Blanca Lopez-Catalan

Blanca Lopez-Catalan
Universidad Pablo de Olavide | UPO · Department of Business Organization and Marketing

PhD

About

25
Publications
2,790
Reads
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446
Citations
Citations since 2017
11 Research Items
345 Citations
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20172018201920202021202220230102030405060
20172018201920202021202220230102030405060
20172018201920202021202220230102030405060
Additional affiliations
January 2006 - present
Universidad Pablo de Olavide
Position
  • Associate Professor and Researcher
Description
  • I teach Information Systems and my main research interests is focused on Mobile Business (tecnlology adoption, m-marketing and m-commerce), but also interested in Enterprise 2.0, Entrepreneurship, E- learning and Education for Development.

Publications

Publications (25)
Article
Full-text available
This study analyzes the implementation of the KiVa Antibullyiing program in Spain with 10 pioneer schools. This research has two aims. The first is a preliminary evaluation of the KiVa program’s implementation in the pioneer schools in Spain. To do so, the perceived levels of bullying and victimization have been analyzed through the surveys done an...
Article
The aim of this paper is to understand why shoppers who use smartphones to make their purchases recommend shopping through this channel. To do this, the influence of the main relational marketing variables on the Word of Mouth (WOM) generated by shoppers is analyzed. The model shows the effect of reputation, loyalty and relational quality (satisfac...
Chapter
Full-text available
El objetivo de este estudio es analizar científicamente la efectividad del Programa de Implantación de la Inteligencia Emocional en el ámbito educativo (PIIE) contrastando la mejora de la competencia emocional del alumnado de infantil y primaria. Basado en un enfoque mixto, y comparando el nivel competencial antes y después de la aplicación del pro...
Article
Full-text available
The 2030 Sustainable Development Agenda sets out 17 Sustainable Development Goals (SDGs) aimed at improving life in all its dimensions, covering all sectors, with a particular emphasis on education. The study presented here focuses on universities as priority organisations and agents of change within the sphere of their social commitment. We thus c...
Article
Este trabajo analiza la oferta de postgrados en e-learning y blended-learning de las principales universidades españolas. Se examina la promoción vía web identificando si la información facilitada refleja una imagen innovadora en cuanto a las principales tendencias en e-learning (MOOCs, mobile-learing, Gamificación, Social Media, Realidad aumentada...
Research
Full-text available
¿Convivencia o Bullying? La monografía describe, desde un enfoque divulgativo y positivo, el fenómeno del acoso entre iguales, el bullying y el cyberbullyig. Se centra en aquellos elementos que pueden ayudar a mejorar el clima escolar y que producen bienestar y beneficios, y en la prevención de las agresiones y de sus consecuencias en todos los niv...
Article
Purpose In this paper, we present the results of national level Delphi study carried out in Spain aimed at providing inputs for higher education administrators and decision makers about key e-learning trends for supporting postgraduate courses. Design/methodology/approach The ranking of the e-learning trends is based on a three-dimensional analy...
Article
The literature has extensively analysed the factors affecting the adoption of this shopping channel by consumers. However, literature has not deepened in the same way on the value propositions that the firm can incorporate into its offerings including mobile pone characteristics as a channel. In order to contribute to marketing literature, we have...
Article
Purpose This study aims to explore the issue of word of mouth (WOM) about mobile shopping, including activities conducted by consumers using a wireless internet connection to make a purchase. The objective is to ascertain the determinants of m-shoppers’ WOM. Design/methodology/approach This study uses a causal model to examine how satisfaction, pe...
Article
The purpose of this paper is twofold: first, to understand how the signals a vendor sends to the market affect mobile shoppers' loyalty; and second, to analyse the impact of those signals on different types of mobile shoppers according to their previous experience. With information gathered from 203 mobile shoppers, the proposed model is based on a...
Article
Firms that achieve to establish reciprocal and successful relationships with their clients can obtain greater profitability in their relationship marketing inversions. This study adopts the TOE model to consider technological factors (technological competence), organizational factors (innovativeness and employee support) and environment factors (cu...
Article
Las Tecnologías de la Información y Comunicación (TIC) se han convertido en una herramienta esencial en la docencia. Nuestro objetivo es conocer, según los alumnos, el uso deseado de las TIC por el profesor universitario. Con información de 768 encuestas personales a estudiantes de primer curso de grado de tres Universidades, distinguimos tres perf...
Article
The technology adoption of mobile commerce has frequently been studied by considering the extended technology acceptance model (TAM). However, the role of the perceived drivers and impediments affecting potential mobile shoppers' acceptance has been scarcely analyzed. This article highlights: (1) the typology of potential m-shoppers described by th...
Article
Purpose The purpose of this paper is to study the role that a relational variable (trust) and three personal variables (impulsiveness, involvement and innovativeness), may play as antecedents of satisfaction of mobile shoppers. Design/methodology/approach Quantitative information was collected using a survey instrument directed to Spanish mobile s...
Article
The mobile phone is a marketing tool of great potential to companies due to their high market penetration and characteristics of interactivity, personalization, ubiquity, location and convenience. Our goal is to find out the profile of the mobile phone shopper according to trust, the lifestyle compatibility with mobile shopping, entertainment, cust...
Article
Purpose The purpose of this paper is to analyse which factors impact firms' perceived performance in mobile commerce (m‐commerce). Introducing the perspective of firms, the paper advances the literature of m‐commerce adoption that mainly focuses on the consumer standpoint. Design/methodology/approach The authors complement the technology‐organizat...
Article
nternet has a great impact on the tourism industry. Destination Management Organizations (DMO) are realising about the possibilities of the Iinternet to promote their geographical areas, products and services. The most relevant tourist destinations develop successful tourist websites where they offer useful information and complete interaction. Web...
Article
New technologies have involved a great opportunity to improve business management. On the one hand, Internet is beginning to be a selling channel that is valid and complementary of the traditional channel, apart from being a channel to search information and socialize. On the other hand and recently, mobile marketing is useful in a commercial sense...
Article
Full-text available
Research into mobile-shopping (MS) is currently the focus of much attention both from scholars and the world of business due to the extent to which mobile devices offer vast business opportunities in all global markets. However, few works have compared the validity of the extended Technology Acceptance Model addressing a range of different typologi...
Article
Full-text available
New technologies have involved a great opportunity to improve business management. On the one hand, Internet is beginning to be a selling channel that is valid and complementary of the traditional channel, apart from being a channel to search information and socialize. On the other hand and recently, mobile marketing is useful in a commercial sense...
Article
Full-text available
Resumen: Este trabajo analiza las webs de promoción oficial de destinos turísticos de interior de Andalucía. En el mismo se confirma la existencia de una relación entre el desarrollo turístico y el nivel de desarrollo de las webs. El estudio aporta una metodología basada en la contabilización de elemento (“counting methods”), obteniendo como result...
Article
Full-text available
Mobile commerce context has specific characteristics that affect technology adoption. This paper study the factors associated with the adoption of Mobile Commerce using a new perspective and a new methodology since Technology Acceptance Model (TAM) [1]. The design of this study has considered common limitations of previous relevant studies. TAM´s c...

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Projects

Project (1)
Project
Research in buyllying. Implementing KiVa antibullying program as an innovation.