Atilla Wohllebe

Atilla Wohllebe
University of Applied Sciences of Wedel · E-Commerce

Master of Science
University Lecturer for E-Commerce & Digital Business Models at University of Applied Sciences Wedel, Germany

About

44
Publications
10,498
Reads
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69
Citations
Introduction
Atilla Wohllebe works as a university teacher for e-commerce and digital business models at University of Applied Sciences Wedel, Germany. His research topics include mobile apps & digital marketing, e-commerce & retail, and agile working methods.
Education
September 2019 - September 2023
MATE Hungarian University of Agriculture and Life Sciences
Field of study
  • Doctoral School in Management and Organizational Sciences
October 2014 - September 2016
October 2011 - September 2014
Hamburg School of Business Administration
Field of study
  • Business Administration

Publications

Publications (44)
Poster
Full-text available
Both the smartphone in general and mobile apps in particular are playing a decisive role in shaping the customer-facing digitization of retail. By leveraging augmented reality technology, mobile apps can be used to help consumers find products in a store through in-store navigation (ISN). This poster uses a survey of 1,500 consumers and a structura...
Article
Full-text available
The arrival of new technologies in Hearing Healthcare is evident. The ability to connect hearing aids to smartphones via Bluetooth has opened up a host of new possibilities. By using an associated app, it is possible, among other things, to make an appointment with the Hearing Care Professional remotely. This function is nothing other than a furthe...
Article
Full-text available
Augmented reality (AR) has become increasingly important in recent years and is already being used in many areas. AR is also increasingly penetrating the retail sector as a functionality of mobile apps. At the same time, companies must meet user requirements when developing AR features. This case study exemplifies how the User Centered Design frame...
Chapter
In the context of the SARS-CoV-2 pandemic and the increasing digitization of stationary retail, mobile apps in retail (MAR) have gained attention among many consumers. This study examines how the frequency of MAR usage changed before and during the pandemic and how consumers estimate how MAR usage will evolve after the pandemic. Additionally, the r...
Chapter
Against the backdrop of increasing digitization, many retailers are trying to better reach their existing customers with the help of mobile apps. For the growth of an app and the satisfaction with it, the willingness to recommend this app by existing users is of great importance. This paper develops a structural equation model that relates the will...
Book
Dieses Buch bietet einen verständlichen und praxisnahen Einblick in die Methoden zur systematischen Analyse von Geschäftsmodellen. Strategie-, Business Development- und Innovationsverantwortliche erhalten mit dem Business Model Canvas, verschiedenen Systematisierungsansätzen und den spezifischen Wirkungszusammenhängen digitaler Geschäftsmodelle das...
Article
Full-text available
The retail industry is facing the challenge of digitization. On the one hand, the share of online shopping in total retail sales is increasing. On the other hand, consumers increasingly expect digital services. At the same time, the spread of smartphones and therefore also mobile apps has been growing for years. More and more retailers are therefor...
Chapter
Full-text available
Organizations generate knowledge on a regular basis. As they face the challenge of capturing, sharing and applying this knowledge, a study on non-profit organizations has found four elements on organizational learning. This essay applies the elements, processes and methods of the agile framework Scrum on those elements of organizational learning. T...
Article
Full-text available
For economics, Nobel laureate Richard H. Thaler has called for understanding humans more as Homo sapiens and less as homo economicus in order to bring research closer to reality. This essay applies his critique to the study of consumer behavior and its relevance in corporate practice. The author criticizes that the findings of consumer behavior res...
Book
With their diverse features and thanks to their widespread use, smartphone apps offer numerous possibilities for use in stationary retail. This essential offers a well-founded introduction to the topic with an overview of selected application possibilities and practical examples. In addition to an introductory market overview, user preferences and...
Article
Full-text available
Stationary retail is increasingly under pressure. Digitization continues to advance rapidly and allows retailers numerous opportunities for innovation. Accordingly, the evaluation and prioritization of digitization projects is a challenge. This paper presents the CIES Model (German original: "KIEN" Model), which was created by Deckert and Wohllebe...
Chapter
The importance of marketplaces in e-commerce has increased. More and more merchants are trying to use e-commerce platforms as a distribution channel. With the increasing competition, merchants are faced with the challenge of continuing to sell their products to consumers through marketplaces at a profit. This is especially true if the consumer has...
Article
Full-text available
With the increasing relevance of mobile apps for companies, push notifications to address app users are also becoming more important. While the acceptance factors of push notifications have already been extensively researched, the effect of the different design elements on user interaction by opening the mobile app is still completely unexplored. B...
Article
Full-text available
With the increasing relevance of information technology and software development in particular, the popularity of agile working methods like Scrum and Kanban has grown significantly in recent years. Characteristic for many agile frameworks like Scrum is the work in cross-functional teams. While this has many advantages in development, cross-functio...
Article
Full-text available
With digitization and the spread of smartphones in many areas of life, mobile devices have also become increasingly relevant in education. While comprehensive research exists especially for smartphone use among teenagers and students, the findings for elementary school students are limited. Based on a survey, this case study provides exploratory in...
Article
Full-text available
The relevance of smartphones and mobile apps has increased significantly in recent years. Increasingly, companies are trying to use mobile apps for their business purposes. Accordingly, the role of app marketing has become more important. Nevertheless, there is no uniform understanding of the term "app marketing". Based on scientific and gray liter...
Article
Full-text available
Push notifications are a core functionality of mobile apps and allow app publishers to interact with existing app users and send promotional content. Since every push notification can also interrupt or annoy app users, the frequency of push notifications is a critical success factor. This study investigates how different frequencies of push notific...
Article
Full-text available
Hearing Healthcare is in midst of a paradigm shift and the use of mobile health technologies plays therefore a major role. Through the Bluetooth connectivity between the hearing aids and the smartphone with an accompanying app, the HCP can remotely access hearing aid settings during an online video session. In this study, 30 subjects were divided i...
Chapter
In the context of managing digital enterprise transformation, the generation and distribution of knowledge across the entire organization is of great importance: Because existing processes are being questioned and activities are changing, the promotion of organizational learning should be part of the digital transformation strategy. This chapter us...
Article
Full-text available
Background: With digitization and the spread of smartphones, mobile apps have become significantly more relevant in recent years. Research into the acceptance of mobile apps as a technology often focuses on the application of the Technology Acceptance Model (TAM). Nevertheless, there are some examples in the research that do not apply the TAM and h...
Book
Das Aufkommen des Internets und insbesondere die Verbreitung von Smartphones haben den E-Commerce in Deutschland und weltweit wachsen lassen und setzen den stationären Einzelhandel wirtschaftlich unter Druck. Mit der Digitalisierung eröffnen sich aber auch neue Chancen für stationär tätige Handelsunternehmen entlang der gesamten Wertschöpfungskette...
Chapter
Der stationäre Einzelhandel ist für viele Menschen in ihrer Lebensführung tagtäglich relevant und bietet für Digitalisierung ein reichhaltiges Praxisfeld, das durch vielfältige Taktiken und Technologien gekennzeichnet ist. Orientiert am hier vorgeschlagenen KIEN-Modell zur Charakterisierung von Maßnahmen der Digitalisierung finden Gedanken zu Kunde...
Chapter
Die Verfügbarkeit eines Produktes in einer bestimmten Filiale über das Internet prüfen, mit der In-Store-Navigation auf dem Smartphone in Windelseile zum passenden Regal gelangen, kurz noch die digitale Preisanzeige ablesen und anschließend im Self-Checkout bezahlen; so oder so ähnlich könnte die digitale Realität im Einzelhandel in Zukunft – und i...
Chapter
Der stationäre Einzelhandel in Deutschland befindet sich bereits seit Jahren unter Druck. Ein wesentlicher Grund dafür liegt im digitalen Wandel der Branche: Auf der einen Seite wächst der Anteil des E-Commerce-Umsatzes am Gesamtumsatz des Einzelhandels, auf der anderen Seite verändert sich auch der stationäre Einzelhandel selbst durch Digitalisier...
Chapter
Es werden entlang ausgewählter Aspekte der Wertschöpfungskette im Einzelhandel Möglichkeiten dazu skizziert, wie Händler die Entwicklungen rund um Digitalisierung für sich nutzen können. Hierbei fokussiert unser Blick auf Zielsetzungen verbunden mit Kundennutzen und Implementierung sowie Effizienz und Nachhaltigkeit. Die Ausführungen sind mit Praxi...
Conference Paper
Full-text available
With the spread of smartphones, the relevance of mobile apps has also increased. More and more retailers are trying to use mobile apps for business purposes. Providing right features being relevant for the user is of great importance for the successful establishment of apps. This paper examines 25 apps from Germany's largest retailers to determine...
Chapter
Die vielfältigen Einsatzmöglichkeiten von Smartphone Apps im Kontext des Einzelhandels bieten große Potenziale für Händler und Verbraucher; angefangen bei der Nutzung als Marketing- und Kundenbindungsinstrument, über die Vereinfachung des eigentlichen Einkaufens bis hin zur Transaktionsabwicklung und dem After-Sales-Prozes. Gleichwohl scheinen die...
Chapter
Im Folgenden werden insgesamt zwölf Möglichkeiten beschrieben, wie Smartphone Apps zur Verbesserung des stationären Einkaufserlebnisses beitragen können.
Chapter
Der stationäre Einzelhandel befindet sich inmitten eines umfassenden, strukturellen Wandels, der nicht nur, aber auch durch die Digitalisierung getrieben ist. Dank der weiten Verbreitung von Smartphones und der hohen Akzeptanz von Smartphone Apps bietet eben jene Digitalisierung auch Chancen, diesem Wandel zu begegnen. Die Vorstellung diverser Eins...
Article
Full-text available
Online marketplaces are becoming increasingly important for many traders. At the same time, price transparency is a challenge. To secure their profit margins and to be able to convince consumers outside of pricing, it is therefore important for retailers in online marketplaces to understand which factors besides pricing influence the purchasing dec...
Article
Full-text available
With the increasing relevance of smartphones, more and more companies are trying to use mobile apps for their business purposes. At the same time, the digital transformation and online trade are putting increasing pressure on the stationary retail trade. Many retailers are therefore looking for ways to use mobile apps to attract new customers or re...
Article
Full-text available
With the spread of mobile apps among consumers, they have also become increasingly important for e-commerce companies in recent years to attract customers. A central challenge in the use of mobile apps by companies is the acquisition and activation of new app users. This case study examines how incentives like coupons and bonus points to download a...
Article
Full-text available
Mobile apps have become increasingly important in the retail sector in recent years. A central challenge for retailers is the acquisition of new users for their mobile apps. A potentially interesting target group for this can be a company's existing, satisfied customer base, whereby customer satisfaction is often measured by the willingness to reco...
Article
Full-text available
Using push notifications, companies can address their smartphone app users with advertising messages. Each of these notifications can mean added value for smartphone users in terms of content, but also disruption and interruption. It is therefore important for advertisers to understand how the frequency of message delivery influences consumer accep...
Book
Online-Marktplätze haben in den letzten Jahren im E-Commerce massiv an Bedeutung gewonnen. Immer mehr Händler entscheiden sich deshalb, ihren Vertrieb stärker auf Plattformen wie Amazon zu fokussieren. Gleichzeitig bedeutet die Präsenz auf Marktplätzen auch eine hohes Maß an Transparenz. Konsumenten können auf einen Blick zahlreiche Anbieter für ei...
Article
Full-text available
With the website OurWorldInData.org economist Max Roser, University of Oxford, explains to make progress against the world’s largest problems by making corresponding research and data publicly available. This discussion paper addresses the question of how Our World In Data contributes to solving the challenges of climate change based on the article...
Article
Full-text available
With the spread of the Internet, e-mail has also steadily gained in relevance over the past years and decades. Especially in the form of newsletters, e-mail marketing is probably the most important channel of digital dialogue marketing today. This paper examines the carbon dioxide emissions of advertising e-mails in Germany on the basis of existing...

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Projects

Project (1)
Archived project
The book "Digitalisierung und Einzelhandel: Taktiken und Technologien, Praxisbeispiele und Herausforderungen" (German; English translation: "Digitization and Retail: Tactics and Technologies, Examples and Challenges") was published in March 2021 by Springer. It provides a compact overview how retailers can benefit from digitization. I contains a market overview, concrete tactics and technologies, examples from companies, and challenges.