Badrea Al-Oraini

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Verified

Badrea verified their affiliation via an institutional email.

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• Doctor of Marketing
• Professor (Associate) at Qassim University

Introduction: customer sentiment analysis is a vital tool for understanding consumer preferences and enhancing service quality in the food and beverage industry. Online reviews significantly influence customer decisions, making it essential for businesses to analyze sentiment trends and manage their digital reputation effectively. This study examin...

Amidst a period characterized by the restructuring of global supply chains via digitalization, its implications on sustainability have become a necessity, especially in developing economies. This research investigates the contribution of the digital supply chain to sustainable performance, with big data analytics capacity as a moderating factor, in...

This research aims to investigate the impacts of healthcare demand and the adequacy of healthcare on patient satisfaction and healthcare quality outcomes in an effort to clarify their relationships. This study employed a quantitative approach to conduct correlational cross-sectional research, specifically utilizing a survey approach by using a conv...

Human resources management strategies are the main pillar of the organization's success and achievements. This study's main objective is to dissect the impact of human resources management techniques on job performance in the presence of knowledge management. The study sample has been chosen from employees who work in the communication and informat...

This study aims to investigate the effect of Workforce Agility on Competitive Advantage. The study population comprised top managers who participated in strategy formulation at Jordan telecom companies. A target sampling method was used in this research after assessing the opinions of experts and academic professors who specialize in the strategic...

Introduction: This study explores how predictive analytics and real-time data integration can improve efficiency in Jordan’s public transportation network. By addressing scheduling, route optimization, and congestion management, it responds to growing urban transit demands in the region.Methods: Data were collected over three months from official r...

Introduction: AI-driven training and HR analytics have revolutionized employee development by offering personalized learning experiences and optimizing skill enhancement. Public institutions are increasingly leveraging AI-based recommendations and adaptive learning algorithms to improve workforce training. However, the effectiveness and challenges...

This study examines the impact of green supply chain practices on customer satisfaction in the industrial sector in Jordan, seeking to conduct an empirical analysis to understand the impact of implementing environmentally sustainable supply chain practices on customer satisfaction levels in this context. Data were collected through questionnaires c...

This study looks at how FinTech impacts consumer engagement in Jordan’s banking industry. The study’s goal is to explore how the adoption of financial technology products and services impacts customer behaviors, preferences, and satisfaction, with an emphasis on developing methods for traditional banks to improve customer engagement in reaction to...

In the fast-changing digital marketing landscape, predicting what the next decade will bring regarding innovation is important. This paper examines potential developments and future paths in digital marketing. Traditional forecasting methods often rely on historical data and trends, which inhibit their ability to adapt to rapidly changing consumer...

Today, in the rapidly changing digital world, combining AI with traditional marketing can yield tremendous results. This paper elucidates the potential of AI for automation and customization in digital marketing. There are two chief issues with old-school approaches to online advertising: they cannot scale well enough and thus cannot be customized...

In today's digital era, the significant impact of Information and Communication Technology (ICT) on various commercial sectors is evident, greatly enhancing efficiency and daily life. Business Analytics (BA) has emerged as a key player, revolutionizing industries such as healthcare, finance, retail, and manufacturing with data-driven strategies. Or...

The transformative advancements witnessed within e-commerce have irrevocably redefined the manner in which individuals engage in purchasing, vending, and interacting with products and services. This paradigm shift has exerted a far-reaching impact, not only altering established business frameworks but also influencing consumer behavior. The primary...

Introduction: Employee attrition poses significant challenges for organizations, impacting productivity and profitability. This study explores attrition patterns using machine learning models, integrating predictive analytics with established human resource theories to identify key drivers of workforce turnover. Methods: The research analysed a dat...

Crude oil price volatility is a critical factor influencing procurement costs and inventory management in oil-dependent industries. This study examines the impact of crude oil price fluctuations on procurement expenses and inventory turnover, providing empirical insights into how businesses respond to oil market uncertainties. Given the direct link...

Purpose This study investigated the factors that influence customer satisfaction with AI-driven services by focusing on chatbot agents. The conceptual model included psychological and social factors, such as trust, perceived social presence, competence perception, social-oriented communication style, warmth perception, subjective norms and attachme...

Efficient supply chain management for perishable agricultural commodities is essential to mitigate post-harvest losses, enhance profitability, and ensure food security. This study focuses on optimizing the supply chain for perishables in Jordan by addressing challenges in transportation, storage, and stakeholder practices. Data from 367 stakeholder...

Sustainability in food supply chains is a critical global challenge, particularly in resource-constrained regions like Jordan, where operational inefficiencies and environmental concerns are prevalent. This study explores the integration of blockchain and artificial intelligence (AI) technologies to enhance metadata management, forecast sustainabil...

IntroductionBig data analytics and machine learning have transformed digital marketing by enabling data-driven insights for personalization. This study investigates the role of engagement metrics, sentiment analysis, and consumer segmentation in enhancing marketing effectiveness. Specifically, it examines how these technologies process consumer int...

This paper studies the critical topic of optimal sizing of energy resources, focusing specifically on the configuration of storage system solutions within a microgrid framework. A microgrid is a localized energy system that can operate independently or in conjunction with the main power grid, and it is increasingly recognized for its potential to e...

With the rapid advancement of blockchain technology, SMEs face an opportunity to leverage decentralized ledger systems to address longstanding challenges related to financial transparency. This study aims to assess the implications of blockchain adoption for SMEs operating in the Jordanian context, focusing on its potential to improve accountabilit...

The study aimed to examine the impact of artificial intelligence on the development of electronic financial services. The population of the study involves employees from Jordanian commercial banks distributed across branches and the general administration. The researcher used a survey as the study instrument to collect data from the study sample, w...

IntroductionTalent management is critical for organizational performance. This research explored the use of predictive analytics on employee metadata, including profile analysis, performance history, training records, and career progression scores, to optimize retention and promotion strategies in Jordanian organizations. The study provided insight...

This study aims to explore the impact of organizational culture on the marketing effectiveness of telecommunications companies in Jordan. It seeks to conduct an empirical analysis to understand how organizational culture is shaped within telecommunications companies and its impact on marketing strategies and their effectiveness in the Jordanian mar...

Online shopping is having an increasing effect on the future of retail since the industry as an entirety is always evolving. Multichannel and omnichannel strategies have become a critical aspect of retailing. Omnichannel e-commerce is a retail strategy that provides customers with seamless shopping experiences across multiple online channels. To ma...

The investigation focuses on how social content marketing techniques affect digital consumer engagement in Jordan's cosmetic retail industry. The goal is to investigate how cosmetic retailers’ content provided on social media platforms affects digital consumer engagement indicators that involve likes, shares, comments, and total brand interaction....

14 January, 2025. Research Square has withdrawn this preprint after confirming substantial overlap with a manuscript previously submitted by another author.

This study investigates the workplace experiences of mothers of children with intellectual disabilities. These mothers may face challenges in balancing motherhood, parenting a child with a disability, and employment. Therefore, it is important to understand the challenges they are facing and the mechanisms they use to cope with caregiving and work...

Introduction:The objective of this study is to make active interaction among actual and theoretical outcomes of the view of 100 medical staff and medical supervisors of the university hospital and to study and analyze the effect of important parameters (quality information, employee trust, employee engagement, and management capability) on the hosp...

Analyzing College English texts is essential for quantitatively evaluating their grammar, phrases, and words to enhance their use in writing, conversation, and other contexts. The precise and clear use of College English words, phrases, and sentences is essential to knowledge-based and foundational learning systems. Text data analytics run into pro...

Analyzing College English texts is essential for quantitatively evaluating their grammar, phrases, and words to enhance their use in writing, conversation, and other contexts. The precise and clear use of College English words, phrases, and sentences is essential to knowledge-based and foundational learning systems. Text data analytics run into pro...

The high accident rate in the construction industry has a major impact on how well projects turn out. Despite substantial investments in safety planning and supervision, there has been a marked increase in the construction industry's accident rate compared to other sectors. Serious games based on VR have recently been used in the study, suggesting...

Health Information Technologies (HIT) has a significant chance of enhancing the standard of medical treatment, but their acceptance faces major obstacles including low adoption rates and professional hesitancy. Limited research on HIT adoption, especially in poor nations, adds to this problem and clearly challenges health care managers and research...

AI-powered predictive analytics is among the most important ways of optimizing supply chains. This paper on AI-powered predictive analytics will address improving the competitiveness and effectiveness of supply chain operations. Nevertheless, current methods are not always scalable or adaptable to complex supply networks and changing market environ...

Motivations have shown great influences in people’s acceptance of technologies, this can be concluded from previous research in the field of technology acceptance. This study investigates the relationship between the Self-Determination Theory of Motivation and the Technology Acceptance Model (TAM) and confirms a significant relationship across most...

This study aims at exploring the impact of the performance of supply chain dimensions (plan-based, source-based, make-based, delivery-based, and return-based performance) on the financial performance of industrial firms. Using a questionnaire, data were collected from a sample consisting of 250 supply chain and financial managers. Analysis data via...

The study aims at exploring the effect of artificial intelligence as measured by machine learning capability and expert systems capability on patient satisfaction. As informant participants, medical staff workers in healthcare institutions in KSA comprise the population of the study. Hence, a sample consisting of 300 participants was used to gather...

The aim of this study is to identify the impact of live stream marketing on consumer trust. Data was collected using a questionnaire developed based on prior works and administered electronically to consumers who use live stream marketing before making their purchasing decisions in Saudi Arabia. A total of 350 responses were used for data analysis...

IntroductionArtificial intelligence technologies have recently contributed to the field of remote auditing and have led to significant improvements in the efficiency and outcomes of the audit process. However, this professional technological integration remains unexplored in the Jordanian banking sector. Accordingly, understanding the mechanism of...

: This study investigates the workplace experiences of mothers of children with intellectual disabilities. These mothers may face challenges in balancing motherhood, disability, and employment. Therefore, it is important to understand the challenges they are facing and the mechanisms they use to cope with caregiving and work responsibilities in man...

This research aimed to investigate the relationship between self-determination and Saudi females attitudes towards e-learning as media to deliver continuing education, as well as the moderating effect of perceived ease of use and usefulness of e-learning platforms, and the mediating role of subjective norms in the relationship between self-determin...