Begum Kaplan

Lynn University · College of Business and Management

Climate change is a critical issue right now. Despite substantial work in academia examining this issue, more solutions are needed to encourage consumers to engage in more pro‐environmental behavior. In the current research, we explore the ability of awe, a unique and powerful self‐transcendent emotion, to motivate pro‐environmental behavior and gr...

Prior research is limited that examines how consumers respond to artificial intelligence (AI) used by businesses and in marketing. Specifically, more research is needed that explores which consumers are more likely to support AI use in marketing as well as why this occurs to develop targeted marketing campaigns toward these consumers. Through three...

Ride hailing service market is by far the fastest growing industry. Increased consumer demand resulted in a significant shift from traditional taxis to ride hailing services (Pyzyk 2019). According to a 2017 report of Goldman Sachs, this industry is expected to reach a market size of $285 billion by 2030 (Huston 2017). Uber is the largest ride hail...

Interest in sustainability is increasing as a result of the stress placed by a growing global population on resources. Marketers are well positioned to understand the adoption of sustainable consumption. The influence of religiosity on sustainability has been studied although the findings are mixed. Our research aims to address that discrepancy and...

This paper examines the ways in which sci‐fi films help consumers understand the tradeoffs between personal privacy concerns and other societal concerns that arise due to new technologies. Drawing upon media priming theory, the authors present a conceptual framework and accompanying research questions that suggest how priming from a futuristic movi...

As consumers are moving away from mindless consumerism, a mindful consumption literature has emerged that is based on Buddhist and psychological perspectives of mindfulness. While the idea of mindful consumption has great potential, there is little empirical research to date that comprehensively examines the consumer perspective on the role of mind...

This article explores how individuals reflect on their digital experiences of actualizing fantasies to make sense of their everyday actions, particularly in the context of video gaming. Our study takes a qualitative approach to understanding the context of materializing consumer fantasies, as initially experienced and actualized in video games, and...