Asier Baquero

Asier Baquero
Catholic University of Valencia "San Vicente Martir" · Escuela de Negocios INEDE

PhD

About

14
Publications
2,524
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22
Citations
Introduction
Business leader with a successful record in the general management of city-based and resort hotels in Europe, Middle East, Latin America and the Caribbean. Lecturing experience at UCAM University, Les Roches Marbella, Zaragoza Hotel Management School (Spain), University Ciego de Avila and University Central Las Villas (Cuba), and Amity University (India). Reviewer for several indexed journals.
Education
September 2011 - June 2019

Publications

Publications (14)
Article
Full-text available
The NPS index is used in the hotel industry to measure customer loyalty and, by extension, customer satisfaction. Many hotel companies set their annual budget based on this index and include it, together with annual economic results, for evaluation when deciding on a potential management bonus. For managers in some companies, achieving a high NPS b...
Conference Paper
Full-text available
Los instrumentos de política turística empleados en los destinos turísticos a nivel organizativo, de planificación, normativos, financieros, de difusión del conocimiento y comunicativos tienen un fuerte impacto económico y social. La existencia o ausencia de un ente de gestión de desarrollo turístico, su grado de autonomía y su gobernanza, es un as...
Book
Full-text available
Cada vez son más las empresas que se plantean un enfoque customer centric (centrado en el cliente), como modelo de gestión y estrategia general para sus negocios, estando respaldado en la idea de que toda acción que se produce en una empresa se realiza desde la visión del cliente, desde sus propios ojos. Este escenario emergente genera nuevos conce...
Article
Full-text available
Transformational leadership has become a successful management tool for managers in the hotel industry. The primary aim of this study is to investigate the relationship between leadership and job satisfaction, as well as any differences between internal employees and outsourced workers. A novel method was adopted using fuzzy-set qualitative compara...
Book
Full-text available
El director de hotel cuenta con un equipo de personas con las que debe unir esfuerzos para conseguir que otras personas, los clientes, disfruten de su experiencia en su hotel. La manera en la que esa persona, el director de hotel, lidere a ese equipo de personas, los trabajadores, es crucial para el buen desempeño de la empresa. Es evidente que e...
Conference Paper
Full-text available
RESUMEN El patrimonio cultural como recurso turístico en la era post-Covid. El patrimonio cultural ha sido identificado como un importante recurso para el turismo en numerosos destinos. La era post-Covid manifiesta cambios en el comportamiento del consumidor que pudieran generar oportunidades de desarrollo de este segmento turístico. En el caso de...
Article
Full-text available
JOURNAL OF GASTRONOMY, HOSPITALITY AND TRAVEL. Cultural heritage is an important resource for tourism. The ancient Talaiotic culture of the Balearic Islands, mainly found on the island of Minorca, represents an attraction for cultural tourism. This attraction can also improve the experience of tourists who visit the islands for leisure. The possibi...
Conference Paper
Full-text available
El sector turístico es una gran fuente de ingresos y creador de empleo en España y a su vez en la comunidad autónoma de las Islas Canarias. La industria hotelera es uno de los principales partícipes de este sector, donde la satisfacción de los clientes es un aspecto fundamental para asegurar el buen funcionamiento de los negocios y mantener el fluj...
Article
Full-text available
Leadership provides a strategy to deal with intense competition and high customer expectations in the hotel industry. This paper analyses the ability of managers’ transformational and authentic leadership to predict customer satisfaction. A sample of 18,944 customers and managers of eight hotels in the Canary Islands was used for the analysis. The...
Conference Paper
Full-text available
Las Tecnologías de la Información y la Comunicación (TICs) engloban a un conjunto de tecnologías desarrolladas principalmente para gestionar información y enviarla de un lugar a otro, tecnologías que almacenan información y que se pueden recuperar posteriormente, o procesar información para poder calcular resultados y elaborar informes. Su uso en l...
Article
Full-text available
The relationship between leadership and job satisfaction has attracted considerable scientific interest, especially in relation to the quality of tourism businesses. This study investigated this relationship within the framework of authentic leadership. The study also explored differences between outsourced workers and internal hotel employees in t...
Conference Paper
Full-text available
As a consequence of globalization, the social, political, and economic transformations which have arisen over recent decades have resulted in changes to the business sector. Tourism, specifically hospitality, has also been affected by this phenomenon and has developed innovative alternatives to meet the challenges of an increasingly competitive mar...

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