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Introduction
Current institution
Publications
Publications (29)
In the current dynamic market, businesses have recognized the pivotal role of data and sustainability technologies in attaining competitive advantage. Big Data Analytics-Artificial Intelligence and Green Supply Chain Management are significant sustainability promotion strategies. The research collected data from 220 employees in the Taiwanese manuf...
With the development of intelligent and connected vehicles, over-the-air (OTA) updates empower cars with continuous evolution capabilities, leading to an accelerated penetration rate and steady market share growth. This research endeavors to construct a comprehensive model to understand and predict sustainable consumer intentions to purchase electr...
Data has evolved into one of the principal resources for contemporary businesses. Moreover, corporations have undergone digitalization; consequently, their supply chains generate substantial amounts of data. The theoretical framework of this investigation was built on novel concepts like big data analytics—artificial intelligence (BDA-AI) and suppl...
Purpose
The theoretical background bases on the big data analytics-artificial intelligence (BDA-AI) technologies and supply chain ambidexterity (SCAX) in the firms to assess their sustainability endeavors such as green supply chain management (GSCM) to improve their green communication and corporate image.
Design/methodology/approach
Around 220 pa...
In recent years, there has been significant advancement in virtual reality (VR) technology development. VR headsets have become lighter, offer higher resolution, and possess more powerful computational capabilities. Previous research has indicated that the level of immersion in operating technological products can positively impact user experiences...
To achieve sustainable development of e-commerce and promote customers’ online shopping conduct, companies develop online shopping platforms to enhance customers’ online shopping behavior. The growing significance of technology in advertising has sparked intense interest in the worlds of education and business to create enjoyable experiences for on...
Purpose
This study aims to measure the integrated impact of big data analytics and artificial intelligence (BDA-AI) adoption by using the ChatGPT generative AI online platform as a BDA-AI tool on the operational and environmental performance.
Design/methodology/approach
This study considers Taiwanese professionals who engage with ChatGPT; the samp...
With COVID-19 spreading around the world, schools have switched classes from in-person to online courses. At the same time, research on the intention to switch learning styles has received attention. Therefore, this study is based on decomposed planned behavior theory, adding perceived COVID-19 risk and infectivity, to explore the factors that infl...
Since 2019, major travel destinations worldwide have issued travel-related restrictions against COVID-19. There is much research on tourism, but few studies have been conducted to explain the relevance of revisiting intention from the perspective of the epidemic or the dramaturgical theory. The purpose of the research is to explore the impact of cu...
In the current dynamic market, businesses have recognized the pivotal role of data and sustainability technologies in attaining competitive advantage. Big Data
Analytics-Artificial Intelligence and Green Supply Chain Management are significant sustainability promotion strategies. The research collected data from 220
employees in the Taiwanese man...
This study is based on the traffic accident data of Taoyuan City from the government's open data. The study compiled the data set of traffic accidents in Taiwan from 2012 to 2017, and six classifiers were applied to evaluate the effectiveness of traffic accident prediction with the number of injuries as the prediction target. In order to verify the...
Objectives: Task-Technology Fit (TTF) is mainly used to determine the users’ performance based on the tasks and technological attributes. This study integrated and evaluated TTF with the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). This paper aims to compile and analyze the literature on t...
Plain Language Summary
In recent years, investing in cryptocurrencies has become a fad worldwide. However, fewer studies have explored the intention of using cryptocurrencies. Different from traditional financial commodities, cryptocurrencies have a unique appeal. Therefore, this study uses technology mindfulness, technology readiness, and financia...
Running has gained popularity as a fitness activity in China, with a growing number of young runners utilizing wearable devices to monitor their running routines and engage in quantified self-practices. The continuous evolution of wearable devices in terms of products and services has expanded the choices available to young runners. Therefore, ther...
Many companies are utilizing short-form video platforms to enhance the value co-creation between brands and consumers and ultimately create brand equity. However, there is a research gap in the present literature regarding the significance of consumers' participation in short-form video platforms affecting corporate brand equity. The present study...
Value co-creation profoundly affects brand experience, human interaction rules, and customer behavior performance and is a recurring theme in research in the field of virtual brand communities. Studies have determined an influence model for value co-creation, but there is a dearth of research on the impacts of value co-creation activities on brand...
Introduction
Worldwide supplies are being utilized at a disturbing rate and to a significant degree, the building business has been accountable for this ecological deprivation, particularly because of its elevated level of energy expenditure. Hence, this research paper targets the customers of green building industries in Taiwan and developed a fra...
As part of the cultural industries, performing arts has been playing an important role in enriching people’s spiritual life, leveling culture and education, creating jobs, and even making economic benefits. Hence, a significant methodology is required to tackle the complicated concepts of transformational leadership (TL) and social factors in an ar...
Built on the integrated theoretical framework of antecedents of flow and expectation confirmation model (ECM), this research investigates the way flow experience drives the online students’ intention to engage in online English teaching platforms. This study focused on the online students engaged in online English learning platforms in Taiwan. A to...
As the concept of corporate social responsibility advances, it is crucial to recognize the broad roles of sustainability and the Sustainable Development Goals (SDGs) influencing the implementation of corporate social responsibility (CSR) initiatives. This research contributes to the expanding field of CSR, sustainable innovation ambidexterity (SIA)...
This research offers a theoretical model to measure the impact of social media usage on social capital in the agricultural system of China. Furthermore, this research also investigates the relationship between agricultural policies related to entrepreneurship training and social media usage. A total of 589 questionnaires were distributed in the tra...
The senior market signifies an enormous, rapidly expanding segment, and this research aimed to investigate this segment by proposing a theoretical model incorporating the antecedents of consumer flow experience, flow theory, and technology acceptance model (TAM) devised for determining social media purchase intention. This study focuses on the seni...
The purpose of this research is to empirically examine relationships between a multi-dimensional set of corporate social responsibility (CSR) initiatives, numerous dimensions of customer trust, and corporate image in an emerging economy. It also analyzes the mediating effect of customer trust on the relationship between CSR and corporate image. Thi...
This research contributes to the developing literature on CSR, second-order social capital, and sustainable innovation ambidexterity by (1) offering a complete theoretical framework grounded on related theories by clarifying the associations between the four components of CSR proposed by Carroll, because this model suggests a company to be a respon...
The purpose of this paper is to examine how supply chain ambidexterity facilitates assistance for green supply chain management and to build on previous work by evaluating how networking capability helps to explain the impact of supply chain ambidexterity on GSCM. This study focuses on the top-level management of different manufacturing companies l...
PurposeThis research analyzes the existing information gap in the backgrounds/experiences of buying counterfeit fashion brands in emerging countries like Pakistan.Design/methodology/approachThe quantitative research method was used to conduct this research. A self-administered close-ended questionnaire was used as a tool for survey and data collect...
