Atul Kumar

Atul Kumar
Dr. D. Y. Patil B-School, Pune · Research

Doctor of Philosophy

About

147
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189
Citations

Publications

Publications (147)
Article
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This paper, presents the case of the South African Revenue Service (SARS), whose strategic planning reflects features of the balanced scorecard (BSC) approach. The strategic plan documents of the SARS were examined. Applying manifest and latent content analysis it is highlighted how the mission, vision, and strategy have been translated into object...
Article
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Cloned journals develop a mirror image of reputed journals and attract more articles than predatory journals. Journal of Positive School Psychology (JPSP) is one such Scopus indexed journal that has been cloned and used as a case study for this article. JPSP (cloned journal) has published over 3,000 articles in its last four issues (2nd to 5th) of...
Article
Purpose The purpose of this study is to evaluate the sustenance of quality over the long run by higher education institutions (HEIs) as measured by the accreditation scores in two consecutive five-year cycles of accreditation, which is a global quality practice. It also aimed to uncover the causes of the decline in the quality performance of the ma...
Article
E-commerce is an undeniable growth opportunity. The infrastructure of e-commerce has been successful in making their system resilience in this age of VUCA (volatility, uncertainty, complexity and ambiguity). Besides during the time of pandemic, e-commerce have accomplished in meeting the demand of the consumers crossing various obstacles and scarci...
Article
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The paper presents a study of the intrinsic reward system (IRS) in management institutions/business schools. For the study, a questionnaire containing 10 variables (recognition, respect, encouragement, appreciation, participation in decision-making, job freedom/autonomy, more responsibility & challenges, interesting work & diversity of activities,...
Article
Organisations spend substantial amounts on sales promotion of goods and services. They ought to know the effectiveness of the sales promotion activities. To evaluate this effectiveness, different metrics are used. These include profits, return on investment, sales volume, pull-forward, halo, can-nibalisation, engagement of old customers, customer s...
Chapter
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Studies have found individual consumption behaviour to be the propellant for the prevailing unsustainable development and hence has become the focus point of the policy makers, researchers environmental and social sciences. The promotion of sustainable consumption behaviour has thus found its place on the agenda of many prominent institutions and p...
Book
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The period of pandemics opened the door to many opportunities. The world witnessed a massive surge in technology-based processes. The impact is reflected in every aspect like business, education, and society. This edited book attempts to capture and showcase the changing landscape of business, education, and society to the audience who have had the...
Article
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Sales promotion in international marketing is somewhat different from domestic markets for a few reasons. Adequate information may not be available with the exporter to make sales promotion decisions. At the same time, customers from the foreign markets may not know the exporter and his products well. Further, the exporter might face resource const...
Book
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This Conference Proceedings volume contains the written versions of most of the contributions presented during the Second International Conference on Fostering Resilient Business Ecosystems and Economic Growth: Towards the Next Normal. Like in the previous year, it took place online from April 27-29, 2022. The Conference provided a setting for disc...
Conference Paper
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Regarded as Open Internet Order, earlier, Net neutrality is based on the notion of how fairly is it used i.e. there should be no blocking, throttling or paid prioritization. This facility makes sure that the traffic is operated on fairly on the basis of content and not the origin. This study is based on understanding the impact of net neutrality an...
Conference Paper
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Due to Corona pandemic all sectors of businesses shifted to online platforms, for their survival. Increased level of online shopping was seen due to imposed lockdowns and social distancing. Online shopping has number of advantages but there are certain disadvantages associated with the same and hence it’s important to be cognizant of such consequen...
Conference Paper
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In India, the mobile phone revolution has changed several aspects of life, especially the business of advertising and marketing. Influencer marketing on social media using endorsements and product mentions from influencers that was earlier confined to celebrities and bloggers has grown bigger. Brands are re-imagining their businesses of marketing t...
Book
Full-text available
It is truly a joy and an honour to participate in the combined Virtual International Conference on Multidisciplinary Research-2022 [vICMR-2022] organised by the Association of Indian Biologists (AIB) and the Global Academics and Researchers' Association (AGAR) Tamil Nadu. This continues to be a history because of its great global response. I am cer...
Conference Paper
Full-text available
The primary research objective is to determine the influence of Vocal to Local strategy on retail sector in India. The setting for this study was the retail industries of Maharastra. Qualitative semi-structured in-depth interviews were conducted with seven retailer industry of MaharsastraThe result of study showsretail industry had experienced the...
Conference Paper
Full-text available
The Internet seems to be the new delivery channel in the banking sector. Factors such as the security of personal data or the reliability of a financial institution have been identified as the determinants of electronic-banking adoption. In this paper, we have tried to analyse customers perception and awareness towards e-banking, problems faced by...
Article
Machine Learning is one of the importantareas for modeling the data and itcan be saidthat this is the core part of the field of Data Science. Supervised Machine Learning (SML)has many algorithms to train the machine. The decision tree as the classifier is used to trainthe model based onthe categorical label and the Decision Tree as Regressor is use...
Conference Paper
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The Internet has become an inseparable mode of a delivery channel in the banking sector. Since the security of customers’ data has thus become most crucial for bank officials, the adoption of e-banking majorly depends upon the reliability of its operations. This study mainly intends to find out how security concern impacts e-banking users and their...
Article
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The World of Business has been surrounded by a whirlwind of activities, From industrial revolution Marketing 1.0 the product-centric era where Marketing as a concept was new to the world, it was confined to selling and pushing the product to the consumers, to the age of Information technology Marketing 2.0 the customer-centric era where consumers b...
Patent
Derzeit gibt es mehrere Wertpapiermakler, die auf dem Markt für den Aktienhandel verfügbar sind. Die verfügbaren Wertpapiermakler sind jedoch komplex und nicht sehr benutzerfreundlich für einen neuen Anleger. Anleger, die in Wertpapiere wie Aktien und Anleihen investieren, dürfen ihre Portfolios nicht selbst verwalten, sondern müssen sich bei der V...
Patent
Früher hatten die Verbraucher die Wahl, wenn sie warme, zubereitete Lebensmittel wünschten. Einige Verbraucher gingen in ein Restaurant oder einen anderen Lebensmittelbetrieb, wo diese Speisen zubereitet und vor Ort verzehrt wurden. Andere Verbraucher gingen in ein Restaurant oder einen anderen Lebensmittelbetrieb, kauften warme, zubereitete Speise...
Patent
Ein Assessment ist eine Art von Bewertung zur Messung von Informationen, Fähigkeiten, Fitness und vielen anderen Dingen in der Gruppe der Prüflinge, wobei ein Assessment auf Papier oder einem PC durchgeführt werden kann. Früher wurden die Fragebögen zur Hälfte ausgedruckt und einige Tage oder Monate vor der Prüfung an mehrere Zonen verteilt, wobei...
Conference Paper
The primary research objective is to determine the influence of Vocal to Local strategy on retail sector in India. The setting for this study was the retail industries of Maharastra. Qualitative semi-structured in-depth interviews were conducted with seven retailer industry of Maharsastra The result of study shows retail industry had experienced th...
Patent
Our Invention “Immediate Lowest Amount Flight Tickets Management System” is the discoveries of an examination that analyzed the most reduced airfares of full-administration network transporters and minimal expense aircrafts and planned the expense distance among any country to any country communities. The review examined return air tickets for thre...
Conference Paper
This analysis aimed to ascertain the impact of entrepreneurial leadership and human resource management on food industry success. The design used in this analysis was conclusive, and the test was causal. The population was the owner of the food industry. The procedure used to select the sample was essential random sampling with 50 participants. The...
Article
E-commerce (electronic commerce) is that the activity of electronically buying or selling of products on online services or over the web. E-commerce draws on technologies like mobile commerce, electronic funds transfer, supply chain management; Internet marketing, online transaction processing, electronic data interchange (EDI), inventory managemen...
Conference Paper
Covid -19 is the most devastating tragedy that the human race has faced in the recent times. It has had its impact in all the countries, global economy and small businesses. These impacts are found to be extreme, ubiquitous and permeating. Hence, this paper aims to review and study how the pandemic has impacted the core marketing concepts, context...
Book
Full-text available
Marketing Strategy has been designed to help students in achieving the course outcomes like DISCOVER perspectives of market strategy, UNDERSTAND the intricacies of competitive marketing situations and ways to handle each situation, BUILD a market strategy through integrating concepts like product life cycle, adoption, and segmentation, branding, pr...
Book
It is a matter of great pleasure for us to present this book to our esteemed readers. This book has been designed as standard text on ‘Marketing 4.0 (403MKT) for M.B.A (Sem. - IV). This book comprehensively covers the entire syllabus of M.B.A (Marketing 4.0 (403 MKT) Course of Savitribai Phule Pune University effective from 2020 onwards.
Conference Paper
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This paper summarizes the display advertising literature, organizing the content by the agents in the display advertising eco system, and proposes new research direction.
Conference Paper
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In the year 2016, the Government of India's demonetization has been hailed by numerous individuals as an extraordinary financial monetary move and has drawn a lot of fire. Checking black money was expressed as the primary target behind demonetization. While the prompt impact was found as far as the immense measure of old cash getting stored in the...
Article
This paper aims to identify the importance of alternative accommodation in hostels and its popularity amongst travellers, especially the millennial market. This paper seeks to find out current trends and the best practices followed by hostels and analyse and discuss how this segment of the hospitality industry fulfils the present demand created by...
Article
One of the critical aspects of dealing with the pandemic is ensuring that services are available as conveniently as possible. The shutting down of schools and educational institutions in this pandemic has intensified the need to invite digital technology for Educational institutions and online educational solutions have been obligated to work toget...
Conference Paper
The Government's demonetization in 2016 has been hailed by many as a great monetary economic move and has drawn much flak. Curbing black money was stated as the main objective behind demonetization. While the immediate effect was seen in terms of the huge amount of old currency getting deposited in the banks, the after-effects are seen in the sharp...
Article
As we are moving toward an age of digital globalization and online shopping, there is an increasing need for an efficient and reliable system that can help the consumers and the visitors to find their suitable products. Currently, various websites display the searched product when a visitor comes to their website. What we need is a system, which ca...
Conference Paper
This is a descriptive study to assess the adoption of digital marketing techniques using a survey questionnaire. Descriptive hypothesis was set and studied based on primary data collected from 100 senior marketing executives from Pune (India) who were surveyed from different companies on the adoption of digital marketing techniques. The responses w...
Book
Casepedia: Volume 1 contains 15 cases/caselets, each one unique in its way. They deal with specific situations, specific problems, and decisions to be made in such a scenario. Each of them represents a business scenario that envelops management situations-problems decisions. Cases/caselets are typical situations, problems, and decisions faced by an...
Article
Various treatments of waste water include primary, secondary & tertiary methods. For improved and efficient treatment technologies, advancements are continuously being developed against traditional treatment technologies. The paper provides details of development in the field of nano technology for waste water treatment. Solution of Water crisis is...
Chapter
HDFC Life Insurance Company Ltd is a JV between HDFC, one of India's leading financial institution and Standard Life Aberdeen, a worldwide investment Co. As on Mar, 2020, HDFC and Standard Life (Mauritius Holdings) - hold 51.4% and 12.3% individually in HDFC Life. The rest is owned by public investors. Set up in FY2000, HDFC Life is one of the prem...
Chapter
Set up in 1984, Dr Reddy’s are an incorporated global pharmaceutical company focused on three main operating segments: 1. Generics; 2. Pharmaceutical Active Ingredients; and 3. Proprietary Products.
Chapter
ITC is a leading diversified conglomerate operating in tobacco, other FMCG, hotels, paper and agri sectors. Of the total businesses, majority of the operating profit is derived from its tobacco business and the cash flow is funding growth of other businesses. However, due to its tobacco business, investors focused on ESG investing are not giving IT...
Method
Technology allows us to experience online shopping and it will be continuing for many years because it provides convenience to the customers. Online shopping is doing so well that now a day’s people don’t like to go to the market and to buy the products from stores. However, in some cases, customers want to buy the product after touching and seeing...
Method
It is necessary to connect with the customer either through direct communication means to try to call them or send an email about your new offers and also give rewards when they come next time for the purchase these are the ideas that impress every kind of customer. Customer retention is a long-term process we can’t change everything overnight. The...
Method
An E-commerce management system works in the form of various models as we have discussed above. Nowadays without e-commerce, no one can think of selling their product without putting in much effort. It saves time for the customer and the company doesn’t need to set up big outlets to show their products it is easy for them to show the products onlin...
Article
Full-text available
One of the most important technological trends that the hotel industry has seen in the recent times is the emergence and rise of smart technology. Implementation of modern technology in the hotels is advantageous to the guest as well as the hotels. It has been observed that modern technology is very effective in order to improve financial results a...
Article
Full-text available
Economies world over during the entire financial year 2020/21 were under a severe grip of a once in a century pandemic Corona. But offering resilience through its strong fundamentals, the Indian economy has shown that the pandemic has led to a surge in digital payment in the retail sector. There has been a sizable increase in both volume and value...
Article
Full-text available
In today's competitive world, running any business is not an easy job; it is tough whether a manufacturing unit or a hotel. A hotel consists of many operational areas such as F&B Production and Service, Housekeeping, Front office and administration, which must be appropriately managed to achieve success, but today the business scenario has changed....
Method
FMCG marketing strategies make the product selling much effective. Companies just need to focus on the different social platform for the promotion of their products because nowadays every single person is using the internet and they have their Email accounts on the internet so that we can also create a graphical analysis that how many people are li...
Method
Financial management has become so easy due to various sources that nowadays anyone can start their own business and can become financially independent as we have discussed above that many kinds of banks are available that provide loans according to the need of the customer. Agriculture and dairy farm are the most common businesses in the rural are...
Method
Religious places are very important aspects of our life because whenever we feel tired from our routine life we want to go out and get some mental peace and pilgrimage is the place where we can find the real purpose of our existence. It makes us so energetic that we can re-energize ourselves within few days and can get back to our normal routine wi...
Chapter
Digital technology has had a profound and long-lasting impact on organizations. Digitalization is reshaping organizations, the workplace, and processes in the same way that movable type printing did in the 1800s, posing new problems for leaders to solve. Scholars in the social sciences have been working to unravel the complexities of this complex p...
Chapter
People who can use critical and creative thinking to solve problems as a group are in high demand today and tomorrow. The way knowledge is acquired, constructed, and communicated has undergone radical change as a result of technological advancements. It's debatable whether education can produce critical and creative thinkers who can meet the demand...
Conference Paper
Full-text available
The Industrial Policy and Promotion Department recently invited feedback on the ecommerce FDI allowance and indicated that the Government intends to open this section. The new Indian policy does not encourage foreign investment in online sales to customers. There are no limitations on FDI in e-commerce transfers of products between company and busi...
Conference Paper
Full-text available
In a world where technology advances at a breakneck pace, the cloud computing industry has made a significant contribution to customer loyalty in a real-time environment. Cloud computing has resulted in a significant decrease in storage costs as well as more effective data collection and retrieval. Consumers with cloud providers make requests for a...
Book
The first edition of E-GOVERNANCE-A COMPREHENSIVE FRAMEWORK WITH CASE STUDY, this book was written to help, learn and builds on the diagnostic study of e-governance projects in India in order to detect technology, individuals, processes and systems' interdependence. The study incorporated approaches and strategies of participatory and management. T...
Book
The first edition of “Textbook of Nanocomputing” this book was written to help students to learn the fundamentals of this upcoming domain and its knowledge needed to successfully understanding of Nanocomputing. Nanocomputing is a term used for the representation and manipulation of data by computers smaller than a microcomputer. Current devices are...
Article
Full-text available
The air is full of pessimism. The impact of Covid-19 has been anticipated as more awful than the Great Depression of 1930. Consistently analysts and agency reports are plunging into new bottoms of a tumbledown in economic activities. Indian economy, however, has a somewhat slightly different story to tell at this hour of crisis. The silver lining f...
Article
The ways of product management are evolving as well, the product managers now need to re-strategise their business goals and have to understand the necessity to cope up with the changes brought up due to Pandemic. This article presents the views of Prof. (Dr.) Atul Kumar, Head (Research) and Dr. Sheetal Darekar, Head (Corporate Relations), Dr. D. Y...
Method
We have proposed similarity and classification based approaches to the product matching task. The inputs to our models are a sequence of texts unlike many of the previous studies where more emphasis has been placed on structured text for such tasks. The classification approach based on fastText models can scale up to millions of classes, exceeds th...
Method
The recurring revenue business model has become an attractive option for both customers and business owners. With its different types adopted across various business domains, the recurring income business model is gaining enormous popularity. However, like any business model, the recurring revenue model is not without its challenges. So when implem...
Conference Paper
Full-text available
Predictive analytics is one of division of advanced analytics usually utilized for predicting unacquainted forthcoming events. Techniques like data mining, modeling, artificial intelligence, statistics, and machine learning are utilized in predictive analytics for analyzing current data and predicting unacquainted forthcoming events. The paper is a...
Book
This proceedings contain papers presented at the first international conference of Dr. D.Y. Patil B-School on “Embracing Change & Transformation - Breakthrough Innovation and Creativity” from March 23, 2021 to March 25, 2021 in online mode. The purpose of the conference was to provide a platform to understand how the usinesses and educational secto...
Method
The proposed solution towards the problem of statements is stated and concluded that the marketers must try to understand consumer behavior in order to deliver greater consumer satisfaction. Understanding who and why individuals or groups buy products and services helps marketers design more attractive marketing programs. If an organization can det...
Method
The concluded part of the said problem of statement is stated that once start using CRM software properly, you will see how important CRM is to your business profit and office operation.
Method
It has been stated that the system and method for selling project-based services application software in the present era are playing a vital role toward the consumer satisfaction in terms of the uses of the upcoming technology that are reducing the customer efforts and providing a drastically growth for the businesses. The defined methods and techn...
Conference Paper
Full-text available
'Digital' has become a major part of daily life. All industries have adapted faster to the digital age. However, other than the internet, digital marketing was not entirely acceptable to the pharmaceutical industry. More pharmaceutical companies use social media or e-commerce sites as digital marketing channels in this period. This allows consumers...
Conference Paper
Full-text available
The online education system has got a major boost in recent years. Social distancing as a norm has created a big opportunity for the online education system. Content-wise the educational material may not change. But there is a drastic change in the “supply chain” and “logistics” of the delivery system of education. Hitherto students were going to t...
Conference Paper
Full-text available
Customer relationship management (CRM) is an integration of people, processes and technologies aimed at mitigating customers in the company. CRM has evolved from the advances in information technology and customer-focused organizational changes. CRM companies will reap the benefits from customer loyalty and long-term profitability. However, many en...
Conference Paper
Full-text available
The implementation of the Customer Relationship Management (CRM) framework is a complex and daunting task that calls for the entire organisation to be improved. CRM is being introduced by more and more companies to achieve a sustainable competitive edge over competition. However, many of them do not achieve the expected performance or fail ultimate...
Conference Paper
Full-text available
Digital marketing is an excellence to market products or services using new technologies, especially on the Internet, but frequently on smartphones, displays and other digital platforms. The way digital marketing has progressed since the 1990s and 2000s has transformed the use of technology and digital marketing by products and organisations to mar...
Conference Paper
The impact of Covid-19 has been anticipated as more awful than the Great Depression of 1930. Consistently analysts and agency reports are plunging into new bottoms of a tumbledown in economic activities. Indian economy, however, has a somewhat slightly different story to tell at this hour of crisis. The silver lining for the Indian economy originat...
Chapter
The Survey of Expert Tutoring looks at ways to advance teaching pedagogy it addresses the potential flaws and alternate methods for creating an expert method, and provides some strategies for coping with them. The cognitive tutoring framework details, undefined domains, and case-based design methodologies describe the problem. Systems to Developmen...
Chapter
Artificial intelligence (AI) is mostly a computerized thinking area, and has always been a key part of digitization, capturing significant eyes in the computerized world. In the paper creator aims to carry out a short audit of the different AI calculations which are used most everywhere and are therefore the most relevant mainstream. In order to he...
Chapter
A great leap forward in customer loyalty has been made due to advances in real-time technology like cloud computing. Inexpensive storage has drastically reduced the cost of data storage, and resulting in more effective data management. On-the-the-the-fly demand, customers have varying needs with finite resources, it is difficult to meet all of the...
Chapter
This Book chapter deals with the issues around data mining and security. Data-storing and data-searching, for fun and profit. Also, in the military, which relies on discipline and routines to a greater degree, maintaining a stable operational security is a challenge for mining machines. The level of vulnerability affects the likelihood of a securit...
Chapter
Bioinformatics is essentially the way biological data are stored, organized, retrieved and analysed. Organisms' protein sequences are stored in libraries and can be retrieved on demand. This paper explores bioinformatics in depth with the definition of different research approaches and its significance. Any time a new virus is present discovered, i...
Method
The proposed solution towards the problem of statement customer interaction using predicted transaction values is stated and concluded that the consumer satisfaction and prediction of his or her behavior for product and services play a significant role towards the company growth.
Article
Full-text available
In today's global scenario world is witnessing major changes on various fronts. Even Hospitality industry is influenced by this. As hospitality industry is extremely competitive it is necessary for the hoteliers to keep a track of these changes and trends which are happening in this industry. One of the ways to ensure the success of the hospitality...
Article
Full-text available
The purpose of the study was to analyse the perception of selected public and private sector banks' employees towards CSR. A structured questionnaire was used as a research instrument for data collection. The present study was based on the simple random sampling method. The sample size was 316 employees of selected public and private banks. The sta...
Article
Full-text available
Emotional Intelligence (EQ) is a set of skills that enables an individual to recognize, appraise, and manage their own emotions and the emotions of others. It is "a person's ability to monitor their thoughts and feelings in light of changing contexts, identify the emotions of others, use emotional information to guide thinking and behavior, and reg...
Book
This book on Caselets in Business contains small caselets dealing with contemporary management issues that serve as pedagogical tools in management teaching and executive education. These caselets will act as a ‘Sage on Stage’ when the classroom instruction involves a topic-specific, class-specific mode of delivery.
Article
Change is the only constant thing and management education is no exception. While management education is constantly evolving, below are the key impact factors that will drive future changes. First, technology will be one of the most important skills to be learned. Data is the next oil and big data, AI, data analytics, etc. skills will be in high d...
Chapter
In recent years, the number of Customer Relationship Management (CRM) implementations has risen significantly. However, there is no academic analysis of the problems relevant to the application of the definition. This book chapter provides a small contribution by reviewing a case study of a CRM implementation in a manufacturing business. The case s...
Chapter
E-commerce has evolved as a versatile tool to serve consumers with internet purchases and marketing integration. While an integrated self-service solution for consumers, e-CRM systems are not based on meeting each customer's needs effectively. The aim of this thesis is to discuss the idea of e-CRM and its various techniques in the creation of custo...
Chapter
Customer relationship management is a difficult and dynamic activity that involves changes in the organization. In order to gain sustainable competitive advantages over competitors, more and more companies are starting to adopt CRM. Many do not, however, achieve or eventually miss scheduled outcomes. The purpose of this study is to examine the crit...
Chapter
E-commerce is a new business model in the world; it has triggered a major change in the mode of production of the whole world. With the rapid development of enterprise information technology and Internet technology, e-commerce has become a key means of modern enterprise competition. Faced with increasingly severe limit of resource and increasingly...
Chapter
Customers are the target of effective Marketing Campaign growth. The retention of customers is of value for the measurement of profits of different organizations. The effectiveness of the CRM process depends on the active participation of all managers and employees in the banking sector, a special 'connection' exists between the bank and the custom...