About
9
Publications
4,307
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18
Citations
Introduction
Auli Viidalepp is a researcher in semiotics at the University of Tartu (Estonia) and a Visiting Researcher at the University of Turin (Italy). Her post-doctoral project aims to develop an analytical framework based on cultural semiotics to investigate the impact and functioning of AI-generated media in society.
Skills and Expertise
Current institution
Additional affiliations
February 2024 - January 2026
Position
- Visiting Researcher
Description
- As part of my post-doctoral research project ("A semiotic perspective on the use of artificial intelligence in the context of information warfare", PUTJD1202) funded by Estonian Research Council, I work with Professor Massimo Leone as my post-doctoral supervisor, and his colleagues at CIRCE, the Centre for Interdisciplinary Research on Communication at the University of Turin.
May 2022 - July 2023
Position
- Visiting Researcher
Description
- During my stay as a Visiting Researcher (funded by Erasmus+ Traineeship grant) I organised the Winter School on AI & Society (January 2023) and gave several guest lectures in Palacky University and Wroclaw University. During the stay I also founded the research and resource network Technosemiotics, first in the form of a website (technosemiotics.net) that displays events, references and other information related to semiotics, AI and society.
Education
September 2019 - December 2023
Publications
Publications (9)
The thesis introduces and criticizes the discourse on technology, with a specific reference to the concept of AI. The discourse on AI is particularly saturated with reified metaphors which drive connotations and delimit understandings of technology in society. To better analyse the discourse on AI, the thesis proposes the concept of “Expected AI”,...
The use of AI-generated videos centered on the face raises various concerns among professionals and audiences due to the difficulty of providing coherent descriptive tools of their cultural significance. At the same time, the focus of artists and their audiences shifts from the art as a text to the collaboration process between artificial intellige...
The interpretation of many texts in the everyday world is concerned with their truth value in relation to the reality around us. The recent publication experiments with computer-generated texts have shown that the distinction between true and false, or reality and fiction, is not always clear from the text itself. Essentially, in today’s media spac...
Recently, there have been significant advances in the development of language-transformer models that enable statistical analysis of co-occur- ring words (word prediction) and text generation. One example is the Gen- erative Pre-trained Transformer 3 (GPT-3) by OpenAI, which was used to generate an opinion article (op-ed) published in “The Guardian...
Recent science fiction has brought anthropomorphic robots from an imaginary far-future to contemporary spacetime. Employing semiotic concepts of semiosis, unpredictability and art as a modelling system, this study demonstrates how the artificial characters in four recent series have greater analogy with human behaviour than that of machines. Throug...
For Lotman, it is human nature to want to 'foresee' the future. This desire is reinforced in times of crisis, of which we seem to currently be experiencing several. One of the most critical problems for this desire is the fundamental unpredictability of sociocultural events. Therefore, the quest to “control” the future is often manifest in attempts...
In this paper, we explore the ethical dimension of artificial intelligent automation (often called AI) in military systems engineering, and present conclusions. Morality, ethics, and ethos, as well as technical excellence, need to be strengthened in both the developers and users of artificial intelligent automation. Only then can critical innovatio...
This study is about how lay persons perceive and represent artificial intelligence in general as well as its use in weaponised autonomous ground vehicles in the military context. We analysed the discourse of six focus groups in Estonia, using an automatic text analysis tool and complemented the results by a qualitative thematic content analysis. Th...
This is a joint project of the members of the working group 'Ideologies, Beliefs, Attitudes' of the COST network 'Language in the Human-Machine Era' and discusses current themes and topics related to changing language ideologies in the context of digital technologies.
