Benedikt Brand

Verified

Benedikt verified their affiliation via an institutional email.

Learn more

Verified

Benedikt verified their affiliation via an institutional email.

Learn more

• Dr. rer. pol.
• Post-Doc at University of Bayreuth

Currently, there is a big discussion ongoing among both practitioners and scientists whether the benefits of the Adaptive Choice-Based Conjoint (ACBC) analysis in comparison to (standard) Choice-Based Conjoint (CBC) analysis are justifying the additional costs and efforts of ACBC. To answer this question, recent studies in literature are reviewed a...

Since literature revealed limited information among consumers as one of the main drivers for the intention-behavior-gap, this article focuses on how information can be communicated in a more effective manner. To overcome previous shortcomings (reliance on (online) surveys) for investigating this gap and increase closeness to reality (enabling touch...

In contrast to conventional Social Network Sites, BeReal counteracts staged self-portrayal and aims for authenticity by posting a photo at an unannounced time within a short period. This study is the first to investigate drivers and barriers for using BeReal. Furthermore, this study successfully links BeReal usage intention to subjective well-being...

While multi-level front-of-package labels (such as the NutriScore) for indicating food items’ healthiness based on several dimensions are well established (Ikonen et al., 2020), the sustainability labelling landscape is very fragmented (Futtrup et al., 2021; Torma & Thøgersen, 2021) and yet, no multi-dimensional multi-level sustainability label (MD...

Purpose This study addresses the information asymmetry issue in e-commerce, particularly prevalent in the clothing industry, leading to high product returns and environmental harm. The research aims to fill gaps in the existing literature by holistically examining multiple information cues and considering intercultural differences, utilizing signal...

Within the rather nascent literature stream examining product returns, the authors identify that the vast majority of studies enlightens return avoidance measures (before ordering), whereas return averting measures (after purchasing) showed to increase customer satisfaction the most. Moreover, extant literature is characterized by methodological pa...

Purpose: To examine whether the country of origin (COO) effect actually exists in an e-commerce context, the authors intend to contribute to the ongoing debate by measuring the COO effect through a series of connected studies. --- Design/methodology/approach: Drawing on cue utilization theory, the authors emphasize the urge to investigate the COO e...

As research on sustainability orientation across generations is still sparse, we contribute to literature by enriching this research field, focusing on Generation Z (‘Zers’) and X (‘Xers’). Moreover, no other study has analyzed cross-generational differences in the sustainability context by making use of choice experiments, which overcome issues re...

While the majority of studies exploring online customer reviews in the light of intercultural comparisons draw on the theoretical framework of Hofstede’s cultural dimensions, which faced justifiable criticism, we make use of Socio-Cognitive Systems Theory to illustrate how consumers from different cultures are cognitively processing information. By...

While the majority of studies exploring online customer reviews in the light of intercultural comparisons draw on the theoretical framework of Hofstede’s cultural dimensions, which faced justifiable criticism, we make use of Socio-Cognitive Systems Theory to illustrate how consumers from different cultures are cognitively processing information. By...

For e-retailers, shopping cart abandonment rates are essential measures of their success within the e-market. Extant behavioural literature determined factors triggering cart abandonment, whereas another stream of literature explored customers' online purchase behaviour with clickstream data drawing on different segmentations such as mobile versus...

The emergence of e-commerce opened up various benefits for retailers and consumers alike, including the possibility to purchase products from across the world. However, the information asymmetry inherent to online shopping impedes consumers to entirely inspect these products before they are delivered. To mitigate this information asymmetry and ther...

As recently several authors postulated the need to examine the credibility of online reviews (ORs) in an intercultural context, we investigate this issue by building upon different theoretical frameworks and upon insights gained from an eye-tracking pre-study. Herein, the study is the first to explore ORs' credibility in an intercultural comparison...

Returns are an inconvenient problem in the mail-order business, not only for the merchant but also for the customer. With an estimated return rate of 50% in the fashion sector, the seller has to deal with the expense of restocking and possibly reprocessing, the buyer, who must reship the return, and the environment. We do not consider returns to be...

Demand for contactless payments has increased worldwide, but adoption varies by country. We propose a more parsimonious Diffusion of Innovations model (i.e., complexity is dropped and compatible advantage replaces relative advantage and compatibility) to investigate mobile wallet adoption, but with context-relevant extensions of security, privacy a...

Aufgrund erkannter Limitationen und Probleme der Choice-Based Conjointanalyse (CBC) sowie mit dem Anspruch, diesen zu begegnen, wurde als Variante der CBC die so genannte Adaptive Choice-Based Conjointanalyse (ACBC) entwickelt und 2007 zusammen mit einem neuen Modul von Sawtooth Software auch in die kommerzielle Anwendung eingeführt. Ähnlich wie be...

Returns are an inconvenient problem in the mail-order business, not only for the merchant but also for the customer. With an estimated return rate of 50% in the fashion sector, the seller has to deal with the expense of restocking and possibly reprocessing, the buyer, who must reship the return, and the environment. We do not consider returns to be...

E-scooters have conquered urban areas as a means for individual mobility and compete with other modes of transportation. While some studies endorse e-scooters as eco-friendly solution for crowded cities, others report contradictory findings and highlight safety issues. To reveal factors affecting e-scooter usage from a consumer's perspective, a stu...

In order to explore the compensatory effects between sustainability aspects and willingness to pay (WTP), the vast majority of studies applies Choice-Based Conjoint analysis (CBC). However, this method suffers from multiple restrictions (e.g., limited number of factors includable) resulting in biased WTP estimations. In contrast, the advanced and m...

Currently, there is a big discussion ongoing among both practitioners and scientists whether the benefits of the Adaptive Choice-Based Conjoint (ACBC) analysis in comparison to (standard) Choice-Based Conjoint (CBC) analysis are justifying the additional costs and efforts of ACBC. To answer this question, recent studies in literature are reviewed a...

Facing the rapid development of Chinese e-commerce with a transaction volume of more than USD 612 billion last year and over 700 million online users (both growing tremendously), it becomes obvious that the Chinese market provides a huge potential for companies investing in cross-border e-commerce. However, the “psychic distance” towards the Chines...