Ayşen Coşkun

Akdeniz University · Marketing

Although food donation plays an important societal role in redistributing surplus food to people in need, little is known about the antecedents of individuals' intention to donate food. Yet, such knowledge can inform the design of marketing and promotion campaigns to encourage food donation. This study explores the role of altruistic and collectivi...

Little is known about the psychological antecedents of personal norms towards food waste reduction albeit such knowledge is key for the design of mitigation interventions at the consumer level. Personal norms to reduce food waste can be formed at an early age and transfer in a family from generation to generation. Filial piety, or the cultural trai...

Purpose – To achieve the UN’s 2030 agenda, consumers will need to behave more responsibly and make less environmentally harmful purchases. This study investigates the antecedents of consumers’ pro-environmental purchase intentions based on a range of motivating (i.e., attitudes, locus of control) and inhibiting factors (i.e., apathy and myopia), fo...

Purpose Although the challenge of food waste (FW) in the foodservice sector is significant, restaurant managers do not always engage in its reduction. The psychological reasons for this disengagement remain insufficiently understood. This study aims to explore the antecedents of behavioural intention of restaurateurs (not) to reduce FW. The influen...

Plate leftovers account for a substantial portion of food waste generated in foodservices. Although consumers acknowledge this wastage, they blame others or circumstances beyond their control for why plate leftovers occur, thus showcasing deviant behaviour. This study advocates that neutralisation theory can aid in understanding the antecedents of...

The COVID-19 pandemic has affected how households buy, prepare and consume food, with resultant impacts on food waste generated. These impacts have not yet been properly understood, especially in the context of developing countries. Better understanding of the impacts of the COVID-19 on food management behavior of households can aid in the design o...

Consumer food waste during the consumption stage is usually generated in different settings (at home or out-of-home). Consumer food waste behavior has been the focus of substantial investigation in the search for the mitigation of food waste in households. However, researchers have not treated consumer food waste behavior in restaurants in much det...

Atık gıda, çevresel, sosyal ve ekonomik bir problem olarak tüm dünyanın dikkatini çekmektedir. Atık gıda, gıdaların üretim, dağıtım ve tüketim aşamalarında oluşmaktadır. Tüketim aşamasında yemek hizmetleri ve hanehalkı olmak üzere atık gıdayı oluşturan iki taraf vardır. Bu çalışmada, yemek hizmetleri sektöründe faaliyet gösteren restoranlarda atık...

Purpose The purpose of this study is to segment young millennials in an emerging economy based on their environmental attitudes and purchase intentions. The study also attempts to describe the segments and highlight their differences in terms of happiness, frugality, environmental locus of control, and environmental knowledge. Design/methodology/a...

The food waste problem is not simple and it requires the integration of various actors involved in the food supply chain. Otherwise, the goal of reducing food waste and minimizing the negative environmental, social, and economic consequences would be difficult to attain. Up to now, far too little attention has been paid to understanding the food wa...

Teknolojinin hızla gelişmesiyle elektronik ürünlerin ömürleri kısalmakta ve elektronik atıkların sayısı buna paralel biçimde artış göstermektedir. Elektronik atıkların kazanılmasında ve/veya uygun bir biçimde bertaraf edilmesinde belediyelerin, üreticilerin ve tüketicilerin sorumlulukları vardır. Bu çalışmanın amacı elektronik atıkların önemli bir...

Consumption is a way of communication whereby consumers express, position or/and differentiate themselves within their society or affiliated groups. A great part of consumers’ lives are spent on various purchase activities, and many would be eager to understand the factors underlying those behaviours. This chapter primarily deals with the cultural,...

Bu araştırmanın amacı, dijital hikâye anlatımının pazarlama lisans öğrencilerin derse olan algılarını ve ilgilerini etkileyip etkilemediğini keşfetmektir. Yapılan derinlemesine mülakatlar (n=19) sonucunda hikayeleştirilen ders kurallarının dijital ortama aktarılarak öğrencilere izletilmesinin öğrencilerin ders kurallarına dair algılarını pekiştirdi...

Low-involvement consumption includes the majority of regular purchases by individuals and the community, and collectively these have a substantial negative environmental impact. It is, therefore, an important environmental domain to examine. This research surveys 340 Turkish consumers and examines whether apathy, locus of control and myopia influen...

Many environmental research are interested in attitudes. Particularly in consumer behavior studies, attitudes are frequently used to identify the determinants of behavior. This chapter provides a framework for green attitude, first by focusing on its components and formation. The attitude-behavior gap is also discussed by categorizing a number of v...

Nowadays, most of the companies are interested in the activities that support sustainable environment. Because, the rapid increase of the industrial activities and uncontrolled consumption of natural resources cause environmental problems. Here, the responsibility of the companies is to redesign their activities in order to prevent those problems....

With the growth of international trade and travel, consumers are increasingly confronted with foreign products and services. But some negative attitudes towards foreign products can arise from several factors such as previous or ongoing political, military, economic, or diplomatic events. Thus, both consumer ethnocentrism and consumer animosity hav...

Daily deal sites that offer various kinds of good and services have become a rising trend in online retailing and widespread in Turkey. Both consumers and retailers/wholesalers are attracted with the concept of these sites which is basically to offer numerous deals to the members. The purpose of this study is to determine the factors of consumers’...

Bu araştırmada, Kapadokya’yı ziyaret eden turistlerin algıladıkları destinasyon imajının demografik özellikler itibariyle farklılık taşıyıp taşımadığını saptamak amaçlanmaktadır. Araştırmadan elde edilen bulgular şunlardır: Algılanan destinasyon imajı duygusal ve algısal imajdan oluşmaktadır; algısal imaj turistik çekicilikler, temel olanaklar, kül...