Atul Kumar

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Verified

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• Doctor of Philosophy
• Dean & Professor at Dr. D.Y. Patil Vidyapeeth, Pune

Purpose The purpose of this study is to evaluate the sustenance of quality over the long run by higher education institutions (HEIs) as measured by the accreditation scores in two consecutive five-year cycles of accreditation, which is a global quality practice. It also aimed to uncover the causes of the decline in the quality performance of the ma...

This paper, presents the case of the South African Revenue Service (SARS), whose strategic planning reflects features of the balanced scorecard (BSC) approach. The strategic plan documents of the SARS were examined. Applying manifest and latent content analysis it is highlighted how the mission, vision, and strategy have been translated into object...

Cloned journals develop a mirror image of reputed journals and attract more articles than predatory journals. Journal of Positive School Psychology (JPSP) is one such Scopus indexed journal that has been cloned and used as a case study for this article. JPSP (cloned journal) has published over 3,000 articles in its last four issues (2nd to 5th) of...

The Indian government enacted the Right to Education Act (RTE) to provide free and compulsory elementary education to all economically underprivileged children between ages 6 and 14. All schools, including private schools, are required to reserve 25% of their enrollment slots for such students, with the government shouldering their fees. While stud...

Purpose The purpose of this study is to identify and address significant quality gaps present in business school dissertations in India. Dissertations, an integral and a special component of the overall business school learning process, acquaint students with the practical business world. Design/methodology/approach The authors benchmarked the dis...

Objective. This study aimed to understand the reasons for the non-sharing of datasets by Indian social science doctoral researchers and to determine whether researchers fully understand the significance of dataset sharing. Design/Methodology/Approach. A quantitative methodology was employed, entailing the administration of a questionnaire to 361 re...

Objective. CiteScore has become a widely used tool for assessing journal performance in recent years. This paper aims to show the limitations of the plain CiteScore and propose a better alternative: the weighted CiteScore, which captures the percentage of publications cited and improves journal ranking. Design/Methodology/Approach. Using an explora...

Purpose-Accreditation, a proven quality strategy, can help educational institutions at all levels in attaining Sustainable Development Goal 4 (SDG4). The purpose of this study, therefore, is to gain insights from the literature on accreditation and quality assurance and understand the focus areas of existing research. The study also aims at finding...

This case study focuses on Tech Mahindra’s sustainability metrics for its human capital. The company rightly focuses on human capital as it is the most important input for the company. The outcome is measured in terms of satisfaction surveys and attrition rate. The company has done well on some of the metrics, however, needs to improve the retentio...

This case study focuses on HCL Technologies’ CSR activity. The company’s CSR activity is carried out through HCL Foundation. The Foundation has three flagship programs – HCL Samuday, HCL Grants and HCL Uday. While HCL Samuday and HCL Grants are focused on rural development, HCL Uday is focused on urban areas where HCL operates. These flagship progr...

Objective: This research investigates the influence of brand equity on parents' purchase intentions for educational toys in India, with a focus on brand awareness, brand association, quality perception, and loyalty. Methods: A structured questionnaire with 20 closed-ended questions was delivered to parents of children aged 0 to 14 in Pune, Mumbai,...

Brain tumours are abnormal tissues with rapidly reproducing cells, posing significant challenges for identification and treatment. This study proposes a multimodal approach using machine learning and medical techniques for early diagnosis and segmentation of brain tumours. Noisy magnetic resonance imaging (MRI) are processed with a geometric mean t...

This Conference Proceedings volume contains the written versions of most of the contributions presented during the Fourth International Conference on Harmony in Innovation: Navigating Global Business Landscapes through Emerging Technologies & Dynamic Management Strategies. This year it was organized in hybrid mode during April 03-05, 2024. The Conf...

Examinations are pivotal milestones in educational settings, serving not just as a measure of academic performance but also as a complex behavioral phenomenon. While traditional studies have explored student behaviors during examinations, the intricate, high-dimensional nature of such behaviors often escapes conventional analytical approaches. This...

In this era of rapid technological advancement, the use of digital payments is booming. It is one of the key measures being promoted by the government under the 'Digital India' campaign to move toward a cashless economy. Digital payments are made through online platforms using electronic media, eliminating the need for physical cash, and enabling p...

Hybrid marketing is a promotional strategy that includes both traditional and digital marketing. Rather than focusing primarily on online platforms or in-person touchpoints, hybrid marketing combines the two to create a more successful and comprehensive outreach strategy. It combines marketing strategies from both groups. This usually starts with d...

Introduction: The purpose of this study is to carry out a comparative analysis of the job satisfaction of nurses working in India based on the different types of the hospital they are working with. The study tests the null hypothesis that the job satisfaction of nurses from India across different types of hospitals is the same. Methods: Four hundre...

In today's highly competitive B2C e-commerce landscape, companies are in a relentless battle to both retain their existing customers and attract those of competitors. The escalating cost of customer acquisition due to increased market saturation and aggressive marketing tactics necessitates a focus on customer retention. The paper outlines a method...

This analysis examines the triumph of e-commerce, business models empowered by AI and distributed machine, learning in urban settings. Urban areas pose distinctive challenges, and opportunities due to their high population density, and diverse consumer behaviors. By capitalizing on AI and, distributed machine learning, e-commerce enterprises can ta...

This research paper examines the efficacy of taglines in enhancing brand awareness and recall within the fast-moving consumer goods (FMCG) sector in India. Utilizing a quantitative approach, a structured questionnaire was administered to a sample of 265 respondents, aiming to gather insights into consumer perceptions regarding the impact of tagline...

The declining demand for MBA programs at mid-tier and lower-tier B-schools has raised concerns about the employability of their graduates. This decline in demand prompted relaxed admissions criteria, resulting in an influx of students, potentially lowering the standards of MBA graduates and affecting their employability. A report in the Economic Ti...

In an abnormal tissue called a brain tumor, the cells of the tumor reproduce quickly. if no control over tumor cell growth. The difficulties involved in identifying and treating brain tumors Machine learning is the most technologically sophisticated tool for classification and detection, implementing reliable state-of-the-art A.I. as well as neural...

The term "Green Human Resource Management" (Green HRM) predominantly signifies the pivotal role of HRM policies and practices in advancing the broader corporate environmental agenda. It encompasses leveraging every employee as a proponent of sustainable practices while concurrently fostering heightened awareness and commitment to sustainability. Gr...

In today's global scenario world is witnessing major changes on various fronts. Even Hospitality industry is influenced by this. As hospitality industry is extremely competitive it is necessary for the hoteliers to keep a track of these changes and trends which are happening in this industry. One of the ways to ensure the success of the hospitality...

One of the most important technological trends that the hotel industry has seen in the recent times is the emergence and rise of smart technology. Implementation of modern technology in the hotels is advantageous to the guest as well as the hotels. It has been observed that modern technology is very effective in order to improve financial results a...

This paper aims to identify the importance of alternative accommodation in hostels and its popularity amongst travellers, especially the millennial market.This paper seeks to find out current trends and the best practices followed by hostels and analyse and discuss how this segment of the hospitality industry fulfils the present demand created by t...

In today's competitive world, running any business is not an easy job;it is tough whether a manufacturing unit or a hotel. A hotel consists of many operational areas such as F&B Production and Service, Housekeeping, Front office and administration, which must be appropriately managed to achieve success, but today the business scenario has changed....

This edition has incorporated around 10+ social science insights. In the past, every chapter concluded with a compilation of supplementary readings. This modification has been implemented with the intention of emphasizing our emphasis on contemporary resources that students can employ to resolve marketing issues, analyze marketing scenarios, financ...

Taglines have been a part of the branding strategy for a long time. They help to strike a chord with the targeted audience and convey the intended message. Taglines are known to help the target market recall the brand. There are taglines which are popular in the market and help strengthen the brand recall. Coca-Cola, the brand name which requires n...

In an era dominated by digital interactions, where consumer choices are influenced by online engagement, this research embarks on a comprehensive exploration of the intricate interplay between short-term surges and enduring, long-term sustenance of customer loyalty resulting from social media advertising campaigns targeting packaged baby food brand...

Promotional strategies are now an integral part of the marketing of the corporate hospital. It helps hospitals to keep continuous engagement with customers. Various promotional activities need to be planned to remain in this competitive environment & it’s very crucial to create a patient base for constant growth & expansion. Before visiting any hos...

In today's time, with tech-savvy parents and technologically aware children, brands need to have a solid social media presence. The user-generated social media content builds a strong brand image and develops better customer engagement, eventually leading to better sales and repeat purchases. This chapter highlights the importance of user-generated...

From the financial year 2014-15, the Indian corporate sector was made to comply with a newly introduced Sect. 135 (5) by the Companies Act of 2013. The rule required select companies to spend 2% of their average net profits on CSR initiatives. This paper tries to find if the companies have complied with the provision based on data for six financial...

The National Education Policy (NEP) 2020 underscores the importance of accreditation and introduces the “National Accreditation Council” as its overarching body. The NEP envisions a 15-year phased approach, emphasising graded accreditation and institutional autonomy, aiming for all higher education establishments in India to evolve into self-govern...

Over the last few years, CiteScore has emerged as a popular metric to measure the performance of Journals. In this paper, we analyze CiteScores of the top 400 Scopus-indexed journals of 2021 for years from 2011 to 2021. Some interesting observations emerged from the analysis. The average CiteScore of the top 400 journals doubled from 16.48 in 2011...

Models for detecting network traffic anomalies based on deep learning usually exhibit weak generalization, confined representative capacity, and low real-world adaption. In light of this, a multi-scale memory residual network-based model for identifying network traffic anomalies is proposed. The distribution analysis of the three-dimensional featur...

A portable dongle for cyber security and protection

CNN have been utilized in many domains and have revolutionized the field of computer vision, natural language processing and vehicular network management. CNNs are loaded with a number of advantages over the current methods of controlling vehicular networks. For instance, they can effectively handle the dynamic behavior of vehicular network due to...

This article explores the challenges and trends in human resource management across the retail sector in India. The focus is on how retailers are coming to terms with wider recruitment patterns and skills sets, and how they are adapting their HR policies to suit these changes. The article also considers what this means for hiring managers in the fu...

Digitalization has penetrated all businesses, and retail is not an exception. The digital disruption has caused significant changes in which businesses were done. An important aspect of digitalization is that it has provided a competitive edge to business organizations. Retailers more digitally equipped are ahead in their business segment than thos...

This Conference Proceedings volume contains the written versions of most of the contributions presented during the Third International Conference on Enhancing Productivity in Hybrid Mode: The Beginning of a New Era. This year it was organized in hybrid mode May 29-31, 2023. The Conference provided a platform for discussing recent developments in va...

Hybrid marketing encompasses a fusion of traditional and digital strategies to create a comprehensive approach that effectively engages, communicates with, markets to, and sells products or services within the ever-evolving digital landscape. It is essential for companies to embrace a hybrid marketing mindset in their overall marketing strategy, re...

Online users are inclined to create and share product information to assist others in their decision-making process. Social media users often rely on eWOM to gather information about products or services before making a purchase. To investigate the impact of eWOM on the purchase intentions of consumer durable items, a study was conducted among 100...

The case study focuses on M&M’s sustainability metrics. The company tracks various sustainability metrics such as carbon footprint, water consumption, energy consumption, renewable energy, employee satisfaction scores, tree plantation and employee injuries. By and large, the company is on track to meet its sustainability targets. As such, M&M is a...

This case study focuses on SBI’s use of technology and advanced analytics. With nearly 80% transactions through digital channels, use of technology has assumed great importance. Big data and analytics are used to develop new products based on customer preferences and behavior. Analytics has various applications such as cost efficiency, business opp...

Adani Enterprises is a leading conglomerate in India. It is present in diversified segments predominantly in infrastructure. It has a successful track record of converting opportunities into scalable businesses and then listing them as independent businesses. Adani Ports, Adani Power and Adani Transmission are examples of such strategy. The group’s...

In the era of Artificial Intelligence & ChatGPT, the means of providing management education have evolved with each new generation. Some of the means have not lost their charisma and Case study methodology is one of them. When comprehensive, in-depth research of the subject is needed, the case study has been referred to be one of the effective teac...

Indraprastha Gas (IGL) enjoys virtual monopoly in its business. It supplies CNG and PNG in Delhi and adjoining territories. Environmental constraints and favorable regulatory tailwinds have helped IGL to grow its business. These favorable factors have led to robust topline and bottom-line growth for the company. Strong operational fundamentals and...

A research project entitled “Challenges, opportunities, and best practices for an alumni association” was undertaken with the objectives of ascertaining the key factors that have an impact over the performance of an alumni association, understanding the challenges faced by an alumni association in its operations, and growth, and development, identi...

This edited book includes the chapters on Impact of Covid 19 On Commerce and Economics

This edited book includes the chapters on Impact of Covid 19 on Media and Entertainment.

The onset of COVID-19 has brought disruption to the global import and export market and reduced free trade between countries. According to the World Trade Statistical Review 2019, India is one of the emerging economies in Asia whose role in international trade in the global value chain is growing. But the impact of COVID-19 on India's trade is esti...

COVID-19 has affected almost every sector and finance was no exception. Even basic products and services undergo modifications and are subject to new rules. These include savings accounts and their interest rates. After the nationwide quarantine, the economy slowed down. The Reserve Bank of India (RBI) has announced a number of measures to provide...

Since a long time, there have been a greater number of calls for better transparency and accountability in real estate transactions. The laws were too ambiguous, the recourse methodologies opaque, the homebuyers unorganized, and the legal process overburdened. According to the Press note report released by Real Estate Regulation and Development Act...

When it comes to RFID applications, supply chain management is thought to be the most fertile ground. RFID in the supply chain helps to improve visibility from the site of manufacture to the supply chain, from start process to end process.

Since Trezor debuted on the market, everyone has been raving about hardware wallets since they are the most secure solution to protect your cash from theft! Keeping your coins in a cloud wallet when you're not trading with them on the platform is simply reckless throughout history's market. Taking the necessary steps can at the very least protect y...

Agricultural production is improving as a result of recent technological and scientific advances. In agriculture, identifying plant leaf diseases and improving plant leaf quality are critical. There are various laboratory procedures for identifying illnesses, but they are costly and time-consuming for farmers. Polymerase chain response, minimised f...

Agricultural production is improving as a result of recent technological and scientific advances. In agriculture, identifying plant leaf diseases and improving plant leaf quality are critical. There are various laboratory procedures for identifying illnesses, but they are costly and time-consuming for farmers. Polymerase chain response, minimised f...

In Today’s competitive world Customer intimacy have become a necessary act as compared to the past because the business is getting more and more tougher which was never in the past, today the channels of Sales and marketing are almost 50% more expensive than some years ago, currently the buyers have more power than any other time in the history of...

Many organisation have realised today that by Encouraging their guests for posting their views and experiences online, is helping them to respond positively it also helps to build the reputation of the organisation in a positive way. Currently apologizing helps the organisation in taking the responsibility for their actions, and getting rid of the...

Many organisation have realised today that by Encouraging their guests for posting their views and experiences online, is helping them to respond positively it also helps to build the reputation of the organisation in a positive way. Currently apologizing helps the organisation in taking the responsibility for their actions, and getting rid of the...

In Today's competitive world Customer intimacy have become a necessary act as compared to the past because the business is getting more and more tougher which was never in the past, today the channels of Sales and marketing are almost 50% more expensive than some years ago, currently the buyers have more power than any other time in the history of...

Credit cards can provide useful incentives and privileges, but they can also cause more harm than good if they are not utilised properly. You may choose the credit card that will cost you the least while providing the most benefits by comparing rates, terms, and fees. It is preferable if you make on-time payments and keep your credit utilisation lo...

One of your key aims should be to keep your present consumers if you want your business to succeed. It is less expensive and less time to onboard a new one, and if you have a solid retention strategy in place, backed up by a CRM that can handle the hard work, your company will make progress and sustain itself in the competition.

To be honest, supply chain management software is already overburdened. Suppliers have been using numerous SaaS applications for decades, including supply chain management, lean inventory, invoicing, and order processing. In the beginning, introducing a new tool that is particularly open and transparent instead of more typical software solutions ma...

In today's society, restaurant information is valuable. It provides you with valuable information into how the company is performing and assists you in identifying areas where it may improve. Of course, such metrics will be useless to your restaurant if you don't understand and organize information in a way that allows you to make quick decisions....

Focus on digital is a core strategy of SBI Life. The company has adopted two-pronged approach with reference to its digital initiatives-one, focus on IT infrastructure, and two, a compatible digital strategy. These initiatives have immensely contributed in terms of both improving the operational efficiency and business growth. At the same time, the...

DMart is India's most successful retailer. It has managed to post phenomenal growth across financial and operating parameters. DMart's strategy to ramp up its operations and offer cheaper merchandise has worked well. The company has grown its retail stores from 62 in FY13 to 176 in FY19. The revenues have grown by 33% during FY 15-19 and net profit...

Organisations spend substantial amounts on sales promotion of goods and services. They ought to know the effectiveness of the sales promotion activities. To evaluate this effectiveness, different metrics are used. These include profits, return on investment, sales volume, pull-forward, halo, can-nibalisation, engagement of old customers, customer s...

Studies have found individual consumption behaviour to be the propellant for the prevailing unsustainable development and hence has become the focus point of the policy makers, researchers environmental and social sciences. The promotion of sustainable consumption behaviour has thus found its place on the agenda of many prominent institutions and p...

The period of pandemics opened the door to many opportunities. The world witnessed a massive surge in technology-based processes. The impact is reflected in every aspect like business, education, and society. This edited book attempts to capture and showcase the changing landscape of business, education, and society to the audience who have had the...

Sales promotion in international marketing is somewhat different from domestic markets for a few reasons. Adequate information may not be available with the exporter to make sales promotion decisions. At the same time, customers from the foreign markets may not know the exporter and his products well. Further, the exporter might face resource const...

This Conference Proceedings volume contains the written versions of most of the contributions presented during the Second International Conference on Fostering Resilient Business Ecosystems and Economic Growth: Towards the Next Normal. Like in the previous year, it took place online from April 27-29, 2022. The Conference provided a setting for disc...

Regarded as Open Internet Order, earlier, Net neutrality is based on the notion of how fairly is it used i.e. there should be no blocking, throttling or paid prioritization. This facility makes sure that the traffic is operated on fairly on the basis of content and not the origin. This study is based on understanding the impact of net neutrality an...

Due to Corona pandemic all sectors of businesses shifted to online platforms, for their survival. Increased level of online shopping was seen due to imposed lockdowns and social distancing. Online shopping has number of advantages but there are certain disadvantages associated with the same and hence it’s important to be cognizant of such consequen...

In India, the mobile phone revolution has changed several aspects of life, especially the business of advertising and marketing. Influencer marketing on social media using endorsements and product mentions from influencers that was earlier confined to celebrities and bloggers has grown bigger. Brands are re-imagining their businesses of marketing t...

It is truly a joy and an honour to participate in the combined Virtual International Conference on Multidisciplinary Research-2022 [vICMR-2022] organised by the Association of Indian Biologists (AIB) and the Global Academics and Researchers' Association (AGAR) Tamil Nadu. This continues to be a history because of its great global response. I am cer...

The primary research objective is to determine the influence of Vocal to Local strategy on retail sector in India. The setting for this study was the retail industries of Maharastra. Qualitative semi-structured in-depth interviews were conducted with seven retailer industry of MaharsastraThe result of study showsretail industry had experienced the...

The Internet seems to be the new delivery channel in the banking sector. Factors such as the security of personal data or the reliability of a financial institution have been identified as the determinants of electronic-banking adoption. In this paper, we have tried to analyse customers perception and awareness towards e-banking, problems faced by...

Eicher Motors is a leading auto player. It is the owner of the iconic Royal Enfield motorcycle brand. It commands 25% market share in 125cc+ category and 95% share in 250cc+ category. Its volumes have risen at a stellar CAGR of 30%+ over the last ten years. This volume growth is supported by the developing economy and its favorable demographics. Ri...

Infosys is a leading IT services company. Not only has it done well in terms of financial performance, but also it is a very good corporate citizen. The Companies Act mandates large companies to spend around 2% of its annual profits towards CSR activities. Infosys has long ago started its CSR activities. The company’s CSR activities are broad based...

Kaveri Seeds is one of the leading seed creating companies in India. With more than three decades of industry experience, it has arisen as a chief multi crop seed creating Company in India. Over the years, the Company has enhanced farmer trust by giving a complete seeds basket, involving Field and Vegetable crop seeds. Backed by its solid R&D progr...

This volume attempts to shed light on cases that are Illustrative as well as Exploratory in nature. Fictional cases and real data-based cases are incorporated in this issue. We have received a diverse range of cases from HR, OB, Marketing, strategy, IT and Tourism domains. We would like to thank all the authors and reviewers for supporting this boo...

Machine Learning is one of the importantareas for modeling the data and itcan be saidthat this is the core part of the field of Data Science. Supervised Machine Learning (SML)has many algorithms to train the machine. The decision tree as the classifier is used to trainthe model based onthe categorical label and the Decision Tree as Regressor is use...

The Internet has become an inseparable mode of a delivery channel in the banking sector. Since the security of customers’ data has thus become most crucial for bank officials, the adoption of e-banking majorly depends upon the reliability of its operations. This study mainly intends to find out how security concern impacts e-banking users and their...

The World of Business has been surrounded by a whirlwind of activities, From industrial revolution Marketing 1.0 the product-centric era where Marketing as a concept was new to the world, it was confined to selling and pushing the product to the consumers, to the age of Information technology Marketing 2.0 the customer-centric era where consumers b...

Derzeit gibt es mehrere Wertpapiermakler, die auf dem Markt für den Aktienhandel verfügbar sind. Die verfügbaren Wertpapiermakler sind jedoch komplex und nicht sehr benutzerfreundlich für einen neuen Anleger. Anleger, die in Wertpapiere wie Aktien und Anleihen investieren, dürfen ihre Portfolios nicht selbst verwalten, sondern müssen sich bei der V...

Früher hatten die Verbraucher die Wahl, wenn sie warme, zubereitete Lebensmittel wünschten. Einige Verbraucher gingen in ein Restaurant oder einen anderen Lebensmittelbetrieb, wo diese Speisen zubereitet und vor Ort verzehrt wurden. Andere Verbraucher gingen in ein Restaurant oder einen anderen Lebensmittelbetrieb, kauften warme, zubereitete Speise...

Ein Assessment ist eine Art von Bewertung zur Messung von Informationen, Fähigkeiten, Fitness und vielen anderen Dingen in der Gruppe der Prüflinge, wobei ein Assessment auf Papier oder einem PC durchgeführt werden kann. Früher wurden die Fragebögen zur Hälfte ausgedruckt und einige Tage oder Monate vor der Prüfung an mehrere Zonen verteilt, wobei...

Organisations spend substantial amounts on sales promotion of goods and services. They ought to know the effectiveness of the sales promotion activities. To evaluate this effectiveness, different metrics are used. These include profits, return on investment, sales volume, pull-forward, halo, can-nibalisation, engagement of old customers, customer s...

E-commerce is an undeniable growth opportunity. The infrastructure of e-commerce has been successful in making their system resilience in this age of VUCA (volatility, uncertainty, complexity and ambiguity). Besides during the time of pandemic, e-commerce have accomplished in meeting the demand of the consumers crossing various obstacles and scarci...

The primary research objective is to determine the influence of Vocal to Local strategy on retail sector in India. The setting for this study was the retail industries of Maharastra. Qualitative semi-structured in-depth interviews were conducted with seven retailer industry of Maharsastra The result of study shows retail industry had experienced th...

Our Invention “Immediate Lowest Amount Flight Tickets Management System” is the discoveries of an examination that analyzed the most reduced airfares of full-administration network transporters and minimal expense aircrafts and planned the expense distance among any country to any country communities. The review examined return air tickets for thre...

This analysis aimed to ascertain the impact of entrepreneurial leadership and human resource management on food industry success. The design used in this analysis was conclusive, and the test was causal. The population was the owner of the food industry. The procedure used to select the sample was essential random sampling with 50 participants. The...