Ashley Thompson

Brock University · Department of Sport Management

Research question The purpose of this study was to explore volunteers’ intentions and behaviours in the wrap-up mode of a professional recurring small-scale sport event. Research methods Thirteen volunteers completed an online self-administered questionnaire 10 months after the 2019 Osprey Valley Open, a professional small-scale golf tournament he...

The purpose of this study was to examine changes in sport event volunteers’ motivation, satisfaction, commitment, and sense of community from pre-event to post-event. Data were collected using pre-event and post-event online self-administered questionnaires sent to 256 volunteers at the 2019 Osprey Valley Open: a professional golf tournament. One h...

Research purpose This study compared how internal and external stakeholders experience radical organizational change in sport organizations. Research methods A case study of U SPORTS was built through 32 internal and external stakeholder interviews and organizational documents (e.g. strategic plans, annual reports), and analyzed thematically. Res...

The purpose of this paper was to highlight (1) how (if at all) social media is governed as a marketing communication channel and (2) whether there is conceptual congruence between board and executive staff with regards to social media in their organizations. Semi-structured interviews were conducted with one board member and one executive staff mem...

Research question Given the plethora of governance principles proposed by academics, government agencies, and sport governing bodies, this study systematically reviewed the current landscape of governance principles in sport. Research methods Following the PRISMA, PIECES, and the University of Warwick protocols, a search of academic and grey liter...

Research question: This paper revisits our knowledge of sport organization governance design archetypes. To do so, we focus on Canadian national sport organizations (NSOs) and pose three research questions: (1) what governance design archetypes exist based on the use of more contemporary criteria; (2) how easily can an NSO’s archetype be determined...

Purpose The purpose of this study is to examine if sport event volunteers were inspired by their event experience to volunteer in the future. Design/methodology/approach A postevent questionnaire was administered to 161 professional golf tournament volunteers, in which 93 respondents were identified as first-time volunteers of the event and 68 as...

Despite the large body of literature on sport event volunteers, researchers have a poor understanding of the volunteer experience despite studies claiming direct and indirect relationships involving motivation, satisfaction, commitment, and sense of community towards the volunteer experience. In fact, most studies fail to statistically measure expe...

The purpose of this study was to understand how radical organizational change impacts the effectiveness of national-level sport organizations from the perspectives of internal and external stakeholders. A single case study methodology of U SPORTS – the national governing body of university sport in Canada – was employed. Data sources included 32 se...

This presentation is associated with an accepted conference abstract for the 2020 North American Society for Sport Management Conference (virtual). Please download the virtual conference presentation (mp4 file) shown below.

Research Questions: We explored if and how decision-makers of different types of national sport organizations (NSOs) govern their brand, considering the changing landscape and the role of stakeholders and social media. The three research questions were: (RQ1) Do leaders of NSOs include brand governance in their overall governance?; (RQ2) How import...

More than 30 years has passed since the foundational works of the late Trevor Slack and his colleagues first appeared using design archetypes to explore change dynamics amongst National Sport Organizations. The scale and nature of change that has continued to occur in the operating environment for these organizations over the last three decades has...

Ce rapport offre la première étude du paysage de la gouvernance, de la marque (et gouvernance de la marque) et des médias sociaux des organismes nationaux de sport (ONS) canadiens depuis plus de 30 ans.

This report offers the first landscape understanding of Canadian National Sport Organizations' (NSOs) governance, branding/brand governance, and social media realities in over 30 years.