Asa Romeo Asa

Namibia University of Science and Technology · Department of Management Sciences

The rapid growth of E-Commerce initiatives in the world reflects its compelling advantages, such as enhanced governmental performance, lower cost structure, greater flexibility, broader scale and scope of services, greater transparency, accountability, and faster transactions. This study aims to determine the connection and effects that attitudes h...

The demise rate of small firms every year is high worldwide and mostly these businesses struggle for many years without significant growth. Therefore, this study focused on identifying factors that contribute to the sustainability of growth for small firms in a developing country. Small firms are vital in the development and growth of bottom billio...

The purpose of this paper is to analyse the effectiveness of technological innovation as a strategy for driving competitive advantage and increasing market share in the Namibian banking sector. A comprehensive literature review was done with the collaboration of a quantitative research approach to draw data relating to technological innovations and...

This study intended to empirically validate the applicability of the Phillips Curve in Namibia since independence, using semi-annual time series data, and taking into account the periods of the annus horribilis of the global financial crises and the Coronavirus Disease pandemic. It further sought to examine the nature of the relationship between in...

In this paper, we have tried to explore some of the major dilemmas surrounding ethical and unethical behavior. We have used approaches, cases, and myths to justify questions such as why employees commit unethical practices, the difference between ethical and unethical behavior, whether one ethical behavior can supersede an unethical behavior, and t...

Service quality has been one of the most significant concepts in marketing literature over the last two decades, empirically linked with customer satisfaction and long-term sustainability for businesses. The purpose of this paper is to provide an extensive review of the evolution of marketing-related articles in service quality and development. The...

To sustain a competitive edge amidst the dynamic nature of the current market and evolving technological landscape, manufacturing enterprises must ensure that their organizational resources, capabilities, and innovation procedures are optimized. In the manufacturing sector, innovators are known to earn twice as much as their less innovative counter...

Significant transformations in conventional learning have occurred due to the COVID-19 pandemic, underscoring the imperative for novel approaches to education. Virtual learning technology (VLT) offers an immersive and engaging education that can revolutionize teaching and learning paradigms and modern experiences. Thus, mobile devices are becoming...

A bibliometric study was performed to explore the financial and economic implications of the COVID-19 pandemic. The SCOPUS database was sourced, and VOSviewer version 1.6.20 was used to generate visualizations. Articles published between 2020 and 2024 were targeted, resulting in 1257 papers used in the analysis. The comprehensive bibliometric analy...

This study uses time series data from the World Bank database to examine the relationship between unemployment and entrepreneurship in Namibia. We applied the Augmented Dickey-Fuller and Phillips-Perron tests for unit root testing and found all the variables to be stationary after the first difference. Given that, we employed the Johansen-Juselius...

To attain operational excellence, organizations must enhance their supplier-buyer relations on a global scale. Organizations must strengthen their relationships with suppliers and buyers to obtain competitively priced goods and services of superior quality. A positive relationship between the two parties can also result in enhanced trust, quicker r...

: There remains no acquiescence that confirms the extent to which unemployment and entrepreneurship influence each other in developing countries. Thus, an incessant invite for further debate attracted the need to assess the relationship between unemployment and entrepreneurship in terms of business formation in Namibia Given that, this study examin...

The primary purpose of conducting this study is to explore the factors that influence consumers’ preferences for beverage product brands in Namibia. The results of the study are useful in providing insights into the market characteristics of the Namibian beverage product brands and that of similar brands produced by other organizations for the Wind...

This study provides an analysis of Meituan-Dianping's business model and strategies that led to its success in the competitive Chinese market. The study focuses on the company's strategic utilization of mergers, diversification, and innovative cross-selling techniques. A qualitative approach through a case study design was adopted to explore the co...

This study provides an analysis of Meituan-Dianping's business model and strategies that led to its success in the competitive Chinese market. The study focuses on the company's strategic utilization of mergers, diversification, and innovative cross-selling techniques. A qualitative approach through a case study design was adopted to explore the co...

The purpose of this study was to assess the extent to which management practices impact organisational growth for a multinational company in Namibia in terms of employee motivation, employee productivity, employee engagement, work environment, and career growth. Grounded in the positivism philosophy, the study applied a causal-comparative design an...

This study aims to highlight how strategic change management enhances the sustainability of academic institutions. Thus, the study explores sustainability in a volatile, uncertain, complex, and ambiguous world (VUCA), primarily focusing on academic institutions in Namibia through the lens of strategic change management. The central question the stu...

This study aims to highlight how strategic change management enhances the sustainability of academic institutions. Thus, the study explores sustainability in a volatile, uncertain, complex, and ambiguous world (VUCA), primarily focusing on academic institutions in Namibia through the lens of strategic change management. The central question the stu...

This study explored the challenges and factors impeding effective public service delivery in Namibia, using a municipality in the Otjozondjupa Region as a case representative. The study sought further to devise strategies that can be used to improve customer satisfaction. The study was grounded in the interpretivism philosophy, utilised a case stud...

The urge to integrate gamification into the traditional curriculum as a new educational technology tool has garnered widespread popularity throughout the years. In that light, unknown is the degree to which Namibia can adopt game-based learning in its educational system, precisely the middle schools. Consequently, the purpose of this study was to a...

The relationship between quality service and customer satisfaction has gained remarkable recognition since the 1980s. To date, researchers are still determined to find out how quality service in terms of tangibility, reliability, responsiveness, assurance, and empathy, impact customer satisfaction. This study provides a review of the literature on...

The relationship between quality service and customer satisfaction has gained remarkable recognition since the 1980s. To date, researchers are still determined to find out how quality service in terms of tangibility, reliability, responsiveness, assurance, and empathy, impact customer satisfaction. This study provides a review of the literature on...

It is imperative that if the poor in society benefit from the massive developments in the financial sector, then such a sector must be genuinely inclusive. It should meet the needs of all citizens with the potential to use such financial services productively. This paper scopes financial inclusivity as a process ensuring ease of access, availabilit...

Over the years, the superlative contribution of SMEs on economic growth predominantly in emerging states such as Namibia has been gaining considerable prestige at a rapid rate. However, deficient access to cost-effective financial adequacy remains a leading stumbling block that denies them the opportunity to survive in a competitive market, grow an...

This study critically reviews the literature that demonstrates the relevance of knowledge management process and business intelligence, as well as the challenges arising when it comes to organising for innovation in today's business organisations. Hence, the to attain desired innovation it is important to integrate business intelligence (BI) and kn...

This article aims to identify and explain the current challenges being faced due to the impact of tourism development on the local communities in Namibia. The Foreign-exchange earnings and balance of payment benefits derived from tourism receipts are considered a double-edged sword, meaning tourism can have both negative and positive impacts on the...

Over the years, the superlative contribution of SMEs on economic growth predominantly in emerging states such as Namibia has been gaining considerable prestige on a rapid rate. However, deficient access to cost-effective financial adequacy remains a leading stumbling block that denies them the opportunity to survive in a competitive market, grow an...

This article analyzes the approaches and opportunities of retail entrepreneurs in Namibia to understand competitive strategies pursued in the current market in regard to blue ocean strategy and red ocean strategy. Besides entrepreneurs displaying to have habitual competition and strategy knowledge; the biggest challenge some of these businesses hav...

This article analyzes the approaches and opportunities of retail entrepreneurs in Namibia to understand competitive strategies pursued in the current market in regard to blue ocean strategy and red ocean strategy. Besides entrepreneurs displaying to have habitual competition and strategy knowledge; the biggest challenge some of these businesses hav...

Global warming is a worldwide issue but it is mostly developing countries like Fiji and other island nations such as Kiribati that are being affected. While citizens of most economies do not have a say in legislations and policies of their countries towards reducing emissions, the only realistic way of having a say can be done through their behavio...

As Fiji moves to a free and continuous education till Year 12, it is important to look at the implications than being blinded by the lights. This research paper is based on the hypothesis that at least ninety percent of all students will further their education which is confirmed and thus seeks to portray the significant implications that this deve...

This paper addresses an important contemporary phenomenon– the internationalization strategy from developing countries. The current and opportunities of international marketing in developing nations referred to as “bottom billion’’ as Paul Coller would put it, are ascertained in this study with reference to Namibia in some cases and inter alia. The...

The standard inspection process is the standard of all the quality inspection activities. SIP establishes the validation station through the critical position in the manufacturing process, inspecting according to standardization, preventing defects escape, making the manufacturing process quality visualized, and providing the basis for improving th...

In today's globalized economy, through which countries are vying for economic strength, prosperity, and the capability to compete in the global economy all reckon on valuing innovation, harnessing its potential, and laying it to work for the benefit of all the country's citizens. This paper aims at investigating the Namibian national innovation sys...

In this paper we study the elements of a service advertisement that actually persuades a consumer to buy a meal at MacDonald's. This research has been done from the consumers point of view as to what they consider persuasive in a particular MacDonald's a TV advertisement. The research questioned consumers of Fiji and China mainly university student...

Any organization, be it public or private, is an independent player in the competition game and no organization is free from dangers that harsh competition brings into existence. Only the ones who are creative and innovative with what they are doing in a permanent manner can have better prospects. In such a situation, organizational innovativeness,...

This paper is a study designed to understand how intrinsic rewards, as compared with extrinsic rewards are perceived as sources of motivation by employees of the Namibian public organizations/ ministries. This article focuses on the work motivation construct applied to the public sector, particularly the government ministries. We try to identify th...

In this paper we have tried to examine the reasons as to why, Fiji has moved from its traditional sugar industry to tourism industry. We also discussed policies of the government that were aimed at reviving the sugar industry and other factors that affected both the industries. We also interpreted some figures that suggested reasons of the drop in...