Aspasia Vlachvei

• Professor
• Professor at University of Western Macedonia

first_pagesettingsOrder Article Reprints Open AccessSystematic Review Environmental Drivers, Environmental Practices, and Business Performance: A Systematic Literature Review and Future Research Directions by Efthymia Iliopoulou *ORCID,Aspasia VlachveiORCID andEirini Koronaki Department of Economics, University of Western Macedonia, 52100 Kastoria,...

This paper presents a virtual trade platform to promote entrepreneurial spirit and provide a systemic approach to support businesses and consumers to successfully promote their products and services in exhibitions through virtual reality, overcoming problems of transport, cost, and weakness for their participation due to insularity. Several activit...

The aim of this work is first to contribute to a deeper understanding on which posts drive consumer engagement through literature review and second to investigate how various firm-determined characteristics of brand’s social media posts affect different types of customer engagement on brands’ posts, in case of Greek wineries’ Facebook brand pages....

Luxury brands increasingly engage in art infusion in their marketing activities. While the positive outcomes these activities are linked to have been frequently discussed, the factors leading to these outcomes are not clear yet. This paper aims explore the mechanism through which positive outcomes from art infusion arise. We draw a connection to lu...

A firm would like to know which factors are the most significant for its revenue growth and this can be a very complex problem to solve since revenue determinants can be identified by literature to be a plethora of variables. The paper provides the methodology for pinpointing the most important revenue determinants for tourism accommodation establi...

Websites have been credited as important advertising and direct marketing channels, which have the potential to revolutionize brands. Yet, several significant shifts have been taking place in regarding website elements, from the inclusion of new technologies, the reference to brand elements and the alignment with meaning created on various other so...

The use of social media has changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through improved brand awareness, increased sales, and customer engagement. However, significant challenges exist through targeted customer segmentation and cont...

The rise of the “post-pandemic new digital consumer” who cherishes personalization, demands trust and expects immersive online experiences has led brands to reexamine their online presence. Brand-driven, experiential and consistent online customer experiences are critical in this context, and it is a brand’s website that operates as a hub for its o...

This chapter aims to present how luxury brands engage in cultural production and strategically use it for the acculturation of a global consumer culture. A content analysis is adopted from interviews of luxury brands’ creative designers were analyzed through content analysis. Our findings underpin the relevance of cultural production for luxury bra...

The power of social media has grown in recent years and is a new approach that can be used by businesses to shape consumer buying behavior. Businesses are aware of the changing nature of customers’ engagement with branding and that is why they are trying to build engagement through social media. The ways of communication between companies and custo...

The purpose of this work is first the presentation and implementation of social media in Greek agri-food small and medium firms and second, the evaluation of the impact of the use of social media on the competitiveness of agri-food SMEs. We use the BCCP MODEL (brand building, community building, customer satisfaction and performance) which is a con...

Purpose This study advances knowledge of interactive marketing strategies by examining the effect of different content types on the three stages of customer engagement (CE) in social media, namely, relationship formation, engagement creation and engagement contribution, for European wine brands. Design/methodology/approach Both quantitative and qu...

The aim of this study is to identify the main factors related to social media pages, social media content, and social media advertisements that attract consumers and motivate them to purchase brands. Data were collected using an online survey of 503 questionnaires. Factor analysis on the motives for visiting social media pages revealed five factors...

This volume presents new methods and applications in longitudinal data estimation methodology in applied economic. Featuring selected papers from the 2020 the International Conference on Applied Economics (ICOAE 2020) held virtually due to the corona virus pandemic, this book examines interdisciplinary topics such as financial economics, internatio...

The objective of this study is the analysis of the current state of the EU food and beverage industry’s competitiveness. The present study aims to derive a composite indicator (Industrial Competitiveness Index, ICI) for food and beverage competitiveness using data for 28 EU countries for the period 2008–2016 and to present and discuss the results f...

This proceedings volume presents new methods and applications in applied economics with special interest in advanced cross-section data estimation methodology. Featuring select contributions from the 2019 International Conference on Applied Economics (ICOAE 2019) held in Milan, Italy, this book explores areas such as applied macroeconomics, applied...

Airbnb has grown very rapidly over the past several years, with millions of tourists having used the service. The purpose of this study is first to review the relevant academic literature and second to investigate Greek traveler’s perceptions and motivations for using Airbnb. The study involved an online survey completed in 2018 by 260 travelers in...

The purpose of this study is to analyze the factors determining consumers’ intentions to adopt NFC proximity mobile payment services (p-mps). An extended version of the Unified Theory of Acceptance and Use of Technology (UTAUT), a model that incorporates the most relevant theoretical approaches in the adoption literature was selected to investigate...

The objective of this study is to draw conclusions about changes over the crisis period in firm performance, using accounting data for 331 food and beverage manufacturing firms in the period from 2005 until 2016. The present study aims to advance our knowledge in three distinct ways: first none of the studies investigated what happened after 2012,...

In this work, an Industrial Competitiveness Index is used as a composite measure for multidimensional economic performance, covering profitability, productivity and output growth. The main advantage of this approach is the aggregation of the different dimensions of the competitiveness concept into one final index score on which an overall assessmen...

The objective of this study is to investigate the perceptions of Greek managers towards competitive advantages in case of Greek food manufacturing industry. According Porter: ?there are many sources of competitive advantage: making the highest-quality product, providing superior customer service, achieving lower costs than rivals, having a more con...

This proceedings volume aims to provide new research methods, theories and applications from various areas of applied economic research. Featuring papers from the 2016 International Conference on Applied Economics (ICOAE) organized by the University of Nicosia and the Western Macedonia University of Applied Sciences, this volume presents cutting ed...

The objective of this study is to draw conclusions about the changes in business strategies and changes in the factors affecting the competitiveness of food and beverages companies during economic downturn. The real impact of 2009 crisis in Greece on firm-level performance is investigated through two surveys. The study provides valuable insights an...

The objective of this study is to provide an empirical analysis of the role of social media and especially Facebook, within marketing and communication strategies in case of Greek wineries. We use first the suggested by the literature metrics, to evaluate the wineries’ efforts and to measure their engagement, and second a content analysis is conduc...

The objective of this study is two-fold: first, to review the academic literature pertaining to social media strategies, in case of museums, and second, to provide and empirical analysis of the role of social media within marketing and communication strategies. We use first the suggested by the literature metrics, to evaluate the museums' efforts a...

Competitiveness has been a topic of research in the manufacturing and related sectors since the early 1990s. While there is much agreement on the economic and social importance of competitiveness, it is less clear what exactly competitiveness is and what its most important determinants are. The focus of this paper is to review the literature at the...

Factors Affecting Firm Competitiveness and Performance in the Modern Business World is an authoritative reference source for the latest scholarly research on the most appropriate measures and initiatives for firms to become more competitive within various sectors. Incorporating interdisciplinary perspectives through theoretical foundations and real...

The study of motivation and satisfaction in the workplace has become a subject of intense interest amongst numerous fields of studies. However, especially nowadays, as business and organizations experiencing the effects of the worst economic recession in decades, the understanding of the importance of these concepts is essential for its continued s...

The purpose of this article is to investigate the changes in marketing strategies of Greek food manufacturing companies due to the economic crisis started in 2010. In order to achieve the above research aim, face-to face semi-structured interviews with managers of 161 established Greek firms involved in food industry were conducted. The analysis of...

The objective of this study is to examine which are the main firms’ social media efforts that influence consumer behaviour using data from Greek food manufacturing firms. We use as indicators of Facebook efforts three variables - intensity, richness, and responsiveness. Posts are also categorized according to their nature (photos, videos, links and...

One of the essential requirements for firms to achieve successfully their survival, their performance and growth during crisis period is changes in their marketing strategy. The empirical research in this paper tries to investigate the changes in marketing strategies of 92 Greek food manufacturing companies during the economic crisis started in 201...

The objective of this study is to review both the academic and industry literature on ROI of social media along with social media marketing tools, goals and measures especially in case of small and medium firms.Several researchers and experts have identified/discussed key elements from a complex set of ROI measurement issues of social media, such a...

The aim of the paper is first to review both the academic and industry literature pertaining to the effects of economic crisis on firm performance, second to improve our understanding about the performance of Greek food manufacturing firms before and during the recent economic crisis in Greece and third to test whether significant profitability dif...

In this chapter we study agro food SMEs and especially SMEs in wine sector, which combine several common characteristics and we try to make a comparison between e-marketing strategies and e-commerce adoption in wine SMEs in two European countries: Italy and Greece. Taking into account the existing literature about the use of the Internet for wine m...

The first objective of this study is to review both the academic and industry literature pertaining to social media adoption, goals and manager’s perceptions. The second objective is to improve our understanding about Greek food manufacturing social media involvement and to investigate a) factors that may explain the adoption of social media and b)...

In this chapter, the authors study agro food SMEs and especially SMEs in the wine sector, which combine several common characteristics, and they make a comparison between e-marketing strategies and e-commerce adoption in wine SMEs in two European countries: Italy and Greece. Taking into account the existing literature about the use of the Internet...

Taking into account the existing literature about developing business strategies utilizing web sites effectively, this study attempts to derive a website design framework especially for wineries that could help wine producers globally in support of their commercial activity in the pre and post selling phases as a channel of communication from and t...

Recent research on establishing a strong brand identity through web sites focus on the contributions that web site can make in three main areas: providing all the information for proving the unique and differentiated brand advantages, providing an e-commerce capability and a customized unique approach and encouraging interactive relationships betwe...

Taking into account the existing literature about developing business strategies utilizing web sites effectively, this study attempts to derive a website design framework especially for wineries that could help wine producers globally in support of their commercial activity in the pre and post selling phases as a channel of communication from and t...

Recent research on establishing a strong brand identity through web sites focus on the contributions that web site can make in three main areas: providing all the information for proving the unique and differentiated brand advantages, providing an e-commerce capability and a customized unique approach and encouraging interactive relationships betwe...

The purpose of this paper is to investigate and discuss the main branding strategies used by Greek wine producers and to highlight the opportunities. An extensive literature review relative to the question under investigation is presented. Empirical data were collected by using secondary and primary data sources. Primary data sources include semi-s...

The paper focus on differentiation strategies, on which there has been relatively little research. A literature review relative to the differentiation strategies used by Greek wine producers is presented. Particularly, the twofold aim of this paper is first, a qualitative research to investigate the differentiation strategies of Greek wine industry...

The paper focus on differentiation strategies, on which there has been relatively little research. A literature review relative to the differentiation strategies used by Greek wine producers is presented. Particularly, the twofold aim of this paper is first, a qualitative research to investigate the differentiation strategies of Greek wine industry...

The research provides the owners, operators and managers of wineries with a better understanding of the main attributes associated with wine purchasing in nineteen countries, in a way to contribute to the development of their marketing strategies and brands. According to the literature, French and Swiss consumers are positively influenced in their...

While there is much agreement on the economic and social importance of competitiveness, it is less clear what exactly competitiveness is and what its most important determinants are. The aim of this paper is first to present an extensive literature review relative to the question under investigation. Second this study aims to presents the competiti...

Purpose – The purpose of this paper is to focus on promotional strategies, on which there has been relatively little research. The aim of this paper is twofold: first to review promotional strategies used by Greek wine producers to differentiate their products and second to develop and test a model that evaluates the relative importance of advertis...

Our study examines the wine routes in Greece and analyzes various factors that contribute to their success.

The aim of this paper is to investigate whether foreign-owned firms perform significantly better than domestically-owned firms using panel data for 177 Greek manufacturing and trading firms listed on the Athens Stock Exchange in Greece, for the period 1995-2000. The t-test results indicate that there are significant differences in terms of return o...

This paper examines factors that might affect performance of cooperatives and investor-owned firms (IOFs). The empirical work tests whether significant profitability differences between the two groups exist, in the case of the Greek dairy industry, over the period 1990–2001. The relevant descriptive statistics show that IOFs are more profitable, wh...

This paper examines the factors that affect the annual growth of cooperatives and investor owned firms (IOF) in Greek diary industry over the period 1990–94. A comparison based on both cooperative principals and property rights theory is made between IOFs and cooperatives to study their characteristics. However an empirical work is required to expl...

This paper uses firm level data to examine the market power versus efficiency hypothesis by taking into consideration both the long-run behavior of profitability and the possible endogeneity bias among profitability, market share, and advertising variables. In a sample of 266 Greek food manufacturing firms in the period 1987–95, two-stage least-squ...

This paper explains the increasing difference between the profit margins of differentiated and undifferentiated Greek food manufacturing industries between 1988 and 1994, using panel data. The 2SLS results for the fixed effects model show important differences across the high, medium and low differentiated industry groups. The increasing difference...

The conventional framework for cross‐sectional studies of industrial organisation focuses on the hypothesised relations among structure, conduct and performance (SCP). This paper investigates these relationships for the food and beverage manufacturing industries in a European country, i.e., Greece. 3SLS method is used to estimate the parameters of...

The conventional framework for cross-sectional studies of industrial organisation focuses on the hypothesised relations among structure, conduct and performance (SCP). This paper investigates these relationships for the food and beverage manufacturing industries in a European country, i.e., Greece. 3SLS method is used to estimate the parameters of...

This paper attempts to assess the Greek cooperative shares in the agricultural markets, to estimate the trend in shares over the period 1971-1989 and to assess the effects of the Greek admittance to the EC. Regression analysis was applied on time series data to investigate the observed tendencies in both aggregate and individual product shares in a...