Atul Shiva

Chandigarh University | CU · University School of Business

Purpose The paper applies the theory of planned behaviour (TPB) to investigate how surrogate advertising on social media platforms influences consumer attitudes towards alcohol products. Additionally, it explores the moderating effect of consumer scepticism on these attitudes. Design/methodology/approach A cross-sectional survey of 304 consumers w...

Purpose Given the workplace’s reinvention to accommodate the global pandemic’s novel conditions, knowledge hiding (KH) behaviour in knowledge-intensive organisations must be examined from a fresh perspective. In this context, the relationship between workplace ostracism (WO) as KH’s antecedent and quiet quitting (QQ) as its consequence is undertake...

Purpose This study aims to examine the relationship between organizational social capital, university image, perceived employability and career satisfaction of information technology (IT) professionals. It also aims to investigate the moderating effects of diverse age groups of IT professionals on the antecedents and consequences of career satisfac...

Purpose The phenomenal growth in dog ownership, dog-related products and services consumption, and the development of the pet industry emphasizes the need for a deeper understanding of dog-human companionship. This study explored different dimensions of willingness to buy and pay for dog-human companionship. Design/methodology/approach The study w...

Student well-being (SWB) encompasses the physical, psychological, and social wellness of students , aspects increasingly at risk in the high-pressure environment of higher education. Marked by intense workloads, unmet expectations, and uncertainties around degree completion and employment, the higher education sector faces a growing challenge in ma...

Purpose The study explored various dimensions of overconfidence bias (OB) among retail investors in Indian financial markets. Further, these dimensions were validated through formative assessments for OB. Design/methodology/approach The study applied exploratory factor analysis (EFA) to 764 respondents to explore dimensions of OB. These were valid...

Amidst the continual volatility in the labor market and heightened uncertainty about the future, it is imperative for students to be confident in their employability skills to navigate their careers seamlessly. Self‐perceived employability (SPE) instills in students the confidence needed to pursue their desired career paths, showcase resilience, an...

The present study examined the association between overconfidence bias and retail investors’ trading behaviour driven by the mediating effects of miscalibration and disposition effect. The study also examined interaction moderation of social media between behavioral biases and investor behavior of 376 retail investors in North India. The data was c...

Digital revolution in present times has affected industry and revolutionized the way consumers are served and business operations are handled. The digital revolution has altogether improved the competitiveness of business enterprises including media houses to push their boundaries of communication into the global arena. In an emerging economy like...

COVID-19 has posed a massive challenge for destination marketers to restore safety perceptions among tourists after the onslaught of the pandemic. The objective of the current study is to develop an integrated model linking social and technical elements via socio-technical theory helping in theory development and tourism recovery. Destination marke...

The study aims to investigate the role of financial well-being of the investor on psychological fitness of clients and organizations in the emerging financial markets of India. A survey was conducted during the pandemic in Indian financial markets wherein most of people’s financial situation was extremely poor and uncertain. During the COVID-19 pan...

Purpose The study aims to assess the relationship between cultural capital, human capital, psychological capital, social capital and perceived employability of management graduates. Design/methodology/approach The data was analysed through variance based partial least square (PLS) structural equation modelling on 505 management students by an onli...

Many researchers have investigated the consumer’s attitude towards using credit cards. However, how the different attributes contribute to credit card usage attitude is not evident. Thus, the main theoretical contribution of this study is to examine the importance and performance of a set of variables that explain the attitude towards using credit...

Purpose This study aims to explore various determinants of university attractiveness and its relationship with sustainable institutes. Further, the study examines the mediating role of perceived student support and sense of belongingness on the relationship between university attractiveness and sustainable institutes. Design/methodology/approach T...

Purpose The purpose of this study is to investigate the influence of mobile applications on investment decisions by retail investors in stocks and mutual funds. This study focuses on how mobile technologies are applied on mobile apps by retail investors for e-trading in emerging financial markets. Design/methodology/approach The study explored pre...

Purpose Celebrity endorsement is a preferred marketing communication strategy adopted by business firms. The present study suggests theoretical underpinnings for investigating the effect of celebrity endorsement on individual investors' intentions to invest in the shares of companies. The study integrates marketing communication and behavioural fin...

This study examines how restaurants’ concern shifted towards visitors’ motivating factors and their impact on visitors’ attachment with the restaurants which leads restaurants to have loyalty from visitors. Authors investigate whether attitude towards restaurants and digital relationship experience is mediating the established relationship or not....

The purpose of this study aims at investigating the major sources of information which drives the investor’s behaviour in investment decisions in Indian Financial Markets. Diverse sources are classified into three categories, that is, financial advice, word-of-mouth communication and specialised press to investigate their effects on the investment...

Purpose This paper aims to examine the mediating role of knowledge process capability (KPC) between ethical leadership (EL) and administrative innovation (AI) in the banking sector of Ethiopia. Design/methodology/approach The study was conducted by a standardized questionnaire survey to collect the data from 266 employees of Commercial Bank of Eth...

The study measures the impact of selected HRM practices on organisational commitment among educators' based in Northern region of India. An online questionnaire was designed which was duly answered by 428 respondents of Northern India by applying Partial least squares Structural equation modelling (PLS-SEM) version 2.0. The study revealed that educ...

Purpose This study aims to investigate the shopping behaviour of consumers, mainly in fashion apparels, and intends to understand consumer buying patterns in Indian context. The study was designed to determine the level of consumer's sense of belonging towards apparel shopping by applying the concept of self-congruence. Design/methodology/approach...

The year 2020 has witnessed turbulent times across the globe due to the declaration of Pandemic – COVID-19 by the World Health Organization (WHO). On 11 March 2020, WHO Director-General‟s opening remarks at the media briefing on COVID-19 explained the the fact to the world that this novel Corona Virus could be characterized as a pandemic and announ...

The novel corona virus disease 2019 (COVID-2019) has spread across the globe. The Covid19 pandemic situation has created a necessity of following a social distancing for the well-being of the people. This requirement has actually supported innovative use of technology for conducting virtual meetings/lectures. The purpose of this paper is to develop...

Purpose This research study explores the adoption of integrated sustainable SCM practices in the textile industry in India and its impact on the firm's business performance. Design/methodology/approach The analysis was carried out using the partial least squares structural equation modeling using SmartPLS 3.3.2. Findings It was found that the dem...

The main objective of the study is to investigate the impact of No-Mobile-Phobia (Nomophobia) on retail investors" investment decisions. The relationship was further analysed by incorporating the role of Investor related Fear-of-Missing-Out (I-FoMO) which is different from traditional FOMO in Indian Financial Markets. The information asymmetry as g...

Purpose The purpose of this paper is to study the individual investors’ preferences towards stock selection in social media environments. The study is conducted to understand the implications and conceptual directions for the corporates and financial advisors to understand the choices of individual investors applied in financial markets. Further, t...

Despite the deep cultural value and strong appeal to global tourists, the Kumbh Fair has not been explored much by researchers. This is even though the Kumbh Fair is crafting the tourism of India, thereby leading to its overall socio-economic development. This study aims to examine the determinants of tourist motivation, such as ads awareness, dest...

The aim of this article was to investigate the relationship between various attributes of mid segment cars and the selection of a best choice amongst them by the students. For this purpose, we examined different attributes affecting the buying behaviour decision making process of consumers represented by young students. The conjoint model was adopt...

The purpose of research in this article is to investigate the relationship among gold prices, Bombay Stock Exchange’s Sensex, National Stock Exchange’s Standard and Poor’s (S&P) Financial Services LLC CNX NIFTY1 (S&P CNX NIFTY) and US dollar/Indian rupee (USD/INR) exchange rate for the period January 1998–April 2014. The relationship among these va...