Belén Gutiérrez-VillarUniversidad Loyola Andalucía · Marketing
Belén Gutiérrez-Villar
Doctor of Business Administration
About
37
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59
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Citations since 2017
Introduction
Skills and Expertise
Publications
Publications (37)
The compulsory nature of online training in university education, brought about by COVID-19, has opened the door to the emergence of several potential competitors in the university space. Thus, measuring a university’s image may have even greater importance for the management and differentiation of universities in the new post-COVID-19 horizon. Thi...
Our diet has substantial implications not only for our health but also for the environment. However, the two dimensions are not comparable, even though consumers often associate them with their purchasing choices. Promoting more sustainable diets requires a better knowledge of household profiles considering the healthy and organically sustainable c...
En el ámbito de la Unión Europea, la pandemia provocada por el COVID ha abierto una reflexión sobre el modelo de crecimiento económico de los países del Sur. El apoyo
destinado a recuperar estas economías está condicionado a que se aplique a promover proyectos transformadores en un mercado global, donde Europa, como espacio económico, no tiene el l...
Currently, the higher education sector can be considered a marketplace, within which university education is considered a marketable service in the literature on higher education management. The analysis of the variables that generate university image has been the subject of numerous studies on higher education institutions (HEIs). The purpose of t...
Today, the higher education sector can be considered a market and, within it, private university education is a common marketable service in the literature on higher education management. Research on the analysis of the variables that generate the university image has been the subject of numerous investigations. Although there is no generally accep...
COVID-19 has had a negative impact on the living conditions of people in all countries worldwide. With a devastating economic crisis where many families are finding it difficult to pay bills and make ends meet, increases in prices of food basket staples can be very worrying. This study examines the relationship between the incidence of the pandemic...
At present, everything related to people’s happiness and well-being is of interest. Until a few years ago, we did not worry about knowing so-called "happiness" because our main motivation was survival. However, as a result of the increase in life expectancy, happiness has become an end in itself and an object of study (Punset, 2005). The end of Wor...
Education is considered a fundamental element in society's development, and higher education institutions (HEIs) must direct a part of their activity towards supporting countries’ social, economic and cultural progress. It is crucial that HEIs develop diverse marketing and management strategies, above all image management, since this will make them...
Se presenta una investigación en la que se estudian los atributos determinantes en la construcción de imagen de la universidad privada, de forma genérica sin alusiones a marcas, recurriendo a una muestra de conveniencia de preuniversitarios en Andalucía. Como metodología se propone una investigación exploratoria con la combinación de dos técnicas p...
Purpose: This paper studies if there are associations between export profiles of some Spanish companies –high or low export intensity- and the opinion of managers about strengths generated in the marketing mix.
Design/methodology: Through a questionnaire to 64 export Spanish companies and the literature review, we defined the export intensity as th...
began discussing the importance of university image. Around the world many universities apply marketing principles and theories in order to get competitive advantages (Hemsley-Brown & Oplatka, 2006) which is easier if a university has a good image. Although, the analysis of the factors that affect the university image formation began some years aft...
RevMetCuant/art.php?id=97 Intensidad exportadora e interacción entre fortalezas del marketing mix: un análisis basado en redes neuronales artificiales las variables centrado en estrategias específicas, en particular fenómenos de es-tandarización-adaptación. El presente estudio analiza si existe un efecto interactivo de fortalezas generadas en las d...
Among the determining factors in export activity, many studies have high-lighted the relevance of the marketing mix. Generally, the majority of them use a variables analysis to focus on specific strategies, in particular, standardized-adaptations. This paper analyzes if there is an interactive effect of strength generated in different variables of...
There is an unquestionable social concern nowadays for the high number of work accidents worldwide. In spite of all the progress made, structural and individual factors still contribute to this problem. And without any doubt, part of the solution can be found in education, starting from its basic levels. As a consequence, and in order to contribute...
Over the last few years the Fundación Secretariado Gitano has organised several awareness campaigns aimed at improving the public image of the gypsy community, breaking down the stereotypes and providing a more credible concept of the Spanish gypsy community. These campaigns are intended to guarantee equal treatment and opportunities for this group...
El presente informe es fruto de la colaboración que ETEA viene realizando con la
Consejería de Empleo de la Junta de Andalucía. Ambas instituciones consideran
de mutuo interés la consecución de los objetivos básicos establecidos en la Ley
31/1995, de 8 de noviembre, de Prevención de Riesgos Laborales (PRL); en
especial: la promoción, aplicación...
As the need for private resources among the NGO, not only for their maintenance but also for the fulfilment of their aims requires increasingly efficient organizational strategies, the study of fundraising and its efficiency raises an enormous interest. Based on previous research, this paper attempts to analyse the relationship and influence of a s...
The necessity of private resources for nonprofit organizations (NPO's), both for their support and for the accomplishment of their maintenance, requires increasingly more effective organizational strategies. Consequently, the study of fundraising and its effectiveness arouses a great interest. Based on the conclusions of previous studies, this pape...
Se trata de una colección de ejercicios con sus soluciones para los distintos temas de las asignaturas introductorias de Marketing. Incluye también baterías de preguntas objetivas con las respuestas para cada tema. La obra permite desarrollar los conocimientos teóricos adquiridos en la asignatura. Finalmente, se acompaña de un glosario con los térm...
El tiempo es un bien de consumo de gran valor ya que, a diferencia de otros recursos materiales, éste no se puede comprar, ni adquirir ni, por supuesto, almacenar. El tiempo no significa lo mismo para todo el mundo, de tal modo que las decisiones sobre su uso varían en función de las expectativas, valores, gustos y preferencias personales. A pesar d...
La necesidad de recursos privados entre las Entidades No Lucrativas (ENL), tanto para su sostenimiento como para la realización de su labor requiere de estrategias organizativas cada vez más eficaces, por lo que el estudio del fundraising y su eficacia suscita un gran interés. En este trabajo, y basándonos en las conclusiones de estudios previos, p...
En el análisis del mercado de trabajo la preocupación acerca del empleo ha ido ampliando su objetivo, sin ceñirlo únicamente a la cuestión de la reducción de la tasa de paro o el aumento de la tasa de empleo. De esta forma, el Consejo Europeo de Niza de diciembre de 2000 introdujo la cuestión de la calidad en el trabajo como un objetivo importante...
Se habla ya de la búsqueda de la autonomía financiera, tema que se ha convertido en un área prioritaria de discusión para las entidades no lucrativas (ENL). Sin embargo, no es muy habitual que se encuentren escritos sobre las particularidades de la captación de recursos aportados por empresas como algo distinto de la gestión de las donaciones de lo...
Projects
Project (1)
Evaluation of safety programs is an important issue for public policies on Occupational Health and Safety. The literature has shown that some of these programs can be effective in reducing injury rates. In the last years, in Spain many public safety promotion programs have been developed. Most of the evaluations of these programs have shown a reduction in the injury rates in the enterprises participating after the intervention. The main objective of this research is to evaluate intervention programs developed such as PAEMSA (acronym of the programs to assess high injury rate enterprises) and TECNICOS HABILITADOS (intervention by safety assessors with enforcement ability)
