely this forgettability that enables it to imprint itself on our minds. T...
Conference Paper
The paper analyzes emergence of the phenomenon of crowdfunding. Crowdfunding is defined as “a collective effort by people who network and pool their money together, usually via the internet, in order to invest in and support efforts initiated by other people or organizations” (Oridiani et al. 2011, p. 444). In most general terms, crowdfunding can b...
Conference Paper
According to industry estimates almost $1.5 billion was raised by crowdfunding platforms world-wide in 2011, while the number of existing platforms as of December 2012 was more than 500. While a few global platforms, such as Kickstarter, ArtistShare or Sellaband, receive significant media attention, relatively little is known about influence of cro...

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