Bettina Maisch

• Professor
• Professor for Entrepreneurship at Munich University of Applied Sciences

This conceptual paper explores how creativity can be systematically integrated into Entrepreneurial Life Design (ELD) to enhance effectiveness. ELD applies Design Thinking principles to life, emphasising intentional and flexible life planning, similar to how designers approach projects (Burnett & Evans, 2018). Creativity, defined as generating new...

This paper presents Entrepreneurial Life Design (ELD) as a career and life design innovation that bridges innovation with personal growth. Applied in Entrepreneurship Education (EE), it integrates entrepreneurship with traditional life design approaches to empower individuals for sustainable transformation. The paper proposes three arguments for EL...

This paper explores the integration of resilience within Entrepreneurial Life Design (ELD) in Entrepreneurship Education (EE). It examines the link between resilience and entrepreneurship, focusing on ELD to build resilience in aspiring entrepreneurs. The study introduces the 4D LOOPING Framework to enhance essential resilience resources, comprisin...

In response to the growing demand for sustainability education, the authors have embarked on a transformative journey within their university's agenda. They analyzed students’ self-reflection protocols from two entrepreneurship classes with qualitative content analysis to gain answers to the question of how relevant sustainability topics could be i...

Die Studie zur Präsentation untersucht die Integration des Konzepts "Entrepreneurial Life Design" (ELD), um das unternehmerische Denken von Studierenden zu fördern. Angesichts der Herausforderungen durch Globalisierung und Digitalisierung, die Volatilität und Unsicherheit verstärken, stehen junge Menschen vor der Aufgabe, ihre Lebens- und Karrierew...

Dieser Beitrag stellt die Entwicklung eines digitalen, projektbasierten Entrepreneurship-Kurses an der Hochschule für angewandte Wissenschaften München dar, der sich auf Greentech, Agriculture & Food konzentriert. Der 2020 initiierte Kurs passte sich den COVID-19- und Post-Pandemie-Herausforderungen an, indem er einen Flipped-Classroom-Ansatz und h...

In response to the growing imperative for sustainable entrepreneurship, this study investigates the efficacy of integrating targeted sustainability content into an action-learning-oriented international entrepreneurship course. This case study aimed to evaluate the impact of integrating sustainability content into an existing entrepreneurship cours...

The article arguments that art-based methods can be introduced as a complementary element in the design process of companies to support creativity and innovation. Art thinking has in this way expanded beyond art practice and is applied as a general method for observing and using patterns in all types of creative activities (Townsley, 2023). It is n...

This paper investigates the concept of Entrepreneurial Life Design (ELD) among university students, focusing on Generation Z's perceptions, aspirations, and adaptability to modern challenges. The aim is to understand ELD's impact on students' mindsets and preparation for the evolving job market. The study employs Conceptual Causal Mapping (CCM) to...

The goal of sustainable entrepreneurship is to develop solutions that benefit society. Hence, fostering social-environmental and social sustainability business initiatives is important for the natural environment, the community, and the economy (Patzelt & Shepherd, 2011). However, the benefits and impact of regional sustainable entrepreneurial activi...

How can we make the best use of design thinking to redefine the way our business school is cooperating with industry partners? And how do our cooperations become more impact-driven? This paper outlines the development of new formats for interac-tions between students and companies with a co-creation approach. The results are nothing less than a par...

Adequate training of doctoral candidates in entrepreneurship requires persistent focus on rigor and relevance to increase impact for society and academia. To improve doctoral training, extant research suggests cross-disciplinary approaches to intensify impact-oriented research in entrepreneurship doctoral programs. In this paper, we turn to two suc...

In the scientific spirit of CERN, this Call for Papers is focused on the biggest experiment in humanity: LIFE DESIGN. It is about transformations and innovations related to the deepest questions of what it means to design your life in your private as well as professional context for flourishing, meaning, happiness, and well-being. We seek inspiring...

Der Beitrag beschreibt die Erfahrungen und Erkenntnisse aus einem internationalen Entrepreneurship-Kurs im neuen COOIL-Format, das sowohl Online- als auch Offline-Lernen kombiniert. Ursprünglich wurde der Kurs als reines Online-Format durchgeführt, doch zunehmende "Zoom Fatigue" führte zu verminderter Interaktion und Qualität der Ergebnisse. Das ne...

This anthology is concerned with new forms of communication as well as collaborative learning and working possibilities with virtual reality at universities. The authors examine and discuss how digitalisation and the use of digital media influence learning behaviour and collaboration in the university context. How do students and teachers interact...

This study explores the concept of Entrepreneurial Life Design (ELD) as a future competence in teaching entrepreneurship to enhance resilience and drive sustainable transformation. Amidst rising uncertainty and rapid changes in the modern world, developing individual resilience becomes essential for fostering resilience within companies, societies,...

This article aims to present the potential of virtual 3D and virtual reality for entrepreneurship activities such as the creative process and idea generation in the context of digital entrepreneurship education. It describes the setup of a virtual 3D platform as part of the international project AGORA to explore how immersive technologies can suppo...

How can we best possibly design an international and multidisciplinary entrepreneurship learning experience which combines elements of on- and offline learning? This paper will outline the iterative design development of such a project-based, international, and cross-functional entrepreneurship course on Greentech, Agriculture, and Food in a flippe...

This Special Issue (SI) is a collaboration of the Triple Helix Journal with the Start for Future Alliance, the fastest growing university ecosystem to drive responsible entrepreneurship and systemic innovation.

In May 2022, over 60 students from 12 different countries participated in a five-day entrepreneurial networking program at the Strascheg Center for Entrepreneurship (SCE) of the University of Applied Sciences Munich with the aim to explore the startup eco-systems of Munich and exchange knowledge and experiences of startups. Of them, 37 (40.5% femal...

Entrepreneurship has gained increased attention over the last decades. This article evaluates modern entrepreneurship approaches based on the Ikigai framework, a traditional Japanese concept of "life worth living", and the Entrepreneur-Opportunity Nexus, which both holistically address and integrate personal (internal) and environmental (external)...

Life Design has become a modern hype. Several scientific publications have been published on this topic, and Life Design interventions have been launched in educational and corporate environments around the globe. Especially high potentials can profit from them. Current approaches have their focus on personal issues in the human-centered, collabora...

After the success of virtual reality (VR) applications in supporting exposure-based and psychoeducational cognitive behavioural therapy for various mental illnesses, the technology is also gaining traction in addiction medicine. This paper will describe the concept behind a custom-developed VR simulation for this application with a particular empha...

Recording of heart rate variability (HRV) is a non-invasive and continuous measurement method that allows investigating the autonomic nervous system (ANS) and its reaction to environmental influences. For a precise measurement of HRV data, a carefully chosen study design and environment are required to minimize secondary influences. One major influ...

The application of virtual reality (VR) as a supportive tool in psychotherapy has gained great popularity in recent years. Especially for addiction therapy, a combination of virtual exposure and learning or training coping skills by using biofeedback has a high potential to improve conventional therapy. To add value, the new therapy system has to m...

The application of virtual reality (VR) as a supportive tool in psychotherapy has gained great popularity in recent years. Especially for addiction therapy, a combination of virtual exposure and learning or training coping skills by using biofeedback has a high potential to improve conventional therapy. To add value, the new therapy system has to m...

After the success of virtual reality (VR) applications in supporting exposure-based and psychoeducational cognitive behavioural therapy for various mental illnesses, the technology is also gaining traction in addiction medicine. This paper will describe the concept behind a custom-developed VR simulation for this application with a particular empha...

Recording of heart rate variability (HRV) is a noninvasive and continuous measurement method that allows investigating the autonomic nervous system (ANS) and its reaction to environmental influences. For a precise measurement of HRV data, a carefully chosen study design and environment is required to minimize secondary influences. One major influen...

To address the serious problem of alcohol addiction a possible solution could be to establish more telemedical therapy concepts, like for example a virtual reality (VR) system. Important parts in addiction therapy are the promotion of a disease understanding (psychoeducation), to develop an awareness for high risk situations and to train the patien...

Recording of heart rate variability (HRV) is a noninvasive and continuous measurement method that allows investigating the autonomic nervous system (ANS) and its reaction to environmental influences. For a precise measurement of HRV data, a carefully chosen study design and environment is required to minimize secondary influences. One major influen...

Countries in the majority world are widely argued to be most severely affected by the corona pandemic. To fight the outbreak of the virus and reduce risks of economic hardships and starvation these countries need an ability to innovate and quickly develop feasible solutions in areas such as health, education, and business. In response to this crisi...

This is an introduction to the special issue of California Management Review on Design Thinking (DT). This special issue joins the growing body of work exploring the idea of DT and whether DT makes a difference in terms enhancing or augmenting the impact of technology—and, as a result, innovation—in a positive way. We have chosen an interesting, re...

Der folgende Beitrag widmen B. Maisch und C.A. Palacios Valdés sich den wichtigsten Aspekten digitaler Geschäftsmodelle. Zu Beginn werden die relevanten Treiber von digitalen Geschäftsmodellen aus den Bereichen der technologischen Entwicklungen, dem sozialen Verhalten und der neue Dynamiken auf makroökonomischer Ebene dargelegt. Darauf folgend werd...

This case study demonstrates the power of large corporations to innovate for a greater good in a VUCA (volatile, uncertain, complex, and ambiguous) world. It portrays the pioneering setup and concept of the Siemens Intrapreneurs Bootcamp: a global initiative for change makers to co-create the future with a consequent focus on people, their unique g...

Prototyping as a central method within innovation- and product development processes has a high acceptance in industry. Various prototyping tools provide impressive visualizations of product ideas in early development stages and especially low fidelity prototyping methods seem easily applicable. However, a closer look at prototyping in practice rev...

Due to the increasing importance of digitalization as well as pressure of global competitiveness and the speed of change companies have to act more customer-centric and accelerate their internal processes, including new product development. Companies’ needs strategies to change their way of working to stay relevant in the market and adjusted proces...

Der folgende Beitrag widmet C. A. Palacios Valdés sich den wichtigsten Aspekten digitaler Geschäftsmodelle. Zu Beginn werden die relevanten Treiber von digitalen Geschäftsmodellen aus den Bereichen der technologischen Entwicklungen, dem sozialen Verhalten und der neue Dynamiken auf makroökonomischer Ebene dargelegt. Darauf folgend werden der Aufbau...

How to create an innovation, which satisfies the future needs of a customer of whom he doesn't even know yet-that was the starting" age-old" question of our project. Taking in account, that technological progress is changing industries massively, business models are being disrupted, new players" pop up", and companies must cover a broad field of ex...

The dynamics of digitalization are forcing companies more than ever to have customer-focused innovation in addition with short product cycles in order to increase the market success rate of new product and service developments. Enterprises question themselves how existing development and manufacturing processes could be improved through agility in...

The dynamics of digitalization are forcing companies more than ever to have customer-focused innovation in addition with short product cycles in order to increase the market success rate of new product and service developments. Enterprises question themselves how existing development and manufacturing processes could be improved through agility in...

The innovation challenges for a foreign business-to-business company in China are huge. It has to quickly respond to the diverse and rapidly changing customer needs in the large emerging market, while facing strong competition from both local newcomers with disruptive threats and other established global players. To build up its innovation capabili...

Multinational corporations such as Siemens are facing considerable innovation challenge in China. They need to respond quickly to rapidly changing demands of the growing Chinese customers in the midst of strong competition from local newcomers with disruptive threats as well as from other established global players. To benefit from these growing op...

This chapter will explore the 3-D environment Second Life as a communication platform used by industry and science to create, design, develop, and distribute innovation. In order to achieve sustainable economic success in the context of global competition, companies need to optimize their communication activities within their innovation processes....

The aspect of trust is critical to the success of the communication of innovations, particularly in the context of the introduction of a new product. Due to the characteristics of innovations – especially those with a high degree of innovation – the target groups often view them with uncertainty or even fear. Since negative feelings have a stronger...

Das iPhone ist laut TIME Magazine die Innovation des Jahres 2007. Über das innovative Telefon wurde intensiv in den digitalen und analogen Medien berichtet. Apple schaffte es im Gegensatz zu vielen Konkurrenten durch eine gezielte Innovationskommunikation bei potenziellen Käufern bereits weit vor der offiziellen Markteinführung Wissen über den Name...