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Computer-based learning has gained popularity in recent years, providing learners greater flexibility and freedom. However, these learning environments do not consider the learner’s mental state in real-time, resulting in less optimized learning experiences. This research aimed to explore the effect on the learning experience of a novel EEG-based B...
Personalized product recommendations are widely used by online retailers to combat choice overload, a phenomenon where excessive product information adversely increases the cognitive workload of the consumer, thereby degrading their decision quality and shopping experience. However, scientific evidence on the benefits of personalized recommendation...
