Bettina Maisch

Munich University of Applied Sciences | HM · Department of Applied Sciences and Mechatronics

In May 2022, over 60 students from 12 different countries participated in a five-day entrepreneurial networking program at the Strascheg Center for Entrepreneurship (SCE) of the University of Applied Sciences Munich with the aim to explore the startup eco-systems of Munich and exchange knowledge and experiences of startups. Of them, 37 (40.5% femal...

After the success of virtual reality (VR) applications in supporting exposure-based and psychoeducational cognitive behavioural therapy for various mental illnesses, the technology is also gaining traction in addiction medicine. This paper will describe the concept behind a custom-developed VR simulation for this application with a particular empha...

Recording of heart rate variability (HRV) is a non-invasive and continuous measurement method that allows investigating the autonomic nervous system (ANS) and its reaction to environmental influences. For a precise measurement of HRV data, a carefully chosen study design and environment are required to minimize secondary influences. One major influ...

The application of virtual reality (VR) as a supportive tool in psychotherapy has gained great popularity in recent years. Especially for addiction therapy, a combination of virtual exposure and learning or training coping skills by using biofeedback has a high potential to improve conventional therapy. To add value, the new therapy system has to m...

The application of virtual reality (VR) as a supportive tool in psychotherapy has gained great popularity in recent years. Especially for addiction therapy, a combination of virtual exposure and learning or training coping skills by using biofeedback has a high potential to improve conventional therapy. To add value, the new therapy system has to m...

After the success of virtual reality (VR) applications in supporting exposure-based and psychoeducational cognitive behavioural therapy for various mental illnesses, the technology is also gaining traction in addiction medicine. This paper will describe the concept behind a custom-developed VR simulation for this application with a particular empha...

Recording of heart rate variability (HRV) is a noninvasive and continuous measurement method that allows investigating the autonomic nervous system (ANS) and its reaction to environmental influences. For a precise measurement of HRV data, a carefully chosen study design and environment is required to minimize secondary influences. One major influen...

To address the serious problem of alcohol addiction a possible solution could be to establish more telemedical therapy concepts, like for example a virtual reality (VR) system. Important parts in addiction therapy are the promotion of a disease understanding (psychoeducation), to develop an awareness for high risk situations and to train the patien...

Recording of heart rate variability (HRV) is a noninvasive and continuous measurement method that allows investigating the autonomic nervous system (ANS) and its reaction to environmental influences. For a precise measurement of HRV data, a carefully chosen study design and environment is required to minimize secondary influences. One major influen...

Countries in the majority world are widely argued to be most severely affected by the corona pandemic. To fight the outbreak of the virus and reduce risks of economic hardships and starvation these countries need an ability to innovate and quickly develop feasible solutions in areas such as health, education, and business. In response to this crisi...

This is an introduction to the special issue of California Management Review on Design Thinking (DT). This special issue joins the growing body of work exploring the idea of DT and whether DT makes a difference in terms enhancing or augmenting the impact of technology—and, as a result, innovation—in a positive way. We have chosen an interesting, re...

Der folgende Beitrag widmen B. Maisch und C.A. Palacios Valdés sich den wichtigsten Aspekten digitaler Geschäftsmodelle. Zu Beginn werden die relevanten Treiber von digitalen Geschäftsmodellen aus den Bereichen der technologischen Entwicklungen, dem sozialen Verhalten und der neue Dynamiken auf makroökonomischer Ebene dargelegt. Darauf folgend werd...

This case study demonstrates the power of large corporations to innovate for a greater good in a VUCA (volatile, uncertain, complex, and ambiguous) world. It portrays the pioneering setup and concept of the Siemens Intrapreneurs Bootcamp: a global initiative for change makers to co-create the future with a consequent focus on people, their unique g...

Prototyping as a central method within innovation- and product development processes has a high acceptance in industry. Various prototyping tools provide impressive visualizations of product ideas in early development stages and especially low fidelity prototyping methods seem easily applicable. However, a closer look at prototyping in practice rev...

Due to the increasing importance of digitalization as well as pressure of global competitiveness and the speed of change companies have to act more customer-centric and accelerate their internal processes, including new product development. Companies’ needs strategies to change their way of working to stay relevant in the market and adjusted proces...

Der folgende Beitrag widmet C. A. Palacios Valdés sich den wichtigsten Aspekten digitaler Geschäftsmodelle. Zu Beginn werden die relevanten Treiber von digitalen Geschäftsmodellen aus den Bereichen der technologischen Entwicklungen, dem sozialen Verhalten und der neue Dynamiken auf makroökonomischer Ebene dargelegt. Darauf folgend werden der Aufbau...

How to create an innovation, which satisfies the future needs of a customer of whom he doesn't even know yet-that was the starting" age-old" question of our project. Taking in account, that technological progress is changing industries massively, business models are being disrupted, new players" pop up", and companies must cover a broad field of ex...

The dynamics of digitalization are forcing companies more than ever to have customer-focused innovation in addition with short product cycles in order to increase the market success rate of new product and service developments. Enterprises question themselves how existing development and manufacturing processes could be improved through agility in...

The dynamics of digitalization are forcing companies more than ever to have customer-focused innovation in addition with short product cycles in order to increase the market success rate of new product and service developments. Enterprises question themselves how existing development and manufacturing processes could be improved through agility in...

The innovation challenges for a foreign business-to-business company in China are huge. It has to quickly respond to the diverse and rapidly changing customer needs in the large emerging market, while facing strong competition from both local newcomers with disruptive threats and other established global players. To build up its innovation capabili...

Multinational corporations such as Siemens are facing considerable innovation challenge in China. They need to respond quickly to rapidly changing demands of the growing Chinese customers in the midst of strong competition from local newcomers with disruptive threats as well as from other established global players. To benefit from these growing op...

This chapter will explore the 3-D environment Second Life as a communication platform used by industry and science to create, design, develop, and distribute innovation. In order to achieve sustainable economic success in the context of global competition, companies need to optimize their communication activities within their innovation processes....

The aspect of trust is critical to the success of the communication of innovations, particularly in the context of the introduction of a new product. Due to the characteristics of innovations – especially those with a high degree of innovation – the target groups often view them with uncertainty or even fear. Since negative feelings have a stronger...

Das iPhone ist laut TIME Magazine die Innovation des Jahres 2007. Über das innovative Telefon wurde intensiv in den digitalen und analogen Medien berichtet. Apple schaffte es im Gegensatz zu vielen Konkurrenten durch eine gezielte Innovationskommunikation bei potenziellen Käufern bereits weit vor der offiziellen Markteinführung Wissen über den Name...