Asad Ahmad

• PhD
• Professor (Assistant) at Jamia Hamdard

The widespread use of mobile devices for banking has been revolutionary, with the rise in mobile wallet adoption turning it into a competitive space for industries like high-tech firms, banks, and other entities aiming to attract users to their platforms. In India, mobile wallets have rapidly gained popularity, emerging as a preferred payment metho...

Purpose In the context of ongoing Israel-Palestine war, this study aims to explore whether consumer animosity (CA) influences individuals’ reluctance to purchase brands contributing towards the hostile nation. Furthermore, it investigates the mediating effects of product judgement (PJ), boycott motivation (BM) and boycott participation (BP) in this...

ChatGPT and Bard (now known as Gemini) are becoming indispensable resources for researchers, academicians and diverse stakeholders within the academic landscape. At the same time, traditional digital tools such as scholarly databases continue to be widely used. Web of Science and Scopus are the most extensive academic databases and are generally re...

Introduction Environmental degradation poses a significant threat, making the comprehension of sustainable behaviour imperative for both environmental and business reasons. Embracing sustainable practices and reducing the unnecessary consumption of resources is essential in our current times. One can be sustainable by focusing on either buying sust...

Introduction This study empirically investigates the attitude of tobacco and alcohol consumers towards health insurance purchase in India. The study aims to determine the factors which plays a significant role in determining the purchase intention of health insurance among tobacco and alcohol consumers. Methods We propose an extended theory of pla...

Purpose Indian higher education institutions are diverse in nature; there are institutions with good infrastructure and resources as well as institutes that have little in terms of resources and infrastructure. Keeping in mind the relevance of knowledge sharing in academic institutions, the researchers in the present study have tried to find factor...

Purpose With the rapid growth of the Internet and the wide acceptance of e-commerce, online impulse buying is rising; however, the consumer motivation to buy impulsively within the digital setting calls for continuous exploration. Through the lens of cognitive appraisal theory, the authors aim to explore the relevance of web quality factors (cognit...

Internet has taken the world as a storm, and to cater the netizens, marketers are making every possible effort to reach out and deliver their products and services via internet platform. Several researchers have studied the consumer attitude toward e-retailing, websites, online services, etc., but very few have focused on online food delivery (OFD)...

Environmental issues have gauged the attention of marketers and researchers all around the world. Automobile industry has a major environmental impact due to fuel consumption and emissions. A threadbare understanding of the automobile buyer is necessary to better connect with consumers with changing lifestyles, attitudes, and personalities, basical...

The study is grounded on the premise that the food-leftover sharing practice can simultaneously contribute to resolving the problems of food shortage and food wastage. The primary aim of the study was to identify the factors influencing consumer intentions to share food leftovers. The study was conducted in four stages. First, a comprehensive liter...

Green products are composed of renewable resources and aim to minimize waste by maximizing resource efficiency. Some examples of green products are recycled paper, herbal products, and energy-saving bulbs, which are easily recycled and benefit the environment by reducing waste during manufacturing. Consumers and organizations are becoming more envi...

With the proliferation of technological tools and the advancement in electronic devices and accessories, consumers across the world are changing and upgrading their electronic devices at an alarming rate. However, these developments have raised concerns related to electronic waste (E-waste). E-wastes contain toxic substances which may have a negati...

Body odor is a biometric feature unique to each individual, and it can be used for authentication. However, decision makers must learn about the users’ level of acceptance of this technology, as well as their thoughts on the system’s features and procedures. In this study, a technology acceptance model (TAM) for body-odor-based biometric techniques...

This study aims to examine the role of socio-environmental factors in forming a favorable attitude of consumers towards the consumption of organic foods. We developed the research instrument by pooling items from literature, followed by a pilot test. We collected the final data and statistically analyzed the same to validate the proposed model. Not...

The development of stock markets in the financial sector has been important. The expansion of stock markets has compelled various researchers to analyze its relationship with the economic process and development of countries. The studies have revealed that the performance of stock markets in a nation has a positive correlation to its economic growt...

With the rapid spread of COVID-19, governments of several nations have ordered some kind of lockdown to withhold the spread of this deadly virus. The World Health Organization (WHO) has warned the nations to take this virus seriously, which has a potential to bring a catastrophe to this world. WHO has continuously been working as a guiding star in...

With the growth in the number of Internet and social media users, marketers have analyzed the potential and have started using the platform to interact, reach, and target consumers all around the world. Marketers must ensure that they get a positive attitude of the social media users toward their promotional activities on social media. The research...

It has become a vital task for employers to attract and retain the talented pool of human capital. The human capital of a firm has proved itself a source which provides employers with a competitive advantage. In recent years employers have adopted certain practices aiming to attract talented employees. Employers spend a considerable amount of their...

The constant issues related to the environment degradation faced by the world are thought to be reflected in the buying and consumption behavior of the consumers. The study of green consumer behavior is one of the vital present-day researches. The purpose of the present study is to explore the lifestyles of Indian consumers and their influence on t...

With the growth of Internet, it has changed the way we work and live. Presently around 42 percent of the world population isusing Internet. We get up-to-date information over the Internet which is accessible 24X7. Internet has also become synonymous with Social Networking Sites (SNS).They help us remain in contact with near and dear ones as also bu...

Purpose The purpose of this paper is to identify what lifestyles best explain and impact ecological behavior among young Indian consumers. Design/methodology/approach This paper adapts the lifestyle scale developed by He et al. (2010) and the Actual Commitment scale to the Indian context to describe its impact on the young consumer’s ecological...

Purpose Internet is both a medium and a platform for information exchange. This characteristic of Internet is gradually metamorphosing it into an e-learning enabler. A significant percentage of Internet users access health-related information through the medium of Internet, but little is known about the factors that determine such behaviour. This...

Purpose The purpose of this study is to explore the factors that help in building e-loyalty towards online retailers. Internet has brought the world market into a single platform. Marketers have started using Internet as a new and innovative way to interact and reach people all around the world. With the increase in the number of Internet users, t...

The use of Internet to search information related to health has become a common phenomenon. This article investigates the seeking of health-related information of the college going students over the Internet. The researchers have tested the technology acceptance model (TAM) to determine the behavioural intention of the students to seek health-relat...

With the increasing penetration of internet and surge in e-commerce market in India, the quality of service in online retailing has become a tool for competitive advantage. Many researchers have found hedonism to play a significant role towards online buying behavior. The study explores the factors that help in measuring website service quality and...

With the growth of Internet social media has transformed itself into an innovative platform where people from different regions interact and share experiences with each other. People with common interest interact and share their experiences with the other members of the Social Networking Sites (SNS). SNSs have become a center stage for e-commerce w...

The surge in online consumers and their preference to buy over the Internet is nudging marketers to embrace e-commerce, but mere online presence without distinct user experience may not help attract and retain customers. Research suggests that website service quality is a determining factor in Internet buyer behavior. Several measurement tools have...

With the growth of Internet and E-commerce, it is very important for the marketers to provide good service quality to their consumers. Providing good service quality gives them an edge over their competitors.

With the increasing penetration of the Internet, service quality has become one of the key areas of concern for online shopping sites. Website service quality has become a vital factor in making e-commerce successful because comparing the features of products in the online environment is easier, practically free of cost, and saves on time in compar...

Indian economy is shifting from directly from agriculture dominance to service dominant economy, and to make India's growth sustainable, there was a need to create the platform of infrastructure and manufacturing at the high speed from its sluggish growth rate. and that's why for parallel focusing on raising the share of manufacturing sector, emplo...

The world is changing tremendously and there has been a high growth in the technology. The World Wide Web (www) has brought a revolution in the world. The use of computers has increased in the last few decades and most of the computer users are familiar with the internet and interaction with websites. The use of internet has tremendously increased...

The present study has been carried out to assess the extent of social networking sites giving a new space to the online retailers to market their various products in India. A questionnaire of 20 items based on Likert-scale has been used to carry out the study. A mail-survey with the help of structured online questionnaire has been carried out. Non...

With the increasing penetration of internet and surge in e-commerce market in India, the quality of service in online retailing has become a tool for competitive advantage. Many researchers have found hedonism to play a significant role towards online buying behavior. The study explores the factors that help in measuring website service quality and...