Barbara Neuhofer

Barbara Neuhofer
Fachhochschule Salzburg · MA Program Innovation and Management in Tourism

PhD
Dr. Barbara Neuhofer is a Professor of Experience Design and Head of Experience Design at the Fachhochschule Salzburg

About

42
Publications
113,233
Reads
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Citations
Introduction
FH-Prof. Dr. Barbara Neuhofer is a Professor of Experience and Transformation Design and Head of Experience Design at the Department of Innovation and Management in Tourism, Salzburg University of Applied Sciences, Austria. She is a Transformational Coach, Speaker and and Co-founder of the award-winning Experience Design Summit Year Zero. Barbara’s research focuses on the intersection of experience design, psychology, human transformation to design and guide transformative experiences.
Additional affiliations
November 2016 - present
Fachhochschule Salzburg
Position
  • Head of Department
January 2014 - present
Bournemouth University
Position
  • Lecturer in Tourism and Hospitality Management
Description
  • Issues in Int. Hospitality & Tourism Management (Level M) Hospitality Management (Level H) Hospitality Operations Management (Level M) Global Issues In Hospitality & Tourism (Level H)
January 2014 - October 2016
Bournemouth University
Position
  • Lecturer
Education
September 2015 - July 2016
Bournemouth University
Field of study
  • PGCert in Higher Education
October 2011 - May 2015
Bournemouth University
Field of study
  • Tourism
September 2009 - October 2010
University of Derby
Field of study
  • Tourism

Publications

Publications (42)
Conference Paper
Full-text available
The emerging trend of remote work arrangements allows workers to engage in leisure travel without detachment from work. Remote work trips are not full vacations, but the leisuretravel component as a form of active leisure and catalyst of the emotional experiences mayforce wellbeing. Through a critical review of wellbeing in tourism and management l...
Chapter
Full-text available
While film and television have a long tradition in tourism marketing, the potential of video games is overlooked. This study unlocks a novel era of marketing by investigating the interplay between experiential factors and in-game experiences, and how they may contribute to one’s intention to visit in-game destinations. By taking Assassin’s Creed Od...
Chapter
Full-text available
The rapid development of information and communication technologies (ICTs) and the high level of consumer acceptance have made it increasingly complex to retain loyal customers. Virtual Reality (VR) has become a solution that allows tourism providers to design technology-enhanced experiences along the entire customer journey. While most VR offers f...
Article
Full-text available
In the emerging transformation age, not only do experiences with transformational qualities happen by chance, but they are induced through intentional design. This study investigates the human gathering Burning Man, often stipulated as one of the world's most transformative large-scale experiences. Grounded in the theoretical lens of environmental...
Conference Paper
Full-text available
In experience economy, every employee is empowered to become an experience designer. Yet, existing service delivery skills relevant may not be enough when it comes to creating memorable experiences. Through a qualitative case study approach, this study explores employees' necessary competencies and potential barriers hindering employees from design...
Chapter
Full-text available
The personalisation-privacy paradox demonstrates a two-fold effect of tourists’ awareness about personalisation on their experience. Compulsory personal data agreements under the GDPR and similar legislation acts raise tourists’ concerns regarding privacy and security. The role of tourist awareness about the value of data-driven personalisation in...
Article
Full-text available
The proliferation of digital technologies has received considerable attention in the business landscape. Artificial intelligence (AI) is proclaimed as a transformative technological resource to human experiences, while concrete future scenarios of AI application within contemporary service ecosystems are only little understood. Through the theoreti...
Chapter
Full-text available
Experiences always need to be designed with the visitor in mind. In our society, museums hold a prominent place for human learning and experiences. Museum experiences have become a sophisticated blend of spatial design, exhibit curation, and multimedia selection, shaping the overall physical context of the visitor's experience. Driven by the questi...
Article
Full-text available
Digital technologies are transforming human relations, interactions and experiences in the business landscape. Whilst a great potential of artificial intelligence (AI) in the service industries is predicted, the concrete influence of AI on customer experiences remains little understood. Drawing upon the service-dominant (SD) logic as a theoretical...
Article
Full-text available
Purpose In the emerging transformation economy, there is a shift from staging memorable experiences for many to eliciting life-transformative events for one. This study aims to understand how transformative experiences can be guided and what prerequisites are needed to elicit human transformation when designing experiences. This study borrows posit...
Article
Full-text available
Due to fast-paced developments in the technological sphere, we witness robots becoming commonplace in hospitality. While research has focused on technical and functional aspects of robots, the ways in which robots could become effective members of human service teams are less understood. By taking a human-robot interaction (HRI) lens, this study in...
Article
Full-text available
Purpose The sharing economy (SE) has transformed the tourism industry and continues to disrupt multiple sectors in the global business landscape. This paper aims to investigate the potential of the SE entering the aviation sector and examines travelers’ willingness to pay (WTP) a premium for shared private air travel. Design/methodology/approach T...
Conference Paper
Full-text available
The rapid development of Virtual Reality (VR) technology offers new opportunities for the promotion of tourism products and experiences. VR provides potential tourists with a compelling imagery and a chance to get a first impression of what it feels like to be at a destination. Previous studies have mostly focused on visual and auditory VR experien...
Article
Full-text available
‘Smart tourism’ and ‘smart destinations’ have been gaining attention as new frameworks within which to understand the impact the latest information and communication technologies (ICTs) have on the relationship between businesses, destinations and tourists. However, there is a crucial element of the smart tourism ecosystem that has been rather negl...
Conference Paper
Full-text available
The mental image potential visitors have of a destination is a critical factor when making travel decisions. Research has shown that destination image formation correlates with users’ involvement with a device or platform, such as virtual reality (VR). While the impact of VR on the formation of a destination image has only received limited attentio...
Article
Full-text available
«Smart tourism» has gained momentum in research fostered by the revolution of the latest generation of information and communication technologies and has rapidly become a leading stream of literature. The concept has permeated governments and the business sphere and has been accompanied by the quest for developing smart devices, services and touris...
Article
Full-text available
Purpose Customer willingness to pay (WTP) was initially set out to estimate the perceived value from a purchasing experience. However, purchasing decisions have changed as value co-creation has been increasingly applied in the hospitality industry. In adopting a service-dominant (S-D) logic lens, this paper aims to empirically test how co-creation...
Conference Paper
Full-text available
Eyetracking research has gained traction in a wide range of contexts and finds increasing application in the travel and tourism domain. Whilst there exists some empirical evidence of eyetracking in tourism, most research to date is restricted to lab environments and desktop computers, or occurs on a small scale. This paper presents a first large-sc...
Article
Full-text available
Purpose Drawing upon the theoretical framework of the service dominant (S-D) logic, value co-creation and social practices, this study investigates how value is co-created among guests, hosts and the wider local community in the sharing economy context of Airbnb. Design/methodology/approach A qualitative enquiry through an online content analysi...
Article
Full-text available
Purpose The paper’s aim is to develop a theoretical framework of value co-creation and value co-destruction of guest-host social practices facilitated through Airbnb in the sharing economy. Design/methodology/approach This paper makes use of a qualitative online content analysis to extract Airbnb data and to analyse guest reviews and host respon...
Article
Full-text available
Purpose The purpose of this study is to explore “how social media influence the way consumers search, evaluate and select a hotel within the ‘evaluation stage’ of the wider hotel decision-making process”. Design/methodology/approach An exploratory qualitative research has been carried out, conducting 12 individual face-to-face, semi-structured, in...
Conference Paper
Full-text available
Digital technologies have had a great impact on people’s everyday lives and transformed work, leisure and travel contexts. The ubiquitous use of technologies has allowed people to connect everyday life and travel, causing blurring boundaries between once separated domains. A wide body of research has investigated how travel, leisure activities and...
Chapter
Full-text available
Society and industries have undergone a profound shift as consumers have shifted from the idea of merely buying products towards playing an active role in the consumption process. With intensified competitiveness and dynamics on a global scale, businesses have increasingly recognised opportunities differentiate themselves by empowering and involvin...
Conference Paper
Full-text available
Information and communication technologies (ICTs) have become a key resource that has transformed travel and tourist experiences. Due to the increasing ubiquity and mobility of ICTs, they have become integral in creating connected experiences that interlink travel with everyday life. While recent studies have investigated value co-creation and the...
Chapter
Full-text available
Society and industries have undergone a profound shift as consumers have shifted from the idea of merely buying products towards playing an active role in the consumption process. With intensified competitiveness and dynamics on a global scale, businesses have increasingly recognised opportunities to differentiate themselves by empowering and invol...
Conference Paper
Full-text available
Information and communication technologies (ICTs) have had a major impact on the way people experience travel. Tourism research and management have been increasingly interested in exploring the role of ICTs as a potential catalyst of change that enhances tourist experiences. While generic technology adoption barriers are known, there is little know...
Conference Paper
Full-text available
Information and communication technologies (ICTs) have had a major impact on the way people experience travel. Tourism research and management have been increasingly interested in exploring the role of ICTs as a potential catalyst of change that enhances tourist experiences. While generic technology adoption barriers are known, there is little know...
Article
Full-text available
Recent advances in the field of technology have led to the emergence of innovative technological smart solutions providing unprecedented opportunities for application in the tourism and hospitality industry. With intensified competition in the tourism market place, it has become paramount for businesses to explore the potential of technologies, not...
Article
Full-text available
Information and communication technologies (ICTs) have had a major impact on the way people experience travel. Tourism research and management have been increasingly interested in exploring the role of ICTs as a potential catalyst of change that enhances tourist experiences. While generic technology adoption barriers are known, there is little know...
Article
Full-text available
Experiences constitute the essence of the tourism industry. While the literature has recognized the recent impact of technology on experiences, its empirical exploration remains scarce. This study addresses the gap by empirically exploring five leading industry cases to generate a holistic understanding of technology-enhanced tourism experiences. T...
Conference Paper
Full-text available
Experiences represent the core of the tourism and hospitality industry. Companies seek to create unique and personalised experiences by addressing the needs and wants of contemporary consumers who are looking for something new. While the importance of experiences is unquestioned, the understanding of how to use technology to create personalised exp...
Article
Full-text available
Experiences constitute the essence of the tourism industry. While the literature has recognized the recent impact of technology on experiences, its empirical exploration remains scarce. This study addresses the gap by empirically exploring five leading industry cases to generate a holistic understanding of technology-enhanced tourism experiences. T...
Conference Paper
Full-text available
The notion of experiences constitutes an important concept in the context of travel and tourism. Tourism experiences are increasingly determined by experience co-creation and technology use. Considering the lack of literature addressing these changes, this paper has the aim to discuss the importance of co-creation and technology in the creation of...
Conference Paper
Full-text available
With the increasing mobility and the emergence of social information and communication technologies, the tourist has turned into a connected consumer. In using the range of technologies available, tourists are now able to connect with their social circles to engage, share and co-create their tourist experiences online. While the significance of co-...
Article
Full-text available
The notion of creating rich and memorable experiences for consumers constitutes a prevalent concept in the tourism industry. With the proliferation of destination choices and increasing competition, it has become critical for destinations to find innovative ways to differentiate their products and create experiences that provide distinct value for...
Conference Paper
Full-text available
The notion of consumers increasingly striving for experiences constitutes a prevalent concept, particularly in tourism, as one of the largest experience creating industries. The recent impact of information and communication technologies has profoundly changed the nature of tourist experiences, the understanding of which is crucial for creating and...
Conference Paper
Full-text available
Location based services have gained increasing importance for the tourism industry in recent years. However, a real breakthrough to the mass market has not been fully achieved yet, due to a number of potential reasons, inter alia, institutional circumstances, drawbacks in technology and missing understanding of the real values inherent in location...

Projects