Bestoon Abdulmaged Othman

University of Raparin · Management Insurance

This study sought to determine how the conventional marketing mix might assist low-cost clothes in assessing the value of their services and increasing client retention. Due to this shortage, contemporary authors have suggested introducing an additional crucial aspect, namely after-sales support, while studying the service marketing mix (SMM) for “...

The best way to define volunteering is as an unpaid action that typically promotes social welfare. Its primary component of voluntariness sets it apart from other sorts of work. In addition to civic participation or personal compassion, when someone discusses volunteering, they accidentally mention the federal system of gainful work, with which fre...

This study investigates the influence of Corporate Social Responsibility (CSR) on customer behaviour and brand equity. Through a thorough examination of existing literature and analysis of secondary data, this study delves into the impact of CSR initiatives on consumer purchase intentions, brand loyalty, and overall brand equity. The key findings o...

This research paper studies the evolution of brand loyalty, providing information and plans that are suitable for present markets. The research proposes trust and satisfaction, affection, and purchase as major factors that govern brand loyalty. As a part of the research strategy, we employed a mixed-methods approach by integrating quantitative surv...

Global business development and growth are increasingly dependent on diversity management and business sustainability. The reason for this is that businesses of all shapes and sizes are the driving force behind innovation, the creation of new jobs, and the flow of goods into various global economies. The majority of modern firms and organizations h...

The aim of this study is to understand and find out the perception of university lecturers of e-learning at Koya University. For this reason, the researchers developed a questionnaire consisting of 16 items with three Linkert Scale options in front of each item which are (often, sometimes, never). After extracting the questionnaire's face validity...

This study aims to understand and find out the perceptions of university lecturers about e-learning at Koya University. For this reason, the researchers developed a questionnaire consisting of 16 items with three Linkert scale options in front of each item, which are (often, sometimes, never). After extracting the questionnaire's face validity and...

Authentication is a process that verifies a user’s identity by recognising the user's credential to see whether it matches the credential in the database of the information system. It is one of the most widely used methods for protecting sensitive information stored in modern computer systems from theft by unauthorised users such as cybercriminals....

Teamwork is one of the most important factors for corporate success in the current world. Almost every business sector is paying more attention to teams now that it has been established that cooperation enhances individual, collective, and even corporate performance. Information and abilities are seldom frequently or freely exchanged amongst co-wor...

Teamwork is one of the most important factors for corporate success in the current world. Almost every business sector is paying more attention to teams now that it has been established that cooperation enhances individual, collective, and even corporate performance. Information and abilities are seldom frequently or freely exchanged amongst co-wor...

Global business development and growth are increasingly dependent on diversity management and business sustainability. The reason for this is that businesses of all shapes and sizes are the driving force behind innovation, the creation of new jobs, and the flow of goods into various global economies. The majority of modern firms and organizations h...

Exploring the mechanism of user donation and information sharing behaviour in textile crowdfunding under the social network environment provides the theoretical basis for researching the behaviour of users and suggestions for the operation and management of textile crowdfunding platform. Based on the grounded theory, it appeared that there were onl...

In Malaysia, the demand for beef outsprints its supply. This issue has led to an unstainable over-reliance on imports and consequently has brought to the issues of steep prices to end consumers. Part of the problem is a poor understanding of the beef buying preferences of consumers and the factors that shape the preferences. This study sought to de...

To be competitive in the global market, businesses must innovate. Innovation is a force of change in today's competitive market, and organisations that reject change are at danger. The goal of the study was to figure out what leadership style and organisational culture may be used to create a long-term work environment that encourages organisationa...

The economic growth and political settlement have to do with the issues and crises emerging in an environment. And kind of crises occurring in an organization can, of course, affect the stability and future of that organization. As the main aim of the public sector is used to be offering best services to the public, especially during crisis time, a...

The study aimed to identify the role of job rotation with its dimensions (work benefit, personality development, administrative knowledge, organization knowledge, technical knowledge) in reducing the manifestations of administrative corruption in Koya Bank in Koya District / Erbil Governorate / Kurdistan Region - Iraq. To achieve the goal, a questi...

This research studies the nature and the scope of gender discrimination in job advertisements across Iraq’s various business sectors, segments, and hierarchical levels. It also attempts to understand the correlation between the language of the vacancy announcements and the level of the gender discriminatory content in them. This study is conducted...

Tourism contributes to the growth of economy of a nation through employment, multiplier effect, and foreign exchange earnings and also contributes to positive balance of payments. Ecotourism is the natural evolution of tourism employing care for the environment, culture and local traditions, while promoting environmental education. Eco-tourists beh...

This research studies the nature and the scope of gender discrimination in job advertisements across Iraq’s various business sectors, segments, and hierarchical levels. It also attempts to understand the correlation between the language of the vacancy announcements and the level of the gender discriminatory content in them. This study is conducted...

Because firms operate in an inescapable marketplace, new and unanticipated challenges emerge regularly, making managerial responsibilities more complex and attaining organizational goals and objectives more crucial. Academics and practitioners have recently expressed concern about adopting talent management strategies in establishing sustainable or...

The aim of this paper was to analyse the impact of service marketing mix (promotion, price, place, product, people,process, physical evidence and after sale service) on customer retention towards clothing store brands in China. Basedon the analysis of past literature, it appeared that there were only few studies examining the empirical relation bet...

The purpose of the current study is to analyse the role of corporate social responsibility and its dimensions ( economical, social, ethical , and philanotrophical) on employee commitment banks in Koya in the city of Erbil in the Kurdistan Region of Iraq. In order to achieve the objectives the questionnaire was used as a basic tool for collecting da...

The main aim of this study is to explore the impact of the dimensions of Umrah service quality on customer satisfaction for Umrah and customer loyalty for Umrah in the travel industry. Increasingly intense competition and structural shifts in the business environment are now pushing companies to adopt a customer-focused strategy that elevates the v...

In the Malaysian Umrah industry, there are so many new participants selling and offering similar products and services. As a result, Umrah providers must compete to survive in this industry, as there are currently so many competitors. They need to focus on customers’ special needs and preferences to maintain and retain the long-term relationship. T...

The literature on clothing store brands showed the inadequacy of the conventional marketing mix strategy. Because of this scarcity, recent scholars have suggested evaluating the service marketing mix (SMM) for ”clothing store brands” by adding an additional important element, namely after-sales service. This research therefore investigated and inco...

The United Nation (UN) was established after World War II on 24 October 1945 to preserve international peace and security, developing friendly relations between nations fostering respect for human rights. All UN Member country have decided, furthermore adopting their decisions that United Nations Security Council (UNSC) should implement its duties...

Large hydropower projects are commonly correlated with negative environmental effects, negative social consequences and inequalities. This study examines the negative social ramification that can be mitigated by careful planning of large hydropower projects, which involves incorporating ideas from theories of environmental justice and evaluating it...

The evolution of linear economies has been, inter alia, driven by a market that does not tell the "ecological truth" as most "environmental externalities" (such as environmental damage caused by extraction but also by the transport or use of resources are not reflected in market prices. In a circular economy, optimization of the use of non-renewabl...

Sustainable construction involves the creation of buildings using best-practice cleansing and resource-saving technologies from the extraction of raw materials to the removal and disposal of their components. Construction activities always involves some adverse environmental impacts, although sustainable construction should reduce it to a certain d...

50.] created the Strategic Alignment Model (SAM), which integrates various alignment viewpoints to offer a cohesive perspective on IT-business alignment. While SAM was widely implemented for western IT studies by theoreticians and practitioners, its adoption is not evident in the Middle East with few available studies. The goal of this gap is to ex...

The evolution of linear economies has been, inter alia, driven by a market that does not tell the "ecological truth" as most "environmental externalities" (such as environmental damage caused by extraction but also by the transport or use of resources are not reflected in market prices. In a circular economy, optimization of the use of non-renewabl...

The evolution of linear economies has been, inter alia, driven by a market that does not tell the "ecological truth" as most "environmental externalities" (such as environmental damage caused by extraction but also by the transport or use of resources are not reflected in market prices. In a circular economy, optimization of the use of non-renewabl...

Employees are one of the most crucial aspects of any company. As a result, businesses must consider employee expectations, specifically their perceptions of the company and their behaviour. The importance of corporate social responsibility is investigated in this study and the impact of brand image, corporate reputation, and employer brand in predi...

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The culturally diverse workforce in Multinational companies (MNC) makes it challenging to maintain a unified vision of the corporate management culture across all the MNC's subsidiaries. This study examined the determinants of the corporate culture of Western-based MNC in China as well as reviewed the perspectives of Chinese and Foreign employees r...

The clothing store brands literature exposed the inadequacy of the standard marketing mix approach. Recent authors have proposed to analyze service marketing mix (SMM) for "clothing store brands" because of this shortage by accepting an additional significant aspect, namely after-sales service. This research therefore investigated and incorporated...

Leadership plays a critical role in the management of any organization and establishing the right style of leadership is one of the fundamental aspects that cannot be undermined. While there are different modes of leadership, the transformational style has been vastly employed and found to be highly effective. Transformational leadership encompasse...

Leadership plays a critical role in the management of any organization and establishing the right style of leadership is one of the fundamental aspects that cannot be undermined. While there are different modes of leadership, the transformational style has been vastly employed and found to be highly effective. Transformational leadership encompasse...

An increasing number of new Chinese clothing store brands are selling and offering similar products and services and consequently clothing store brand providers must compete to survive in this industry. They need to focus on customers’ special needs and preferences to maintain and retain a long-term relationship. The objective of this study is thus...

Most global studies have, to a greater extent, underscored the importance of Total Quality Management (TQM) practices and some marketing aspects concerning the organizational performance. Most studies have focused on establishing the level to which TQM practices influence customer satisfaction and not the whole organization. There is also little ev...

This study develops and empirically tests the interrelationships between Umrah service quality and Umrah customer loyalty in Umrah travelling industry in Malaysia. Increasingly intense competitiveness and fundamental changes in the business environment nowadays are forcing firms to implement a customer-focused strategy which raises the importance o...

Research studying into student satisfaction has been developing in the light of customer satisfaction theory which considers perceived value and quality as important predictors of student satisfaction. But the importance of value co-creation is very much overlooked. Hence this study intends to examine the relationship between perceived value, perce...

Nowadays in competitive marketing, companies have to supply customer demands to continue competing. Considering the various requirements and favorites of different customers and fixing them is necessary for manufacturing and services companies because the customers are the key to success of the companies and their absence will undoubtedly lead to t...

Diagnosing the obstacles of the private sector developments is the main purpose of this study, while the data will be taken from the private sector directly in this respect. For this purpose, through this research vital questions are addressed to the companies of the private sector so that we can have a clearer understanding about the obstacles on...

The role of universities and research centers in private sector development has been widely documented of the Kurdistan Region of Iraq. However, universities' contribution to private sector development and innovation in renewable industry has not been previously researched. We use case study analysis to explore the knowledge exchange mechanisms bet...

The star rating system is widely used in the hotel industry to classify hotels according to their quality. However, the Umrah industry in Malaysia has yet to adopt the system. Thus, their services are not monitored by a controlled and reliable rating system. The star rating is deemed important to Umrah consumers as the system would provide the cons...

This research aims to measure the impact of e-WOM, Trust, the perceived value on consumer behavioral intention. The sampling technique was used in this research is a convenience sampling technique. Data were collected using a questionnaire involving 233 participants from Bahawalpur Pakistan, that participant who had online shopping experience then...

This research aims to measure the impact of e-WOM, Trust, the perceived value on consumer behavioral intention. The sampling technique was used in this research is a convenience sampling technique. Data were collected using a questionnaire involving 233 participants from Bahawalpur Pakistan, that participant who had online shopping experience then...

The objective of this research was to The purpose of this research was to study the customer perception toward marketing mix (product, price, place, promotion, people, process, physical evidence, marketing communication and after sale service), and customer satisfaction of Umrah traveling industry in Malaysia". "A quantitative study was adopted for...

Currently, colleges and academic institutes are continually updating their information systems to keep up with the ever-changing job market requirements and, more significantly, to stay competitive. Such changes do have a positive or negative impact on the performance of the academic staff. Information systems can also make planning simpler, partic...

This study aims to examine the role of services marketing mix 7p's on achieving competitive advantagesfrom perspectives of a number of teaching staffin the Paitaxt technical institute in Erbil city, Kurdistan Region of Iraq. A survey questionnaire has been administrated to collect data, and the questionnaires distributed randomly to (60) teaching s...

The aim of this study is concerned with improving the previous research finding complete filling the research gaps and introducing the e-WOM on purchase intention and brand trust as a moderator between the e-WOM, and purchase intention an online user in Bahawalpur city Pakistan, therefore this study was a focus at linking the research gap of previo...

Any disruption can disturb many organisations and even the whole system. There are many theories and frameworks that present a solution but no study is available that theoretically development framework for supply chain risk management. The focus of this study is to develop a framework for

The aim of this study is concerned with improving the previous research finding complete filling the research gaps and introducing the e-WOM on purchase intention and brand trust as a moderator between the e-WOM, and purchase intention an online user in Bahawalpur city Pakistan, therefore this study was a focus at linking the research gap of previo...