Arun Kumar Tarofder

Management and Science University | msu · Faculty of Business Management and Professional Studies

Computer-mediated communication has dramatically transformed the human communication landscape by enhancing speed, content and social presence. The world has been experiencing a sharp decline in using email and phone calls due to organizations’ rapid adoption of instant messenger (IM) for their day-to-day communication with their stakeholders. More...

Grocery stores are a crucial connection in the food delivery system and a fundamental component of the retail industry. Some grocery stores have worked with regional suppliers to benefit the community and the consumer. Palestinian market is uncommon because clients have connected what they manufacture and sell under particular circumstances. This s...

Purpose: This study presented the incorporation of social media platforms within cultural institutions has brought about a paradigm shift in the manner in which museum visitors interact with their surroundings, thereby facilitating enhanced accessibility to exhibits and cultivating immersive and participatory encounters. The present study aims to e...

Purpose: The integration of social media platforms within cultural institutions has revolutionized the way visitors engage with museums, enabling greater accessibility to exhibit and fostering interactive experiences. This study delves into the impact of social media service quality on visitor satisfaction within the iconic Palace Museum in China....

This paper attempts to sort out the exploration path of the Palace Museum of China in social media marketing from the perspective of social media, and sort out the current marketing status of the Palace Museum from creative content, creative e-commerce, cultural brand, event marketing, etc., and combine the promotion channels of social media, inclu...

The election is a social process that establishes representative democracy. To accurately represent public opinion, the election process must be held on a level playing field. The role of the news media in creating a level playing field is critical. It is essential that the news media behave unbiasedly, objectively, and neutrally during the electio...

Technology and its continuous advancement facilitate human beings to get rid of their criticality and limitation. Applied artificial intelligence (AAI) is one of the latest forms that delimited the limitation of human beings. Smartwatch acts as an applied artificial intelligence to assist various patients to check medical care without going to hosp...

At present, the webcast sales model has become one of the main sales models of e-commerce. Compared with traditional e-commerce, this sales model has unique advantages. For example, it has its own transaction attributes and the anchor carries its own traffic; it improves the interaction with consumers and enhances the consumption experience; the sc...

Sri Lanka is a democratic country with universal franchise and a representative government. The election system was introduced to this nation during British colonial rule. Apart from education and elitism, the main factors considered in nominating natives by the English rulers to the legislative council were race, religion, family, and caste. Due t...

This study aims to determine the impact of social media entertainment on buying decisions via the Facebook platform. The research is quasi-experimental and is quantitative and descriptive. The sample size reached 500 active Facebook users from the Jordanian youth, and the snowball sample technique was employed. A questionnaire is the only tool used...

The paper aims to study the effect of emotional intelligence and the performance of State Commercial Banks employees in Sri Lanka. Knowing the reason behind the job performance of workers is an important issue for scientific discipline. Theoretical viewpoints contain the emotional intelligence of executive-level employees, such as aspects of self-c...

The unprecedented growth of social media usage questions the conventional customer relationship management (CRM). Social CRM strategy is a novel version of CRM empowered by social media technology that offers a new way of managing relationships with customers effectively. The aims of this study are two-fold, examining the important determinants of...

Abstract Purpose The purpose of this study is two-fold: classifying non-Muslim halal fashion buyers by applying quantitative techniques and identifying the persuading determinants of the non-Muslim women’ halal fashion buying behaviour (HFBB). Design/methodology/approach By adapting items from prior studies, a structured questionnaire was develope...

Purpose The purpose of this study is two-fold: classifying non-Muslim halal fashion buyers by applying quantitative techniques and identifying the persuading determinants of the non-Muslim women’ halal fashion buying behaviour (HFBB). Design/methodology/approach By adapting items from prior studies, a structured questionnaire was developed and dis...

The article illustrates the connection between organizational factors that influence on employee’s motivation and productivity in a given organization satellite TV channel in Bangladesh. The exploration surveys important writing to distinguish the organizational factors that impact representative inspiration and their output also. Be that as it may...

Purpose: The motivation behind this investigation is to assess the effect of motivation on employee's productivity with regards to satellite TV station in Bangladesh. Two motivation factors were recognized based on exploratory factor analysis specifically economic factors and organizational factors also. Two dimensions in economic factors, such as,...

Purpose: Developing countries’ economic growth very much depend on the successful performance of entrepreneurial-oriented firms. Entrepreneurial orientation (EO) is a valuable conjecture of firm success. This study mainly focuses on analyzing the effect of EO on the firm performance (FP) with the mediating role of absorptive capacity (ACAP). Design...

Purpose Developing countries’ economic growth very much depend on the successful performance of entrepreneurial-oriented firms. Entrepreneurial orientation (EO) is a valuable conjecturer of firm success. This study mainly focuses on analyzing the effect of EO on the firm performance (FP) with the mediating role of absorptive capacity (ACAP). Desig...

COVID-19 is an infectious disease that has become the biggest threat in the year 2020 so far. It has dramatically changed the human life and the world economy. The world has traumatized by the terrifying effect of this virus. Not only the underdeveloped countries but also the most developed countries across the world, USA, Italy, Spain, Germany, to...

The article's abstract is no available.

The Covid-19 outbreak has clearly pierced the life of humankinds in almost all countries and all members of the society. Understanding and practicing measures for self-protection and maintaining social distance for prevention of transmission of infection are the new guidelines. This study examined decision factors such as perceived severity, suscep...

Alternative Medicine is a mode of therapies and therapeutics used in place of conventional medicines. For the past decades, alternative medicine has made significant contributions to harmonize the human body's natural healing process. This study examined decision factors such as patient's attitude, subjective norm, perceived behavioral control, kno...

The judgment of consumers conveyed over the internet plays a vital role in the consumer decision-making process. Hence, the appearance of electronic word of mouth (eWOM) has become one of the most effective marketing techniques in the 21 st century. This research was aiming to determine the predictors of negative eWOM while investigating whether ne...

Alternative Medicine is a mode of therapies and therapeutics used in place of conventional medicines. For the past decades, alternative medicine has made significant contributions to harmonize the human body's natural healing process. This study examined decision factors such as patient's attitude, subjective norm, perceived behavioral control, kno...

In today's technology-driven world, an understanding regarding the use of communication technology has emerged as a crucial aspect. Therefore, this study took the initiative of comprehending this phenomenon in the context of the education sector, particularly in the Malaysian setting. The population consists of employees working in the different ed...

The primary objective of the current research is to propose and investigate a conceptual model which integrates social media activities and brand love as antecedents and brand loyalty phases as an outcome of brand love. The proposed model is analysed with a sample of 240 fast fashion's consumers by using a self-structured questionnaire survey techn...

Human resource management as a strategic function looks for different management skills in the candidates during recruitment process. Having management skills in the form of competencies are crucial to optimize organizational performance. Therefore, analysis of competencies is essential for the candidates who will be the future employees to underst...

The Indonesian economy has recorded solid growth in the course of recent decades, and as of late, the firm pace of economic expansion has been joined by decreased yield instability and moderately stable inflation. As a sort of rare characteristic capital, energy makes increasingly more clear imperative consequences for economic growth. Furthermore,...

Social CRM becomes a buzz word which has been discussed extensively in existing scholarly works but scant consideration is given to the crucial factors affecting the adoption of the integrated social media CRM, especially in the healthcare industry. In concern with the profusely debated issue of technological organizational, and environmental facto...

The objective of this study is to investigate the effect of digital transformation, energy consumption and Climate change on customer experience in the region of Indonesia. Research design is based on primary data collection through structural questionnaire. For customer experience, two factors under the title of hedonic and recognition are finaliz...

As the number of Muslim tourists drastically increased, the concept of Shariah Compliant Hotel (SCH) has become a vital concern particularly in Islamic tourism. Shariah compliance is one of the primary aspects that influence Muslim consumers' choice of accommodation while travelling. For such reason, the present study has been developed to examine...

Maldistribution of skilled health workers between urban and rural area, especially pharmacist has become a global phenomenon. Not only the developing countries but also the developed country like the United States has been facing the same issue for a decades. Thus, many researchers have been trying to figure it out the reasons behind this occurrenc...

Organizations needs knowledge creation capability and organizational forgetting to enrich their innovative performance in ever-changing business setting.The purpose of this article is to explore the influence of knowledge creation capability, organizational forgetting and absorptive capacity on Firm’s innovative performance. We test the model using...

The purpose of this paper is to analyze the effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products of SMEs in Malaysia. The method of collecting data is by using questionnaire and a sample of 300 customers is used for data gathering. Path analysis and Sobel test are used in analyzing the data. The fi...

Environmental responsibility is an integrated part of responsible supply chain management and involves several steps.The objective of this study is to investigate the role of ecological factors in the supply chain. Therefore, this study examined the role of GDP growth rate, the degree of openess, the rate of exchange and balance of payment effect o...

Patients are the center of healthcaresystem where key role players include pharmaceutical manufacturers. In recent years, ethical standards of marketing strategies conducted by pharmaceutical manufacturers have declined significantly which raises the question ofhealthcare quality. The conventional wayof pharmaceutical marketing is widely accepted b...

The primary aim of this study is to measure the effect of external knowledge inflows and absorptive capacity on product innovation through innovative culture. Structural Equation Modeling was used by PLS software as a method and results indicated that all hypothesis were accepted except the direct effect of external knowledge on product innovation....

Over the years, substantial efforts have been given for exploring the halal concepts particularly, in the aspect of consumable goods and services. Concerning the issue of halal cosmetic products, the majority of the studies were undertaken until the stage of consumers’ purchase intention only. Comparatively, only few studies were found in the area...

Delivering error free internet service is one of the utmost important challenges for internet service providers. Despite being natural phenomenon, disruption in internet service has catastrophic outcome for the organizations. One of the main consequences of this unwanted event is customers’ dissatisfaction, which eventually lead brand switching beh...

Online games have become one of the topmost online activities due to the availability and cheaper price of internet across the world. In fact, education institutions embed gaming concept in their classroom due to the wide acceptance of online game among young generation. Despite having immense popularity, research in this area is still in the rudim...

With the increasing number of Muslim tourists, the implementation of Shariah Compliant Hotels (SCH), in the hospitality and tourism industry, has emerged as an important issue. Shariah compliance has become an integral factor that affects Muslim consumers' choice of hotels. Henceforth, the current research has been crafted primarily to investigate...

Purpose The purpose of this study is twofold: identifying important determinants for effective adoption of internet technologies in an organizational supply chain context and examining and classifying benefits yielded from internet adoption in supply chain. Design/methodology/approach A structured Web-based questionnaire was designed and adminis...

Customer brand loyalty has been an important area for practitioners in retailing industry due to various developments in the increasingly competitive environment. The objective of the current study is to identify the role of perceived value of the store brand in relationship between store attributes and customer brand loyalty. A self-administered q...

Purpose The purpose of this paper is to examine the effect of explanation on customer satisfaction in the service failure stage. It seeks to better understand the dynamics of consumer repurchase intention through a mediating effect of customer satisfaction. Design/methodology/approach A structured questionnaire was e-mailed to collect the primary...

The purpose of this study is to analyse how the adoption of corporate governance structures affects the performance of SMEs in Sri Lanka. For this purpose, we examine the effect of board composition, board size, board and staff skill levels, board leadership (duality), and family ownership on firm performance. To obtain unbiased estimators for the...

Purpose – This study aims to identify the factors that influence Malaysian non-Muslim consumers’ perception towards buying halal food products. Design/methodology/approach – A structured close-ended questionnaire was used for data collection through a random distribution to 500 non-Muslim consumers from various states in Malaysia. Findings – Usin...

Purpose The purpose of this paper is to investigate empirically the critical factors for the diffusion of web technologies in supply chain management (SCM) functions, based on the technology‐organizational‐environment model, and to identify the benefits resulting from diffusion. Design/methodology/approach Data were collected, via an internet surv...

The purpose of this study is to investigate the effect of internet technology on customer loyalty. Besides, further discussion of the relationships among internet technology, customer satisfaction, customer retention and loyalty are presented. This study has also given more insight into the application of various Internet technologies that can be u...

The aim of this paper is to investigate factors affecting adoption of e-business among Malaysian organizations. A research framework was developed to testify the statistical relationships among influencing factors and e-business adoption. Factor analysis was performed to extract to decide the number of factors underlying assess of measured variable...

The primary attempt in this study was to explore the influencing factors of the Malaysian consumers toward the pirated products. To explore these factors, this study has conducted a survey among the Malaysian consumers. Structural equation modeling (SEM) approach was employed in order to examine the variables. From the result it is revealed that pa...

Good supply chain management is essential for a successful company. Supply chain management can reach beyond the boundaries of a single company to share that information between suppliers, manufacturers, distributors, and retailers. This is where the information technologies play an important role. Information technology (IT) facilitates companies...

This paper investigates the factors determining the Malaysian banking consumers' perception on e-banking transactions. A research framework was developed to testify the statistical relationships among consumer perceptions on e-banking transaction. Factor analysis was performed to extract and decide on the number of factors underlying asset of measu...

This study aims to identify attitudinal difference due to gender and race, (namely Malays, Chinese, and Indians) concerning Internet advertising in Malaysia. The advertisers can gain benefit from Internet advertising only when they can identify these differences. Results showed that Malaysian consumers have positive perceptions toward Internet adve...

Internet is a hybrid medium which can combine all three identified communication strategies including mass communication, interpersonal communication and machine underactivity communication. However, the creative variables that are related to successful branding through internet advertisement (IA) have yet to be validated quantitatively. This study...