Artur Strzelecki

University of Economics in Katowice · Department of Informatics

ChatGPT is an AI tool that assisted in writing, learning, solving assessments and could do so in a conversational way. The purpose of the study was to develop a model that examined the predictors of adoption and use of ChatGPT among higher education students. The proposed model was based on a previous theory of technology adoption. Seven predictors...

The aim of this study is to conduct a systematic review of the literature on consumer curiosity and its impact on consumer behavior. The “Scientific Procedures and Rationales for Systematic Literature Reviews” (SPAR‐4‐SLR) methodology and the “Theory, Context, Characteristics, and Methodology” (TCCM) framework were employed to analyze 122 papers pu...

This study aimed to investigate how AI impacts students’ intrinsic motivation and learning experiences in various cultural and academic settings. An analysis of the effects of AI-powered learning tools on intrinsic motivation and learning enhancement was conducted in early 2024. The study recruited 455 students (192 males and 263 females) from Egyp...

The green living issues that arise as a result of smart home use in the context of sustainability consumption, at a time when smart homes are being built that can improve the management of electricity, water, gas consumption, and when their use offers the opportunity to raise awareness of caring for health and achieving wellbeing, became the basis...

This study investigates the significant shift in social media and brand management due to the outbreak of the war in Ukraine in 2022, focusing particularly on how companies’ social media posts and strategies evolved in response to the conflict and its impact on user attitudes. The research explores the changing dynamics of social media engagement b...

Since OpenAI released ChatGPT, the discussion on its usage in education has been conducted by students and teachers of every education level. Also, many studies have been performed on the tool’s possibilities and the threats related to its usage, such as incomplete or inaccurate information obtained or even plagiarism. Many universities worldwide h...

The study analyses, the perception of the European City of Science (ECS) initiative planned event in Katowice in the context of the city and region's development in the eyes of private companies. It has been argued that this honour may change the city's prestige and become the source of the city and the region's development, not only through buildi...

Gymnophiona (caecilians) are inconspicuous, wormlike amphibians that are often hidden from human sight due to their aquatic or fossorial lifestyles. While Google Trends data have been widely used within conservation biology to provide information about the relative interest in species, and therefore of their flagship-making potential, as well as to...

Purpose This paper aims to give an overview of the history and evolution of commercial search engines. It traces the development of search engines from their early days to their current form as complex technology-powered systems that offer a wide range of features and services. Design/methodology/approach In recent years, advancements in artificia...

Purpose The landscape of search engine usage has evolved since the last known data were used to calculate click-through rate (CTR) values. The objective was to provide a replicable method for accessing data from the Google search engine using programmatic access and calculating CTR values from the retrieved data to show how the CTRs have changed si...

This study delves into the implications of incorporating AI tools, specifically ChatGPT, in higher education contexts. With a primary focus on understanding the acceptance and utilization of ChatGPT among university students, the research utilizes the Unified Theory of Acceptance and Use of Technology (UTAUT) as the guiding framework. The investiga...

The focus of the article is the user motivation and satisfaction from playing video games. It covers the basic information on the video game player types and the video game market. The aim of this work is to assess the factors influencing the motivation and satisfaction from playing video games. The purpose of this study is to examine what elements...

AI-powered chat technology is an emerging topic worldwide, particularly in areas such as education, research, writing, publishing, and authorship. This study aims to explore the factors driving students' acceptance of ChatGPT in higher education. The study employs the unified theory of acceptance and use of technology (UTAUT2) theoretical model, wi...

In 2021, Booking.com, one of the largest web portals for tourist facilities online reservations, started the Sustainable Travel Program. The main purpose behind it was to promote environmental consciousness among tourists as well as engage the tourist facilities owners to implement sustainable practices in their companies, and, as a consequence of...

The paper is dedicated to the analysis of Google Discover recommendation algorithms. The study is conducted on two online stores operating in Poland, for which the data from Google Search Console are available for 16 months. Google Discover is explored from the perspective of web users and web content publishers based on the total number of impress...

The present research aims to explore the effects of the war in Ukraine in 2022 on social media and brand management, as well as the ways in which companies and users engage with each other on social media platforms. The study examines the strategies used by companies to engage with users on social media during the war, the role of social media in s...

Mobile applications have allowed football clubs to conduct marketing and sales activities. The purpose of this paper is to present the mobile application as a tool that allows for building lasting relationships between the football club and its fans, which translates into an increase in sales of the services and products offered, using the example...

This study presents a review of search engines and search engine optimization and shows how the search engine landscape relates to sustainable development. We have used a narrative review research method and described three main topics: the past and present of web catalogs and search engines; current knowledge about the dominant types of search res...

The coronavirus or COVID-19 pandemic represents a health event with far-reaching global consequences, triggering a strong search interest in related topics on the Internet worldwide. The use of search engine data has become commonplace in research, but a universal standard for comparing different works is desirable to simplify the comparison. The c...

The objective of this systematic review with PRISMA guidelines is to discover how population movement information has epidemiological implications for the spread of COVID-19. In No-vember 2022, the Web of Science and Scopus databases were searched for relevant reports for the review. The inclusion criteria are: (1) the study uses data from Apple Mo...

This study examines the possibility of correlation between the data on human mobility restrictions and the COVID-19 infection rates in two European countries: Poland and Portugal. The aim of this study is to verify the correlation and causation between mobility changes and the infection spread as well as to investigate the impact of the introduced...

This paper examines peer-reviewed empirical studies using the General Extended Technology Acceptance Model for E-learning (GETAMEL). We have created a framework for examining the effects of the set of external variables on e-learning acceptance. The study reviews the independent variables (Experience, Subjective Norms, Enjoyment, Computer Anxiety,...

The coronavirus pandemic is having a dramatic impact on human health, societies, the global economy, and also the tourism industry. Google Trends has already been introduced as a study tool for scientific research in various fields, such as tourism. In this study, Google Trends data were collected to confirm the impact of Covid-19 on tourism. Googl...

Objectives The objective was to analyze in silico public search interest during the COVID-19 pandemic for some classic infectious childhood diseases, e.g., measles, mumps, chickenpox, scarlet fever, and inflammatory diseases like Kawasaki disease and the pediatric inflammatory multisystem syndrome (PIMS). Study design In this study, a comparison o...

The study examined the factors that influence fan bond creation with a football club on social media. The aim of this work is to show what football fans are guided by when deciding to observe a given club on social media and thus create bonds with it. The purpose of this study is to investigate the influence of information acquisition, entertainmen...

The COVID-19 pandemic made higher education institutions switch to distance learning in a very short period of time. The situation was challenging not only for universities themselves but also for the students and teachers. Some universities did not have the means, in terms of infrastructure, for a smooth transition to distance learning. Some teach...

This research is dedicated to one of the significant problems connected with purchasing online: consumers’ personal data security. The purpose of the paper is to present the results of a study of an incident of a personal data breach from the Morele.net online store that occurred in Poland. The current gap in the literature is the lack of research...

In nature conservation, the generation of public interest, attention or emotions is an important instrument for nature, biotope and species protection; in this, charismatic flagship species play an important role. In the present study, flagship-making affiliation to a taxonomic unit as well as morphological, ecological and conservation traits were...

This paper examines the impact of external factors on the virtual market in Ultimate Team mode on the example of FIFA games. External factors are perceived football knowledge, perceived esports knowledge, perceived economic knowledge, satisfaction, perceived ease of use and expectation to win. Based on the results of the survey, a structural equati...

Social media is now the primary form of communication between internet users and has soared in popularity, which has directly impacted the spread of the phenomenon of fake news. Fake news is not only a widespread phenomenon; it is also problematic and dangerous for society. The aim of this study is to understand the phenomenon of fake news better....

Digital and media literacies refer to a specific set of skills and abilities. The range of these skills as they concern the educational process has been broadly discussed. In this paper, we analyzed the Polish educational system to determine the scope of the sorts of digital skills young people and students should achieve in order to be considered...

The paper is dedicated to user activities on Instagram. The article covers the current ways of using Instagram by brands to gain attention from Instagram users. The purpose of this study is to investigate the influence of Enjoyment, Perceived Usefulness, and Perceived Brand on users' Satisfaction and Intention to follow business profiles on Instagr...

We noticed an increase in the relative number of published papers on topics such as infoveillance, infodemiology and Google Trends. Collected PubMed data are from the period of January 2020 to March 2021 and were searched with the use of five keywords: infoveillance, infodemiology, Google Trends, diabetes and in silico. We compared an increase in t...

This paper discusses how random factors affect player ability to predict the chance of winning the video game PlayersUnknown’s Battlegrounds (PUBG) which is a genre of the Battle Royale online video game. The purpose of this study is to investigate the influence of random factors such as location, air drop, playzone, and weapon accuracy on the chan...

Virtual worlds have created unique economies whose outcome is e-currencies, which link the electronic universe and reality. This article aims to examine how perceived usefulness, perceived ease of use, perceived risks, and perceived trust significantly impact consumers’ virtual currencies’ behaviour. The study tested and used an adapted TAM model i...

This paper provides 743,798 keywords and results with featured snippets retrieved from the Google search engine. It presents a comparison of featured snippets displayed in six languages (English, Polish, German, Spanish, Italian, and French) in terms of snippets length, search query length, type of resulted snippet as paragraph, list, or table and...

The article deals with distance education, which as a teaching method had to be suddenly introduced in schools and higher education institutions as a result of the global pandemic situation. The paper captures the second wave of Poland's pandemic situation in relation to global circumstances and the methods of conducting distance learning used acro...

E-sport is one of the most rapidly growing branches of modern entertainment. Many factors influence this rapid progress such as easy access to the broadcast of matches, free e-sport games, or enjoying the favourite match are just a few of them. Moreover, the regularly growing number of tournaments organized (both online and hosted in the largest sp...

The paper is dedicated to factors influencing users' adoption of sustainable cloud computing solutions. The article covers the important characteristics related to cloud computing. It also discusses how sustainable cloud computing is important for sustainability. The current state of their security and potential threats waiting for users is reviewe...

Purpose: Proactive detection by Google is designed to protect users and website administrators from threats resulting from malware infections. The aim of the research is to analyse the threats resulting from the development and universality of the World Wide Web service in the world and the solutions offered by the Google consortium in the field of...

Purpose This paper aims to consider the question of changes brought to consumers’ trust and security issues by the implementation of the General Data Protection Regulation (GDPR) in electronic commerce. Design/methodology/approach Online shopping policies in Poland and Ukraine are compared from the perspective of four factors as follows: applicati...

This paper is dedicated to the higher education institutions shifting towards distance learning processes due to the global pandemic situation caused by COVID-19 in 2020. The paper covers the pandemic situation in Poland generally, analyzing governmental ordinances and tracking the gradual extension of restrictions for educational institutions. The...

This paper presents an application of developers' and users' dependent factors in the app store optimization. The application is based on two main fields: developers’ dependent factors and users’ dependent factors. Developers’ dependent factors are identified as: developer name, app name, subtitle, genre, short description, long description, conten...

The pandemic of the coronavirus disease 2019 (COVID-19), has gained extensive coverage in public media and global news, generated international and national communication campaigns to educate the communities worldwide and raised the attention of everyone. The coronavirus has caused viral pneumonia in tens of thousands of people around the world, an...

This paper analyzes peer-reviewed empirical eye-tracking studies of behavior in web search engines. A framework is created to examine the effectiveness of eye-tracking by drawing on the results of, and discussions concerning previous experiments. Based on a review of 56 papers on eye-tracking for search engines from 2004 to 2019, a 12-element matri...

This study aims to explore Google’s new “featured snippet” (a direct answer that appears in web search results) to better understand the method of extracting and displaying such answers above regular ranked results. The motivation for the study was to investigate form, structure, and relation to query, content, and domain of the direct answer. This...

Purpose The purpose of this paper is to discuss Google visibility of five large STM publishers (Elsevier, Emerald Publishing, Springer, Taylor & Francis and John Wiley & Sons) with the aim to focus on and investigate various upcoming current issues and challenges of the publishing industry regarding discoverability, promotion strategies, competitio...

Cross-border e-commerce has been growing in recent years. Purchasing goods from abroad is getting easier due to global deliveries, well-known payment methods and decreasing language barriers. Content Delivery Network (CDN) is a technical solution. Deploying CDN for cross-border e-commerce can improve performance and consumer experience. In this pap...

The recent emergence of a new coronavirus (COVID-19) has gained a high cover in public media and worldwide news. The virus has caused a viral pneumonia in tens of thousands of people in Wuhan, a central city of China. This short paper gives a brief introduction on how the demand for information on this new epidemic is reported through Google Trends...

The recent emergence of a new coronavirus, COVID-19, has gained extensive coverage in public media and global news. As of 24 March 2020, the virus has caused viral pneumonia in tens of thousands of people in Wuhan, China, and thousands of cases in 184 other countries and territories. This study explores the potential use of Google Trends (GT) to mo...

The Google search engine answers many health and medical information queries every day. People have become used to searching for this type of information. This paper presents a study which examined the visibility of health and medical information websites. The purpose of this study was to find out why Google is decreasing the visibility of such web...

The recent emergence of a new coronavirus (COVID-19) has gained a high cover in public media and worldwide news. The virus has caused a viral pneumonia in tens of thousands of people in Wuhan, a central city of China. This short paper gives a brief introduction on how the demand for information on this new epidemic is reported through Google Trends...

In this paper, authors analyzed 163412 keywords and results with featured snippets collected from localized Polish Google search engine. A methodology for retrieving data from Google search engine was proposed in terms of obtaining necessary data to study featured snippets. It was observed that almost half of featured snippets (48%) is taken from r...

The article shows the main factors of adblocking software usage. The study was based on data obtained by a web questionnaire. The research was focused on evaluation of adblocking software usage factors in five categories: (1) gender, age, and education; (2) use of advertising and sources of knowledge about advertising; (3) technical and social reas...

In this paper authors analyzed 50 000 keywords results collected from localized Polish Google search engine. We proposed a taxonomy for snippets displayed in search results as regular, rich, news, featured and entity types snippets. We observed some correlations between overlapping snippets in the same keywords. Results show that commercial keyword...

The article focuses on the complex problem of synergy of the expectations of recipients of web content-users with the expectations of content creators-publishers, who make them available free of charge but at the same time complement them with web advertisements. The article presents the results of author's research of users' reasons to block web a...

This data descriptor describes Google search engine visibility data. The visibility of a domain name in a search engine comes from search engine optimization and can be evaluated based on four data metrics and five data dimensions. The data metrics are the following: Clicks volume (1), impressions volume (2), click-through ratio (3), and ranking po...

In this paper authors analyzed 163412 keywords and results with featured snippets collected from localized Polish Google search engine. A method-ology for retrieving data from Google search engine was proposed in terms of obtaining necessary data to study featured snippets. It was observed that almost half of featured snippets (48%) is taken from r...

Sport used to be practiced and watched only live. Over time, it started to be broadcast by the radio or television. The development of sport on the Internet has led to the emergence of eSports and professionalization of virtual sports competitions. For some gamers playing computer games has turned into competition and later into the professionaliza...

In this paper authors analyzed 50 000 keywords results collected from localized Polish Google search engine. We proposed a taxonomy for snippets displayed in search results as regular, rich, news, featured and entity types snippets. We observed some correlations between overlapping snippets in the same keywords. Results show that commercial keyword...

This paper presents an application of developers' and users' dependent factors in the app store optimization. The application is based on two main fields: developers’ dependent factors and users’ dependent factors. Developers’ dependent factors are identified as: developer name, app name, subtitle, genre, short description, long description, conten...

These days usage of mobile applications has become quite a normal part of our lives, since every day we use our smartphones for communication, entertainment, business and even education. A high demand on various apps has led to significant growth of supply. Large number of apps offered, in turn, has led to complications in user's search of the one...

This study attempts to determine the most important features of e-tailer shops regarding their adaptation of cross-border e-commerce. The open market in the European Union (EU) encourages consumers to make cross-border purchases. The aim of the paper is to determine which features are important for customers and should therefore be taken into consi...

Purpose The purpose of this paper is to clarify how many removal requests are made, how often, and who makes these requests, as well as which websites are reported to search engines so they can be removed from the search results. Design/methodology/approach Undertakes a deep analysis of more than 3.2bn removed pages from Google’s search results re...

Research concerning users blocking advertisements constitutes a new research area both in the scope of analysis of collected data regarding that topic, determinants concerning users blocking advertisements and IT tools. The paper refers to this and systematizes knowledge in the scope of types of online advertisements and methods for blocking them u...

Od lat 90-tych, w których powstały pierwsze wyszukiwarki internetowe ich sposób wyświetlania wyników zmieniał się wielokrotnie. Znaczne zmiany w sposobie wyświetlania miała wyszukiwarka Google. Podobnie jest z wyszukiwarką firmy Microsoft, która oprócz zmian w układzie wyników, przeszła metamorfozę jako kolejne wyszukiwarki MSN Search, Live i Bing...

Both domain names and entire websites are increasingly frequently treated as assets, the value of which can be appraised. The objective of the present thesis was to verify the credibility of domain name appraisals obtained using generally available web applications in an automated, algorithmic way. In conclusions section, it was mentioned that the...

Artykuł zawiera przegląd obecnych możliwości jakie oferuje firma Google w zakresie proaktywnej ochrony witryn internetowych przed cyberatakiem. W artykule opisano dwa eksperymenty, w których proaktywna ochrona została zastosowana. Eksperymenty zostały wykonane na rzeczywistych stronach internetowych, działających w internecie.

The article contains an analysis of the influence of diversification of IP addresses on building a ranking of search results in Google search engine. The article is based on an analysis of the process of assigning addresses to website hosting providers and the possible variations of that process. It presents the process of assigning IP addresses an...

Artykuł porusza temat wykorzystania kokpitów menedżerskich w obszarze śledzenia skuteczności kampanii e-marketingowych. Autorzy zarysowali rolę e-marketingu we współczesnej organizacji, zdefiniowali kokpit menedżerski i kluczowe wskaźniki wydajności w kontekście e-marketingu. W części praktycznej scharakteryzowano panele informacyjne Google Analyti...

The paper discusses the use of management dashboards in monitoring the efficiency of e-marketing campaigns. The authors outlined the role of e-marketing in a contemporary organization, provided a definition of management dashboard and the key performance indicators pertaining to e-marketing. The research section characterizes the Google Analytics i...

Analityka internetowa każdego roku wzbogaca się o nowe rozwiązania i metody pozyskiwania danych na temat zachowań użytkowników w Internecie. W niniejszym rozdziale zostaną przedstawione metody zbierania danych analitycznych i wyciągania z nich wniosków w dziedzinach, które nie zdobyły jeszcze dużej popularności i nie są powszechnie wykorzystywane....

Artykuł omawia reklamę kontekstową oraz jej różne aspekty. Przedstawiono typy reklamy kontekstowej, modele wyświetlania i rozliczania wyświetleń, systemy reklamy kontekstowej dla reklamodawców i dla wydawców oraz rozwijające się trendy w systemach reklamy kontekstowej.

W niniejszym artykule przedstawiono założenia, które sprawiają, że prosumpcja staje się coraz częściej obserwowanym zjawiskiem. Ma ona miejsce zarówno w świecie rzeczywistym, jak i w społecznościach wirtualnych, w których rozwija się jeszcze szybciej. W artykule zaprezentowano możliwości prosumpcji różnych typów treści w społecznościach wirtualnych...

W artykule zaprezentowano interfejs stosowanych dla detekcji biosygnałów i dla interpretacji wzorców biosygnałów dla komunikacji człowieka z maszyną. System sensorowy i jego zastosowanie zostały wyjaśnione na przykładach. Ponadto przedstawiono rozwiązanie zwane System Mouse Sensor zaprojektowane dla osób chorych na porażenie mózgowe oraz niepełnosp...

The Internet, social media and network communities have been developed successfully for the last years. The implementation of the recommender systems is an obvious result of that development. The author argues that each product presented in Internet can be recommended as well as it can collect the recommendations signals. For that hypothesis's veri...

Author of this elaboration is going to share experiences of teams of students who took part in Erasmus Intensive Programme that was held at the University of Economics in Katowice, as well as he is going to show how use of Google AdWords platform helps in running experimental NGO (Non Governmental Organization) programs. While working with real org...

Promocja i reklama zagościły na stałe w codziennym życiu. Internet, który jest obecnie najpopularniejszym źródłem informacji odgrywa coraz większą rolę w marketingu-staje się doskonałym miejscem do prowadzenia działań i kampanii marketingowych. Marketing internetowy jest więc sposobem na dotarcie do setek milionów internautów, którzy poszukują info...

W niniejszym opracowaniu przedstawiono doświadczenia zespołów studentów Akademii Ekonomicznej w Katowicach związane z udziałem w konkursie Google Online Marketing Challenge oraz wskazano, jak zwiększył on wartość zajęć prowadzonych na specjalnościach: „Biznes elektroniczny” oraz „Informatyka ekonomiczna”. Opinie uczestników projektu pokazują, że po...

Artykuł opisuje ogół działań mających na celu polepszenie wizerunku organizacji w internecie. W procesie zarządzania reputacją w wyszukiwarkach dąży się jednocześnie do wyparcia negatywnych opinii oraz wypromowania pozytywnych treści o organizacji. Jednym z podejmowanych działań jest zarządzanie komunikatami prasowymi poprzez narzędzia pozycjonowan...

4 sierpnia 2006 r. zespół badawczy America OnLine, prowadzony przez Abdura Chowdhury, opublikował skompresowany plik tekstowy na jednej ze swoich stron, który zawierał 20 milionów słów kluczowych od ponad 650 tysięcy użytkowników, zbierany na przestrzeni 3 miesięcy. Dane były zbierane do celów badawczych. AOL zamknął publiczny dostęp do pliku po tr...

W artykule podjęto próbę scharakteryzowania i identyfikacji wpływu systemów e-biznesu na organizację w aspekcie mikro i makro ekonomicznym w Polsce i na świecie. W pierwszej części podjęto próbę analizy i charakterystyki zmian, jakie dokonują się w organizacji pod wpływem wprowadzania systemów e-biznesu. Zwrócono również uwagę na cechy organizacji...

Od stycznia do maja 2009 roku Google uruchomiło po raz drugi konkurs dla studentów w wyszukiwaniu sponsorowanym, "Google Online Marketing Challenge" (GOMC). Pierwsza edycja odbyła się w 2008 roku i przyciągnęła ponad 8000 studentów z ponad 400 uczelni z całego świata. W sumie uczestniczyło w nim 1650 zespołów z 47 krajów. Pracując z rzeczywistym kl...

Wyszukiwarki internetowe są niezastąpionymi narzędziami w interakcji z siecią WWW. Oprócz kierowania do właściwych, poszukiwanych informacji, nowoczesne wyszukiwarki internetowe są nawigacyjnym interfejsem użytkownika, który zabiera go do określonej witryny internetowej lub są pomocą w przeglądaniu. Użytkownicy również wykorzystują wyszukiwarki int...

Badanie pokazuje rezultaty ilościowej analizy rozwoju biznesu elektronicznego na przykładzie systemu aukcji elektronicznych. Dane użyte w przeprowadzonym doświadczeniu zostały pobrane z największego polskiego portalu aukcyjnego Allegro. Artykuł ukazuje dynamikę rozwoju portalu aukcyjnego oraz specyfikę zachowań oferentów i licytantów. W szczególnoś...