Bienvenido León- PhD
- Professor (Full) at Universidad de Navarra
Bienvenido León
- PhD
- Professor (Full) at Universidad de Navarra
About
67
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Introduction
Bienvenido León, Full Professor of Science Communication and Head of the Department of Journalism
at the University of Navarra. He was visiting scholar at the universities of North Carolina, Otago and
Colorado, and has taught at other universities of Spain and Latin America. He is the founding director
of the Research Group on Science Communication of the University of Navarra and has published over
100 peer-reviewed articles and book chapters, as well as 25 books as author or editor.
Current institution
Publications
Publications (67)
La comunicación visual puede influir en la percepción pública de la crisis climática. Este estudio evalúa el grado en que el sesgo de atención a las imágenes relacionadas con el cambio climático se vincula con las actitudes proambientales. Mediante un enfoque de autoinforme aplicado a 312 estudiantes universitarios, que se expusieron a piezas negat...
As of 2018 the message that urgent measures must be implemented to avoid planetary collapse owes much to the youth climate movement, led by, among others, activist Greta Thunberg. The main aim of this research is to explore the level of penetration of the urgency discourse, necessary to determine future communication strategies. Our methodological...
Este libro-guía, impulsado por la Fundación Lilly, en el que ha participado FECYT junto a la Asociación Española de Comunicación Científica (AEC2) y The Conversation España, aborda cuestiones como el método del periodismo científico, la capacidad de manejar los riesgos y las incertidumbres del futuro, la importancia de la perspectiva de género en l...
We presented 867 participants with one of two videos about climate change that differed only in terms of whether they had an infotainment or expository narration. They were available in either English or Spanish. The participants consisted of two distinct clusters: one in which all were over 30 with a university degree, and another dominated by you...
Climate change communication on social media plays a prominent role in efforts undertaken by state agencies, NGOs, and international organizations, to make citizens aware of this phenomenon. The images used to communicate climate change are of great importance, since they can help to effectively raise citizen awareness. Building upon news values th...
Following the declaration, in March 2020, of the Covid-19 pandemic , there was an escalation of disinformation, involving multiple actors and reaching global dimensions. In this article, we analyze the possible causes and characteristics of the spread of disinformation on this issue. Disinformation about science can be explained by the distance tha...
DIGITAL SCIENCE ACTION GROUP (D_SCI) is a multidisciplinary research group of researchers in the fields of computation and physics of complex systems, biomedic al and health sciences, data science, applied linguists, and specialists in languages for specific purposes, academic
writing, digital literacy development and science journalism. It s aim i...
A massive “infodemic” developed in parallel with the global COVID-19 pandemic and contributed to public misinformation at a time when access to quality information was crucial. This research aimed to analyze the science and health-related hoaxes that were spread during the pandemic with the objectives of (1) identifying the characteristics of the f...
Climate change (CC) has become a topic of great interest in traditional and social media, two valuable sources of information that contribute to discussion on current affairs. Facebook is the social network with the most users in the world and also promotes mobilization, which makes it a platform of great interest for the study of CC communication...
Internet y las redes sociales han democratizado la comunicación de contenidos sobre salud y han multiplicado la difusión pública de informaciones relacionadas con ese tema. Muchas de las informaciones sanitarias proceden de fuentes acreditadas y son plenamente solventes, lo que permite a la ciudadanía acceder fácilmente a información de calidad que...
In recent years, the term ‘fake news’ has become popular as a paradigm of mis- and disinformation. The term tends to put this phenomenon within the framework of media organizations. However, the problem is more complex, since it also involves other entities dedicated to deliberately producing and spreading falsehoods, as well as social networks and...
Social media are prominent channels to foster the social debate about climate change. This research explores the strategies that institutions supporting scientific consensus on climate change undertake in order to communicate through social media. We conducted 21 semi-structured interviews with community managers and communication directors of orga...
Dada la importancia de los contextos nacionales para adecuar la comunicación del cambio climático a cada país, esta investigación tuvo por objetivo averiguar si la cobertura realizada por los medios españoles es diferente de la de otros países en volumen de artículos, temas y fuentes. Realizamos un análisis de contenido de publicaciones en línea (n...
Virtual conference presentation by Mari Carmen Erviti Ilundáin, Ana Belén Martínez García, Pablo Urruchi and Bienvenido León Anguiano.
Este artículo examina si los contenidos de YouTube sobre el cambio climático contribuyen a que se generen nuevas propuestas de comunicación, con voces y enfoques distintos, lo que implicaría una mejor información de los ciudadanos y podría facilitar su implicación y participación en la toma de medidas necesarias para enfrentar el problema (decision...
Climate change attitudes and perceptions vary significantly among countries and cultures through a host of factors. Within media content about climate change, framing is one of the most relevant elements. This research interrogated how framing combinations across local-global and gain-loss frames influence attitudes and perceptions about climate ch...
Salaverría, R., Buslón, N., Martínez Costa Pérez, M. P., Erviti Ilundain, M. C.,León Anguiano, B. (2001) Data mining para investigar la desinformación: experiencias metodológicas de un proyecto sobre COVID-19. En Alonso-González, M. et al. (Eds.). Transformación digital. Desafíos y expectativas para el periodismo. Libro de resúmenes del XXVII Congr...
Society is undergoing a transformation in the way people consume media: increasingly we are using online on-demand videos, with the fastest growing segment of online videos about science being user-generated content that uses an infotainment style of delivery, in contrast to the traditional expository narrations of professionally generated content....
Online video has become a relevant tool to disseminate scientific information to the public. However, in this arena, science coexists with non-scientific or pseudoscientific beliefs that can influence people’s knowledge, attitudes, and behavior. Our research sets out to find empirical evidence of the representation of pro-science, anti-science and...
Se presenta un análisis de contenido de todos los bulos (N=292) relacionados con la pandemia Covid-19 identificados por las tres plataformas de verificación acreditadas en España, durante el primer mes del estado de alarma decretado por el Gobierno (14 marzo 2020 – 13 abril 2020). El estudio muestra que los bulos sobre el coronavirus fueron disemin...
This research develops a conceptual framework for telling visual stories about science using short-format videos, termed SciCommercial videos, that draw upon marketing communication. The framework is illustrated by an exemplar, the Good Whale Watching video, which is explained using a visual rhetoric keyframe analysis. Finally, the effectiveness of...
This study focuses on the role of science communication for sustainable whale watching management. It uses a pragmatic mixed-method approach to present a critical analysis of the potential role of science communication videos to manage participant expectations. Drawing on 30 years of science research on whale watching the empirical study produces a...
El auge de las formas de participación ciudadana en la ciencia ha supuesto que las decisiones sobre ciencia y tecnología no sean patrimonio exclusivo de los políticos o expertos. El papel de la comunicación para crear y mantener una comunidad de ciudadanos que forman parte de proyectos de ciencia ciudadana es, sin duda, una cuestión de gran relevan...
Online video’s unique capacity to reach large audiences makes it a powerful
tool to communicate science and technology to the general public. The
outcome of the international research project “Videonline,” this book
provides a unique insight into the key elements of online science videos,
such as narrative trends, production characteristics, and is...
This chapter examines online science video to identify the presence and function of entertainment, noting its long history in television content. Major entertainment and infotainment devices–stories, humour, images and celebrities–are discussed as communication devices that television content producers use to make science more accessible to mass au...
This book collects the main outcomes that were generated during the implementation of the LIFE+RESPIRA project (LIFE13 ENV/ES/000417), carried out in the city of Pamplona, Navarra, Spain. The research was conducted by a cross-functional team made up of more than 30 researchers belonging to three entities: The University of Navarra, the Centre for E...
Este artículo tiene por objetivo evaluar el rigor científico de los vídeos online sobre contaminación del aire, difundidos en la plataforma Youtube y publicadas en portugués y español en 2014. Se trata de una investigación realizada en colaboración con 17 científicos de Brasil y España, que evaluaron el rigor científico de una muestra de 100 videos...
This article aims to evaluate the scientific rigor of online videos on air pollution, broadcast on the YouTube platform and published in Portuguese and Spanish in 2014. This research was carried out in collaboration with 17 scientists from Brazil and Spain who evaluated the scientific rigor of a sample of 100 videos, 50 in Spanish and 50 in Portugu...
It is not easy to determine the precise moment when climate change became a public communication issue in Spain. Among early references, the national newspaper El País published a story titled " World climate is going to change, " on November 17, 1976, and the term " global warming, " imported from the United States, appeared frequently in the medi...
This paper explores the representation of scientific consensus and skepticism on Climate Change (CC), in online Spanish language publications, by a content analysis of the results of a search of “quinto informe IPCC” (5th IPCC report) on Google. Results indicate that legacy media represent exclusively the scientific consensus, whereas digital nativ...
This paper explores the representation of scientific consensus and skepticism on Climate Change (CC), in online Spanish language publications, by means of a content analysis of the results of a search of " quinto informe IPCC " (5th IPCC report) on Google. Results indicate that " legacy media " represent exclusively the scientific consensus, wherea...
http://reutersinstitute.politics.ox.ac.uk/sites/default/files/Executive%20Summary.pdf
New ‘digital-born players’ such as Huffington Post, BuzzFeed and Vice are challenging traditional media in their provision of news in general, and about the environment in particular. They have invested heavily in a wide range of countries and languages in an attempt to reach young audiences, who increasingly use social media as their source of new...
Según la más reciente encuesta sobre la percepción social de la ciencia en España, Internet es el medio más popular para obtener información sobre ciencia. Entre las herramientas utilizadas, el vídeo es cada vez más importante, ya que concentra más de la mitad del tráfico de toda la red.
El nuevo paradigma de la comunicación por Internet abre posib...
The images used by the media to represent science can help people's understanding of complex processes and create meaningful links with audiences. This is particularly relevant in the case of climate change (CC), an important phenomenon that, nevertheless, is often perceived as a remote issue, with no relevance to daily life. This article presents...
This paper presents the main findings of a research project on climata change in Spanish newspapers and television.
Contextualización de las informaciones 85 Capítulo IV Contextualización de las informaciones Bienvenido León 4.1. Introducción Una de las críticas frecuentes a la cobertura de la ciencia y la tecnología en los medios es que no incluye la información de contexto necesaria (vgr. Kua et al., 2004; Rogers, 1999; Rowan, 1999). Algunos estudios empíricos...
Este capítulo aborda el rigor científico de las informaciones sobre CC en la
prensa y televisión españolas desde una doble perspectiva. En primer lugar,
a partir de las propias informaciones, mediante el análisis de contenido que
se ha llevado a cabo en el proyecto de investigación del que parte este libro.
Una vez completado el análisis de conteni...
Controversy has been a relevant element in the coverage of climate change. Several studies emphasize the influence of economic, political, and journalistic factors in the portrayal of controversies on this topic, along the last few decades. Very often this was related to the lobbying action of several political and economic interest groups and resu...
In the last decade, Spanish national public media have faced a dramatic economic and identity crisis, deriving from a lack of a clear definition of their role in Spanish society. But the new regulation promulgated in 2006 opened the way to a new era, which will be discussed in this chapter. The work starts by explaining the transformation process a...
According to the few studies carried out on this subject, in spite of its importance and interest for the audience, science has been a marginal topic in television news, and has presented several problems of quality. This article presents the main results of a comparative research on science in European television, focusing on the main prime-time n...
Interactive television, also referred to as ITV, has already covered along distance but has not reached massive deployment yet. This article analyses the criteria that ITV producers are currently following in order to ensure that their work meets the expectations of viewers and that it gets its most out the capabilities of the medium. First, we ide...
This article focuses on the political, social and economic trends of the Spanish television system in a moment of transition towards the new digital environment. In 2006, digital television is still in an incipient phase, since less than 25% of the Spanish population have access to digital terrestrial television. In spite of the effort of the gover...
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This paper explores the impact of new technology on journalists' attitudes and practice in distinctive national and organisational contexts, deriving evidence from observational and interview research conducted in six digital newsrooms selected to provide comparative settings in Britain (BSkyB, Independent Television News [ITN] and the British Broa...
This article examines some of the working practices of television journalists and the changes they are adopting in the process of digital news-gathering and editing. It relies on research carried out in the two main Spanish commercial networks, Tele 5 and Antena 3, which implemented integrated digital newrooms in 1998 and 1999, respectively. The st...
Resumen: Después de varios intentos fallidos, la televisión interactiva (TVi) afronta un nuevo relanzamiento en varios países, propiciado por el entorno de convergencia entre los medios audiovisuales e Internet. En las últimas décadas, se han desarrollado diversas pruebas de mercado e incipientes servicios comerciales de TVi. Aunque la mayoría han...
Dins el panorama de la televisió dels nostres dies, la comunicació de continguts científics no és una tasca fàcil, ja que ha de superar les dificultats relacionades amb la comunicació de la ciència, a més a més d'aquelles que es deriven de la mateixa naturalesa de la televisió. Els mitjans audiovisuals imposen una limitació significativa, atès que...
The increase of competition in the European television market has raised concern about commercialisation of public broadcasting. European public television struggles to survive, adapting to a competitive environment and maintaining the principle of public service. Some public broadcasters -it is argued-, have been forced to follow a strategy of con...
Exposición de algunos recursos y técnicas para la divulgación científica por medio de los géneros documentales de los medios audiovisuales. El autor aborda aspectos en los que reside la eficacia de la divulgación científica audiovisual, tales como la simplificación de los contenidos; la construcciones de los relatos audiovisuales y los modos de arg...
La televisión interactiva (TVI) ha experimentado un amplio desarrollo aunque sin llegar a alcanzar la implantación masiva. Este artículo analiza los criterios que los productores de TVI están adoptando para conseguir que los nuevos programas satisfagan las expectativas de la audiencia y aprovechen al máximo las posibilidades del medio. En primer lu...
Después de diversos intentos fallidos de convertir la televisión en un medio interactivo, la implantación de la tecnología digital y la consolidación de Internet como modelo de interactividad han abierto nuevas perspectivas, que aumentan significativamente la capacidad del espectador de controlar eficazmente el mensaje. Como consecuencia, surge un...
