Beatriz Rodríguez Herráez

• Profesor Titular de Universidad at Rey Juan Carlos University

The present climate, economic, technological, and geopolitical turbulences place a question mark over entrepreneurial resilience in the face of upcoming instabilities. Are new and mature entrepreneurs ready for more internal and external challenges? In this context, can we pose the existential question: to be or not to be? The main aim of this pape...

Purpose This empirical research aims to provide organisations with useful information on how teleworking has affected employee commuting, allowing organisations to adapt working conditions to the new social context. This research sets out to provide evidence on the behaviour of teleworkers in terms of the mode of transport chosen when commuting to...

Objetivo: Se plantea esta investigación empírica para cuantificar el impacto que los factores de incertidumbre ejercen en la toma de decisiones del consumidor respecto a la elección del tipo de vehículo, así como su posterior efecto en la decisión anticipada de aplazar la compra de un vehículo nuevo. Estas influencias se evalúan mediante la percepc...

Teleworking has been proposed by organizations and policymakers as a key strategy to help reduce the number of commutes and boost employee satisfaction. Since telework may be linked to a tool to reduce traffic in urban areas, this research aims to determine the impact that telework has on traffic congestion in Madrid (Spain), given a post-Covid19 c...

Las tesis doctorales sobre las actividades turísticas constituyen una fuente importante de investigación científica del turismo, sin embargo, las investigaciones realizadas sobre las tesis doctorales son todavía reducidas a nivel internacional. Con este trabajo se efectúa una original contribución al conocimiento de la actividad turística mediante...

Purpose Catering services play important role in the Spanish economy, accounting for 6.2% of GDP in 2021. To overcome the adverse economic impacts of COVID-19, catering services are considered one of the drivers to stimulate economic growth. Hence, the main aim of this paper is to analyse the sociodemographic profile of the family's main breadwinne...

The uncertain economic situation that was experienced because of the global financial crisis in 2008 and the exponential growth in the use of new technologies in different industries has caused some individuals to become entrepreneurs through the development of a variety of new skills. The main objective of this research paper is to discover what f...

Social movements have been transformed in the last decade by social networks, where the dynamics of the social protests have evolved and have been structured and viralized through social media. They are no longer just conversations between activists that stay on social platforms. The cyberactivism that takes place on Twitter or Instagram can also p...

With the evolution of the retail industry, the concept of omnichannel has emerged as a new strategy that merges the online and the offline world. The purpose of this research is to evaluate the benefits of an omnichannel retail strategy through a systematic literature review focused on consumer-related concepts. This chapter follows an exploratory...

Social movements have been transformed in the last decade by social networks, where the dynamics of the social protests have evolved and have been structured and viralized through social media. They are no longer just conversations between activists that stay on social platforms. The cyberactivism that takes place on Twitter or Instagram can also p...

In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to new business models based on the bidirectionality of communication between companies and Internet users...

Although large amounts of data are now available to companies, mere possession of these data is not sufficient, and, for better business decisions, it is necessary to perform thorough data analysis. Nowadays, Social Networks Services (SNS) have become important data sources. The rapid growth of SNS has led to their wide use in various research tren...

El objetivo de esta investigación fue analizar si la actitud hacia el pensamiento feminista, en un contexto cultural latino, influía en la actitud hacia diferentes anuncios publicitarios que utilizaban apelaciones sexuales hacia el cuerpo de la mujer. Este estudio tomó como base teórica las investigaciones realizadas por Hojoon Choi, Kyunga Yoo, To...

Abstract The main objective of this research is to find out what are the principal concepts that characterize the Smart Tourism Destination (within smart city) at this moment and in particular “Smart Hotel” and “Smart Airport.” For the last couple of decades managers of many hotels and airports around the world have used traditional tools for organ...

This research delves into the classification of the type of content published by e-commerce companies on Twitter. Twitter is taken as referential new channel of communication with users on the Internet. The total of classified tweets is 7,399. The results of the research show that the companies subject of study are not using Twitter as a channel of...

p>Tanto Internet como las nuevas tecnologías tienen cada vez más importancia en las investigaciones académicas o profesionales que se realizan. Con este trabajo tratamos de analizar si las estadísticas de búsqueda en un buscador como Google tienen capacidad de predicción respecto al número visitantes que van a acudir a un museo. Se trata de demostr...

Esta obra, con un enfoque mitad científico mitad divulgativo, sienta las bases para conocer el ecoturismo moderno a través de la muestra y descripción de destinos de ecoturismo clásicos en España como pueden ser La Gomera, Sierra Nevada o Doñana, así como otras experiencias más emergentes como el Rincón de los Cerezos en el pueblo de Berzocana, el...

El Turismo Gastronómico se está convirtiendo en un fenómeno en auge y que está marcando las nuevas estrategias turísticas de los destinos. No hay duda hoy en día que la gastronomía juega un papel clave en la motivación de los turistas tanto nacionales como extranjeros, por un lado, y la promoción de los destinos por otro. El libro se ha estructurad...

This chapter deals with the importance of information for tourists when they are in a large city such as Madrid. Information enriches tourist knowledge, favouring tourist spending in the city, their experiences, and satisfaction. A good communications strategy benefits both tourists and the destination. The focus of the chapter is to:Present and di...

Tourist behaviour at chosen destinations is influenced by the information they may receive during their stay. Many decisions, such as visiting attractions, events, car rental, booking restaurant services, prolonging their holiday stays, etc., are made during their stay, with increased booking of activities leading to higher revenues for the destina...

Doctoral dissertations reveal the evolution and situation of research in the field in which they are performed. Most research on doctoral dissertations is based on abstracts written by their authors. These abstracts should synthesize well the content of each doctoral theses. This paper analyzes the evolution and characteristics of tourism doctoral...

Los servicios de apoyo están formados por aquellos servicios que permiten a las empresas satisfacer las necesidades de sus clientes y diferenciar el servicio total ofrecido por las empresas del servicio ofrecido por su competencia. Este estudio explora la importancia de los servicios de apoyo en los establecimientos hoteleros a partir de los datos...

This paper examines the marketing research in Spain and France through a comparative analysis of doctoral dissertations produced in both countries from 1980-2004. The results shows some differences with regard to the marketing environments researched and the use of qualitative and quantitative techniques in marketing research. En este trabajo se an...

El objeto de este estudio es analizar el perfil sociodemográfico de los turistas desplazados a España en Compañías Aéreas de Bajo Coste durante el año 2006, y a su vez compararlo con el de los turistas que viajaron en las Compañías Aéreas Tradicionales. Los resultados muestran una asociación entre el uso de los dos tipos de compañías aéreas y una s...

Using the survey data from two large samples of international and domestic tourists, this study examines, for the first time, the importance of information available at tourism destinations. The research examines two different forms of information: (1) Abundant pamphlets on local places of interest and available in the hotel reception areas and, (2...

El objetivo principal de este estudio ha sido analizar la importancia que los turistas extranjeros atribuyen a la información sobre lugares y atracciones para visitar una vez que se encuentran en los destinos elegidos. Los resultados de la encuesta realizada a turistas del Reino Unido, Alemania, Francia y Estados Unidos muestra que los turistas de...