Barbora Gontkovicova- Associate Professor at University of Economics in Bratislava
Barbora Gontkovicova
- Associate Professor at University of Economics in Bratislava
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34
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Introduction
Since 2014, I have been working as a lecturer at the Faculty of Business Economics of the University of Economics in Bratislava with seat in Košice. My research focuses on the development of sustainable human capital in enterprises, as well as the impact of the external environment and labor market trends on strategic business management.
Current institution
Publications
Publications (34)
The aim of the article is to compare selected indicators of gender equality investigated in the Slovak Republic and allegedly currently published in Portugal. This intention resulted from the previous cooperation of the authors with Portuguese colleagues in the given field. An important part of this article will also concern the conducted research...
The European Commission has recently implemented legislative measures to improve worker protection through an adequate minimum wage set by national laws or collective agreements. A recommended benchmark for minimum wage calculation is 60% of the gross median wage or 50% of the mean wage. However, the Kaitz index, a ratio indicator, shows lower valu...
The COVID-19 pandemic brought major changes in several spheres affecting the functioning of the economy. One of the most affected areas was the labor market, which underwent changes in most EU member States in recent years. Various flexible forms of employment, which were until then used only to a limited extent in some countries, came to be necess...
The topic related to affordable and clean energy is currently highly actual. It is essential to realize that affordable and clean energy is energy without negative effects on the environment. Its advantage is that a lot of clean energy is renewable. Therefore, this type of energy contributes positively to the development of several spheres in the e...
European member states have taken several systematic steps on the way to become low-carbon and resource-efficient economies since the adoption of the Europe 2020 Strategy. The long-term targets in the field of climate and energy challenges is currently being continued and developed through the sustainable development goals (SDGs) of the 2030 Agenda...
The deepening of social differences can be an incentive for wide-spectrum crime. First the pandemic, then the war conflict in Ukraine and the energy crisis with effects on inflation rate resulted in many residents facing existential problems that change their behavior. These, in the worst case, can result in the commission of crime. Therehore the m...
Research and development have been of interest to the European Union for a long time. This topic is also underlined in economic reform agendas and plans that have the form of strategies with clearly set targets. The article deals with the issue of financing R&D activities from the perspective of the share of expenditure to GDP, the total amount of...
Employee remuneration supports the achievement of strategic and short-term company objectives by helping to ensure a skilled and motivated workforce that is needed for each enterprise. The effective system of remuneration increases employee loyalty and performance quality and in consequence, enhances company competitiveness. Although each enterpris...
The aim of the article is to evaluate the current situation of research and development management in the view of the fulfillment of the strategy of Europe 2020 by Poland and Slovakia and, based on the results of analysis, to predict the expected development of the indicator by 2020 and assesses the reaching their national targets in monitored area...
Currently, research, development and innovation is one of five areas that form the basis of the strategy Europe 2020. One of the basic indicators of evaluation of the R&D level in country is an indicator reflecting the share of gross domestic expenditure on R&D in the country's GDP. This indicator is used to monitor the achievement of the objective...
Currently, research, development and innovation is one of five areas that form the basis of the strategy Europe 2020. One of the basic indicators of evaluation of the R&D level in country is an indicator reflecting the share of gross domestic expenditure on R&D in the country's GDP. This indicator is used to monitor the achievement of the objective...
The article deals with the issue of R&D in selected countries formulated in the Europe 2020 strategy in terms of the total volume of expenditure incurred for these activities, the structure of expenditure, their share to the GDP of countries and other partial indicators, which point to differences in R&D areas between analyzed and compared countrie...
This scientific monograph deals with actual trends in marketing management. It contains 10 consistent chapters comprising global market trends, marketing-mix up to multi-level marketing. The publication is an output from VEGA 1/0708/14 project and it is intended for marketing management students, related subjects, scientific community as well as pr...
At present, various enterprises in response to the saturation of domestic markets expand their business into new foreign markets. If the enterprise has already decided that for its next activity will be profitable to invest abroad through direct investment, the potential investor has to carefully consider the choice of country, which would provide...
Countries applying for foreign capital in the form of foreign direct investments (further referred to as " FDI ") are trying to create favourable economic, legal and business conditions for potential investors. It is not easy to identify and quantify the key factors of country's attractiveness for FDI inflow because some determinants may be perceiv...
Every company would like to have in his team the best, educated and clever people. However, educated person, who can assess their potential, expected in addition to adequate salary also various benefits. Therefore, it is not easy to hire him but also to maintain him. If the company appreciates its employees, offers them besides wage or salary also...
Europe 2020 is the growth strategy of European Union for the coming decade. Education is one of the objectives of this strategy. Its fulfillment is quantified through two indicators, namely the rate of early school leavers and population with tertiary education. The aim of this paper is to analyse and assess the level of achievement of these two su...
The expansion of business to foreign markets can provide countless opportunities for growth. The attractiveness of a country for foreign investors depends on a whole set of factors. The information about the macroeconomic performance of the country, the stability of the political environment and the quality of the legal framework, favourable busine...
The problem of youth unemployment is a global issue. It is important to deeper examine the issues of youth unemployment, because it has high extent to the social factor. High unemployment means a waste of limited resources and decelerates the long run growth potential of an economy in the result of lower incomes, hence lower aggregate demand and GD...
Gender inequality remains a significant factor affecting the status of men and women in society, despite some progress, thanks to the measures that have been introduced in recent years. Normally we look at the men that they are leaders, they are ambitious, rational and logical-thinking. Women managers take care of the family, which reduces their op...
Vzdelávanie a odborná príprava patria k dôležitým spôsobom rozvoja ľudského kapitálu, a preto sú dôležitou súčasťou celoživotného vzdelávania. Podniky by mali pripisovať hlbší zmysel školeniam zamestnancov a venovať im trvalú pozornosť. Cieľom príspevku je zdôrazniť rastúci význam celoživotného vzdelávania pre podnik, identifikovať kľúčové faktory,...
The article deals with one of the objectives of the Europe 2020 strategy, and that is education. The introduction points to two intermediate targets specified within this objective and to the factors that influence indicator of educational attainment, respectively the factors that are affected by indicator. The base of the paper is about the descri...
The article deals with one of the objectives of the Europe 2020 strategy, and that is education. The introduction points to two intermediate targets specified within this objective and to the factors that influence indicator of educational attainment, respectively the factors that are affected by indicator. The base of the paper is about the descri...
In terms of companies, education and training belong to the most important investments
in human capital. Although, education and training of employees is a normal part
of the operation of many companies, all enterprises should be aware of its importance and
give it constant attention. The basis of employee education is mainly to increase the potent...
Príspevok sa zaoberá jedným z cieľov stratégie Európa 2020, konkrétne cieľom v oblasti výskumu a vývoja. Ten spolu so vzdelávaním prispieva k „inteligentnému rastu“ členských krajín EÚ. Stratégia naformulovala cieľ tak, aby sa do roku 2020 zvýšili výdavky na výskum a vývoj v EÚ najmenej na úroveň 3 % HDP. V úvode sa príspevok orientuje na faktory,...
Monitoring of business cycle has a long tradition in the world. The most popular part of analysing of business cycle is their prediction to the future. Nowadays we can find many methods how to predict business cycles. The most useful methods are based on construction of Composite leading Indicator (CLI) which can help to us predict business cycle a...
High unemployment rates represent one of the most serious current issues in many European countries. As assumed by the OCA theory, mobility of labour force together with high level of labour market integration is likely to help in solving this problem and to offset differences between countries. That is why flexible labour market and high mobility...
The development of any modern society is accompanied by increasing importance of social care services, as a tool of social care policies of the state. The framework of social care services depends on several factors, but meeting the needs of social care recipients should enjoy the highest priority. Therefore, it is needed to pay attention to questi...
Dynamické zmeny externého aj interného prostredia podnikov nútia manažérov efektívne riadiť ich procesy, flexibilne reagovať na nové podnety a prispôsobovať strategické ciele aktuálnej situácii na trhu. Pri posudzovaní budúcej úspešnosti podniku sa preto využívajú manažérske nástroje, ktoré podporujú stratégiu a výkonnosť podniku (podnikových proce...
Príspevok sa venuje stále aktuálnej téme vzťahu konkurencieschopnosti regiónov a priamych zahraničných investícií. Nakoľko priame zahraničné investície dlhodobo patria k významným nástrojom ekonomického rozvoja v regiónoch, na úrovni NUTS 3 analyzujeme ich vzťah k základným ukazovateľom konkurencieschopnosti. Cieľom príspevku je posúdiť pôsobenie p...
The use of Information and Communication Technologies (ICT) and a progress in accessing and using the Internet, highly influence the way that enterprises run their business. Every business is unique and has the basic framework of knowledge; it decides which technologies are suitable for it and how to use them. Any new technology that could contribu...
One of the key factors of economic development nowadays is the ability to gather and use information. The rapid development in this domain is changing the way the enterprises operate and increases the demand on IT skills of the majority of employees. Most of the enterprises are quick in adopting new technologies which equally bring new ways of cond...
