Bahiyah Omar

Bahiyah Omar
Universiti Sains Malaysia | USM · School of Communication

Ph.D in Arts, Monash University Australia

About

67
Publications
81,081
Reads
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969
Citations
Citations since 2016
51 Research Items
951 Citations
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Introduction
Bahiyah Omar teaches media and communication at the School of Communication, Universiti Sains Malaysia. Her research interests include online journalism, social media, communication studies and media effects. She often employs quantitative research method in her research but also embraces other methods such as framing analysis and sentiment analysis to understand (new) media content. Her current research project is on fake news sharing among social media users.
Additional affiliations
September 2009 - present
Universiti Sains Malaysia
Position
  • Senior Lecturer

Publications

Publications (67)
Article
Sharing of misinformation on social media platforms is a global concern, with research offering little insight into the motives behind such sharing. Drawing from the cognitive load theory and literature on cognitive ability, we developed and tested a research model hypothesising why people share misinformation. We also tested the moderating role of...
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TikTok has one of the most advanced algorithm systems and is the most addictive as compared to other social media platforms. While research on social media addiction is abundant, we know much less about how the TikTok information system environment affects users’ internal states of enjoyment, concentration, and time distortion (which scholars defin...
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This study modelled the factors that encourage misinformation diffusion behaviour among social media users, with a focus on Nigerian social media users. To gather our data, we used an online survey to sample 385 social media users using a chain referral approach. Smart partial least squares (PLS) structural equation modelling (SEM) was used to anal...
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This study examines the influence of social media content preferences on political participation in Nigeria's relatively nascent democracy. Due to mixed conclusions on the influence of news and entertainment preferences on political participation, we sampled 434 youths aged 18-35 in a Nigerian northern state, to investigate the differential influen...
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The initial focus of media logic has populated the spectrum of political communication for almost two decades. However, with the growing interest in climate change reporting in Malaysia, media logic can be used to connect both the ideas of online media content creation and their aftereffects. Thus, this conceptual paper aims to examine the interrel...
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This study examined the effect of visual multimedia instructions (guided by literacy concepts) as an intervention strategy for improving fake news knowledge, detection skills and curtailing the tendency to share fake news. We used the inoculation theory, message interpretation process (MIP) theory and cognitive theory of multimedia learning to prov...
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There is an increase in violent clashes between Herdsmen and Farmers in Nigeria. Along with it, there is a growing amount of research that specifically investigates the conflict. Existing research on this topic mostly employed content analysis to understand media coverage of the conflict and often ignored the conflict victims’ perceptions of media...
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Corruption erodes trust in government. While research has established the link between the two, we know much less about how different media types affect people's perceptions of corruption, which in turn influence their degrees of political trust. Hence, we conducted a survey during the 2019 general election in Nigeria (a country ranked 146 in the C...
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This study tests the effect of fake news awareness as an intervention strategy for motivating news verification behaviour among social media users in Nigeria. A quasi-experiment was utilized with 470 participants divided into two groups, comprising the control group, n = 235, and the treatment group, n = 235. Fake news awareness was found to be an...
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Bloggers tend to use various travel blogs to share their travel experience with others. Tourists’ feedback about their visit have become an important source for acquiring travel information. Evidence shows, however, there is not much research done on tourists’ experience of visiting Malaysia. This study used the Tri-component model of destination i...
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This study examined the role of literacy concepts (information, news, media, and digital literacies), as an intervention strategy, in improving fake news knowledge, detection skills, and curtailing the tendency to share fake news among social media users. In doing so, this study used the inoculation theory and message interpretation process (MIP) t...
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Political distrust is prevalent in many parts of the world. Scholars have discovered many factors affecting political trust, but they have paid little attention to the influence of issue salience in the media on political trust. Focusing on the role of media in assigning salience to corruption issues in Nigeria, this study examined the influence of...
Article
Geopark has exceptionally touristic values and now becoming an important geotourism attraction. However, geopark competitiveness is largely absent in geopark studies. The present study explores the competitive attributes of two UNESCO Global Geoparks in Asia namely Langkawi and Jeju based on the perspectives of international tourists and tourism pr...
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This study evaluated the ethical challenges and issues of online media in Nigeria. The study used a mixed research method. Data were collected from journalists in Jalingo and lecturers of Mass Communication in one public University. The quantitative data were analysed using SPSS version 25. While the qualitative data collected via interviews were a...
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This study modelled factors that predict fake news sharing during the COVID-19 health crisis using the perspective of the affordance and cognitive load theory. Data were drawn from 385 social media users in Nigeria, and Partial Least Squares (PLS) was used to analyse the data. We found that news-find-me perception, information overload, trust in on...
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This study examined Television news coverage of COVID-19 pandemic in Nigeria from February 2020 to July 2020. The focus was on African Independent Television (AIT), a privately owned TV, and Nigerian Television Authority (NTA), a government-owned TV. We also interviewed ( n = 30) participants to understand their view on media coverage of the pandem...
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Tourism plays a vital role in the development of any country's economy. With the use of Big Data in tourism research, it becomes essential to understand the methodological strengths and limitations in their area. This study reviewed previous studies on the use of sentiment analysis (SA), a computational method to extract people's opinions in social...
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There is global concern over the continuing decline in political participation, especially among young people. Social capital or networks of relations among people have been found to be important in the revival of political participation. While research has established the profound effects of online social capital on politics, we know much less abo...
Article
Fake news dissemination on COVID-19 has increased in recent months, and the factors that lead to the sharing of this misinformation is less well studied. Therefore, this paper describes the result of a Nigerian sample (n=385) regarding the proliferation of fake news on COVID-19. The fake news phenomenon was studied using the Uses and Gratification...
Article
Purpose News research scholars define immediacy as constant news updating, whereas scholars in other fields conceptualize it more broadly as meaning closeness. The present study explicates the concept of immediacy and proposes a multidimensional notion of news immediacy that reflects physical and psychological closeness to the news. Design/methodo...
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This study modelled the online environmental factors that drive news sharing behaviour, using social capital theory (SCT). An online survey was used to obtain data from 385 WhatsApp users in Nigeria, analysed with structural equation modelling-partial least squares (PLS). The study's results suggest that social interaction ties, sense of belonging,...
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Purpose This study developed a predictive model that established the user motivational factors that predict COVID-19 fake news sharing on social media. Design/methodology/approach The partial least squares structural equation modelling (PLS-SEM) was used for the analysis. Data were drawn from 152 Facebook and WhatsApp users in Nigeria to examine t...
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Reading newspaper informs readers' as well as enhance the readers' literacy skills. Therefore, the newspaper serves as a tool for learning, especially among communication students. However, newspaper readership among students in Nigeria has been an issue of concern. This study investigated newspaper readership among Mass Communication students in t...
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This study examined media coverage of COVID-19 in Nigeria with attention to the frequency and depth of coverage, story format, news sources, media tone and themes. Four widely read newspapers were content analysed between February 2020 and April 2020. Focus was on Daily Sun, Vanguard, Daily Trust and Leadership. Results indicated that the Nigerian...
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We proposed a conceptual model combining three theories: uses and gratification theory, social networking sites (SNS) dependency theory and social impact theory to understand the factors that predict fake news sharing related to COVID-19. We also tested the moderating role of fake news knowledge in reducing the tendency to share fake news. Data wer...
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Online news is often associated with high interactivity but low credibility. The increase in online news consumption suggests that people turn to the Internet for news because of the attractiveness of digital media even though some content is less than credible. Does web interactivity outweigh news credibility? This study aims to uncover which fact...
Article
Since their arrival at the intersection of media as political landscapes social media have received tremendous attention among scholars and political actors, given their presumed information democratisation potential. This study contributes to the ongoing debate on the belief that social media provide expressive and mobilisation resources for youth...
Article
The study examined how Malaysians perceive the credibility of mainstream versus alternative media in reporting on the public interest issue of the implementation of a goods and service tax (GST). Consistent with past research, our study established a positive link between credibility and media use. Further analysis shows an increase in the use of a...
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The study investigated the effects of Korean cultural products – namely drama, popular music, and celebrity – on Malaysian metrosexuals’ attitudes to Korean grooming products and also their consumption behaviour. In this study, we developed a conceptual model depicting the relationships of critical variables deduced from the Cultural Diamond Model...
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Nigeria has witnessed many violent clashes caused by herdsmen-farmers conflict. While past research has focused on media coverage of the conflict, conflict victims have seldom become the subject of investigation. This study attempts to understand the conflict victims' assessment and narratives on the reportage of herdsmen-farmers conflict in Nigeri...
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Purpose: This study aims to understand the effects of fake news spreading in Nigeria, the reasons for fake news sharing among social media users, and eventually propose preventive measures (i.e. awareness strategies) to combat the proliferation of fake news in Nigeria. Main results: Some grave implications of fake news sharing were identified such...
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Internet users are increasingly becoming self-publishing consumers. Applying the Uses and Gratifications (U&G) perspective, this study investigated how people use TikTok in terms of consuming, participating and producing behaviors, and examined the role of personality traits and users’ motivation as predictors to this integrated usage behavior. An...
Article
The aim of this study is to measure competitiveness of six island destinations in South East Asia. Face-to-face survey interviews with 1644 international tourists from six top island destinations (Langkawi-Malaysia, Bali-Indonesia, Koh Samui-Thailand, Phuket-Thailand, Palawan-Philippines and Boracay-Philippines) were conducted. Seven dimensions nam...
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The level of political distrust is very high in Nigeria as a result of constant embezzlement of public fund for personal gains, maladministration and political instability. However, since Nigeria is a multi-ethnic nation, the politicians capitalized on the issue of party affiliation, religion and ethnicity to canvass for peoples' support when vying...
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This study investigates the political enculturation roles of mediated political satire and comedy in a developing democratic milieu. Amidst anxieties and controversies about whether increasing dominance of political satire in the media intensifies political apathy or stimulate political interest among the youth, we surveyed 366 undergraduates in tw...
Conference Paper
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The use of emotions in microblogs to trace the occurrence of certain events and determine their locations is an open challenge for sentiment analysis. This study investigated the potential of detecting the geographical location of events based on existing linkages between the types of emotion embedded in tweets (degree of polarity) and the source l...
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This study aims to identify the effects of physician communication style on patient satisfaction. There are three communication styles (patient-centered style, affiliation style and control style) and other relevant factors (technical skills, access to services and time spent with medical doctors) examined in this study as predictors to patient sat...
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Financial hardship has been documented as one of the most common issues faced by single mothers in many parts of the world. Therefore, studies on the financial well-being of a single mother are important to undertake as it determines the living standard of their households. This study explores the financial wellbeing of divorced single mothers in t...
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Evidence from past news research suggested that people are less interested to read hard news including public affairs news. Focusing on Malaysia, this study examines the role of demographic variables, mobile and social media use for news, perceived news credibility and users’ motivations for news in explaining online consumption of public affairs n...
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Single motherhood and financial hardship oftentimes go hand in hand in many societies. The financial difficulties faced by many single mothers inflicted more of those from a lower income group. The financial sources for single mothers mainly come from their own salary and wage. Secondary sources of income may come from pension payment of deceased h...
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Economic empowerment among single mothers is an important research avenue as these mothers are, in most cases, the heads of households. The economic ability of single mothers to support their dependents is crucial in ensuring the survival of their households. The income of single mothers mainly comes from paid jobs whereby these mothers are expecte...
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This study aims to compare the level of perception of using mobile phones at public places among users of four different countries; Malaysia, Indonesia, China and Iran from the perspective of Social Interaction Theory. A survey was conducted on 100 university students from each country that makes up a sample of 400 respondents. The findings of the...
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The term media experience is seldom defined explicitly by communication and media scholars. Most often, it refers to media use and the feeling (such as enjoyment) resulted from the use. To fill this void, the present study turns to presence studies which espouse the idea of being there in mediated environment. As online news use involves a kind of...
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Evidence suggests that media displacement theory has limitation to explain the current development in news industry. This paper turns to the work of Bolter and Grusin on remediation which promotes the idea that old media are being transformed into new digital forms. Anchoring on this idea, this paper offers ways of understanding the processes in wh...
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This study examines the coverage of the 2014 legislative election in Aceh by two Indonesian national newspapers; Kompas and Republika. The objectives are to identify the dominant frame used by the two newspapers and the changes in the use of frames during the campaign and after the polling. Online news articles were selected using purposive samplin...
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This study examines hotel employees’ communication satisfaction and job satisfaction levels in Hainan, China. The Communication Satisfaction Questionnaire (CSQ) and the Job Descriptive Index (JDI) were used in the investigation. This study also measures the Chinese working culture, Confucian work dynamism, and examines its relationship with hotel e...
Conference Paper
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This study compares the process of learning from news between print and online news environments. The study adopts the framework of Cognitive Mediation Model that treats surveillance motivation as the cause of news orientation and news elaboration which in turn are the causes of knowledge acquisition. To identify the differences in news learning be...
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This article uses online news of the 2011 Somali famine, a humanitarian disaster, to investigate the role of alternative transnational news agencies and Western mainstream news agencies in attributing news to sources. The study concludes that Panapress, an African news agency, originally positioned to challenge Western mainstream media narratives,...
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Abstrak Kajian ini bertujuan untuk melihat kesan drama hibur-didik dan dokumentari dalam mempengaruhi niat penonton untuk menderma organ dengan menilai proses pemujukan yang berlaku. Model Elaboration Likelihood yang dibangunkan oleh Petty dan Cacioppo (1986) digunakan dalam kajian ini. Kajian ini menggunakan kaedah eksperimen berbentuk pra, pasca...
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Increasing numbers of people read newspapers online. This study uses argument about reform proposed in the theory of remediation to explain the shift from traditional print to online news sources. The argument pivots around the idea that the new media improves upon the inadequacies of older media. The improvement is manifested in the striving for “...
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News media allows audiences to be selective in determining both their news sources and type of news stories they read. This study examined factors influencing selective exposure to the online editions of two mainstream Malaysian newspapers, Berita Harian and Utusan Malaysia. Using selective exposure theory as the theoretical lens, this study compar...
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The study aimed to examine the differential effects of watching edutainment and documentary videos on the viewers’ intention to donate organ. This study used the Elaboration Likelihood Model developed by Petty and Cacioppo (1986) to investigate the process of persuasion in both edutainment and documentary exposure conditions. Using an experimental...
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This study draws upon the Uses and Gratifications (U&G) theory and past studies on Facebook to deduce factors (i.e: personality characteristics and gratifications sought) that contribute to Facebook addiction amongst university students. Results of factor analysis reveal four dimensions of gratifications (i.e: content, process, social and technolog...
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Abstrak Kajian ini bertujuan mengukur pengaruh komunikasi terhadap keberkesanan latihan bersandarkan Model Penilaian Kirkpatrick yang merangkumi empat tahap penilaian iaitu Tahap I-reaksi; Tahap II-pembelajaran; Tahap III-kelakuan / aplikasi; dan Tahap IV-hasil. Reaksi pelatih kepada dimensi komunikasi diukur pada Tahap I kerana ia dianggap sebagai...
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In 2009, Universiti Sains Malaysia (USM) launched E-Learn@USM, an electronic system for delivering and sharing learning materials as well as engaging lecturers and students in online discussions. Rather than replacing the traditional face-to-face classroom method, the role of E-Learn@USM is to foster student-centred learning, which is lauded for it...
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Abstrak: Kemunculan internet membawa banyak perubahan dalam landskap media massa. Media konvensional telah beralih kepada format digital dan membentuk satu penggabungan media yang mampu menarik minat khalayak terutama golongan remaja. Kajian ini memilih satu medium baru hasil dari gabungan internet dan televisyen iaitu portal stesen televisyen untu...
Conference Paper
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The Internet has exerted its influence in the presentation and consumption of news. With many desirable characteristics, the Internet has become a powerful news medium. Nevertheless, studies claim that the online news medium is less effective than print for the learning of news facts. Studies measuring knowledge acquisition usually examine the abil...
Conference Paper
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Using remediation theory (Bolter and Grusin, 1999) as a guide, this study tested the concept of immediacy in a 'between-subject' design experiment that compared differential effects of exposure to print and online versions of The Australian newspaper. The results did not support the hypothesis that online readers would perceive greater immediacy th...

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