Astri Rumondang Banjarnahor

Astri Rumondang Banjarnahor
  • Doctor of Business Administration
  • Trisakti University

Lecturer at Institute Transportation and Logistic Trisakti, Jakarta-Indonesia.

About

45
Publications
116,070
Reads
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341
Citations
Current institution
Trisakti University
Education
September 2017 - December 2023
Universitas Jenderal Soedirman
Field of study
  • digital marketing

Publications

Publications (45)
Article
Full-text available
Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan keterampilan branding dan pembuatan konten kreatif bagi pelaku UMKM. Melalui pelatihan branding dan teknik pembuatan konten visual (fotografi dan videografi produk), peserta diajarkan untuk membangun identitas merek yang kuat dan memaksimalkan pemasaran digital. Mitra pengabdian ini ad...
Article
Full-text available
The aviation industry has increasingly turned to digital marketing to stay competitive and meet evolving customer expectations. This study conducts a Systematic Literature Review (SLR) to analyze emerging trends and best practices in digital marketing within the aviation sector. Utilizing articles from the Scopus database published between 2016 and...
Article
Full-text available
Using social media via electronic devices and Internet connection has become a part of life in the current day. This is altering how individuals look for information to satisfy their requirements. These modifications affect marketing activities and styles. The marketing strategy becomes simpler, and product options adjust to client wants. Social me...
Book
Full-text available
Digital marketing continues to evolve rapidly along with technological advancements and changes in consumer behaviour. One of the major trends in digital marketing today is the use of Artificial Intelligence (AI) and Machine Learning. These technologies allow companies to analyse consumer data in greater depth, personalise content, and predict futu...
Book
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Airline Marketing : Best Practice from the Industry
Book
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The book "Airline Marketing" explores the history and evolution of aviation from early human efforts to fly to the development of the commercial aviation industry. Focusing on the crucial role of the aviation industry in the global economy, it highlights how airlines and related actors like airports and regulatory bodies interact to provide air tra...
Book
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With the rapid advances in information technology and changes in consumer behaviour, the world of marketing is facing a new era filled with both challenges and opportunities. The book, entitled "Advanced Marketing Strategies: Integrating Theory and Practice", seeks to bridge the world of marketing theory with its application in contemporary busines...
Book
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This book presents a comprehensive view regarding strategies for increasing the sales performance of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia through the use of social media as the main platform. The focus on values integration as a strategy that benefits all parties involved and the utilization of Service-Dominant Logic (SDL) as a...
Book
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Policies and strategies play an important role in company activities. The process of creating and developing corporate goals is defined as business strategy and corporate policy. In this case, to gain a competitive advantage and carry out company plans, company leaders must work within a predetermined structure. Implementation of strategic manageme...
Book
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This book provides a holistic view of the role of HR in organizational change. It builds on various theoretical models of change and provides a dramatic set of issues in change management to get the big picture for HR managers and interweave the why, how, and what perspectives for change management. Human Resource Management for Organizational Chan...
Presentation
Explain the functions and differences between Electronic Commerce and social commerce
Book
Full-text available
In an increasingly complex era, sustainability has become more than just a trend and is key to long-term success in the business world. Sustainable business is not only about environmental sustainability but also about creating sustainable value for all stakeholders, including the company itself. In order to manage a business with a focus on sustai...
Article
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In the digital era, the transformation of payment methods has become crucial to enhancing business efficiency and competitiveness, especially for street vendors in the Gelora Bung Karno (GBK) Senayan area. The implementation of the Quick Response Code Indonesian Standard (QRIS) among street vendors enables quick, safe, and simple digital transactio...
Book
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This book portrays a paradigm shift in the business world triggered by advances in digital technology. In the ever-evolving digital era, businesses worldwide face pressure to adapt to rapid and fundamental changes. This book offers an in-depth understanding of the concept of the digital economy and how business transformation has become imperative...
Book
Full-text available
The advent of Artificial Intelligence has ignited a paradigm shift in the world of marketing. This book presents a comprehensive exploration of how AI is redefining marketing strategies and reshaping customer engagement. The introductory section provides a foundational understanding of AI and its relevance in the marketing landscape. It highlights...
Book
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In an era marked by intensified global competition for tourists, the role of DMOs in shaping the image, identity, and attractiveness of destinations has become increasingly vital. This book delves into the multifaceted strategies, challenges, and impacts that characterize the realm of destination marketing. Spanning both theoretical insights and pr...
Book
Ekonomi Digital: Transformasi Bisnis di Era Digital. Penerbit: Yayasan Kita Menulis. Buku ini membahas tentang : Bab 1 Perubahan Paradigma Bisnis dari Tradisional ke digital Bab 2 Inovasi dan Kreativitas di Era Digital Bab 3 Masa Depan Ekonomi Digital: Tren dan Prediksi Bab 4 Dinamika Pasar Digital: Tantangan dan Peluang Bab 5 Model Bisnis Digital...
Book
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Digital transformation causes major and fundamental changes in various aspects of life and organizational behavior. Transformation does not only have an impact on organizational behavior and structure as well as strategic placement, but also has an impact on all levels in the organization such as tasks, activities and office management processes. I...
Article
This study aims to enhance digital security literacy among Dompet Digital users. With the growing adoption of Dompet Digitals offering transactional convenience, digital security risks have also risen, especially among users with limited data protection awareness. The educational program focuses on introducing digital security risks, such as phishi...
Book
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Daftar 13 BAB, sebagai berikut: 1. Konsep Perancangan, Ruang Lingkup dan Keragaman Organisasi 2. Perilaku Kelompok, Kerja Tim, dan Komunikasi 3. Hubungan Industrial 4. Strategi Multibisnis dan Organisasi 5. Kepemimpinan, Kekuasaan, dan Politik 6. Struktur Organisasi 7. Lingkungan dan Perancangan Organisasi 8. Risiko Proses Bisnis 9. Konsep Manajeme...
Book
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Improving the performance of MSMEs can be done with innovations based on digital entrepreneurial technology. Changes in entrepreneurial activity with digitalization will change the MSME business pattern which is generally still traditional and at the same time increase entrepreneurial activity. Digital technology for entrepreneurship and MSMEs is t...
Book
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Main topics will cover learning to identify and evaluate innovation opportunities, assess industries, validate markets, strategies, founding teams, business models, economics of entrepreneurship, and funding new ventures which are presented in twelve CHAPTERS, consisting of: Introduction to the Entrepreneurial Process, Entrepreneurship Theory and I...
Book
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This book consists of 14 chapters that describe: Chapter 1 History of the Development of Organizational Communication Chapter 2 Basic Concepts of Communication Chapter 3 Basic Concepts of Organization Chapter 4 Forms of Organization Chapter 5 Organizational Culture Chapter 6 Flow of Communication in Organizations Chapter 7 Organizational Communicat...
Book
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This book is organized into 8 chapters: Chapter 1 Integrated Theoretical Framework: Innovation in Tourism Business Models and Design Themes Chapter 2 Effectiveness and Creativity in Making Tourism Business Models Chapter 3 Tourism Business Models in the Digital Age Chapter 4 Selection of Tourism Business Planning Ideas Chapter 5 Taxonomy Tourism Pr...
Book
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Buku KEWIRAUSAHAAN BERBASIS TEKNOLOGI ini memberikan pengenalan dasar-dasar kewirausahaan teknologi, dimulai dari proses memulai usaha baru hingga keberlanjutan kewirausahaan. Technology Entrepreneurship (Technopreneurship) membantu siapa saja yang memiliki minat untuk berwirausaha, dan memotivasi pembaca, khususnya pemula baik itu mahasiswa,...
Book
Tujuan disusunnya buku ini adalah untuk memberikan nuansa baru ilmu pengetahuan membantu para pembaca dari berbagai kalangan, akademisi maupun praktisi pendidikan dapat memahami seluk beluk Manajemen Komunikasi Pemasaran yang dipengaruhi oleh kecanggihan teknologi komunikasi dan informasi. Buku ini berisi materi yang dapat digunakan baik oleh...
Article
Full-text available
This study aimed to determine the effect of fleet availability and control on the smooth delivery of PT. Cardig Logistics Indonesia. The survey method is used as a way to collect primary data. The population is taken from employees who work in the operational section and get a sample of 30 people. The writer used a descriptive statistical analysis...
Article
This study aimed to determine the effect of fleet availability and control on the smooth delivery of PT. Cardig Logistics Indonesia. The survey method is used as a way to collect primary data. The population is taken from employees who work in the operational section and get a sample of 30 people. The writer used a descriptive statistical analysis...
Article
Full-text available
TAM (Technology Acceptance Model) is a technology application model that adopts the Theory of Reasoned Action (TRA) from Fishbein and Ajzen (1975) which is used to see the level of use of respondents in receiving information technology (Kaffashan Kakhki et al., 2020). This TRA is composed of the basic assumption that every human being behaves consc...
Article
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This study aims to investigate previous research on the co-creation of Green Service-scape Destination (GSD) specifically concerning definitions, theories used, research themes, methodologies, and contexts; studied in accordance with the perspective of Service Dominant Logic (SDL). This study used bibliometric analysis and used Publish or Perish so...
Article
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The manifestation of customer satisfaction can be seen from the pattern of consumer behavior on a product of goods and services. Many factors can influence consumer behavior, including product quality, price offered, promotion mechanism presented, ease of seeking purchase places, and many other factors that can influence it. This study aimed to exa...
Book
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Brand atau merek adalah nama, ketentuan, design, simbol atau apapun yang dapat menjadi alat untuk mengindetifikasi sebuah produk baik barang atau jasa, sekaligus menjadi pembeda antara satu penjual dengan penjual lainnya. Esensi sebuah brand tidak hanya sebatas untuk memperkenalkan sesuatu kepada orang lain, atau untuk dikenal oleh orang lain. Lebi...
Book
Indonesia menjadi salah satu negara dengan pertumbuhan e-commerce tertinggi di dunia karena makin banyaknya pelaku usaha yang mengembangkan usahanya ke arah digital dalam beberapa tahun belakangan. Tingginya pertumbuhan e-commerce juga dilatarbelakangi oleh penggunaan internet di Indonesia yang terus bertambah. Perdagangan elektronik (electronic co...

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