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27
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Introduction
My research interests include Korean media production, hallyu and globalization. Apart from that I also focus on media culture in general, focusing on feminist theories in the production, as well as the issues related to multiplatform journalism. I am currently researching the development tendencies of Korean television production, mainly content and formal characteristics.
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Publications
Publications (27)
The article provides a comparative analysis of political bias in six television news services during the parliamentary election campaigns of 2023 in Poland and Slovakia. Additionally, it introduces a tool designed to measure the political bias of traditional media. Despite the majority of contemporary research focusing on political communication vi...
This paper analyses the music video Nxde by (G)I-DLE, exploring its portrayal of femininity in the Korean music industry. It addresses the perpetuation of the beauty myth and objectification, symbolised by Marilyn Monroe as the ideal of beauty and innocence. Despite little change in media practices, the video challenges narrow perceptions of women...
This monograph explores the term "K-drama" and defines it as a distinct genre—the mini-series—with unique formal and content characteristics. It examines the individuality of K-dramas within the global media landscape and analyzes how their production has been shaped by processes of globalization.
Korean dramas are an important part of global television production, as evidenced by the continued interest in these topics from the perspective of academia and audience preferences. Nevertheless, it can be said that the main focus of most academic papers is on the main characters of Korean dramas, but other characters, specifically supporting char...
Squid Game has taken over the world, currently being the most-viewed series on Netflix. Many have watched this series, due to either being fan of South Korean contents or because of its popularity at the time. Even today, Squid Game lures many viewers thanks to its universally attractive theme that resonates well not only in the East, but also in t...
The rise of artificial intelligence (AI) and its integration into everyday life has spurred a debate on human values and their role in society, especially within creative industry like K-pop. The increasing numbers of virtual idols in the South Korean music industry has prompted debates about their place alongside human idols. Virtual idols, althou...
Korean TV production has been greatly influenced by the arrival of a wave of feminism in South Korea and the subsequent wave of anti-feminism. Moreover, writers and directors have taken the opportunity to update the main male and female characters of the series. The aim of this paper is to introduce two new types of male heroes that we notice in co...
Proceedings of the scientific conference Quo Vadis 2024: CommUnity contains scientific papers by authors from Slovakia and Croatia. The contributions respond to the scientific problems associated with the dehumanization of human communication in the media environment, as well as to the disappearing socializing potential of media, marketing, digital...
Korean series production currently reflects social sentiments regarding the not-so-new wave of feminism. Although the theme of feminism is frowned upon within politics and society, drama producers have embraced this trend and have begun to reflect the need for a new type of heroine who is not dependent on the existence of the male protagonist and w...
Korean cultural products have indeed gained some presence in Slovak's media, but it does not necessarily indicate a widespread shift in acceptance of different cultural products than those associated with Western cultures. The acceptance of Korean content by Slovak audiences is, among other things, influenced by various factors such as cultural aff...
February 2023 marked five years since the tragic assassination of Ján Kuciak, an investigative journalist from Aktuality.sk, and his fiancée Martina Kušnírová. The results of the investigation of the murders revealed the primary motive behind the murder was Kuciak’s dedicated pursuit of investigative journalism. This revelation sparked the conseque...
February 2023 marked five years since the tragic assassination of Ján Kuciak, an investigative journalist from Aktuality.sk, and his fiancée Martina Kušnírová. The results of the investigation of the murders revealed the primary motive behind the murder was Kuciak's dedicated pursuit of investigative journalism. This revelation sparked the conseque...
The chapter focuses on the media discourse surrounding gender equality
in Slovakia, with a specific focus on media reporting before and after the homophobic murders in Bratislava. The attack, classified as terrorism, caused
significant distress among LGBTIQ people, but also spurred a wave of voices
advocating for gender equality, from both inside a...
The role of public service media is to protect the impartiality and plurality of information. Although the public service media are trying to distance themselves from the influence of politics, they are not able to always be independent. The media could influence the audience unintentionally by the selection of programmes included in the programme...
This paper presents a view on the current state of the South Korean music industry in terms of the position of small companies and their singers on the market. The aim of the paper is to find out the possible problems faced by soloists or groups who debuted under smaller companies based on an intertextual analysis of the song Daechwita. Based on th...
Abstrakt Vznik a rozmach internetom distribuovanej televízie zmenil nie len sledovanie audiovizuálnych produktov, ale aj ich produkciu a distribúciu. Tomuto trendu sa musel prispôsobiť každý, kto chcel zostať relevantný. K bežným spôsobom distribúcie sa pridalo streamovanie obsahov prostredníctvom internetu. K streamovaniu obsahov prostredníctvom i...
Hallyu nie je nový termín. Napriek tomu sa s ním slovenskí konzumenti stretli len nedávno, približne po roku 2018, hoci bola fáza 3.0 na našom území od 2010. Práve nedostatočný záujem slovenských mainstreamových konzumentov spôsobil, že sa hallyu produkty nedostali k väčšiemu publiku. Opätovný záujem však stúpol po tom, ako Kórejské vlna prešla do...
Abstrakt Súčasná kórejská seriálová produkcia oslovila milióny divákov po celom svete. Jedným z dôvodov môže byť aj predvídateľný charakter kórejských drám. Divák vie čo môže a kedy to môže očakávať. Cieľom práce je poukázať na schématický charakter týchto seriálov na základe analýzy seriálu Do Do Sol Sol La La Sol, ktorý je jedným z populárnejších...
Recenze knihy VIŠŇOVSKÝ, J., J. MINÁRIKOVÁ a M. KAPEC (2022). Slovenský mediálny priemysel. Praha: Wolter Kluwers. ISBN 978-80-7676-596-2.
SVK: Popularita kórejských kultúrnych produktov sa rozšírila do celého sveta, pričom zasiahla všetky
trhy, a preto sa v súčasnosti usadila na tom globálnom. Hoci niektorí mediálni teoretici
predpokladali, že v súčasnosti sa nemajú kam ďalej tieto produkty posúvať, práve príchod prvkov
VR, AR, a dnes už aj AI, dopomohli, aby sa hallyu dostala do pia...
Proceedings of the scientific conference QUO VADIS 2023 organized by the Faculty of Mass Media Communication UCM in Trnava.
This study addresses the issue of the limiting underpinning of the definition of Korean popular music, when, the fact that K-pop loses the suffix “Korean” by replacing the language in which this music is sung is neglected in most scholarly works. On the other hand, the aspect of using English allowed K-pop to break into the Western market that was...
Cartoon humour does not provoke reactions of laughter and amusement randomly, immediately, without any particular intention or thought, but because it is dependent on our physical and mental dispositions to perceive and interpret the observed image, which is inherently polysemic. Just as we are able to analyse social interactions and their meanings...
Príchod popularity kórejských kultúrnych produktov v Európe sa viaže na fázu hallyu 3.0. Okrem filmov, seriálov a hudby sa fanúšikovia začali zaujímať aj o hlbšie kultúrne povedomie, ktoré nesúviselo len s mediálnymi produktami, ale tiež s ich novým sebaprezentovaním, ktoré sa stretlo s negatívnou reakciou. Ľudia majú tendenciu odmietať niečo odliš...
Príspevok sa zameriava na rešpekt v kórejskej kultúre, ktorý si môžeme všímať prostredníctvom každodenných rituálov a praktík. V dobe globalizácie dochádza k stretu kultúr, pričom nekórejské teritóriá prichádzajú do kontaktu s kórejskou kultúrou. Kórejské seriály patria k jedným z reprezentantov Hallyu, a preto sa príspevok zaoberá porovnávaním med...
Príspevok sa zaoberá fenoménom kórejského popu na západnom trhu. Globalizácia sa dotýka všetkých a má vplyv aj na úspech kórejskej popovej hudby. Autori si plne uvedomujú, že táto problematika nemá len pozitívne atribúty a upriamujú pozornosť na možnosť westernizácie k-popu. Úspech kórejskej hudby je podmienený kultúrnou globalizáciou, ktorej neodd...
