Bima Aji Putra

Bima Aji Putra
Universitas Pembangunan Jaya

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2
Publications
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Introduction
Skills and Expertise
Management

Publications

Publications (2)
Pengaruh Iklan Cerita Horor Dan Electronic Word Of Mouth (eWOM) Terhadap Peningkatan Jumlah Pembelian Akses Premium Pada Platform Spotify
Conference Paper
Full-text available
  • May 2024
Iklan dan Electronic Word of Mouth (eWOM) merupakan sebuah hal yang sudah menjadi fokus utama dalam strategi pemasaran. Sebuah iklan dapat didefinisikan sebagai sebuah kemampuan untuk mempengaruhi persepsi, sikap, dan juga perilaku sebuah konsumen. Di sisi lain, eWOM mengacu kepada sebuah komunikasi antar individu tentang sebuah produk atau merek,...
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Analysis of Feedback Responsiveness on Employee Performance (Case Study of Employees at a Service Company in South Jakarta)
Article
  • May 2024
This study adopts a quantitative approach to explore the relationship between feedback responsiveness and employee performance in service companies in South Jakarta. Data were collected from 120 employees using purposive sampling method from February to March 2023. Statistical analysis indicates a significant relationship between feedback responsiv...
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