Bahman Huseynli

• Doctor of Philosophy (PhD) in Marketing
• Lecturer at Azerbaijan State University of Economics

Bir markanın uzun dönemde yaşatılması için hangi stratejiler izlenmeli ve uzun dönemli markalama stratejileri nasıl olmalıdır ile ilgili literatürde çeşitli araştırmalar olmakla birlikte, uzun yıllardır iyi bir performans göstergeleri ile varlığını sürdüren büyük markalar tarafından uygulanan stratejiler de vardır. Fakat bir markanın yaşatılabilmes...

The aim of this study is to determine the relationship between the energy production of the USA between 2010-2019 and the brand value of an energy company (oil and gas) selected from this country and the economic growth of the country. Multiple Linear Regression Model was used to measure whether there is a significant relationship between these var...

Customer experience is defined as the customer's perceived overall quality of all interactions and relationships that the customer has with a company's products and services. Business leaders have increasingly begun to attach importance to the role of customer experience in helping companies gain competitive advantage. Also, the advantages and disa...

Mobile technology advances have created additional opportunities for the banking sector and benefits for consumers. The paper examines the relationship between customer experience and satisfaction, usage intention and brand loyalty in the context of mobile banking. In particular, customer experience covers three aspects, namely enjoyment, personali...

The main purpose of this study is to investigate the strategic importance of the creation of the city brand of Shusha, the cultural capital of Azerbaijan, based on the studies in the literature, and to determine the branding elements. The study was prepared in accordance with the methodology of qualitative research methods and is exploratory resear...

Changes experienced during the globalization process also have an impact on oil prices. As a matter of fact, the change in oil prices also affects the increase in the general levels of prices. It is inevitable that we will see the measurement of these price changes in the countries most dependent on imports. In this context, Turkey, which is the sa...

Restaurants that operate in any country and serve food from another country create an image of those countries in customers. Based on this, this research was designed considering that Turkish, Italian, and Japanese restaurants operating in Baku, the capital of Azerbaijan, create the image of their own countries among these customers and also affect...

In a highly competitive Azerbaijani coffee shop market, knowing what drives consumer behaviour is crucial for marketers and businesses looking to separate out from the competition and encourage customer loyalty. The article examines the effects of brand image, product quality and price on consumer purchase intention. The study is based on marketing...

The main purpose of this study is to systematically compile theoretical information about the definition and concept of gamification. In this context, the study is a qualitative research and literature review, and systematic approach methods were used. As a result of the study, it was determined that the term and concept of gamification are new app...

The main purpose of this study is to develop a scale regarding gamification in the field of marketing. Gamification is about using game elements in non-game contexts. Gamification in marketing is a strategy that includes the use of game elements in the brand-consumer relationship in order to add customers to the value creation process and interacti...

The demand for energy is increasing day by day in different areas of production and life. Various studies are being carried out in different countries to meet this demand for renewable energy sources. However, this research was designed considering that people’s literacy level also plays a role in energy consumption. In this study, the relationship...

Coal, the fundamental element of the industrial revolution, is widely used for energy production in many countries. The use of coal in energy production continues in countries that have coal reserves, as well as in countries that are rapidly transitioning to renewable energy production. The aim of this study is to investigate the causal relationshi...

Brend eyni biznes sahəsində bir məhsulu digərindən fərqləndirmək üçün istifadə edilən ən vacib elementlərdən biridir. Qurumların brendləşməyə gündən-günə daha çox əhəmiyyət verməsi ilə brend tanınması anlayışı ön plana çıxır. İstehlakçının brend haqqında bir ipucu verildikdə əvvəlki bilik və təcrübələrindən istifadə etmək bacarığı ilə əlaqəli olan...

Renewable energy sources are one of the important economic factors of today. Energy resources have a great place for economic growth. There are many types of renewable energy sources, each of which is one of the indispensable elements for the development and development of countries. In this study, which measures the importance of energy consumptio...

Earnings from the tourism industry not only contribute to the expansion of an area's or nation's economy, but also result in the development of new jobs across a variety of industries, the accumulation of foreign currency, and the upgrading of economic infrastructure over the longer term. The purpose of this research is to investigate how income fr...

In this study, the possibility of saving energy with gamification designed applications was investigated, literature studies on this subject were examined and a gamification-based approach was followed for energy saving. From this point of view, the aim of the study is to propose a gamification-based model to make energy saving easier, fun, enjoyab...

The tourism industry is a dynamic sector for the economies of Mediterranean countries. The aim of this study is to investigate the relationships between tourism revenues, employment rates and economic growth of two selected Mediterranean countries in the 1997-2020 period. In this study, panel data analysis method was used. In the analysis of panel...

The aim of this study is to examine the effect of defence expenditures on economic growth in Azerbaijan, Kazakhstan, and Kyrgyzstan and to test the validity of the Benoit hypothesis. In this context, the existence of the relationship between defence expenditures and economic growth in the economy of selected Turkic states was investigated by obtain...

In recent years, the increase in imported energy demand in Turkey significantly increases the current account deficit. In developing countries such as Turkey, foreign dependence on energy resources such as oil and natural gas, which is necessary for the realization of production, causes the current account deficit to increase. In this context, turn...

The exchange rate expresses the value of the national currency in terms of foreign currency. While foreign currency is an important investment tool in the portfolio of all kinds of investors in our modern world, it is also one of the most important elements of international trade. In particular, the impact of exchange rates on the tourism sector ca...

Bu tədqiqatda Azərbaycanın müstəqillik qazandıqdan sonrakı dövrdə enerji sahəsində gördüyü işləri, enerji siyasətindəki xarici əməkdaşlığı, gələcək dövlərüçün enerji strategiyasının əsas istiqamətlərini təhlil etmək hədəflənmişdir. Tədqiqatda enerji strategiyasının təhlili sistematik və analitik metodlarla incələn-mişdir. Bu nöqteyi-nəzərdən həm ke...

The aim of this study is to examine the service sector in Italy, one of the Mediterranean countries, and the relationship between the energy consumption affecting this sector and the factors of export of goods and services. The data set used in the model tested by panel analysis method covers the years 1997-2021. When the values related to the anal...

The study aims to examine the relationship between BIST Food and Beverage Index and Coca-Cola İçecek stock values in Turkey. The Granger method was used to measure the variables in the study, including daily data from the 12th of September 2012 to the 12th of September 2022. The results revealed a one-sided relationship between the BIST Food and Be...

Tourism, which has become one of the most important sectors in many developing countries, is one of the largest and fastest growing service sectors in the world. The effect of tourism on economic growth is a proven fact both in the literature and in practice. The main purpose of this study is to investigate the effect of tourism on economic growth...

In this study on Azerbaijan, which is dependent on oil, the causality relationship between economic growth, foreign investments, total capital increases in the country and oil and gas sector revenues have been examined. As a result of the analysis made using the Granger method, a row of causality relationships was obtained. The data used in the ana...

Banks are institutions that act as intermediaries between units providing funds and units requesting funds in economies. They transform funds of various types and maturities according to needs and present them to the national or international economy. For this reason, it can be said that the stable functioning and development of economies is relat...

Solar energy is an inexhaustible and pollution-free energy source that plays a significant role in the sustainable provision of energy services. The main purpose of this study is to examine the potential, current situation, future strategies, and policies of solar energy, which is a renewable resource in Azerbaijan. This study is research in which...

The aim of this study is to investigate the relationship between tourism and renewable energy. In the study, the economies of Egypt, Kenya, and Ethiopia, which are in the African continent and lead renewable energy in this continent, were analyzed with the Granger causality test. As a result of the causality analysis, a positive and significant rel...

The energy sector is one of the main drivers for the activity of other sectors. In this study, the causality between the BIST energy index values and the stock prices of Enerjisa, the energy company with the highest brand value in Turkey, in the period between January 2011 and June 2022, using the Granger causality test, was examined. Before procee...

In this study on Turkey, which is one of the most developed countries in the tourism sector, the relationship between economic growth and tourism revenues in Turkey has been analysed over a 16-year period starting from 2005. It has been tried to reveal how the tourism sector, which has an important dimension in Turkey, also affects the unemployment...

The spread of higher education institutions, the differentiation of students' demands and expectations, the increasing importance of education on the internet, and the increasingly diversified education and training techniques grew the integration of technology with teaching and have led to the creation of various innovative education methods. E-le...

The spread of higher education institutions, the differentiation of students' demands and expectations, the increasing importance of education on the internet, and the increasingly diversified education and training techniques grew the integration of technology with teaching and have led to the creation of various innovative education methods. E-le...

In this study, a model was made that shows how the number of tourists, the money they bring in, and the growth of the economy are all related. This model has been tested in Egypt, an African country. From this point of view, the aim of this study is to determine whether there is a relationship between the number of tourists coming to Egypt between...

Employees or the workforce that provides the services needed by employers meet in the labour market, which is where labour supply and demand meet. The labour market, like all other domains, is being affected by the digital transformation. The application of labour relations on digital platforms begins with the establishment of the digital labour ma...

Consumer behavior research is critical in the digital environment for the development of digital marketing strategies. From this point of view, the study's goal is to determine the factors that influence online shopping in Azerbaijan. In this research using qualitative methods, the information gathered through the results of exploratory research an...

The aim of this study is to determine the relationship between Azerbaijan`s traditional energy production, renewable energy production and unemployment rates. While performing the analysis, it was first tested whether the data were stationary or not. The data were stabilized by using the Augmented Dickey–Fuller test (ADF). After making the data sta...

Purpose: The aim of the study was to determine the effects of brand innovation on consumer hope, customer satisfaction, repurchase intention, and the moderator role of brand image on these effects. Design/methodology/approach: This study is a quantitative research. In the study, data were collected and analysed with quantitative methods. The expres...

Müşteri deneyimi yönetimi stratejisi, etkileşimler arasında dikkate değer bir müşteri deneyimi sunmak için markaların ne yapması gerektiğine karar vermesine ve müşteri deneyimi stratejisini daha da geliştirmek için sonuçları ölçmesine olanak sağlamaktadır. Bu açıdan markaların müşteri deneyimini daha etkili ve etkin yönetebilmesi büyük önem arzetme...

Anadolu hayatının vazgeçilmez bir parçası olan han ve kervansaraylar, edebiyatımızda ve folklorumuzda çeşitli şekillere girerek yaşam bulmuştur (Kaplan, 2017). Günümüze kadar ulaşan arasta ve bedestenlerde ticari hayatın sürdürülmesi, onların sadece otantik mekânlar olmasının yanı sıra geçmişin köklü ekonomik geleneklerini de bugüne taşıdığının bir...

ÖZET Dünyada ve Türkiye’de mobil cihazların kullanımının artması ile birlikte işletmelerin mobil cihazlarla müşterilerine her yerde ve her an ulaşmaları mümkün hale gelmiştir. Bu amaçla, işletmeler tarafından mobil uygulamalar hazırlanıp tüketicilerin hizmetine sunulmaktadır. Günümüzde, mobil uygulamalarda kullanılan özelliklerden biri de kullanımı...

Bu çalışmanın amacı Hardesty, Bearden ve Carlson (2007) tarafından geliştirilen Tüketicilerin Fiyat Taktiklerinin İkna Kabiliyeti ile İlgili Bilinç Düzeyi (Pricing Tactic Persuasion Knowledge – PTPK) ölçeğinin Türkçeye uyarlanmasıdır. Ölçümlemede önce ifadeler Türkçe’ye çevrilmiştir, sonra uzman akademisyenlerden görüş alınmış, düzeltme yapılmıştır...

Pazarlama araştırmalarında verilerin toplanmasında ve analiz edilmesinde ölçekler mühim role sahiptir. Diğer sosyal bilim alanlarında olduğu gibi pazarlama alanında da ölçüm araçlarının oluşturulması bilimsel yöntemlerle yapılmaktadır. Pazarlama alanında ölçek geliştirme çalışmaları için yöntem ve modellerin belirlenmesi önceki yıllarda olmakla bir...

Bu çalışmanın amacı, Türkiye’de sosyal bilimler alanında Azerbaycan ile ilgili yazılan yüksek lisans ve doktora tezlerinin incelenmesidir. Bununla birlikte çalışmada Azerbaycan ve Türkiye arasındaki eğitim ilişkilerine de ışık tutulmaya çalışılmıştır. Çalışma nitel bir araştırma olup, sistematik yaklaşım ve tümevarım yöntemi kullanılmıştır. Nitel a...

The aim of the study is to determine the effect of price sensitivity on the intention of repurchasing in terms of personality characteristics, and also investigate the extent to which personality characteristics affect price sensitivity. Accordingly, the research was carried out in line with these objectives. In our research, price sensitivity, per...

Günümüzde dijital oyunların yaygınlığı git gide artmaktadır. Tüketicilerin oyun merakı ve dijital oyunlara gösterdiği ilgi işletmecilerin ve pazarlamacıların da dikkatini çekmiştir. Son yıllarda, işletme ve pazarlama sektörlerinde bir eğilim olarak ortaya çıkan oyunlaştırmanın markalar tarafından yatırım yapılan uygulamalar arasında yer aldığı görü...

The aim of the study is to determine the effect of price sensitivity on the intention of repurchasing in terms of personality characteristics, and also investigate the extent to which personality characteristics affect price sensitivity. Accordingly, the research was carried out in line with these objectives. In our research, price sensitivity, per...

ÖZET Tüketici davranışları ile ilgili çalışmaların incelenmesi sonucunda tüketicilerin farklı değişkenlere karşı duyarlı olduğunu söylemek mümkündür. Bu değişkenler ayrı ayrılıkta bilimsel olarak yıllardır incelenmekte olup, hepsinin teorik altyapısı mevcuttur. Fakat tüketicilerin duyarlı oldukları değişkenlerin sistematik olarak derlendiği ve ince...

Son yıllarda internetin hızla yayılması, mobil cihazların hızla kullanımının artması ile birlikte firmalar müşterilerine her yerde ve her an ulaşabilir hale gelmiştir. Firmalar tarafından müşterilerinin kullanması amacıyla hazırlanan uygulamalarda öne çıkan özelliklerden biri de oyunlaştırmadır. Oyunlaştırma, oyun özelliklerinin oyun dışı bağlamlar...

Dünyada ve Türkiye’de mobil cihazların kullanımının artması ile birlikte firmaların mobil cihazlarla müşterilerine her yerde ve her an ulaşmaları mümkün hale gelmiştir. Bu amaçla, firmalar tarafından mobil uygulamalar hazırlanıp tüketicilerin hizmetine sunulmaktadır. Bu uygulamalar ne kadar faydalı, eğlenceli, kolay kullanabilir olursa, tüketiciler...

This study suggests a new model of gamification based performance evaluation. In recent years, issues related to performance evaluation, its measurement and management have been on the agenda. At the same time, new applications have emerged about the digitalization of business processes, one of which is gamification. In this respect, the aim of the...

Bu çalışmada, mobil müşteri ilişkileri yönetimine (m-MİY) ilişkin uluslararası akademik dergilerde 2005-2016 yılları arasında yayınlanmış makaleler içerik analizi ile detaylı bir şekilde incelenmiştir. Çalışmanın amacı, m-MİY'e ilişkin son yıllarda yapılmış uluslararası akademik çalışmalardan yola çıkarak bu alanda teorik değişim ve gelişimin ortay...

Tədqiqatın məqsədi – Azərbaycanda gənc sahibkarların maliyyə problemlərinin və bu problemlərin aradan qaldırılması yollarının tədqiqi. Tədqiqatın metodologiyası – sistemli yanaşma, təsnifat və ümumiləşdirmə. Tədqiqatın nəticələri – Azərbaycanda gənc sahibkarların qarşılaşdıqları maliyyə problemləri araşdırılmış və problemin həlli üçün gənc sahibkar...

Məqalədə sığorta bazarının inkişaf etməsi və sığorta müqaviləsi bağlamaq istəyənlərin sığortaya inamını artırmaq üçün onlara sığortanın mahiyyəti düzgün aşılanmalı, sığorta müqaviləsində verilən və verilməyən təminatlar, müqavilə bağlandıqdan sonra sığortalının hüquqları və öhdəsinə düşən vəzifələrə aydınlıq gətirilmişdir. Tədqiqatın praktiki əhəmi...

Əmək haqqı həm iqtisadi, həm də hüquqi kateqoriyaya aid olduğu üçün, məqalədə iqtisadiyyatla hüququn vəhdəti özünü büruzə verir. Bunun üçün də burada əmək haqqının mahiyyəti, onun hüquqi və iqtisadi baxımdan izahı verilmişdir. Əsasən, yeni işə başlayanlar üçün əmək haqqı münasibətlərinin onlara öyrədilməsinin əhəmiyyəti vurğulanır. Məqalədə, Azərba...