Arumugam Balasubramanian

• PhD
• Professor (Assistant) at Amrita Vishwa Vidyapeetham

Snakes are worshiped in different parts of the world based on the culture and traditions. Snake worship is a part of Hindu religion and plays an important role in cultural as well as in ritual aspect in India. This study explores the ritual practices in Naga aradhana in the Indian state Kerala, by taking Aadimoolam Vetticode Sree Nagarajaswami temp...

Movies are the visual- auditory symbolic narrative that explains the living reality of people. Films employ Carl Jung’s concept of archetypes-prototypical characters. This research provides an insight about the theory of archetype based on the assumption that archetypes resides deep inside human mind. The researcher proposes that the Malayalam film...

Background/Objectives: The present day students, research supervisors and faculty members depend on Google search engine as a tool for collecting information on any specific topic of interest. There is a need to understand what extent the materials selected is relevant for their work under consideration. This study investigates the outcome of the u...

Corporate Social Responsibility (CSR) practice has unfolded over the years and it has got the attention of all the organizations, may it be a small medium sized enterprise or multinational organization, throughout the globe. A non-governmental organization (NGO) is committed to furthering a significant social cause and upholding a specific perspect...

In recent times smoking has been considered as a synonym of youth. The Government of India has taken initiative to create awareness about the health consequences of smoking. The image on the cigarette packets to gorier and disturbing pictures is an example for the same. In this paper the researchers analyzed the impact of the warning caption and im...

Iranian Cinema is the most talked-about topic among global audiences at present. One of their most successful Iranian filmmakers is Majid Majidi, whose films have gained plenty of international acclaim. Most of his films showcase strong family bonds and socially relevant plots. Even as the central plot of the movie 'Children of Heaven' revolves aro...

Internet today is widely recognized not only as a means of communication but also as a powerful tool. It is seen as the most influential and the most important technology in this sense (Lievrouw 2001: 22-23, Dickson 2000). Internet usage among university students involves not only the use of leisure time, but also their community involvement and so...

The application of technology world over has brought radical changes in the traditional view on career option and security. Within the context of rapid technological change and shift in market conditions, the Indian education system is challenged with the problem of expanding its educational opportunities. The concept of governance applied to unive...