Biljana Petrevska

Biljana Petrevska
Goce Delcev University · Faculty of Tourism and Business Logistics

Professor

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169
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812
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Publications

Publications (169)
Article
Full-text available
North Macedonia possesses a rich cultural heritage dating back to the Ottoman period (14th–19th century). This heritage is evident in various architectural structures such as bazaars, bridges, hammams, clock towers, and mosques. While some of these sites are actively used for tourism, many remain untapped, each offering unique historical, cultural,...
Article
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The study investigates the growing phenomenon of second homes in rural Serbia and its implications for tourism development. By analyzing the geographical distribution of second homes and their relationship to the territorial capital, the study contributes to the understanding of rural tourism dynamics. The research identifies regions with high conc...
Article
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Ohrid is the most famous summer tourism destination in North Macedonia attracting approximately twice as many tourists in the main season as there are residents. This study offers critical thinking on the significant adverse effects of over-tourism. More specifically, it openly discusses sustainability challenges from excessive visitation of cultur...
Article
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This paper explores the nature of tourism in North Macedonia within the broader regional economic context. By examining its economic impacts, it compares the situation with selected countries in South and Mediterranean Europe, with particular attention to neighboring countries. Utilizing data from 2015 to 2019, it excludes the post-COVID-19 period,...
Chapter
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Cultural tourism routes are typically designed for specific groups of travelers, offering opportunities to explore remnants of the past, both tangible and intangible. North Macedonia boasts a diverse array of cultural relics dating back to the Ottoman period, including bazaars, bridges, hammams, bedestens, karavansarays, clock towers, mosques, and...
Article
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The role of agriculture in the broader development process is extensively explored, but with no particular focus on the direct and indirect linkages among factors considering the influence of the business environment on the regional economy. This study explores the managerial perception of agricultural companies in North Macedonia regarding the sta...
Article
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The Old Bazaar in Skopje, North Macedonia, stands as a prominent city landmark, attracting numerous tourists and visitors. Beyond its role as a tourist attraction, it is recognized as a cultural heritage site of significant importance for the country and warrants permanent protection. Given its substantial daily tourism flow, the Old Bazaar serves...
Article
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Traditional architecture in rural areas plays a significant role in preserving cultural identity of nations. It represents a unique approach to manifesting traditional ways of living within specific natural environments. In this context, this study provides an insightful overview of Zovik, a mountain village in North Macedonia located in a splendid...
Conference Paper
Full-text available
The objective of this study is to identify the primary determinants that shape agricultural development within the broader context of the regional economy. Using data from 157 online questionnaires collected from managers of food and processing companies in North Macedonia, a principal component analysis is conducted to evaluate the factors of infl...
Article
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World Heritage (WH) status is anticipated to promote sustainable development by protecting the destination’s outstanding natural and cultural resources, generating economic advantages, attracting visitors, and improving the quality of life for its residents. Putting the economic advantages and values first has a critical effect on the Outstanding U...
Article
This study aims to offer insights into a sounder understanding of tourist behavior and travel patterns by systematically identifying psychological manifestations reflected in the basic human value system in the pandemic-induced environment. A large random sample (49,519 respondents from 29 European countries), generated from the core module Round 9...
Article
Rooftop photovoltaic (PV) power plants, which have grown in popularity in recent years, might soon generate over 25% of Europe's renewable energy. They might substantially contribute to sustainable electricity generation on small family structures, as well as medium and large-scale commercial buildings, due to several advantageous preconditions. Th...
Article
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All physical and intangible culture that has been left in the regions where the Ottoman Empire used to be widespread is referred to as Ottoman Heritage (OH). Today, it is well known as a motive for visiting many destinations, and mostly attracts the cultural type of tourists. The research examines the attitude of 172 students (age 18-28) about cult...
Conference Paper
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Due to the various negative impacts of tourist expansion, destinations frequently seek out new frontiers for expanding tourism demand while also ensuring its long-term sustainability. As a result, the ‘night sky' has been identified as a natural resource that provides a unique experience for promoting dark sky tourism (DST). The goal of the study i...
Conference Paper
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Recent tourism research showed that, due to the COVID-19 pandemic, various psychological aspects affected people’s decisions and travel behavior. Tourism has never experienced such a global collapse, fiercely supported by governmental decisions holding back all tourism-related activities. This research attempts to offer insights into a sounder unde...
Conference Paper
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Planning tourism development means preparing the destination for coping with uncertainties as tourism is sensitive to many changes. This study tested two types of artificial neural networks in modeling international tourist arrivals recorded in Ohrid (North Macedonia) during 2010-2019. It argues that the MultiLayer Perceptron (MLP) network is more...
Conference Paper
Full-text available
Aim: The study makes an in-depth analysis of created images and perceptions of young adults on cultural heritage dating from the Ottoman period. The aim is to identify students’ general attitude on the opportunities to apply the Ottoman heritage for tourism development and include North Macedonia in the Ottoman cultural route. Method: The research...
Chapter
Full-text available
The chapter discusses the issues of the gradual transformation of low-density areas to spaces with predominant tourism function reflected in the expansion of second-homes. It attempts to identify a possible interrelation between the rural diversification process and the expansion of second-home tourism. For this purpose, a sample of 55 small villag...
Article
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Rapid tourism growth may negatively affect the sustainability of the destination and disrupt the life of local residents. This paper explores the direct and indirect connections among tourism impact factors in the area of sustainability. Exploratory factor analysis is conducted in order to assess the underlying dimension of residents' satisfaction...
Article
Full-text available
Planning tourism development means preparing the destination for coping with uncertainties as tourism is sensitive to many changes. This study tested two types of artificial neural networks in modeling international tourist arrivals recorded in Ohrid (North Macedonia) during 2010–2019. It argues that the MultiLayer Perceptron (MLP) network is more...
Article
Full-text available
The aim of the paper is to identify the main factors that affect tourism development of Ohrid (North Macedonia) from the three-pillar sustainability dimension (socio-cultural, environmental and economic). Based on 630 questionnaires... Keywords: sustainability, tourism development, locals, UNESCO
Conference Paper
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The main focus of the study is the analysis of the depopulated rural areas in order to identify potential for undertaking tourism activities. For this purpose, several villages from all regions of North Macedonia are selected, particularly those which are facing with the problem of continuous depopulation. The study found that the sampled locations...
Conference Paper
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The study analyses and discusses differences of residents’ perceptions of Ohrid (North Macedonia) when investigating personal attributes like age, category of employment and tourism dependence, in two directions: (1) Socio-cultural, natural and economic sustainability dimensions of tourism; and (2) Benefits that world heritage status brings, as pre...
Conference Paper
Full-text available
Rapid tourism growth may negatively affect the sustainability of the destination and disrupt the life of local residents. This paper explores the direct and indirect connections among tourism impact factors in the area of sustainability. Exploratory factor analysis is conducted in order to assess the underlying dimension of residents' satisfaction...
Article
Full-text available
Rural tourism offers opportunity to local communities to oppose the process of rural abandonment. This study assesses the tourism potential of two almost depopulated villages in Serbia, Gostuša (Pirot) and Poganovo (Dimitrovgrad), and identifies their second-home tourism perspectives. They have similar geo-demographic characteristics, but different...
Conference Paper
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The study investigates the current level of tourism development of Ohrid by applying the Tourism Area Life Cycle (TALC) model. The main aim is to assess how much the city has changed due to tourism expansion. In this line, the research explores each TALC stage by an in-depth analysis of Ohrid’s urban transformation. By employing qualitative and qua...
Conference Paper
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Rural areas, particularly small villages, often provide interesting and almost forgotten aspects for own and regional development. On the other side, they struggle with many negative profound impacts in terms of depopulation, aging and migration, along with economic depression and poor agricultural activity, causing inevitable change on their furth...
Article
The purpose of this study was to examine if human values sets indicating basic motivational aspects, shared by active sport participants, could be used for the creation of a specific market segmentation model. While the exploration of motivation scales and sport tourist typologies was vast, although limited to small samples, this research construct...
Chapter
Full-text available
Issues arise when trying to understand the motivation of policymakers to preserve the assets of cultures that do not belong to the mainstream population. Tunbridge and Ashworth’s seminal study on ‘Dissonant Heritage’ and Bennett’s developmental model of intercultural sensitivity (DMIS model) provide a basis to evaluate both the motivations and the...
Article
Full-text available
Sustainability of tourism destinations has become the main focus in planning and managing tourism development. Despite existing legislation and an institutional framework to safeguard balanced tourism growth, many destinations fail to properly address it. So far, studies are limited in exploring sustainable tourism impacts from a policy perspective...
Article
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This study supports previous discussions for introducing tourism as an alternative for small rural economies. The focus is put on an in-depth analysis of rural capital in several selected villages in Eastern Serbia and North Macedonia, which have well preserved natural environment, traditional ambience, local organic food and gastronomic dishes, tr...
Chapter
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The study examines the concept of resilient societies that are emerging recently by opening the question of social empowerment and willingness to cope with uncertainties. It presents a comprehensive review on the issue of real contribution of tourism based economies within rural communities. The study evaluates the basic preconditions for tourism r...
Conference Paper
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Rural areas in North Macedonia are rich in diverse natural and cultural preconditions favorable for practicing rural tourism. The paper summarizes the results of accomplished activities in the rural environment in the line of developing rural tourism in North Macedonia. The overview of activities and results is based on three parameters: (i) By fol...
Conference Paper
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The paper explores the factors for the development of several alternative forms of tourism in the rural environment of eight Bitola suburban villages (Capari, Dihovo, Kazani, Nizopole, Magarevo, Rotino and Trnovo are located less than one kilometer away of National Park “Pelister”, and the village of Malovista is in the area of Pelister National Pa...
Article
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This article assesses the different forces involved in shaping the city of Ohrid (North Macedonia) and demonstrates the manner in which the city has been transformed by tourism development. As a post-socialist city, the development of Ohrid has unique characters in terms of landscape, economic dynamics, and functional dimensions. The study's aim is...
Article
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There are different evaluation models and methods applied in tourism studies. More recently the evaluation models of tourism potentials and sustainable tourism assessment involved many different sets of indicators that have been developed and applied in practice. Still, there is no universal list of indicators capable of revealing neither tourism p...
Article
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Community-based rural tourism is promoted as a low-impact and environmentally sensitive way of travel, linking many components of sustainable development, which was the main motif for investigating the possibility for a rapid screening of rural tourism in the Republic of North Macedonia. The focus was put on its general characteristics. In this lin...
Conference Paper
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The fact that Macedonia has unique and well-preserved natural resources, large number of traditional rural households and much supplementary potential, imposes great future challenges towards rural tourism development. Moreover, due to ever-growing interest of international market in rural lifestyle, rural tourism sounds like inevitable alternative...
Article
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This paper investigates the travel agencies’ decision-making process in creating specific packaged tours. The main focus is the analysis of prevailing motives and the subsequent creation of tourist flows. Arranged packaged tours based on cultural heritage in Macedonia dating from the Ottoman period served as a testing ground for a flow analysis. We...
Conference Paper
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Туризам се види као просперитетна активност, производна алтернатива, која обезбеђује одређене економске и функционалне добити у смислу успоравања постојећих негативних процеса у руралним просторима. Када је у питању креирање атрактивне туристичке понуде руралних простора, долази до неизбежних промена у смислу адаптације и комодификације традиционал...
Article
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Seasonality is general characteristic of tourism. As tourism contributes to economic growth and development, seasonality is noted as one of the most influencing factor for limiting continuous development. Thus, the article empirically tests the presence of tourism seasonality for the central level by exploring Macedonia, and the local level, by ela...
Article
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The aim of this study is to determine the factors that affect tourists on creating their images and perceptions while experiencing Ohrid, the most famous tourist destination in Macedonia. In this regard, the presence and affection of five factors was investigated: (i) Perception of place; (ii) Pull motives; (iii) Perception of safety; (iv) Type of...
Conference Paper
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Being consecutively ranked as one of the most polluted cities in the world, Skopje, the capital of Macedonia, serves as a suitable ground for introducing new, environmentally friendly public transport. The paper argues the justification of utilization of a monorail as technologically and operationally sound long-term sustainable transportation syst...
Conference Paper
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Vernacular architecture is an important segment of a cultural identity of the Balkan Peninsula. This study enables understanding of common types of vernacular architecture by comparing construction, function, and forms in rural areas in Macedonia and Serbia. The main aim is to identify similarities in vernacular rural dwellings dated from the 19th...
Article
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Many countries face environmental problems along with traffic jams, over-crowded traffic and poor public transportation system. The paper elaborates a project idea of introducing a new sustainable city transport in the capital of Macedonia, based on light and electricity driven monorail system. Yet, the research does not attempt to provide a detail...
Conference Paper
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Skopje, the capital of Macedonia recently has been enlisted as one of the most air polluted cities in the World. A large portion of this huge pollution came from traffic, unorganized and unbalanced public transportation system currently based on diesel buses. In this paper, the authors propose a new, long-term sustainable public transportation syst...
Conference Paper
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The study is focused on presenting some insights into the use of energy in the hotel industry in Macedonia. It aims at providing an assessment of managerial perception of energy resources and discussed more environmentally compatible and sustainable alternatives. The data were collected by means of an online survey conducted among hotel managers an...
Conference Paper
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Ecotourism is a subcomponent of sustainable tourism and sustainable version of the primary tourism based on the nature, including various different elements of rural and cultural tourism in all its forms. The main intention is to achieve results and effects in terms of sustainable development. The paper gives a glance on financing ecotourism certif...
Article
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The entrepreneurship is one of the most important factors that contributes to the initiation of the self-development. By introducing a female entrepreneurship, the participation of women in the process of economic development has been increased in many ways. Yet, many obstacles are noted in the line of empowering women in their entrepreneurial achi...
Article
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Tourism is heavily affected by and contributes to negative impacts on the environment. Despite the effort of the accommodation sector to introduce many practices that enable environmental protection, it is still a profound factor that contributes to environmental footprint of tourism. The paper investigates the application of the environmental mana...
Article
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The boom of the tourism industry has led to a huge interest in investing largely in hotel lodgings. Tourists have become aware and started considering new and far from ordinary tourist issues, like environmental protection, waste treatment measures, energy efficiency, renewable energy, green-house gas emissions, etc. The aims of the study are three...
Article
Full-text available
Issues arise when trying to understand the motivation of policymakers to preserve the assets of cultures that do not belong to the mainstream population. Tunbridge and Ashworth's seminal study on ‘Dissonant Heritage’ and Bennett's developmental model of intercultural sensitivity (DMIS model) provide a basis to evaluate both the motivations and the...
Conference Paper
Full-text available
Macedonia, as a mountain country, has extraordinary natural preconditions and possibilities for developing mountain tourism. Although it possesses different types of accommodation facilities (mountain lodges and houses; children and youth vocation f acilities; boarding houses; etc.), Macedonia is facing many challenges. The article investigates...
Article
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The study investigates the main prevailing factors for reanimating heritage sites dating from Ottoman period. This is done by elaborating the case of Štip (Macedonia), where five sites are identified as an Ottoman heritage. Generally, it was concluded that currently, the investigated sites are in an inadequate appearance, so only scarce tourism val...
Article
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The paper provides a short-run estimation of international tourism demand focusing on the case of F.Y.R. Macedonia. For this purpose, the Box–Jenkins methodology is applied and several alternative specifications are tested in the modelling of original time series and international tourist arrivals recorded in the period 1956–2013. Upon the outcomes...
Article
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Tourism is a fast growing business therefore developing a national brand can be part of an effective strategy in managing national growth in tourism. A positive national image is an essential ingredient for promotion that raises the issue for necessity of investing into national branding as part of the image-building strategy. The article draws on...
Article
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This article investigates the symptoms of tourism development in Macedonia by applying the Tourism Area Life Cycle (TALC) model. The study explores the political context and the government’s role in policy-making and implementation at each TALC stage. It also attempts to assess key arenas of governmental influence on tourism, such as privatization,...
Chapter
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Хотелите спаѓаат во групата објекти кои се едни од најголемите потрошувачи на енергија што резултира со големи оперативни трошоци во секојдневното работење. Тие спаѓаат во првите пет категории потрошувачи на електрична енергија во терцијарниот сектор (помалку само од услугите за храна, продажбата, здравствената заштита и останати канцелариски услуг...
Article
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This paper provides information on the extent how the hotel industry in Ohrid meets the energy efficiency practices in terms of the current level of involvement. By undertaking an online survey in three, four and five-star hotels, the study assesses the attitudes and willingness of hotel managers concerning applying energy efficiency and environmen...
Conference Paper
Full-text available
This paper provides information on the extent how the hotel industry in Ohrid meets the energy efficiency practices in terms of the current level of involvement. By undertaking an online survey in three, four and five-star hotels, the study assesses the attitudes and willingness of hotel managers concerning applying energy efficiency and environmen...
Conference Paper
The study investigates the current level of tourism development in Macedonia by applying the Tourism Area Life Cycle (TALC) model. Moreover, it assesses the validity and applicability of this model with regard to the evolution of tourism expansion. The article explores several areas of government’s role in the process of tourism growth at each TALC...
Article
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This study aimed to investigate the nature of energy applied in hotel industry in Macedonia. It explored the indicators for resources application in three, four and five star hotels. The data were collected by means of an online survey conducted among 45 managers and department supervisors. It is found that large number of hotels lack measures to r...
Book
Full-text available
УРИЗМОТ ВО РЕПУБЛИКА МАКЕДОНИЈА“ ќе се користи како помошно наставно средство по предметите Претприемништво, Промотивни активности, Основи на туризмот, Туристичка картографија и Култура на изразување и комуникација. Предложениот ракопис е во согласност со наставните програми предвидени за нааведените предмети на Факултетот за туризам и бизнис логис...
Conference Paper
Full-text available
Prevailing concept of ecotourism refers to the tourism activities that employ the kinds of sustainability that are economically viable, ecologically maintainable and socially equitable. Hence, ecotourism is considered a special type of sustainable tourism that aims at responsible use of natural, cultural and historical resources, and it simultaneou...
Conference Paper
Full-text available
Contemporary tourists are fully aware of numerous environmental concerns the tourism development is facing with, so they have shifted their accommodation preferences towards eco-friendly hotel establishments. They prefer green products and are willing to pay for “green” services. They expect an environmentally responsible hotel to meet their enviro...
Book
Full-text available
In a paper,, Determining the tourist events in the eastern region of the Republic of Macedonia "were processed chapters of natural geographic features of the eastern region in the country, sports tourism as the most important form of tourism, tourism contribution to the regional development of the eastern region of Macedonia, Modern challenges of e...
Conference Paper
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This paper gives an overview of a potential path that new hotels have to satisfy to improve their status from a hotel with smart rooms towards a full-scale smart hotel facility. It presents a possible transitional way including innovative applications based on modern information technology for ambient settings in the domain of hotel industry that a...
Conference Paper
Full-text available
This paper gives an overview of a potential path that new hotels have to satisfy to improve their status from a hotel with smart rooms towards a full-scale smart hotel facility. It presents a possible transitional way including innovative applications based on modern information technology for ambient settings in the domain of hotel industry that a...
Conference Paper
Full-text available
Во трудот е направена проценка на примената на концептот на енергетска ефикасност во хотелите, преку анализа на случајот на хотелот „Фламинго“ од Гевгелија, Македонија, односно, анализиран е степенот на примена на концептот на заштита на животната средина. За таа цел, интервјуирани се менаџерите на хотелот задолжени за секторите хотелско одржување,...
Article
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The paper informs about the importance of designing the Tourism Satellite Accounts (TSAs) as a tool for structural rather than short-term analysis, for quantifying the overall contribution that tourism makes to an economy. Given the fact that Macedonia has identified tourism as one of its priorities for the national economic development, the paper...
Article
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Macedonia is a small open economy that is challenged by various policies and measures in the line of enhancing its competitiveness. Being focused on becoming a recognizable country with favorable business climate, Macedonia is faced with numerous and complex limiting factors. This paper intends to assess the access to finance as one of the most pro...
Chapter
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Ова истражување ги појаснува влијанијата на туризмот врз регионалниот развој во Македонија преку анализа на неколку основни економски параметри и туристички индикатори. Во насока на остварување на оваа цел, направена е анализа на Источниот регион во Македонија. Поконкретно, студијата прави споредба помеѓу осумте плански региони од туристичка гледна...
Article
Full-text available
Contemporary tourists are fully aware of numerous environmental concerns the tourism development is facing with, so they have shifted their accommodation preferences towards eco-friendly hotel establishments. They prefer green products and are willing to pay for “green” services. They expect an environmentally responsible hotel to meet their enviro...
Article
Full-text available
The paper aims at assessing the current level and potentials for tourism development in the micro region of Prespa, as part of the Pelagonia planning region in Macedonia. For this purpose, the study analyses the tourism sector dynamics by evaluating the market and the core value chain that support tourism development. Furthermore, a comprehensive a...
Conference Paper
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The paper clarifies tourism influence on the regional development of Macedonia in terms of basic economic parameters and tourism indicators. It gives an overview of tourism importance as a source of the economic development in the East region of Macedonia. A comparative analysis is given of the East region with other statistical regions from econom...