Asim Šahinpašić

Asim Šahinpašić
International BURCH University · Department of Digital Communication and Public Relations

Doctor of Philosophy

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9
Publications
761
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3
Citations

Publications

Publications (9)
Article
Full-text available
U ovom radu analizira se koncept javne diplomacije u odnosu na pojmove tradicionalne diplomacije i propagande, te se propituje značenje ovog pojma u kontekstu primjene koncepata meke, tvrde, i pametne moći država. Također, analizira se i upravljanja procesom komuniciranja u okviru aktivnosti javne diplomacije, kao i pitanje odnosa medija i drugih k...
Article
The paper discusses the relationship between media and information literacy and public advocacy that seeks to influence public policy (policy advocacy) in the community. Some basic links between media and information literacy and policy advocacy are outlined, as well as indications for reflecting on the contribution of media and information literac...
Article
Full-text available
Public relations is one of the most important professions in the world, with a growing number of PR staff. The growing importance of the PR profession influences the professionalization of the profession and the repositioning of the PR function and the role of PR professionals in an organizational structure. According to system theory, public relat...
Article
Full-text available
Rad istražuje koliko se javni RTV sistem u Bosni i Hercegovini (BiH) prilagođava zahtjevima postavljenim pred javne medijske servise u digitalnom okruženju radi ispunjavanja njihovih društvenih funkcija. Cilj je utvrditi u kojoj mjeri se ovaj sistem iz linearnog radio-televizijskog emitera transformiše u interaktivni online medijski servis. Analizo...
Article
Full-text available
The policy proposed in this paper focuses on one of the most serious challenges for Public Service Broadcasters in Bosnia and Herzegovina (PSB BiH), which relates to the social role of public media in this country. The aim of this study is to address the problem of lack of adequate content for children as the youngest and the most important PSB's a...
Article
U okviru ove studije istražena je gender-struktura i rodna jednakost u okviru funkcije teorije i modela PR izvrsnosti, te upravljanja različitostima. Rezultati istraživanja pokazali su da žene čine natpolovičnu većinu zaposlenih u PR sektoru sigurnosnih struktura u BiH, što je u skladu sa globalnim trendovima u pogledu zastupljenosti žena na pozici...
Article
Full-text available
U okviru ovog rada istražena je posredovana online komunikacija članica Javnog radio-televizijskog sistema u Bosni i Hercegovini (JSBiH) da bi se ustanovilo kako se mediji koji pripadaju tom sustavu koriste internetskim portalima za uspostavu, održavanje i izgradnju odnosa sa svojim javnostima i interesno-utjecajnim skupinama. U studiji su analizir...
Article
Full-text available
This essay researches online communication of the Public Broadcasting System in Bosnia and Herzegovina (PBS BiH) to determine how they use their web portals to establish, maintain and build relationships with their audiences and stakeholders. An analysis of four web sites used by three PBS BiH’s members’ - Radio Television of Bosnia and Herzegovina...

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