Bella B. Nujen

Bella B. Nujen
Norwegian University of Science and Technology | NTNU · Department of International Business

PhD

About

27
Publications
2,882
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110
Citations

Publications

Publications (27)
Article
Full-text available
Purpose: Against the recent trend toward reversed global outsourcing, the purpose of this paper is to provide insights on how the internal process can be handled once the decision on reverse outsourcing has been made. The authors focus in particular on in-house knowledge and technology requirements. Design/methodology/approach: To explore the topi...
Article
Full-text available
Purpose The purpose of this study is to delineate key aspects of backshoring readiness and discuss how such aspects contribute to a smooth shift-back from global sourcing operations. It aims to answer the following questions: which factors constitute backshoring readiness and how these factors affect the backshoring transition. Design/methodology/...
Article
Drawing on extant literature and eight case firms, this paper explores reputational risk as an essential factor in selecting offshore locations. By categorizing and aggregating insights from the empirical data and the relevant literature, the paper identifies country reputational risk as a factor determining the firm’s propensity to exclude specifi...
Article
Full-text available
This study develops and tests a theory-driven conceptual model that explains variations in collaborative supply risk mitigation. It is based on data collected from manufacturing firms in Norway. The results show that collaborative risk identification, perception of supply risks, and overall focus on mitigating disruptive risks have a significant di...
Chapter
Full-text available
Global businesses base their sourcing operations and manufacturing decisions primarily on financial principles and metrics. What is often disregarded is the strategic value of domestic locations and contextual tacit knowledge. However, recent empirical work on knowledge flows shows that proximity is crucial. The risk of losing knowledge and importa...
Conference Paper
This study explores relocation of second degree (RSD) from a sustainability perspective. Previous research concerning manufacturing relocation decisions has generally not distinguished relocation of first degree (i.e., initial offshoring) from RSD (i.e., the relocation that takes place after the initial offshoring). As a relatively new stream of li...
Conference Paper
Multinational enterprises (MNE) are increasingly getting involved in cross-border acquisitions for improving their competitiveness and performance through knowledge and technology acquisitions. The acquired knowledge serves as a tool for enhancing a firm’s innovation capabilities. Based on an ongoing post-acquisition case, this paper sets out to ex...
Chapter
Circular Economy (CE) has been embraced among multiple academics and practitioners alike for some time now. However, in Operations Management it is still in its infancy. Consequently, the dimension of organizational aspects has remained unclear. This study picks up this depict and provides manufacturers with valuable insights regarding in-house pro...
Chapter
Full-text available
A shift to a Circular Economy requires more than the implementation of new processes and activities. It also requires identification of new opportunities to create and capture value by analyzing value captured and uncaptured across the product life cycle. However, previous studies focusing on value captured and uncaptured have consistently employed...
Chapter
Full-text available
Through product development and design, manufacturers wield great influence on the entire product’s life cycle resulting in creating value to customers and thus, have great potential to decouple this value provision from linear resource consumption to a Circular Economy (CE). However, since CE is a systemic concept rooted in the principle of conser...
Chapter
Engineer-to-order (ETO) manufacturers operate in an increasingly volatile, uncertain, and complex business environment, which has added more complexity to their already complex supply chain operations. As they navigate the ramifications of the COVID-19 pandemic, they need knowledge-based guidance on selecting and implementing approaches to increasi...
Article
Full-text available
This article explores how waste reduction approaches as found in lean thinking can be applied to engineering design in Engineer-To-Order (ETO) projects based on a multiple case study of ten companies over a 2-year period. ETO projects deliver capital goods that are customised to individual customer requirements. Customisation and ultimately value g...
Article
Full-text available
This paper explores approaches to governance of supply risks beyond first-tier suppliers and factors that contribute to a firm choosing a particular approach. A multiple-case design was deployed to compare and evaluate firms with diverse characteristics. Data collected from six firms were coded, categorised, and aggregated into a delineation framew...
Conference Paper
Organizations are frequently engaging in mergers and acquisitions (M&A) to strengthen innovation and performance outcomes. However, research indicates that M&A lead to pervasive and often negative consequences. Failures of M&A are often attributed to the many interdependent components of the M&A process, i.e. the dynamic complexity of this process....
Chapter
Full-text available
The growing insight among firms to transit towards a more sustainable society requires new or modified ways of doing business. However, there are few tools developed to help firms incorporate sustainability aspects when endeavoring to design new sustainable business model innovations. In this paper, we explore how the application of TLBMC and the c...
Chapter
Full-text available
Inclusion of ‘circular principles’ in the activities of the purchasing process from the initial stages to the end of product life can help all actors in the value chain to deliver sustainability goals through an active, cost-effective and accountable approach. Yet, research on this linkage has been virtually nonexistent. This study extends perspect...
Chapter
Based on in-depth case studies from a high-cost environment, we identify context-specific aspects as important motivating factors for decision-makers re-evaluating the previous offshoring decisions. This chapter sheds light on the complexity of backshoring motives by adding a meso level, illustrating how case companies’ sourcing decisions evolve al...
Preprint
Digitalization creates numerous opportunities for businesses and organizations, but also implies key challenges in relation to building structures and developing new competencies to manage digital transformation and operate effectively in the digital era. However, research on the intersection of digitalization and organizational structure is still...
Thesis
The advent of globalization and the increased level of competition have led to substantial difficulties for many businesses regarding knowledge and skills required to compete effectively. Research shows that one of the most challenging process that come with a globalized outsourcing strategy involves the increased disaggregation of activities and t...
Chapter
Full-text available
Backshoring som fenomen har nylig fått stor oppmerksomhet blant akademikere og bedriftsledere i vestlige land. Basert på case-studier i den norske offshore-klyngen, gir vi et innblikk i hvordan kunnskapsbygging i produksjon påvirkes av avansert automatisering og implementering av teknologi når bedrifter skifter strategi til backshoring. Formålet me...
Chapter
Full-text available
De siste årene har vi sett en økt oppmerksomhet rundt begrepet «backshoring», som innebærer å ta tilbake aktiviteter som tidligere har blitt flyttet ut til land med lavere kostnadsnivå. Denne artikkelen diskuterer denne utviklingen opp imot klyngeteori. Vi presenterer refleksjoner basert på datainnsamling som er gjennomført i tre regionale klynger....
Conference Paper
This study identifies context-specific aspects as an important motivation when embarking on a backshoring strategy. Based on in-depth case studies with two companies, located in a high-cost location, it is found that bakshoring decisions are trigged from a broader set of motives than can be found within existing frameworks on backshoring. Our findi...
Chapter
This paper focuses on a relatively new sourcing strategy referred to as backsourcing, where we emphasize the importance of knowledge reintegration and how it can be managed. Our reference for this approach is built upon Knowledge Management theory and contribution from different academics that have discussed and highlighted the reversal of global m...
Conference Paper
The last decade has witnessed an increasing sourcing of western manufacturing to low cost locations, named global sourcing. Recently there has been an increased attention associated with the backshoring phenomenon. The purpose of this study is to explore the evolutionary aspects of global sourcing - backshoring strategies. Building on evolutionary...
Chapter
Recently, the interest in the phenomenon of backsourcing has increased, which has been inspired by awareness of the real costs of global outsourcing and the importance of keeping manufacturing in-house or in geographical proximity. However, backsourcing research is still in its infancy. In particular, this strategy requires a successful knowledge r...
Conference Paper
Full-text available
Recently, the interest in the phenomenon of backsourcing has increased, which has been inspired by awareness of the real costs of global outsourcing and the importance of keeping manufacturing in-house or in geographical proximity. However, backsourcing research is still in its infancy. In particular, this strategy requires a successful knowledge r...

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Projects

Projects (2)
Project
This research investigate whether M&A enhances innovation outcome from a resource, knowledge, and organization complexity lens. We aim to provide a holistic understanding regarding performance aspects in M&A by developing and testing an innovation outcome model.
Archived project
The primary objective of the project is to build knowledge contributing to increased competitiveness of the Norwegian manufacturing industry in the areas of innovation, manufacturing networks and supply chains, operations and digital manufacturing.