
Arthur William Fodouop KouamSanya University · Saxo Fintech Business School
Arthur William Fodouop Kouam
Doctor of Philosophy
Learning everyday
About
47
Publications
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Introduction
Disciplined, hard-working, and passionate scholar.
Publications
Publications (47)
This study conducts a systematic literature review to examine the potential of post-positivism and critical realism as epistemological frameworks for enhancing educational research. By employing a rigorous methodology that involves explicit inclusion and exclusion criteria, comprehensive data extraction, and thematic analysis, the study synthesizes...
The pandemic and its restrictions have forced businesses to rethink their strategies and daily operations. The originality of this research lies in assessing the unique challenges cross-border e-commerce Small and Medium Enterprises (SMEs) faced during the pandemic and the strategies they developed to survive. This study also explores the novel pra...
This study explores teachers’ perceptions and practices of green pedagogies in fostering eco-literacy among students across diverse educational contexts in Africa, Europe, and Asia. Data were collected from an online questionnaire completed by 90 university educators from various disciplines, and we employed an interpretivist research approach. The...
This study investigates the role of artificial intelligence (AI) technology in mitigating the equity gap in educational access in Zimbabwe. By exploring the potential benefits, limitations, and best practices of using AI technology, this research contributes to a deeper understanding of how AI can address the complex issue of equity in higher educa...
This study explores the intricate relationship between urbanization dynamics and the development of green finance initiatives in Chinese cities, addressing a critical gap in the existing literature. Utilizing a pragmatic research paradigm, we employed robust quantitative methodologies, including descriptive statistics, correlation analysis, and Ord...
Foreigners in different countries rely on different remittance channels for sending and receiving money. This paper analyses the privileged remittances channels that foreigners use in China to send money to their home country and to receive money in China. This paper explores foreigners’ choices of remittance channels in China and the reasons for t...
This study investigates the effectiveness of Intelligent Tutoring Systems (ITS) in supporting students with varying levels of programming experience. Through a mixed-methods research design, the study explores the impact of ITS on student performance, adaptability to different skill levels, and best practices for utilizing ITS in heterogeneous prog...
This study investigates the factors influencing fintech adoption and its impact on financial inclusion in emerging markets. The research integrates insights from the Technology Acceptance Model and the Diffusion of Innovations Theory to provide a comprehensive framework for understanding fintech adoption. Through quantitative methodologies, regulat...
We examine the effects of gender diversity in leadership on corporate performance and corporate social responsibility within the rapidly evolving fintech sector, known for its intense competition and innovation. Utilizing both quantitative data and qualitative insights, we apply a robust empirical model with regression analysis and thematic coding...
This study examines the multifaceted impact of the ongoing US-China trade war on the global electric vehicle (EV) industry, scrutinizing how tariffs, supply chain disruptions, and competitive dynamics have reshaped production costs, market share, and innovation strategies. Utilizing a mixed-methods approach, we conducted quantitative analyses throu...
COVID-19 and its constraints have pushed enterprises to develop new business strategies. As a result, new marketing practices, notably live streaming, and short videos, have emerged. Relying on the Stimulus Organism Response model, this paper assesses the impact of live streaming and short videos on the customers of cross-border e-commerce SMEs. Da...
This study examines the multifaceted impact of the ongoing US-China trade war on the global electric vehicle (EV) industry, scrutinizing how tariffs, supply chain disruptions, and competitive dynamics have reshaped production costs, market share, and innovation strategies. Utilizing a mixed-methods approach, we conducted quantitative analyses throu...
This study investigates the role of informal entrepreneurship in empowering youth within Cameroon, with a particular focus on the gender dimensions influencing entrepreneurial experiences. Addressing significant gaps in the literature that predominantly concentrate on formal business sectors, the research employs a mixed-methods approach that integ...
We employed a mixed-methods approach to investigate the learning outcomes in programming education, comparing traditional classroom instruction with online learning settings. The study examines the educational achievement, contentment levels, and involvement of 120 engineering students at a university in Northern France by integrating quantitative...
This study investigates the influence of security analysts' coverage on corporate greenwashing
practices, a critical and underexplored area in the sustainability discourse. While previous research
predominantly focused on regulatory and institutional mechanisms to combat greenwashing, this study
emphasizes the unique role of security analysts as ex...
This study investigates the integration of blockchain technology into sustainable finance, explicitly examining its potential to enhance climate change mitigation and adaptation strategies. We employ a comprehensive quantitative analysis using a robust methodology. It encompasses descriptive statistics, exploratory factor analysis, correlation anal...
This study examines the multifaceted impact of the ongoing US-China trade war on the global electric vehicle (EV) industry, scrutinizing how tariffs, supply chain disruptions, and competitive dynamics have reshaped production costs, market share, and innovation strategies. Utilizing a mixed-methods approach, we conducted quantitative analyses throu...
This study investigates integrating environmental, social, and governance (ESG) factors into corporate governance practices among companies in emerging markets. Despite the growing global importance of ESG considerations, significant gaps remain in understanding how these practices are adopted within the unique contexts of these economies. The stud...
This study investigates the impact of Artificial Intelligence (AI) on Fintech innovation and financial inclusion from a global perspective, addressing significant gaps in the literature where regional and sector-specific analyses have predominated. Utilizing a robust empirical framework grounded in Technology Adoption Theory and Innovation Diffusio...
This study explores foreign entrepreneurs’ motivations and obstacles in China’s business landscape. The research question is: What prominent factors drive foreign entrepreneurs to seek business opportunities in China, and what challenges do they encounter? A mixed-methods approach was employed, including a questionnaire survey of 240 foreign entrep...
This study provides a thoughtful analysis of effective tactics for achieving success in academic publishing. It explores the intricate and challenging obstacles that scholars encounter while trying to meet the requirements of publishing their work. This study examines the connections between academic productivity, multidisciplinary cooperation, and...
The educational landscape is rapidly evolving, and Artificial Intelligence (AI) is at the forefront of this transformation. As educators and administrators, we must understand the potential of AI technologies to enhance student engagement.
This presentation explores how AI can make learning more interactive and improve learning outcomes across div...
This study investigates the effectiveness of Intelligent Tutoring Systems (ITS) in supporting students with varying levels of programming experience. Through a mixed-methods research design, the study explores the impact of ITS on student performance, adaptability to different skill levels, and best practices for utilizing ITS in heterogeneous prog...
This paper delves into the burgeoning field of AI in academic writing, exploring the complex interplay between technology and scholarly communication. By examining the advantages, limitations, and ethical considerations of employing AI tools in academic writing, this study sheds light on the potential impact of AI on writing processes and academic...
This study explores the potential effects of de-risking from China on global economic growth and trade patterns, shedding light on the main drivers behind this trend and its macroeconomic implications. By analyzing the challenges and opportunities associated with diversifying supply chains away from China, this research provides valuable insights f...
This comprehensive guide delves into the principles and application of positivism in research, offering practical tips and examples for scholars to conduct empirical studies within this paradigm effectively. By synthesizing existing literature and addressing the complexities of positivism, this study fills a gap in the research by providing a nuanc...
This study explores the rising trend of multinational corporations relocating their operations from China to other countries, examining the drivers behind this migration and its potential implications for businesses and the Chinese economy. Based on institutional theory and the resource-based view, the study identifies factors influencing MNC reloc...
Plagiarism is a pressing issue in academic writing, especially for novice researchers who may unintentionally commit this ethical violation. This study delves into plagiarism and its common types and provides practical strategies and tips for avoiding it. By defining plagiarism, offering guidance on proper citation, and emphasizing the significance...
This study provides a comprehensive overview of the concepts of validity and reliability in academic research and explores methods and strategies to enhance these factors in research studies. By delving into the significance of validity and reliability in various research contexts, including experimental, survey, qualitative, clinical, and social s...
This study investigates the strategies for regulating the usage of AI chatbots in higher education to harmonize pedagogical innovation and cognitive skill development among graduate students. The study adopts a qualitative methodology that involves semi-structured interviews with 12 lecturers from 11 Zimbabwean universities. The findings reveal tha...
This study provides a comprehensive guide for researchers aiming to formulate a robust research design in academic writing. By addressing the definition, significance, and components of research design, this study aims to bridge the knowledge gap and equip researchers with the necessary tools to enhance the quality and reliability of their research...
This paper offers a practical guide for researchers to effectively analyze their data in social science research, addressing the challenges and pitfalls commonly encountered in data analysis. By exploring various data analysis techniques, highlighting key challenges such as data quality issues and statistical assumptions violations, and providing p...
The literature review is a crucial component of academic research, providing a comprehensive understanding of the current state of knowledge and guiding future research agendas. However, researchers often make common mistakes that compromise the rigor and effectiveness of their literature reviews. This study aims to identify and discuss these preva...
This comprehensive guide explores the complexities of crafting influential research papers, offering scholars a step-by-step approach to navigating the paper-writing process effectively. By addressing common challenges such as formulating research questions, conducting literature reviews, and structuring ideas, the study provides practical tips and...
This study aims to improve the understanding and accurate interpretation of key concepts in statistical analysis, specifically endogeneity, exogeneity, heterogeneity, homogeneity, homoskedasticity, and heteroskedasticity in social science research. While these concepts are crucial for producing valid and reliable research findings, previous studies...
This study delves into the nuances of interpretivism and constructivism as research paradigms in social science research, exploring their fundamental principles, characteristics, and influences on research methodologies. By clarifying the distinctions between these paradigms and their implications for knowledge construction, the study offers a comp...
This study explores the role and significance of mediating and moderating variables in academic research. Mediating and moderating variables are essential to understanding the complex relationships and mechanisms between concepts or phenomena. However, there is a lack of comprehensive integration of these variables in academic research, leading to...
This study explores the significance and influence of theoretical and conceptual frameworks in social science research. While these frameworks are crucial for understanding and analyzing complex phenomena, many researchers need help constructing and utilizing them effectively. This study addresses this gap by distinguishing between theoretical and...
An insightful abstract is crucial for effective communication and impact in social science research. This comprehensive guide addresses the common challenges scholars face in abstract writing, discusses abstracts’ purpose and functions, highlights abstracts' components, and provides practical strategies for crafting impactful abstracts. Researchers...
A research study's impact and effectiveness heavily rely on the quality of its introduction. However, researchers often encounter common pitfalls that hinder the success of their introductions. This study addresses these challenges and provides guidelines for writing impactful introductions in academic research. By examining the common mistakes in...
This research paper explores the perceptions and adoption of AI chatbots by graduate students in Zimbabwean universities. The study aims to understand the potential benefits and challenges of adopting AI chatbots in the education sector and its impact on developing higher-order cognitive skills. The study used qualitative methodologies, including f...
La nature du rapport entre banques et établissements de microfinance n’est pas toujours facile à déterminer. Il est connu que la microfinance émerge avec pour but premier d’offrir les services financiers aux personnes défavorisées ayant difficilement accès ou n’ayant complètement pas accès au système financier classique. Elle emerge dans les années...
This book analyzes thematics in finance, international trade, and cross-border e-commerce: informal channels foreigners use to remit money to their home country, the current trend of QR code payments, and China's cross-border e-commerce. For various reasons, foreigners rely on the informal channel to complete remittance transactions. A chapter disc...
This study explores the online shopping experience of foreign residents in China, focusing on their advantages, challenges, factors influencing their decision-making, and potential improvements to enhance their e-commerce experience. The sample consists of 58 foreigners living in China, and data were collected through an online self-administered qu...
The Covid-19 crisis hurt different sectors in China, and international trade is no exception. This paper analyses the effects of the pandemic on China's international trade and cross-border e-commerce. The study aims to present China's foreign trade during the pandemic. Our empirical research question is to determine the pandemic's effects on China...
International students contribute to countries in various sectors: economic, social, cultural, and scientific fields. China is not an exception. Recently, due to Covid-19 restrictions, the Chinese government does not allow foreign customers to come to China. Thus, customers not relying on cross-border e-commerce platforms get in touch with Chinese...
In Kenya in 2007, Safaricom launched its M-PESA solution for peer-to-peer money transfer, known as the start of mobile money. Nowadays, Africa is the global leader in mobile money. However, many see China as the leader in terms of mobile payment. In many African countries, mobile money transactions such as peer-to-peer transfers and personal accoun...
Questions
Questions (2)
Hi fellows,
I am looking for two co-authors for a research project (50% done) that will be submitted to The 2024 15th International Conference on E-business, Management, and Economics (ICEME 2024, https://www.iceme.org/index.html). It is an excellent opportunity to come and visit China.
The topic's focus is Multinational Corporations (MCs), and the offer is valid until February 20th (11:59 pm, China time).
Dear Researchers,
I am working on several research articles related to the topics below. As a part of my research endeavor, I am seeking co-authors who are interested in collaborating on the following topics:
1- Marketing, including digital marketing (live streaming, short video marketing)
2- Entrepreneurship, including female entrepreneurship, couple entrepreneurship
3- E-commerce, including cross-border e-commerce
4- Sustainability, including sustainability of SMEs
Please feel free to contact me at willyfodouop@163.com and specify your research interest among the above topics so we can discuss the possibility of collaboration further. Your expertise and contribution would be highly appreciated and instrumental in completing these research articles.
Thank you very much for considering this invitation.
Best regards,
Arthur William (Ph.D)