Barbara Bradac Hojnik

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• PhD, Professor
• Professor (Full) at University of Maribor

Slovenski podjetniški observatorij 2024 prinaša celovito analizo podjetniške demografije ter dinamike podjetij različnih tehnoloških ravni, znanja in razvojnih faz. V prvem delu raziskave smo proučili ključne demografske značilnosti slovenskih podjetij, vključno z njihovim številom, velikostjo, prihodki, stroški dela in dodano vrednostjo, razčlenje...

Business models for cultural and creative tourism (CCT) are a central focus of the CROCUS project. The first part of this deliverable sets out the conceptualization of business models used in the project. The CROCUS project adopts a broad definition of business models, viewing them not just referring to profit making endeavours by private firms but...

Strokovna monografija Študije primerov EPF: Razvoj, trajnost in inovacije v poslovni praksi 2024 prinaša zbirko študij primerov, ki ponazarjajo sodobne izzive v gospodarstvu ter ponujajo vpogled v inovativne in trajnostne poslovne prakse. Osredotoča se na razvoj podjetij, trajnostno poslovanje in inovacije, pri čemer obravnava teme, kot so ekodizaj...

Digital transformation gradually changes businesses, which is also connected with sales. Despite these advancements, the motives to accept digitalization in sales are undiscovered. In our study, we examine demographic factors (gender, age, education), entrepreneurial motives, and the developmental stage of entrepreneurs using data from the Global E...

Business schools play a pivotal role in training future leaders equipped to tackle complex challenges in sustainable development. This study investigates the effects of integrating playful learning methodologies into sustainable entrepreneurship education, aligning with the goals of education for sustainable development and Sustainable Development...

V okviru Slovenskega podjetniškega observatorija 2023 smo proučevali demografijo slovenskih podjetij in značilnosti podjetništva mladih v Sloveniji in primerjalno z Evropo. Kot vsako leto, smo tudi tokrat v prvem delu raziskave Slovenskega podjetniškega observatorija analizirali demografske značilnosti slovenskih podjetij, medtem ko smo drugi del p...

This study examines the relationship between digital transformation and sustainable practices within enterprises against the backdrop of global transformative forces framed within the holistic paradigm of systems thinking. It examines the extent to which digital advances either facilitate or impede the sustainable development of companies, while al...

In today's world, the pursuit of sustainable development has become a global priority. However, the integration of sustainability practices in entrepreneurial ventures, particularly in new startups, lags behind. This article aims to bridge the gap between sustainable development and entrepreneurship by examining the role of sustainability in the fo...

The article explores the implementation of digital technology in small and medium-sized Slovenian enterprises (SMEs), with a focus on understanding existing trends, obstacles, and necessary support measures during their digitalization progress. The surveyed companies mainly rely on conventional technologies like websites and teamwork platforms, emp...

V prvem delu monografije smo proučevali temeljno poslovno demografijo slovenskih podjetij in jo primerjali z evropsko. Namen tega dela je, da dobimo temeljno sliko o slovenskih podjetjih in razumemo, kako je slovensko podjetništvo umeščeno v evropsko. Analizirali smo ključne značilnosti slovenskih gospodarskih družb in samostojnih podjetnikov, ki s...

This chapter provides a more comprehensive insight into the relevance of GEM indicators for monitoring progress towards the 2030 UN SDGs and their targets. Special attention was paid on selected goals related to equality, decent work and economic growth, gender inclusion and education, as well as on the supportive/hindering feature of entrepreneuri...

V prvem delu monografije smo proučevali temeljno poslovno demografijo slovenskih podjetij in jo primerjali z evropsko. Namen tega dela je, da dobimo temeljno sliko o slovenskih podjetjih in razumemo, kako je slovensko podjetništvo umeščeno v evropsko. Analizirali smo ključne značilnosti slovenskih gospodarskih družb in samostojnih podjetnikov, ki s...

V prvem delu raziskave smo se posvetili temeljni poslovni demografiji slovenskih podjetij in jo primerjali z evropsko. Namen tega dela je, da dobimo temeljno sliko o slovenskih podjetjih in razumemo, kako je slovensko podjetništvo umeščeno v evropsko. Analizirali smo ključne značilnosti slovenskih gospodarskih družb in samostojnih podjetnikov, ki s...

This chapter provides an overview of the topic circular economy from a European perspective. It focuses on the actual implementation of circular models and processes. Although the European Commission has been trying to address the issue for years and provides many measures, the results of different indicators show a lack of implementation. Therefor...

V največji svetovni longitudinalni raziskavi Globalni podjetniški monitor (GEM) se že 21 let raziskujemo pomembne značilnosti podjetništva s posebnim poudarkom na najbolj zgodnjih fazah, ko se zaznavajo poslovne priložnosti in se posamezniki odločajo, ali se bodo ukvarjali s podjetništvom. GEM je bil zasnovan zato, da bi (1) meril razlike v odnosu...

Leta 2018 je največja svetovna raziskava podjetništva Globalni podjetniški monitor – GEM zaključila svoj 20. cikel. GEM je bil zasnovan zato, da bi (1) meril razlike v odnosu do podjetništva, aktivnosti in v aspiracijah posameznikov v čim večjem številu držav, (2) odkrival dejavnike, ki spodbujajo ali ovirajo podjetniško aktivnost, še zlasti v odno...

In the world’s largest longitudinal survey, the Global Entrepreneurship Monitor (GEM), we have been exploring important features of entrepreneurship for 21 years, with particular emphasis on the earliest stages when business opportunities are perceived and individuals decide whether to engage in entrepreneurship . GEM was designed to (1) measure di...

Sustainable development considers the development that achieves the present economic goals, without obstructing the future development in a sense of satisfying the needs of society and endangering the environment. Recently, the entrepreneurship phenomenon has been widely recognized as an important path towards sustainable development, positively co...

Sustainable development considers the development that achieves the present economic goals, without obstructing the future development in a sense of satisfying the needs of society and endangering the environment. Recently, the entrepreneurship phenomenon has been widely recognized as an important path towards sustainable development , positively c...

The purpose of this article is to provide an insight into the specifics of social entrepreneurship in different business environments. The article, therefore, examines selected characteristics of social enterprises, namely social value, innovations, and market activities. In addition, differences in the start-up and operational phases of social ent...

The main aim of the paper is to analyse whether a demand for reusable products in Slovenia exists and to identify customers’ characteristics in terms of their gender, age, income, education and employment status. We used survey data to investigate what share of customers in Slovenia are buying and are willing to buy reusable products. Furthermore,...

This article compares levels of creative economies in capital cities in European Union (EU), identifies groups of cities with similar characteristics, and approaches to developing a sustainable creative cities. At the urban level, creativity represent an important element of economic activity, enable the development of creative cities and contribut...

Reuse is a type of concept meant to solve environmental problems and can be implemented in different models. This study explores the social franchising model in the area of ICT reuse, relying on a case study of international social franchise and a comparative analysis of its three franchisees. The concept of the proposed social franchising model is...

The scientific monograph comprises results of the Slovenian part of the largest global research project on entrepreneurship Global Entrepreneurship Monitor – GEM, which has completed its 19th cycle in 2017. GEM was established in order to (1) measure the differences regarding the relationship towards entrepreneurship, activities and aspirations of...

In this book, we first analysed all companies and entrepreneurs in Slovenia for the year 2016, then we compared for the year 2015 or 2014 key data of Slovenia and EU-28 or individual member states in the non-financial business economy (the activities of industry, distributive trades and services). In Slovenia, in 2016 124,058 businesses employed 54...

In this paper, social entrepreneurship as a developing type of entrepreneurship is analyzed. On the level of the European Union (EU), social entrepreneurship is widely supported by different initiatives which aim to develop a suitable legal, administrative, and financial environment for social enterprises, but also allowing member states to regulat...

The chapter investigates entrepreneurship trends in Slovenia in the context of the entrepreneurship activity, evolution of entrepreneurship policy and the development of entrepreneurship ecosystem. The performance of companies and the entrepreneurship activity in Slovenia are lagging behind the EU average, particularly in areas such as early stage...

The book presents the results of the largest longitudinal study of entrepreneurship in the world, the Global Entrepreneurship Monitor. It is based on data collected in 2016 and before, and deals with the interconnectedness of entrepreneurship and economic development. This monograph brings the results of the study of entrepreneurship in Slovenia an...

The Global Entrepreneurship Monitor (GEM) is the world’s most comprehensive research into entrepreneurship, focusing on the interrelatedness of entrepreneurship and economic development, providing detailed insights into the world of entrepreneurship and showing the current state of affairs in individual countries. As GEM methodology is the same all...

The paper examines the effect of specific institutional factors on entrepreneurial activity. In the course of the examination, we encounter various viewpoints regarding entrepreneurship and different needs of national politics. The research objective is to determine whether institutional factors influence early-stage entrepreneurial activity. There...

Establishing a company requires not only a viable opportunity, but also many other factors in the business environment, including the ability to overcome administrative barriers in regulatory and administrative systems, which is particularly important. Therefore, the main aim of this paper is to analyse and compare the administrative burdens when e...

The Danube Region Entreprenurship Observatory (DREO) is the first publication in a series of foreseen annual scientific monographs observing Danube Region entrepreneurship. It is titled »Diversity and Potential« to show many differences among studied countries as well as abundance of possibilities to improve the current entrepreneurship processes a...

The times of crisis call for even more careful deliberation than usual about the steps which are necessary to take in order to use the existing resources and meet the needs to the maximum degree, which is impossible to do without energetic and dynamic entrepreneurship. Harmonized data provided by Global Entrepreneurship Monitor (GEM) have enabled u...

This article aims to examine whether any causal relationships exist among different types of entrepreneurial activity and economic growth. The theory and some empirical evidence proved positive outcomes of entrepreneurial activity, but mixed evidence on the role of entrepreneurship in economic growth. For the purposes of empirical testing, a longit...

This paper investigates creative and cultural industries in Slovenia with main aim to provide a brief overview of them. The empirical analysis based on available data displayed their importance for national economy not only because they employ more than 7% of the active workforce, but also because of their spill-over effect. Although a comprehensiv...

Purpose – The tourism sector is heavily dependent on entrepreneurship and cannot survive in the long run if it is not both sustainable and entrepreneurial at the same time; these three areas – entrepreneurship, sustainability, and tourism – are rarely linked in research and are not reflected in appropriate policy-making measures. Thus, the purpose...

The Global Entrepreneurship Monitor (GEM) for the 2013 shows the significantly lower proportion of young established business owners in the 25-34 age group than the overall average. In Slovenia, it amounted to only 7% while in other countries participating in the research this percentage was between 11% and 17%. This rather worrying state is relate...

Global Entrepreneurship Monitor (GEM) has been researching entrepreneurship since 1998 and its aim is to provide a consistent framework for the research of entrepreneurship, particularly because the role and the significance of entrepreneurship vary depending on the level of economic and social development. Different levels of socio-economic develo...

The aim of the paper is to presents reasons for outsourcing and links them with different financial and non-financial effects of outsourcing. For the purpose of the paper, we use broad definition of outsourcing; as the fundamental decision of a company regarding the external supply of certain products and/or services.However, only few studies can b...

Companies are facing increasing and faster changes on the market, including globalization, shortening of life cycles, complexity of products, intensive technological development. Achieving and maintaining competitiveness can be done with different strategies and tools. One of them is also outsourcing. Outsourcing is widespread throughout the world...

Purpose – The aim of this paper is to investigate possible opportunistic behaviour in transformational outsourcing relationship and to indicate possibilities how to avoid it. Design/methodology/approach – On the basis of literature survey authors discuss several important aspects of managing successful outsourcing relationship. Findings – Holisti...

The institutional framework in which companies have to act establishes the rules of the game. It is limited and controlled by a public administration system, which may be more or less open and contemporary for companies. The aim of this paper is to analyse administrative procedures and costs for companies when dealing with public administration fro...